opened a new book "Synthetic Big Star" and asked book friends to give some collections and recommendations!

"How's it going?

Laura, who was sitting next to Xiao Feng, said to Xiao Feng with a smile with a look of invitation.

Xiao Feng smiled and nodded: "This fashion show is very well arranged!"

"Haha, that's not all, I also invited Flor. Devers, Ash. Burton, Emilia. Lionel

So a few beauty bloggers are coming!"

Laura explained to Xiao Feng with a smile, but Xiao Feng was confused, Laura knew at once that he must not have paid attention to such a few people, and hurriedly explained to him.

"These are all big-size beauty bloggers who have millions of followers on IG and Youtu Turtle, and each of their videos will have more than 3 million views. ”

As soon as Laura said this, Xiao Feng understood that the feelings are a few beauty girls who do self-media, and there are many such beauty bloggers in China, but these people generally play on domestic video websites.

Although he doesn't pay much attention to these people, he also knows that these people have a strong ability to bring goods, and often what brand of cosmetics they promote in the video, this brand of cosmetics will skyrocket in sales in just a few days.

Now those big-name cosmetics can love these beauty bloggers on the Internet very much, because they can have a much greater influence than those celebrities.

Why do you say that?

Those big-name stars, for ordinary consumers, are often high above and out of reach.

But those cosmetics need them, because these big stars, in the eyes of those big-name cosmetics, are a symbol, their endorsement symbol.

Ordinary people, when they see these stars, will think of their brand, which can make consumers deepen their impression of their brand!

Through market research, they found another embarrassing fact, that is, in China, although consumers know about these big brands, their desire to consume these big brands is not strong.

Why? Because although people know about their big brands, when it comes to buying, the first impression in the minds of ordinary people is that their products are very expensive.

A small bottle will cost hundreds, and many girls are reluctant, even if they are in love, they have to face realistic survival problems!

So a few years ago, the profits of these international brands in China were actually average.

But in recent years, especially in the Internet era, after the rise of the online live broadcast industry, especially after the emergence of the profession of beauty bloggers, the sales of many big cosmetics brands in China suddenly exploded.

Ten years ago, big brands such as Chanel and Estee Lauder had annual sales of only two or three billion soft girl coins in China, but ten years later, their sales have nearly doubled, and even continue to skyrocket.

It is because of the emergence of these beauty bloggers that the distance between these big-name cosmetics and ordinary consumers has been quickly narrowed.

These beauty bloggers teach ordinary people how to make up in the video, and ordinary consumers watch these girls with a five-point appearance, or even less than five points, or only three or four points, after a fierce operation in the video, they immediately transform into beautiful girls with a face value of eight points, what will it be like?

And then these beauty bloggers, in the video, recommend what cosmetics, they are willing to accept.

In the past, they would feel pain in the flesh of hundreds of dollars a bottle of cream, but when they saw the changes that the cream brought to the three-point girl, even if they were thrifty girls, they couldn't control their desire to chop their hands at this time.

It used to be just a simple lipstick, but there will be so many shades, and each shade will have such an effect when used on the lips?

Originally, a bottle of perfume hundreds of sizes made everyone feel heartache when they thought about it, but now, sell it, sell it!

For those big-name cosmetics, it is precisely because of the emergence of these beauty bloggers that their market share has increased rapidly and shortened the distance between them and consumers, so they should be the most welcoming people for the existence of this profession.

For Laura, a veteran player in the fashion industry, she can be said to know the fashion trends in the fashion industry in recent years.

In her opinion, advertising on TV is not even as effective as the word of mouth of these beauty bloggers.

For example, the little sister of the Kardashian family in the United States, their family can be said to be the originator of the Internet celebrity industry, and she is one of the founding fathers of beauty bloggers!

At first, she relied on asking people to make up on the Internet to attract attention, but she didn't expect to get better and better, and then she began to help big brands promote products online, and the result was still getting better and better, and she directly achieved more than 100 million fans.

In the end, she simply created a lipstick brand by herself and began to sell lipsticks online, and once her lipsticks were launched, they were sold out in minutes, and in this way, people made nine hundred million dollars in three years!

Mind you, it's dollars!

For three years, just selling lipstick, he sold himself into the Forbes rich list!

This Nima is really a miracle in the Internet celebrity world, no wonder so many people want to rush into this industry one after another to become Internet celebrities, this money is too easy to make!

And the reason why Laura invited so many Internet celebrity beauty bloggers to come over this time is because of these people's ability to bring goods and their ability to promote online.

“。。。。 In my opinion, if we want to gain a foothold among consumers as a start-up brand quickly. Advertising on TV seems to be the least cost-effective at the moment. To find a qualified spokesperson, but also to broadcast at the right time on TV, this requires a lot of investment, I estimate that there are not hundreds of millions, and I can't even do it. But we take the route promoted by online beauty bloggers, which is much simpler, with little investment and great results. Coupled with the real effect of our products, once accepted by the majority of consumers, I am afraid that those celebrities will take the initiative to come to the door and voluntarily endorse us... ”

Laura's statement, Xiao Feng agrees very much, between big names and celebrities, they often complement each other.

Once the Ninth Lab really becomes an international brand, hehe, then those stars will probably snatch their heads in order to compete for their endorsements.

As for which celebrity to choose to endorse at that time, it depends on his mood.

At this time, Daphne, Yamina, and Heidi and several other old models, ugly models, have basically finished answering the reporters' questions, and finally the microphone is taught back to the hands of designer Eve.

“。。。 Everyone has seen the theme of our press conference today, which is called 'How to define beauty?' So how do you feel after watching today's fashion show? Daphne is 90 years old, Yamina is 65 years old, Heidi's situation, you all know, but they still insist on being active on the catwalk, they just want to bring beauty to everyone! And today, do you feel the beauty in them?"

The last paragraph of designer Eve's words is a bit sensational, but it has a very good effect, the white leftists like the set of artificial care the most, especially if they don't admit defeat or something, they are more inspirational when they say it, and the effect of pouring chicken soup on people is also better.

The reporters are very fond of this, today's fashion show, everyone feels that it is not in vain, although they have received Laura's money, but this time the content is quite substantial, at least everyone feels that they have written after going back.

Even many people have been inspired when watching a fashion show, typing out an article on their lap with a notebook.

"Eve, I want to ask, where can I sell the cosmetics from the Ninth Lab? Tomorrow is my mother's birthday, and I want to give her a birthday gift!"

It was Peter of Figaro who said this, this guy received a lot of money from Laura, so he naturally had to take the initiative to stand up as a trustee at this time.

Eve smiled slightly at this time: "The products of the ninth laboratory, tomorrow morning, will be in Laura's boutique all over Europe, as well as the XX counter of Galeries Lafayette in Paris, and the XXX counter of Macy's in London。。。。。 and so on sale at the same time... ”

The show ended in such a distraction, the reporters got the material they wanted, Eve got the fame she wanted, and the models got what they wanted.

And Xiao Feng, Pierre and Laura, naturally got the effect they wanted.

"How about it? Do you want to prepare for the celebration banquet first, haha, I can't wait to see the grand sales tomorrow!"

Pierre said to Xiao Feng and Laura with a smile, and he seemed full of confidence.

However, Xiao Feng is still worried, after all, it is just a fashion show, even if there are a few Internet celebrity beauty bloggers with many fans to help, but they are not the little sisters of the Kardashian family after all.

The news of the reporters will have to wait until the evening evening newspaper comes out at the earliest, and he is really not too sure whether the suits of the Ninth Laboratory, which will be officially launched in major European cities tomorrow, can be accepted by the majority of European consumers.

After all, these Europeans have a tradition of discriminating against Asian, especially Chinese products, especially the products of the Ninth Lab, the price is not low, and they are also cosmetics smeared on the face, I don't know if these Europeans can accept it.

And Laura also saw Xiao Feng's nervousness, she was also very nervous, but she still laughed, reached out and patted Xiao Feng's shoulder: "Don't worry, Xiao, we still have a big move that hasn't been released!"

"What? Do you have a big move?"

Xiao Feng was stunned for a moment when he heard this, and then he was overjoyed, this Pierre and Laura seemed to be really worried about the products of the Ninth Laboratory, and they had arranged so many means.

This time, I chose the two of them to cooperate, and it seems that I really didn't choose the wrong person!

"Of course, hehe, you'll see in the afternoon!"

When Pierre spoke, he looked very proud, obviously this big move must have been planned by him.

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