Chapter 1410 What is Gao Ding

But Qin Yanran is different, she is counting on this drama to turn over, it can be seen to the naked eye that the current effect has not met expectations, can she not be in a hurry.

So at this launch conference, her team actually bought the relationship, and let people find a way to borrow a set of haute couture dresses from the JOYEE brand and wear them to attend the press conference.

It doesn't sound like much, and those who don't know how to do it may still think that Qin Yanran just has a relationship and borrowed a set of high-end dresses, isn't it just a dress, and it looks good in it.

But the entertainment industry and the fashion industry have their own set of rules and ways to play, and each set of haute couture dresses is carefully designed by designers and handmade.

The dress of the JOYEE brand is a famous fairy brand, and it is no exaggeration to say that every diamond on the dress is carefully selected.

The so-called haute couture dresses are that I only sell this set, even when the models walk the catwalk, they only wear sample clothes.

The world's top celebrities and wealthy people, super VVIP customers take a fancy to it, and the brand will tailor it and make a set of them.

After that, the sample clothes will be directly sealed or even destroyed, and the haute couture dress will be sold for this luxury, this brand value-added, and this uniqueness.

Therefore, although high-end dresses will also lend clothes to celebrities, they are very picky about the objects of borrowing dresses, a set of dress skirts worth millions of prices is not enough in the entertainment industry, and the brand will not look at you.

Because you don't deserve to wear other people's dresses, the entertainment industry and the fashion industry are such a place divided into three, six, nine and so on.

Qi Yi, a world-renowned supermodel, rushed to give her a dress to wear, because she looked good and her status was high enough, so that more people could see the brand and let more people appreciate the brand.

On the contrary, Li Zihan or Xu Anqi, they just take the initiative to come to the door, and the brand will not lend them the dress, because your fame and identity are not enough, and you wear some brand dresses, which lowers the value of the brand.

It will even directly make those consumers who really buy dresses, those rich and famous ladies, feel that they have been humiliated, why should they wear such a dress that a completely unknown person can wear, is it a grade of people.

Therefore, the haute couture dresses in the international fashion circle are not even available for money, because they are aimed at the small circle market and customers.

And now, in order to improve her coffee position, Qin Yanran has used improper means to deceive the brand into lending her the new high-end style that was only released in November.

The new product, which has just been released for less than a month, can basically be determined to be a brand sample.

Because normal haute couture dresses, even if they are bought, it takes two or three months to tailor them before they reach the buyer.

JOYEE, an internationally famous haute couture dress brand, this kind of haute couture dress that has just been released for less than a month, was actually worn by a star who is not famous in the world, no one knows, and there is also negative news in China, and its popularity has declined, and it is the first time in the world.

This is a big event at all, if this dress has been purchased by a celebrity, people will definitely complain directly and refund the order.

Not only that, this series of haute couture dresses of the same style as the one she wears, no matter how carefully the designer is, how beautiful, how luxurious, and how excellent the design, no real celebrity will pay for it.