Chapter 304: Shooting Commercials

"Are you feeling better today?"

"Hmm. ”

The next night, Xu Fei came over from work and brought cans of malt milk essence and a few bottles of canned fruit. He wanted to buy something else, but he didn't! This is the most face-saving gift for visiting the sick in these years.

Chen Xiaoxu shrank in the quilt and didn't dare to look at him, and he was twisting his jaw again.

Teacher Xu was used to her twisting, opened a bottle of large canned peaches, and "Come ......"

Look at her and don't move, "I'll feed you." ”

"I'll eat it myself!"

Xiao Xu snatched the canned food and shook off a stack of sketches, "Advertisement!"

Xu Fei sat on the sofa and watched, the more he looked at it, the more surprised he became, he was more mature than before, and even the initial idea of the idea and the process of taking shape were there.

The background is in the magic capital.

At the beginning of the picture, in an old alley, a woman wearing a cheongsam walks out dignified and elegant. Walk past low-rise bungalows, bustling streets, towering buildings, and finally come to the river.

At the same time, the clothes on his body are also changing, from cheongsam to really good shirts, jeans, and now popular clothing......

Advertising slogan: "From classical to modern, from traditional to trendy, the times are changing, and beauty is also changing." Wear beauty, show yourself, Elaine clothing, fashion life. ”

“......”

Xu Fei looked at the sick seedling, there is really nowhere to talk about talent.

A junior high school student with little culture can be such a big advertising company, relying on more than just a star halo. What's more, I am still in school, and my knowledge is more systematic.

"The camera sense is good, and the words are changed. Times are changing, beauty is changing, and that's a bit wrong.

You have to start from ancient times, in the past, the rich liked Yangzhou thin horses, and the poor liked big breasts and big butts, and this aesthetic has changed. But if you start with the cheongsam, I don't think there's much difference. ”

After the founding of the People's Republic of China, men and women were unified, and labor uniforms and military uniforms were beautiful. Reform and opening up, the Western trend has come in, and the explosive head bell bottoms are called beautiful. Why is it no difference?"

"I say inner beauty, not outer ...... It seems that there is a difference within it. ”

Xu Fei scratched his head, "Okay, then there is no modification." ”

"Passed?"

"Pass!"

"Hey!"

Xiao Xu showed two dimples and lay down, "It's done, otherwise your life will be gone." ”

"Hmph, I don't think about my cost at all, I still have to go to the magic capital to shoot. ”

"You're not short of that money, hey, who are you going to find to be the director?"

"How is Xie Tieli?"

"Huh?" she startled.

"What about Xie Fei, or Xie Jin, Zhang Yimou can do it too......"

Shh

She didn't even bother to roll her eyes.

Xu Fei was also very eager to get the sketch, and said, "I have to go back and prepare, and I'll come back another day." ”

After he finished speaking, he stood still, stared at the people, and deliberately took a step forward.

“......”

Xiao Xu's little hand was clenching the mattress in the quilt, he was really nervous, but a big hand reached over and rubbed his head.

"Have a good rest, I'm leaving. ”

............

Since the second half of the year, the government has paid more and more attention to the propaganda and education attributes of the literary and artistic circles, especially films.

In September, the first Chinese Film Festival opened in Beijing, the main purpose of which is to present the 40th anniversary of the National Day.

In seven days, 40 films have been released in the past two years. "The Founding Ceremony" and "This Day Forty Years Ago" premiered at the opening ceremony as the leading works.

As mentioned before, at the beginning of the year, a national feature film creation conference was held to determine the world of the main theme.

In fact, since last year, in the face of the so-called entertainment wave, the Ministry of Radio, Film and Television and the Ministry of Finance have established a funding fund, and have funded six films such as "The Founding Ceremony" and "Baise Uprising" in four years, with a total amount of 10.05 million yuan.

And "The Founding Ceremony" has also officially kicked off, the prelude to the era of Chinese films entering the era of the main theme.

In addition, the film festival also selected the "Top Ten Film Stars" in the 40th anniversary of the founding of the People's Republic of China, including: Zhao Dan, Cui Wei, Bai Yang, Sun Daolin, Yu Lan, Wang Xingang, Xie Fang, Liu Xiaoqing, Pan Hong, Jiang Wen.

Except for the last three, they are all old-timers born before liberation. In other words, the official definition is that these three are the best of the younger generation.

......

September is the beginning of the school season and the time to say goodbye to university.

Nortel's class of 85 has graduated, and they are going their separate ways. Cao Baoping stayed at the school to teach, teaching screenwriting courses; Wang Xiaoshuai temporarily returned to his hometown to wait for assignment; and Lu Xuechang, a native of Beijing, was also waiting for assignment.

Lou Ye didn't think about it at all, he just finished filming his graduation work, a 16mm color short film "Headphones". At present, he is raising funds for his first feature film, and he is doing all kinds of commercials, documentaries, and editing.

"Jingle bell!"

In the evening, Lou Ye rode back to his rental house and found two guests waiting.

"Old Cao?"

"Teacher Xu!"

He was very surprised and hurriedly got out of the car, "Please inside, please inside!"

Xu Fei followed Cao Baoping over, and swept into the house, which was extremely simple, "Isn't your house local?

"Quiet, free. ”

"Oh, you're not thinking about allocation?"

"I hate the studio system and I'm going to make independent films. ”

"Courageous ......"

Mr. Xu was noncommittal.

Among the exaggerated film directors in later generations, Lou Ye is a rare guy who pays attention to marginalized groups and social conditions. But he can't make a work like "I Am Not the God of Medicine", he likes to drill into the other side of the tear.

In fact, his ceiling is not high, he has a lot of ideas, and his skills are not enough, and he is always so bad.

However, his shots are very good, Zhou Gongzi in "Suzhou River", and the rain in "Purple Butterfly", which is extremely riotous.

"I'm looking for you today, I want to ask you to shoot an advertisement, I don't know if you're interested?"

"What kind of advertisement?"

Xu Fei handed over the sorted out sketch, Lou Ye flipped it over, his eyes lit up, "This idea is very good, this is the technique of the movie, do you think of it?"

"A friend. Do you find it difficult to achieve?"

“......”

Lou Ye frowned and thought about it, and studied it repeatedly with Cao Baoping, "The change of background and costume can be done, but that kind of smooth transition can't be done yet, so you can only use the camera switch." ”

"The switch is blunt, so ......"

Xu Fei drew a few strokes, "According to the picture, people wearing cheongsams walked from the left to the right, and they naturally appeared on the camera." Then switch again, change the outfit and background, re-enter the camera, and appear again. ”

"The form is okay, but if you just walk, the pace is too slow. Cao Baoping also suggested.

"The cheongsam is dignified, the jeans are lively, the trench coat is sassy, and the coat is arrogant?"

"Yes, that's it!"

Lou Ye slapped his face, talking about images and not talking about images are completely two people.

"Well, our shooting fund is 50,000 yuan, and the rest of the production is your team's remuneration. You find someone to do it yourself, and go to the magic capital to shoot. ”

Five, fifty thousand yuan??

Two hard-working college students who have just graduated have a concept of local tyrants for the first time.

The episode of "Desire" is only 20,000, and you have to add the later ......

"Who's that heroine?"

"Whoa!"

Xu Fei glanced at the broken black-and-white TV, which was reporting the news of the top ten movie stars.

"Pan Hong. ”