Unconsciously, another year of cold winter passed, and the capital warmed up.

Today is Saturday, Cao Ying is wrapped in a big cotton coat of "your mother thinks you are cold", and is sweating in the southern half of the alley. The little girl is 16 years old, like the willow tree on the side of the road, tall and long, eyebrows and eyes are blooming, and her chest is bulging.

She was in her third year of junior high school this year, and she was looking at the high school entrance examination, and her grades were very bad. Parents are worried, they have actually thought about it, and they can only go to vocational high school.

Most of the vocational high schools in China were rebuilt from ordinary high schools in the 80s. Similar to technical secondary school, after graduation, you can take the corresponding college entrance examination and continue to be promoted.

It doesn't have to be unpromising, it's easy to find a job if you have skills, that is, it's almost impossible to get out.

When I got home and had dinner, my mother couldn't help but nag. Cao Ying is also used to it, after eating and writing homework, at the end of the clock, seven fifty.

She hurriedly ran to the living room and shouted, "Dad, "Variety Show" is about to start!"

"Have you finished your homework?" said her mother.

"It's done!"

"Just finish writing? I don't know how much more work to do?"

"Oh, just let her see it!" Dad was impatient.

"You just get used to it, don't blame me for not teaching well if you don't have any interest in the future!"

“......”

Cao Ying shrank aggrievedly on the chair and didn't dare to squeak.

"Variety Show" has been on the air since last month, with one issue every two weeks and 50 minutes each. As soon as he appeared, he was loved by the audience, and the first host was Wang Gang, and a star will be invited to be a special host in each issue.

Live broadcast, there is a small studio, and the audience is at the bottom, and the stage and the stage interact with each other.

Comprehensive category, cross talk, sketches, opera, singing and dancing. You can see stars from all walks of life, Hong Kong and Taiwan artists, and CCTV hosts, singing Peking Opera at every turn, and commenting on stories...... You can find a different side of them.

That's why I think it's a novelty.

After Wang Gang retired, Sister Ni took over, and then Cheng Fangyuan, Zhou Tao, and the Cao Ying child in front of the TV.

It was almost eight o'clock, and my mother stopped nagging.

Ben was waiting to watch the show, but the screen flashed and an ad came.

First of all, there is a low cello sound, soft light and warmth, the old alleys of the magic capital, and the mottled old times. The camera shows a foot wearing high heels, stepping out of the shikumen, sliding upwards, wearing a cheongsam with red flowers on a blue background, and then up.

"Ah, Aunt Hong!"

Cao Ying exclaimed, she had cooperated with others in "Hutong People 2".

"It's really Pan Hong! Why is she also filming commercials, and she is short of money?" the mother wondered.

"She won't be scolded for filming this, right?" the father worried.

"What do you say? Now that celebrities are shooting commercials, why can't Aunt Hong shoot them? This is not the handiwork of my brother. ”

Cao Ying hugged her knees and stared at the TV without blinking, so beautiful!

I saw Pan Hong's steps were gentle, elegant and dignified, like a delicate woman in old Shanghai, slowly walking through an old alley.

The voiceover says: "From classical to modern, from traditional to trendy......"

As soon as the screen turns, the music becomes lighter. On another street, in an old-style house, she was dressed in a bragi, popular in the fifties, with a youthful look.

"Times are changing, and so is beauty......"

Walking on, the buildings are constantly changing, from the suspender cargo pants of the sixties and seventies to the good shirts of the eighties.

Finally walk to the river, with a building behind it. Pan Hong wore cropped pants, barefoot sandals, and a white short-sleeved T-shirt.

It's a very simple dress, but it exudes a relaxed and confident demeanor. The voiceover ends at this point: "Wear beauty, show yourself, Elaine clothes, fashion life." ”

At the end, the logo is displayed, and there is a quick sentence: "Elaine Clothing is the designated clothing for the opening ceremony of the Asian Games for the Chinese team with its men's wear brand." ”

“......”

The three of them were stunned for a long time, and their mother said, "This, is this an advertisement or a movie?"

"Commercial, I've never seen it like this, it's really like a movie. ”

"It's beautiful!"

Cao Ying sighed again, envious and depressed, she didn't want to study, just keep filming with her non-brother.

............

CCTV will not dare to advertise in "News Network" and weather forecast, for fear of being scolded. Eight o'clock is already the best time.

Xiao Xu didn't advertise for two months, it was too expensive. first wrapped five issues of "Variety Show" patches, and then released them at intervals every week, for a total of 20 days, lasting until June.

The development of the domestic advertising industry is slower than that of TV dramas, and in a barbaric growth, Leng Buding popped up with a big girl, or Pan Hong starring, which immediately caused heated discussions.

"The slippery slope of artistic morality, the second Li Moran!"

"Celebrities look at money?"

"Emancipating the mind cannot be empty talk, and there is no need to question celebrities shooting advertisements. ”

"No one cares about going to the hole, why should you be scolded for shooting advertisements?"

As mentioned earlier, in a special social environment at the moment, many people are confused, "Will the policy change?" and "The state still won't let us make money?"

Conservative tendencies have made a comeback, and deepening reforms are no longer frequently mentioned......

This kind of controversy is normal, but Xu Fei knows that it is okay, the government must insist on reform, and it is already in action: just a few days ago, the central government officially approved the development of Pudong!

Subsequently, it was reaffirmed that the policy of Qiong Province would remain unchanged and that the contract responsibility system would remain unchanged...... It is thanks to these initiatives that confidence has gradually been restored in society.

Having said that, with the broadcast of the advertisement, the already famous Elaine clothing became more and more popular.

The name of the sponsor of the Asian Games is out, and in the eyes of the people, it is like a red-top businessman, instantly distinguishing it from other families, and it is full of style.

Xidan.

Affected by the environment, business has not been easy to do recently, but as soon as Zhang Guiqin opened the door in the morning, he was startled by the crowd in Wuyangyang.

"Boss, where are the costumes for the opening ceremony?"

"Let's take a look. ”

"It's amazing, the Asian Games!"

"Show me, I'll buy one too!"

Zhang Guiqin Khan came down and forcibly calmed down, "I'm sorry, the opening ceremony should be kept secret, we can't announce it now, we will know on the same day." ”

"Huh, we'll have to wait a few months!"

"Do you sell it?"

"Sell, definitely sell, but not now. ”

"Then I'll wait!"

It was easy to send away the enthusiastic crowd, Zhang Guiqin breathed slowly, and couldn't help but look up.

Soon after the housing reform, Xu Fei had already bought this shop, and the big signboard was remade on the top, with a bright line:

"Designated sponsor for the opening ceremony and award ceremony of the Asian Games for the Chinese team. ”

............

"Then I'll use it?"

"My passbook is in your hand, what can I do if I don't need it?"

"Look at what you said, it's called investment, investment. When you get rich in the future, mine is not yours?"

"Mmmm, mine is yours too. ”

Xiao Xu finished the long call, came out of the telegraph building, and unconsciously touched his bag. There are two passbooks lying inside, one is his own and the other is Xiaoli's, adding up to 20,000 yuan.

That's all the money she started with, not much, but full of confidence.

She drove to the Great Wall Advertising Company on Fuxingmenwai Street and met Mr. Zhang again.

"Miss Chen came to visit again, presumably after thinking about it. ”

"Well, your conditions haven't changed, have they?"

"Of course, we don't provide a capital venue, we charge a management fee of 50,000 yuan a year, and you are responsible for your own profits and losses, and you can use the name of the company. ”

"Can you wait for a while to pay this management fee? You know, I've just started in the industry. Xiao Xu asked.

"Uh......"

Mr. Zhang thought about it, but still gave face, and said: "It will be extended to the end of the year at most, but the ugly words are ahead, if you are overdue, we will have to go through legal procedures." ”

"I understand. ”

"Okay, I'll get someone to prepare the contract. ”