In fact, this is also the idea that Xiao Feng came up with after receiving the inspiration of rice snacks.

As we all know, rice is a country with a very developed food industry, not to mention all kinds of processed and semi-processed foods.

But anyone who has been to a supermarket in the United States has seen a variety of snacks on several shelves.

Xiao Feng is actually very general about snacks, especially snacks in the United States, such as potato chips, chocolate, or various snacks with very high sugar content.

However, he had been in the United States for a long time, and because of the pressure, he often drank some alcohol at home.

As a result, he found a very good accompaniment to the drink, and that was jerky meat.

All major supermarkets in the country sell all kinds of jerky, among which beef jerky is the main one.

And these beef jerky are all made of bison meat and buffalo meat, which are not very popular among the people of the United States.

You must know that when the people of the United States just landed on the North American continent, this magical road was full of a magical animal.

That's bison!

A bison the size of an Isuzu box truck.

When the United States was engaged in the westward expansion movement, it did two things, one was the Indians.

The other thing is to slaughter a lot of bison, because there are so many of them.

According to preliminary statistics, the people of the United States killed hundreds of millions of bison in the entire westward movement.

directly killed this species, which once dominated the American continent at that time, and almost wiped it out.

Later, for some purpose, they protected the species.

However, even if the bison population has recovered now, it has not yet returned to its former glory.

But now there are thousands of bison living in several nature reserves in the country.

Because there are no natural predators, these bison are also very abundant, even to balance the environment of the nature reserve.

Every year, the government issues a decree allowing people who like to hunt to hunt some of them.

In some Indian reserves, the native people were also allowed to hunt bison.

This is because there are too many bison hunted, and the taste of bison is very poor compared to farmed beef.

That's why a lot of people make bison into beef jerky.

In addition, there is the buffalo, and the meat quality of buffalo meat is also very untasty compared to farmed beef.

So the people of the United States also made this kind of beef into beef jerky.

Not to mention, especially the salt-and-pepper flavored ones, they are really delicious and perfect for drinking.

And compared with other snacks with super high fat and sugar content, this kind of jerky products, as long as eaten in moderation, is quite healthy.

It is precisely because of this inspiration that Xiao Feng decided to make the farmed turkey into jerky snacks and sell them.

"Hey, that's a good idea! Now the domestic snack market has been growing very fast. ”

"We could really do something about it!"

After listening to Xiao Feng's thoughts, Wan Gongzi actually took the initiative to put himself into the role of a partner.

Xiao Feng just smiled and didn't object, he continued.

"My idea was to start a snack brand that focused on health. ”

As soon as Wan Gongzi heard this, he immediately became serious.

Recently, this year, the domestic people have paid more and more attention to the concept of health, but there really don't seem to be any decent healthy snacks in China.

And Xiao Feng's idea is very good.

"You mean like a good store, or a Laiyifen one?"

"Well, you can try, but we're all about health. ”

In the other world, a large number of dried fruits can be harvested every year, and Xiao Feng has always wanted to find a channel to realize those wild mountain goods.

Now that a large number of plantations have been brought in South America, the source of these goods has finally found a cover.

What about the shipping channels?

In recent years, the domestic snack market has grown rapidly, and Xiao Feng has been planning before.

A few squirrels that were popular a few days ago were very successful.

This also makes Xiao Feng very motivated, but it is not so easy to fight his way out in the highly competitive market.

If you want to succeed in these years, then you must first be distinctive.

To put it bluntly, you just have to have your own master.

For example, when people think of McDonald's, they think of their Big Mac burger.

When you think of KFC, you will think of their fried chicken nuggets.

When it comes to celebrity chefs making fast food, they will think of their classic braised beef brisket rice!

And if you want to create a small snack brand, then you must have your own main small snacks.

And the chicken jerky, which focuses on the concept of health, is very suitable for this role in Xiao Feng's view.

And presumably beef jerky, this turkey as the raw material of chicken jerky, the nutritional value is higher, the taste will be better, and the most important thing is that the cost will be lower!

"Well, this one can really be done! ”

Wan Gongzi touched his chin, thought for a while, and finally decided to join in and give it a try.

Xiao Feng obviously didn't refuse him before, so although he didn't quite understand how much potential this market had, he still decided to invest money to try.

Xiao Feng smiled when he saw that Wan Gongzi agreed to join the shares.

With Wan Gongzi joining, at least the problem of offline stores will be solved.

A small snack shop, the area is not too big, as long as there is so much space in the shopping mall of Wan Gongzi's house.

This is the benefit of letting him join the gang, and this is also the benefit that he intends to throw out.

He has been doing business in China for so long, it can be said that he has only cooperated with Wan Gongzi.

As for the others, they could only stare at his inheritance, but they couldn't eat it.

So now there is a lot of capital in China that has opinions about him.

On the surface, everyone's well water does not interfere with river water, but the anger of those people will accumulate sooner or later.

Rather than wait until those people explode, it is better to give them an exit to divert.

And this kind of small snack product seems to be simple and has no technical content, but it is indeed a daily consumer product for the public, and the volume is very large.

If the brand does well, it will soon gain popularity among consumers.

And with the technical support of the food research institute on the island side, these products are easy to make characteristics, such as healthy signs.

Once the archway is erected, it is easy to earn billions or even tens of billions a year.

Don't believe it, otherwise you just look at those national drinks, Lulu, Coconut Wind, and people are the ones who make a fortune quietly.

And his ultimate goal is to become a small food company.

Technical support is provided on the island side of the island.

When the time comes, this small food company will be successful and put it on the market.

Let those guys who are eyeing each other be able to get some light from the celebrity chefs, and let them breathe a sigh of relief.

In addition, by the way, I will also raise the standard of the domestic snack industry.

After all, the industry is really messy right now, and everyone is doing their own thing.

And they are all guided by interests, doing what they do to make money, and how to make money.

They only cater to the taste of consumers, heavy oil and heavy sugar, and do not care about the health and safety of consumers.

So Xiao Feng also felt that he could come in and stir up the situation.

In addition, this turkey jerky is actually a stepping stone for him to explore the domestic healthy diet market.

A key to unlock the domestic healthy diet market!

As soon as the turkey jerky is accepted by the market, he will immediately launch several other products that have been prepared for a long time.

One of the most important is the turkey diet replacement.

As I said before, this turkey meat is super high in protein, very low in fat, and it is also very rich in amino acids.

This kind of food is really suitable for weight loss meal replacement.

In fact, in the United States, there have long been this kind of fat reduction meal replacements.

It's just that those fat loss meal replacements are prepared for professional fitness personnel and bodybuilders.

The price is also relatively high, generally 14 ounces, that is, about 400 grams of turkey jerky, costs more than 100 yuan.

Xiao Feng has also eaten it a few times in the United States before, and the texture and taste of the jerky are really good.

Therefore, Xiao Feng plans to introduce this kind of fat loss meal replacement into China.

Nowadays, there are more and more people who are exercising in China, and people who pay attention to health have more and more understanding of fitness.

Twenty years ago, people's understanding of fitness was limited to simple aerobic and anaerobic exercises.

And now, people's understanding of fitness and weight loss has been very profound.

Especially after more and more Western nutrition concepts began to become popular.

More and more people know that if you want to get fit and lose weight, you can't just keep your head down and exercise.

In fact, the real mystery of fitness and weight loss lies in creating a calorie difference.

What is a calorie difference? That is, you eat fewer calories per day than you burn, and the greater the calorie difference, the faster you lose weight.

And now many knowledgeable fitness coaches will tell you that in fact, the concept of real fitness weight loss is three points of exercise and seven points of eating.

Therefore, for many babies who lose weight, the real meaning of weight loss is to eat.

As long as you eat right, you can not only ensure that you are full and eat well, but also ensure that it does not affect your weight loss at all.

Even if you eat right, you can lose weight without exercising every day.

So how do you eat it right?

Many people think that if they want to lose weight, they have to eat less meat, especially less fatty meat, because in their concept.

The reason why people will gain weight and grow meat is because they eat too much meat and eat too much fat.

But modern scientific research has proven that this is completely wrong.

Humans gain weight because they consume too much starchy food.

After eating too much starchy food, a person's blood sugar will rise rapidly.

If you maintain high-intensity exercise all the time during this process, then your blood sugar will be consumed all the time, and you will not gain weight.

However, if you don't exercise enough during this period, then these unconsumed blood sugar will be converted into fat and stored in your body, thus making you fat.