Chapter 599: How to deal with scalpers
Generally speaking, tickets for singer concerts are divided into 7 grades.
This ticket grade actually represents the distance from the main stage of the concert, the effect of watching the concert, and various interactive and audio-visual feelings.
The reason why Liu Zixia said 6 gears instead of 7 gears is because the entire Jinghua Workers Stadium is used to watching the best position for concerts, that is, the position where Chen Yijie held a concert here last time, and Liu Zixia did it.
It is generally reserved for the closest or most distinguished guests.
For this 7th gear position, the best position to watch the concert, he has reserved it for Li Mengyi, Yueyue and other closest and best friends!
"Okay!" Tang Yifan nodded and said, "Do you want to reserve a count for you?"
"No!" Liu Zixia shook his head and said, "Facing the stage, I have already left the best VIP private rooms above, and the other positions can be given to anyone." ”
"Damn, I'm still wondering, why did you book 6 tickets, you have already deducted the tickets above. Su Nuo slapped his thigh and said, "No, give me one too." ”
"A VIP room can seat 10 people, and I'll leave one for you. ”
Liu Zixia glanced at Su Nuo and said, "You have one, Brother Xing, and Uncle Lin, how about it, is it enough iron?"
"Enough iron!" Su Nuo nodded again and again, and said, "This is called a brother!"
"Nonsense, it's all your own family, who don't leave it to you?" Liu Zixia rolled his eyes and said, "By the way, how do you think this ticket is appropriate?"
"Online pre-sales, on-site sales, and free tickets. Tang Yifan thought for a moment and said, "Aren't other singers selling tickets like this?"
"It's not okay to sell tickets so traditionally!" Liu Zixia shook his head and said, "You have forgotten one person, or one group. ”
"What group?"
Liu Zixia's words attracted everyone's attention.
Longman Xing: They are indeed a little confused, what other groups are involved?
"Scalpers!" Liu Zixia said three words word by word.
That's right, not only those fans of Liu Zixia, but also those who hated scalpers in the summer, and even Liu Zixia was extremely disgusted with scalpers.
As early as Liu Zixia's previous life, when he held a concert, there was an embarrassing situation where fans couldn't buy tickets to watch the concert because scalpers hoarded too many tickets.
Once, it was supposed to be a concert of 60,000 people, but only more than 30,000 people showed up, and the rest of the tickets were all in the hands of scalpers.
Although that blow to the scalpers was also very big, after all, the tickets were not sold, and if they smashed their hands, there would definitely be losses.
However, this situation continues to be prohibited.
"Scalpers?"
Several people glanced at each other.
To be honest, they really didn't think of this, because they only care about the concert ticket sales, who cares who bought the tickets?
"Third child, there's no need to think about this, right?" Su Nuo was stunned for a moment and said.
Long Wenxing also frowned and said, "Yes, this matter has nothing to do with us, right? ”
"That's not good!" Liu Zixia said: "We must be responsible for the fans!"
Tang Yifan looked at Liu Zixia and said, "That's according to Mr. Liu's meaning......"
"That's what I thought. ”
Liu Zixia thought about it carefully and said his thoughts:
Just like the civil service exam, you must upload your personal information and a 1-inch bareheaded photo, and then we will have to print this photo and your name on the ticket.
When it is time to enter the venue at the end, let the staff in charge of ticket inspection carefully identify these entrants, and only after the person, ID card and ticket are all numbered, can they be allowed to enter, otherwise, they will be stopped outside. ”
Hearing Liu Zixia's words, the three people present were all stunned.
Where is this special place to watch a concert? How do you feel like visiting the Palace Museum?
People still have two certificates, should they be so exaggerated?
"You ......" After a while, Su Nuo opened his mouth wide and asked, "Isn't it a bit of a fuss?"
In Su Nuo's view, people buy tickets to enter the door in order to be able to see their idols, see their idols sing, and enjoy an audio-visual feast.
For those who can afford to pay for tickets to the concert, no matter how much money they spend, they will feel that it is worth it!
Of course, even if they are distressed about money, they will not show it.
"What a fuss?" Liu Zixia's tone suddenly rose, and he looked sideways at Su Nuo and said, "Fatty, how can you think that?"
"Uh......" Su Nuo was stunned for a moment and said, "Then what should I think?"
"Fans' money isn't money?"
Liu Zixia's brows furrowed, and he said:
"Let me give you a simple example, if a 6-level concert ticket is sold for 300 yuan through formal channels, then in the hands of scalpers, he can sell it for 1,000 yuan or 1,500 yuan...... Or even higher, believe it or not?"
"This ...... It shouldn't be, right?" Tang Yifan was also stunned, she really never thought that there would be such a high price difference!
"As for!" Liu Zixia nodded and said, "With such a high price difference and such a high profit, do you think scalpers have reason to give up such temptation?"
When he said this, Liu Zixia glanced at everyone.
Seeing that Lang Wenxing, Tang Yifan, Su Nuo and the others were all lost in thought, he continued:
"I'm not confident in myself, I think with my current popularity and the number of fans I have, this ticket price may be higher, and even a concert ticket may rise to 10,000 yuan!"
What Liu Zixia said is really likely to happen!
In Liu Xia's previous life, a certain singer surnamed Zhou, originally the VIP ticket price for his best position was in the early 1,000s, but under the operation of the scalpers, he was fired to a price of 10,005!
15,000 yuan to buy a concert ticket, crazy, right?
It's a fantasy!
"Damn, if I had known that I was so profitable, when we were in college, I would have gone to work as a scalper, and I would have saved myself from worrying about my monthly living expenses!"
After listening to Liu Zixia's explanation, Su Nuo was stunned, and then he beat his chest and felt sorry for himself.
"You kid, get down to business!" Liu Zixia pushed Su Nuo angrily and said, "Now, do you still think my proposal is making a big fuss?"
"Zixia, your heart for the sake of the fans is good, but have you ever thought that if you do this, the production cost of tickets will be high, and the ticket price will naturally rise. ”
Lang Wenxing knocked on the desk and said: "It's possible, the price of a 5-level ticket for other first-line singers can only buy your 6-level ticket, and the price of a 4-level ticket can only buy your 5-level ticket. ”
"Why do you want to increase the ticket price?"
Liu Zixia asked rhetorically, and then continued: "Brother Xing, you still don't understand the reason why I held this concert! I opened this concert in order to fulfill the promise I made to the fans, as for making money...... To be honest, I really didn't think about it. ”
Are you kidding?
Who doesn't hold concerts to make money?
If nothing else, it's just renting the venue, hiring a security company, setting up the stage, and renting all kinds of electronic equipment...... Even dredge up all kinds of relationships, don't these cost money?
In the end, the money is still wool from the sheep!
Concert tickets include the money needed to do these things, and even the labor costs of the staff......
You didn't want to make money through concerts, so you sent them away?
"Zixia, I can fully understand your mentality. ”
Lang Wenxing thought for a while and said: "But since our Chinese singers started the concert, this kind of thing has never happened! Aren't you afraid that the singers in the entertainment industry will have opinions on you?"
Longwenxing's worries are not unreasonable, after all, no one will get along with money.
It's true that you Liu Zixia are popular singers, but so are they?
This kind of thing, in fact, is the same as malicious competition by the seller, who pushes down the original very high price of a thing very low so that everyone can afford it.
In terms of profits, it naturally becomes very low.
If you do this, the rest of the merchants will follow suit in order to sell more.
The consequence of this is that neither side can make money, and neither side can please it!
Tickets for other people's concerts may be just a simple ticket.
But Liu Zixia's concert ticket, with the avatar of everyone watching the concert, will give fans a sense of being valued, and even feel that this ticket is commemorative.
When the time comes, it will have a certain adverse impact on other singers and stars.
In this case, other singers and stars will definitely have opinions on Liu Zixia, and even slander him.
"If you have an opinion, you have an opinion!"
Liu Zixia shrugged his shoulders indifferently and said: "I may have this concert in my life, if they have an opinion on me, even if they have, there will be no chance in the future anyway." ”
Liu Zixia admitted that whether he was in Dongguan or when he participated in Chen Yijie's concert, he would have a feeling of enjoyment, and this feeling was still very strong.
But feeling strong doesn't mean that he will really live like this for the rest of his life!
All he wants is to be able to be with Li Mengyi at all times, to be by Yueyue's side, to be able to live freely, the kind of life he wants.
Really keep him busy like a monkey, running here and there, then it's better to kill him with a knife and give him a good time!
"Uh......" Liu Zixia's words choked Lang Wenxing don't want it.
He can understand that once Liu Zixia makes a decision, it is impossible for him to change it.
It's better for him to just agree, and it will feel better.
Seeing that Lang Wenxing stopped talking, Liu Zixia suddenly laughed.
As for Tang Yifan and Su Nuo, the two of them are just the operators and managers of the company, and the real decision-making power is actually in the hands of Liu Zixia.
"Okay, that's it!" Liu Zixia slapped the table and made the final decision.
"Then Mr. Liu, the ticket sales time you set before is going to be changed!"
Tang Yifan took over the conversation, she said: "Because it takes time to print the name and photo of each ticket buyer on the concert ticket, it may be a little later, so can this ticket sales time be a little earlier?"
"Yes!"
Liu Zixia nodded and said, "Then three days later! In the next few days, you notify the technical department and let them come up with a ticketing system that can carry tens of thousands of people to buy tickets at the same time! Remember, you must not let the ticket buyer crash when buying tickets." ”
"Okay, I got it. Tang Yifan nodded and said, "I'll arrange it now." ”