Chapter 2 The Pig Flying in the Wind
"Do you know what year it is? Some students said that this year is 1994 A.D., congratulations, you got it right! But you're only half right. Let me tell you, this year is not only 1994, but also the first year of China's market economy. Remember, it's the first year!
"What is a market economy? Everyone is a college student, and this question must be well memorized. However, what I want to say is different from what your teacher said. What I want to say is that the market economy is a strong wind from the desert, standing on this tuyere, even pigs can fly in the wind!"
In a classroom on the second floor of Renmin University, a long, handsome young man stood on the podium and was talking to a room of students younger than him. The naïve and ignorant students stared at the young man's mouth one by one, and only felt that he was about to fly.
Next to the podium, there was a young man about the same age as the speaker, sometimes looking at his companions on the podium, sometimes at the students in the audience, with a rather complicated expression on his face.
The one standing on the podium is Tang Zifeng, a staff member of the Mechanical and Electrical Department of the Second Bureau of the Ministry of Machinery that Xie Tiancheng and Zhou Heng talked about, and the one standing on the podium is Tang Zifeng's college dormitory classmate Wang Zijie, who is now a full-time student counselor of the Department of State Administration of Renmin University.
Tang Zifeng and Wang Zijie both graduated from Renmin University and are the authentic elder brothers of the students in the audience. In Wang Zijie's impression, Tang Zifeng could only be regarded as not wooden when he was in school, not an active figure. Unexpectedly, after graduation, Tang Zifeng seemed to be a different person, not only becoming able to speak, but also showing extraordinary business talent.
Last year, Tang Zifeng found Wang Zijie and asked him to help find a group of master's degrees in management in the school, and hired them to save up a 2 million word "Encyclopedia of Enterprise Management Knowledge" at a price of 5 yuan per thousand words. Don't think that this price is too low, Tang Zifeng's requirements are far lower than the remuneration standard. He made a list of knowledge and asked the masters to follow the map and go to the library to find materials, most of which were directly copied and cut, at best, to change the title and add a few introductions. This kind of practice is enough to cause hundreds of copyright lawsuits in 20 years, but in the early 90s of the last century, who would care about such a thing?
After paying a remuneration of 10,000 yuan, Tang Zifeng contacted a publishing house somewhere, bought a book number, and published the book. In the current situation where the price of an ordinary textbook is only a few yuan, Tang Zifeng set a high price of 248 yuan for this book, which directly scared Wang Zijie so much that he almost fell into trouble.
"You're crazy, just a little bit of cut-and-paste information, and such a high price, who would buy it?" Wang Zijie puffed out his eyes and asked Tang Zifeng.
His question was quickly answered.
Tang Zifeng recruited more than a dozen college students from rural areas in the school, handed them two books each, and stated that as long as they sold them, they would pay 180 yuan for each book to come back, and the rest would be the students' sales commission.
In just two days, all the students sold their two books, all of which were sold to large enterprises in Beijing.
For teachers and students in colleges and universities, this book compiled by Tang Zifeng can be said to be worthless, because the theories and concepts in the book have been told thousands of times in textbooks, not to mention that there are inevitably some errors when masters copy books, and jokes such as "Chang Kaishen" can be seen everywhere. But for the leading secretaries of various units, such a book is simply their treasure book, which is enough to save them from fire and water.
Since the reform, especially since the state put forward the market economy model, leaders at all levels have been talking about updating their concepts, and when leaders make speeches or submit work reports, there are not a few new terms in them, and if you don't add a few words like "Schumpeter pointed out" or "Joan-Robinson thinks", are you embarrassed to say that you are the trendsetter of the market economy?
However, in the era when there was no Du Niang, was this new term and new concept so easy to find? The secretary is also a person, not a humanoid self-propelled library, and the leader hears a new word somewhere else and comes back to ask you what it means, how do you answer?
At this time, the salesman sent by Tang Zifeng appeared in front of them, a thick management encyclopedia, and all the concepts that the leader had heard and had not heard of, and there was no need to worry about not knowing who Keynes was, I also knew Samuelson, Hayek, John Mill, and Hatano...... Uh, no, it's the Boston Matrix. I can write it into the leader's speech today, and it will definitely shock the leaders of other units!
As for 248 yuan for a book, is it expensive?
Who would be too expensive to be able to issue an invoice?
What's more, the college students who came to sell books today knew quite a few rules, opened an invoice of 248 yuan, and only collected 220 yuan and left.
The students who sold the books each received a sales commission of more than 100 yuan. Today, when the monthly salary of government cadres is less than 200 yuan, what does it mean for these children from rural areas to earn 100 yuan in two days?
What else to say, Senior Brother Tang, Mr. Wang, how many books are there, we have underwritten them!
The first printing of 4,000 copies sold out in less than a month. The students who participated in the book sale each earned thousands of yuan, replaced the old tunics they wore from home with new stand-up collar jackets, and the cafeteria was no longer crowded into the big window, but became a regular customer of the small fried window.
As for Tang Zifeng and Wang Zijie, they recovered a full 700,000 yuan of book money, deducting the publishing and printing costs and the business tax paid by finding someone to issue invoices on their behalf, and each of them received more than 100,000 yuan in their names, and they immediately became the richest man in the class.
Without waiting for Wang Zijie to cover the money in his hand, Tang Zifeng came up with a new idea. He pooled the money of the two of them together and used the ID cards of their respective parents to register a cultural company. According to Tang Zifeng, he himself works in the ministry and commission, Wang Zijie works as a teacher in the school, and it is inconvenient to open a company in his own name.
Wang Zijie agrees very much with the fact that he cannot directly come forward to set up a company. The last batch of students who sold books had been absent too much and had already attracted the attention of the school. If the school knew that he was hiring these students to work, it would be a matter of whether his counselor would be able to do it.
However, why register a company when you can make a lot of money without running a company?
Tang Zifeng's answer at the time was like this: On the tuyere, pigs can fly. If you miss this village, you won't have this store.
The name of the company was discussed by two people, and it is called Shuangyu Feihai Culture Communication Co., Ltd. Shuangyu is taken from the location of Renmin University, and Feihai is the meaning of flying pig, which not only has the meaning that Tang Zifeng said before, but also has a layer of meaning that Tang Zifeng and Wang Zijie are in the same year, and they are both pigs.
After the establishment of the company, Tang Zifeng suddenly launched the writing (spelling) of five books (together) plan, namely "Encyclopedia of Knowledge of Administrative Cadres", "Encyclopedia of Market Economy", "1000 Questions of New Enterprise Accounting Standards" and so on.
More students were recruited to become salesmen at Feihai. They have one thing in common, and that is a lack of money. Recruiting these students to sell books weakened Wang Zijie's guilt a little, and he always comforted himself by saying that although he lured these students to skip school, he was also helping poor students to work and study, which was also in line with his identity as a counselor.
Every time a new salesman is recruited, Tang Zifeng has to give them a propaganda agitation, in Tang Zifeng's words, sales is a thing that requires courage and perseverance, and they must be brainwashed first, otherwise they will be discouraged when they encounter setbacks. At this time, what Tang Zifeng was doing was this kind of agitation speech.
"Students, brothers and sisters, the market economy has come, and tens of thousands of millionaires and even billionaires are about to emerge in China. In any field, as long as you focus on it, you can achieve a great career. Yes, you are still students and it is not yet time to start a business, but don't you want to make some preparations for your future development? Don't you want to get in touch with society? Don't you want to have tens of thousands of dollars in savings before you graduate?
Feihai Company is a company that belongs to our college students, and its establishment is entirely to help you, all junior brothers and sisters, achieve their dreams of market economy. In the past year, 22 of your brothers and sisters have earned more than 5,000 yuan in commissions in the company, among which our sales champion, Bao Nana of the Department of Journalism, has earned more than 20,000 yuan! Do you want to become such a rich man and sister?"
"Want to ......"
A little girl in the audience with a flushed face couldn't help but whisper in a whisper, only to find that no one else spoke, and couldn't help but be embarrassed and wanted to hide her face in the desk.
"Well said!" Tang Zifeng stared at her at a glance, "This is Senior Sister Peng Xinyi from the Labor Academy, right? Senior Sister Peng said very well, what about all of you, do you want to become a rich man with a deposit of more than 20,000 yuan?"
"Yes!"
This time, everyone held their breath and shouted loudly. People college students don't know what stage fright is, everyone didn't pick up just now, it's not that they're shy, they just think it's too silly to answer questions like this. Now that someone has taken the lead, what else is there to hesitate about. On weekdays, everyone may be relatively calm, but being instigated by Tang Zifeng, a small fire ignited in everyone's hearts. With a deposit of more than 20,000 yuan before graduation, who can not change it for blood!
"Meow, in the past two years after graduation, the eighth child won't be going to participate in MLM, right?
Wang Zijie looked at Tang Zifeng, who was only about to spit lotus flowers, and thought secretly in his heart.