Chapter 237: A Good Choice
"Will it be that serious?"
That time, when Tang Zifeng finished talking about the possible serious consequences, Xu Zhaojian's face became very serious, staring at Tang Zifeng and asking seriously.
"It's going to be even more serious than that. Tang Zifeng looked into Xu Zhaojian's eyes and said: "At present, the configuration of the computer is very low, and the functions of many software are relatively simple. But according to Moore's Law, the performance of computers doubles every two years, and the software is constantly being upgraded. In 10 years, the software gap between us and foreign countries will be worlds apart, and it will be almost impossible to catch up from scratch at that time.
"And once the software is in the hands of others, the price increase and stuck neck I just said are nothing, the most terrible thing is that foreign countries can implant Trojans in the software, or let the products we design have hidden dangers, or steal our design ideas. It can be said that the software is not in our own hands, we are completely transparent in front of others, and we have no way to deal with us what others want. β
"Xiao Zhou, what do you see?" Xu Zhaojian asked Zhou Heng again.
Zhou Heng nodded and said: "I don't know much about computers, but after Xiao Tang talked to me about this matter, I also asked someone to find out, everyone's opinions are different, but the general view is that we can't take an inactive attitude in the software industry, if we miss the opportunity, we will suffer heavy losses in the future." β
"So, Xiao Tang, what do you want me to do for you?" Xu Zhaojian asked.
Tang Zifeng said: "Our plan is to take several steps. The first step is to create a public opinion atmosphere through the media to create a public opinion atmosphere that a country is about to crack down on software piracy; the second step is to hope that the relevant departments can cooperate to inspect schools, scientific research institutes, and enterprises for pirated software, and force these institutions to delete the pirated TOAO CAD software; the third step is to start promoting Huaxia CAD to the whole country, and the price of our products is only a few tenths of that of TOAO, which is affordable for all units.
"If this step is successful, Too Software's market share in China will drop to a very low level, such as 10% or even 5%, while our Huaxia CAD can occupy 90% of the market share.
"With the return of the market, we have enough funds to optimize Huaxia CAD, and a lot of user experience is also very helpful to improve the program. In this way, after a few years, the performance of Huaxia CAD will be able to reach the level of Toao CAD, and we will not only be able to hold the domestic market, but also compete with Toao CAD in the international market.
"To do this, we need to have support from the national level, in this regard, I am soft-spoken, even if it is Director Zhou, the strength is very limited, only seniors like Xu Lao you come out to speak, there is weight. β
"Okay, I'll go check on the situation again and get back to you. Xu Zhaojian said solemnly.
After that conversation, Xu Zhaojian made a special trip to the Academy of Sciences and several colleges and universities to have in-depth communication with some computer experts. Subsequently, he formed a report on what he had learned and Tang Zifeng's views and submitted it to the central leadership.
The central leadership gave instructions to Xu Zhaojian's report and agreed in principle to Tang Zifeng's plan. It was only after receiving this reply that Tang Zifeng launched public opinion propaganda with great fanfare.
In the matter of propaganda and momentum, the almighty "relevant departments" did not directly intervene, but adopted a tacit attitude. In this regard, Xu Zhaojian and Tang Zifeng have a consensus, that is, this matter should not expose the traces of government leadership, otherwise it may be a surprise, which is not conducive to the counterattack of local software.
After seeing the media report, the ministries and commissions sought confirmation from the higher authorities, but received a vague answer. The higher authorities said that the reports had nothing to do with them, and at the same time said that the fight against piracy was very important, especially the piracy of Too CAD, which was highlighted in the media.
Officials in ministries and commissions are very politically sensitive, and when they see this situation, they naturally know that there is support from a higher level behind this matter. The fact that the top level is concerned about a matter but does not directly express its stance in the form of a document shows that the matter is of great importance, and all units can no longer pretend to be deaf and dumb at such a time.
Pirated software cannot be used, but in the past two years, everyone vigorously promoted the "throwing the drawing board" movement, so that many enterprises have thrown away the drawing board, and the technology research and development of many enterprises will be affected without drawing software. Replacing pirated software with genuine software is of course an inevitable choice, but when officials inquire about the price of genuine software, they are all frightened. A simple version of Tuo CAD costs more than 10,000 yuan, how many subordinate companies can afford it?
At this time, a unit called Canglong Research Institute sent technicians to the relevant offices of various ministries and commissions to recommend to them a domestic design software called "Huaxia CAD". The technicians claim that this software was jointly developed by the Canglong Research Institute and New Jingwei Software, and is fully functional compatible with Tuao CAD, and has the ability to replace Tuao CAD.
The most important thing is that the price of a set of Huaxia CAD is only more than 500 yuan, which is 95% cheaper than the simplest Tuao CAD, which is a fraction of a fraction compared with the extended version of Tuao CAD.
Behind the Canglong Research Institute are 20 of the largest machine tool companies in China, such an identity can make it naturally gain the trust of various ministries and commissions. Of course, the information departments of various ministries and commissions will not casually accept a new software, especially if the new software is still domestic. They tested the Huaxia CAD sent to the door, and learned about some subordinate units, which confirmed that what the promoters said was true, and this software did perform well.
It is true that compared with Tuao CAD, the interface of Huaxia CAD is not beautiful enough, the runtime is slightly stuck, and it is said that there is a small probability of software crashing, which reflects that Huaxia CAD is not mature enough and slightly inferior to Tuao CAD. But all these disadvantages are not as good as its biggest advantage, that is, it is cheap.
Some gossip that is said to come from the top has also come, and it seems that some leaders pointed out in their internal speeches: industrial software should be based on itself, even if domestic software still has such and such shortcomings, it should also be supported. The leader also gave a special example of a software called Huaxia, saying that software similar to this is very good......
Officials have their own channels of information that are able to verify the reliability of these gossip. Everyone found that the source of these news could be found, and it was not groundless.
All the things come together, and the officials know what to do. As a result, a piece of paper notice was issued from various ministries and commissions and flew to enterprises all over the country. The notice requires all companies to immediately delete the pirated design software and switch to genuine software, with a friendly reminder, saying that if you feel that Tuao CAD is too expensive, buying Huaxia CAD is also a good choice.
The price of Huaxia CAD is too cheap, even if a company wants to purchase 20 sets, the cost is only more than 10,000 yuan. Enterprises that need to equip 20 sets of CAD need to spend 10,000 yuan to purchase software, so why is it difficult? With such a small expenditure, all enterprises do not need to hesitate to place an order directly.
Some companies even hold the idea of buying dozens of sets of Huaxia CAD to decorate the faΓ§ade. If engineers prefer to use Too CAD in private, it doesn't matter as long as they do it secretly. It's a big deal that when someone comes to check, turn on the computer and let them look at the logo of Huaxia CAD, and they will be able to get through the test.
If one company thinks this way, hundreds of companies think this way. Software orders flew like snowflakes to the new Jingwei Software Company in Beijing, and Li Kejia was first surprised, then panicked. The demand for tens of thousands of copies has formed a huge pressure on the sales and after-sales service of the new Jingwei company, and Li Kejia feels that his small body is almost unbearable.
Tang Zifeng and Zhou Heng came to Xu Zhaojian's house for the second time to report the results of the early stage. Hearing that so many companies have chosen Huaxia CAD, Xu Zhaojian issued a warning to Tang Zifeng half-jokingly and half-seriously.
"Elder Xu, don't worry. We have launched Huaxia CAD4.0 version has been tested for more than half a year, and the test has been carried out by hundreds of engineers from the technical departments of our 20 member companies, as well as some cooperative units. The results of the test show that Huaxia CAD is mature enough, although it cannot be said to be perfect, but it can fully meet the daily design needs of various enterprises. Tang Zifeng said with confidence to Xu Zhao.
"Do you estimate how many sets of Huaxia CAD will be able to sell in this round of sales?" Xu Zhaojian asked.
Tang Zifeng said: "Our most optimistic estimate is that we should be able to sell 100,000 units in this round. There will be new demand in the future, but it will not be as concentrated as it is now. β
Xu Zhaojian pinched his fingers and calculated, and said: "100,000 sets, that is 58 million income." Software should be costless, right?"
Tang Zifeng said: "There are also some costs, mainly to send people to guide the installation of various enterprises, but also to carry out some use training. However, in general, the cost is not large, if the total sales revenue can reach 58 million yuan, the gross profit should be more than 50 million. β
"Sure enough, I still sell software to make money. Xu Zhaojian smiled and said to Zhou Heng, "Xiao Zhou, you sell 58 million machine tools, how much gross profit can you have?"
"About 10 million. Zhou Heng said. The use of steel and other materials in the process of building machine tools, and the cost of tool wear and tear in the process of machining parts, is obviously not as profitable as selling software. The cost of the software is mainly reflected in the development process, after the end of the development, whether it is to sell 100 or 10,000 sets, the cost will not change significantly, after all, the expenditure of engrave a few discs is not worth mentioning.
Xu Zhaojian nodded and said: "Such an invisible and intangibles software can have such a big profit, it seems that our understanding of the word 'production' will also be updated." Don Jr., the idea you put forward earlier seems to have basically been realized. What's in your mind for the next step?"