And the captains are all the existence that was personally cultivated by the president, Jung Yun-ho, Min Xian-yi, outstanding figures at the first trainee exchange conference, one of the two was the first place in dance, and the other was a few female disciples publicly admitted by Park Jin-young at that time.

Kim Taeyeon, singing first, GD, CL, has created many hit songs, and almost single-handedly does the songwriting and production.

Although the environment was also cruel back then, I could see my friends who were training with me leave every week.

But they didn't decide their fate through the camera before their debut.

The reason why he wanted to use this method to launch a new girl group was because Lee Hyun-cheol suddenly thought of the problems that trainees have.

Jessica, a girl's generation, had a phobia of the camera before her debut.

So when Lee Hyun-chul explained the rules of the show little by little in a steady tone, as well as the final candidates and the deadline for the event, the entire conference room seemed to be covered with a layer of ice.

In order to let the mentor further familiarize himself with the trainees they were about to face, Li Xianzhe asked the program team to take out six tablets, and there were only nine videos in them, each video corresponding to a trainee's daily life and commentary.

"Enmmmm, what should I say? To be honest, I don't know, so what to choose. ”

Kim Tae-yeon held the pen in her hand and kept grabbing her thinning hair with both hands.

Although I feel the same way, everyone tries not to talk about that experience as much as possible.

With the fate of sixteen people in hand, seven must be eliminated no matter what......

"Actually, I don't know, what is the standard thing?"

GD tilted his head and circled the names of a few trainees that satisfied him, and then looked back and found that the number of people in the group had already exceeded the set number of people.

"Do you really want to do this?"

The six of them couldn't help but ask, it was actually difficult to be as fair as possible, and if these trainees were not from their company or didn't know each other, it would be fine.

"Nine out of 16 looks a bit cruel, and I think once they are released, those kids will be really nervous to the point of suffocation, and I'm afraid they won't be able to accept it. ”

Thinking of the relaxed atmosphere inside JYP, Min Xianyi was a little difficult to accept this novel model.

But is it really cruel? Han Geng shook his head, "It's not cruel, when I participated in the selection, there were more than 100 people competing with me at the same time, and half of them were eliminated every week." One hundred into fifty, then fifty into thirty, thirty into twenty, twenty into ten, and so on. ”

"That's right, the members of Super Junior also participated in TVXQ's auditions. ”

Zheng Yunhao nodded, glanced at Han Geng and continued.

"Sage has said something to me before, and I agree with it very much.

Compared to before, today's children are really much happier, if you take out the environment in which TVXQ was selected at the beginning, or measure it by the standards of that time, some of the combinations that are debuting now are not good. ”

In the end, everyone temporarily selected nine configurations that they matched according to their own standards, turned them over and pushed them in front of Li Xianzhe.

Why use such a model to launch a new girl group?

This is the first question that PD asked Lee Hyun-cheol when he went to the filming venue after the meeting.

There are some rules that they can understand, mentors can understand, but the audience may not be able to, and the vision of different industries to look at a thing is limited after all.

"We want to make our own color and go up to the next level of girl groups, so from this standard, it will be different from the standard of the general planning agency to select the girl group.

And the biggest excitement and anticipation of doing this show is that I really don't know who to choose. ”

At the same time, the push message of "MIX Color" was quietly launched on Naver TV, and it was directly pinned to the homepage.

Subsequently, many people find themselves logging in to Kakao Talk, and an ad will automatically pop up on the login screen.

"A new system, a new selection, the official app of Imperial Entertainment's self-made new girl group variety show "MIX Color" is online, click in to participate in the voting and choose your own girl group.

Every week, a portion of the most active ones will be selected and expensive gifts will be given. ”

With the joint bombing of Naver and Kakao Talk, Lee Hyun-chul asked himself if he could still do it if he wanted to make "Mix Color" more popular than Park Jin-young's later "Sixteen".

Publicity, in the final analysis, is to be willing to spend money, but it is precisely that many companies do like in publicity, and the fundamental factor is all kinds of savings.

Is it possible to achieve the best publicity effect with the least amount of money?

Many South Korean citizens found that when they traveled today, all the subways and buses in Seoul were plastered with the first promotional poster of "MIX COLOR", and the photos of 16 trainees and six mentors plus Lee Hyun-cheol himself were put in the most conspicuous position.

Middle-aged and elderly people may not care about this kind of thing, but young people who chase stars are different.

For a while, many people uploaded photos on their social accounts.

It's just spontaneous publicity, but I didn't expect to get feedback from Imperial Entertainment.

Soon after, Imperial Entertainment announced 1,000 lucky winners on its official website, giving away exquisite prizes, high-grade red ginseng, fruit sets, and pork belly (random).

This initiative caught the chosen ones off guard, and soon after, more and more people downloaded the "Mix Color" app and voted for 16 people based on the introduction above.

Trainees' self-introduction, competition mechanism, mentor selection, and broadcast time are all available.

In the way of remote control, you can choose the girl group that you think can debut, and this novel way suddenly made a lot of fans in the imperial entertainment circle.

At a time when many entertainment media have not reacted, Imperial Entertainment has taken over.

By the time they reacted and wanted to get first-hand news, the trainees who participated had been "forced" to be sent to JTBC on the bus prepared by the program team.

Imperial Entertainment, the practice room of YG two companies.

With the support of internal "traitors", the program team successfully "infiltrated" the company.

Song Ki-beom and Yang Hyun-seok received this group of "guests" respectively.

The group of people did not rush to the practice room, but were taken to the cafeteria by Song Ki-beom and Yang Hyun-suk, in the words of Lee Hyun-cheol, that is, after eating and drinking, they went to "tie people up".

More than a dozen men carrying cameras and dressed as bodyguards rushed to the cafeteria.

In fact, about this idea, An Junying suddenly thought of it when he was commanding remotely behind his back.

In the morning, everyone is in a hurry to go to work, and according to the high pressure of Korean office workers, it is impossible to have a breakfast with a calm mind.

Some people may not even eat breakfast and go to the company with a cup of coffee.

At the same time, this can also take the opportunity to expose the internal environment of the two companies, and it is impossible for the outside world to say that they are not curious about the brokerage company.

Whether it was Song Ki-beom or Yang Hyun-suk, they readily agreed to the filming invitation. 2k reading web