Chapter Ninety-Five: Selling Fish Has Begun to Origin?
This phone call made Su Ce's mood extremely bad.
Zhang Mingquan's bad attitude of directly buttoning his hat in black and white regardless of right and wrong is one thing, and then there is Tang Tie's inexplicable approach.
Learning planting techniques was originally intended to increase the income of the villagers, which is a good thing, how did he become like this in his hands?
"Xiao Su, why did you become sad when you answered the phone?"
"Men are strong, but women are hurt! Xiao Su, it's good to look down. ”
"Xiao Su, I have a cousin......"
The ordered pontoons were delivered last night, and Huang Yaoqi did arrange for a skilled worker to come over, and with the enthusiastic help of fishing friends, the pontoon platform was officially set up today.
The pontoons are assembled at the edge of the dam and then dragged by the speedboat to the carefully selected fishing spots for fixation.
Su Ce shook his head and smiled, compared to others, he was still a cute fisherman, as long as he satisfied their fishing thoughts, there would be no other thoughts, let alone trouble.
Seeing the speedboat dragging the freshly assembled pontoon platform away, Su Ce turned his head and beckoned Du Bing to distribute iced drinks to the fishing friends, and when he saw the figure appearing at the head of the dam, his brows suddenly furrowed.
As soon as Secretary Qu went to the dam, he saw a group of people busy together, came to Su Ce's side, and curiously asked what this was for.
Su Ce briefly explained two sentences and said helplessly: "Secretary Qu, I really don't know why Tang Tie didn't answer the phone, this matter really has nothing to do with me." ”
"I only have one question when I come over this time, you tell me honestly, what idea did you give Tang Tie?"
Su Ce didn't have the heart to spend too much time on her, so he calmly said the matter, "My original intention was to let Tang Tie force the villagers to clear up some troubles in advance for the promotion of planting fungus in the future." Who would have thought that he would run away without saying a word and not answer the phone. ”
Secretary Qu suddenly realized, and looked at Su Ce inexplicably, "Is the fungus planting technique easy to learn, and what is the yield and price?"
Su Ce shook his head, "I don't know if the technology is good or not, I only know that the price is not bad, and if the villagers cooperate, the income will definitely be stronger than the part-time job." ”
Hearing him say this, Secretary Qu had an extra smile on his face, and nodded lightly: "It's better than a part-time job." ”
As he spoke, he asked again: "What's the situation on your side? The ship has also returned, has there been an increase in income? What are your plans?"
"Didn't you just say you just asked one question?"
Su Ce's words made Secretary Qu pause, and the smile on his face disappeared instantly, and he snorted dissatisfiedly.
......
The water system of the North Lake is abundant, and the title of the province of a thousand lakes is worthy of its name.
The long-term living habits have allowed the people of Beihu to learn a variety of cooking techniques, such as steaming and frying. It is precisely because they can eat and love to eat that their requirements for aquatic products are also increasing.
Jiangcheng is the provincial capital of Beihu, and there are countless restaurants of all kinds, including a large number of restaurants related to fish.
The 10,000 catties of fish that Kong Lingjie brought back from the Xiaba Reservoir were not sold all at once, and there were two main considerations.
The first place in the list must be the price, the reason why he dared to pay a large amount of money in advance to support Su Ce to build the road, and even did not hesitate to wait for such a long time? is that he took a fancy to the gimmick of wild fish.
In the early years, for the sake of so-called economic indicators, a large number of natural resources were destroyed, and water resources bore the brunt of the disaster, and wild fish resources became less and less.
The economic improvement has made the people's purse gradually bulge, and then the requirements for the quality of life have also begun to increase, and the price of wild fish has continued to rise. Now that the wind has changed and the ban on fishing has begun, the supply chain of wild aquatic products, which is not wealthy, has become even more strained.
If he doesn't make good use of this kind of gimmick, Kong Lingjie is embarrassed to say that he is a qualified businessman.
Therefore, the price he supplied to customers far exceeded the price of ordinary aquaculture products, and the supply price of grass carp alone reached 15 yuan per catty, which was almost twice the price of farmed grass carp.
The high-price route is equivalent to actively reducing the customer base, at least in the early stage, it cannot satisfy all customers. Only after the fame of wild fish in the Xiaba Reservoir is opened, it is possible to cover those low-end restaurants and restaurants.
Instead of going to great lengths to promote, it is better to use profits to stimulate those who do catering to imitate them.
It's a bit of a hunger marketing, but it's not all.
Because of this, Kong Lingjie personally selected a group of customers to supply, and each family provided about 300 catties of wild grass carp for them to try.
After all, only products that have been tested by the market can be considered really good!
Sure enough, the next day, a restaurant owner called him and asked if he could lower the price appropriately, and they promised to give priority to the promotion of wild fish from the Xiaba Reservoir, and they would also increase the amount of purchases.
Kong Lingjie has dealt with these people for so many years, and he has long figured out their psychology clearly, and this kind of bargaining method is even more predictable to him.
"The Xiaba Reservoir is still in a primitive ecology, and the conditions are limited to allow large-scale fishing, and these fish are caught one by one, and they cannot be supplied to a large area for the time being, so there is no room for negotiation in terms of price. ”
This is the rhetoric prepared by Kong Lingjie in advance.
The bargain was refused, and the restaurant owner seemed to be angry, so he didn't say anything about replenishing the stock, and hung up the phone directly.
This reaction is also under the control of Kong Lingjie, and businessmen, no matter how big or small the business, have absolutely rich and varied bargaining methods, and this is just the most common protest.
He wasn't worried, though.
How bad are today's consumers?
It is the norm to drive dozens of kilometers for the food they want, and as long as consumers recognize the wild fish in the Xiaba Reservoir, they are not afraid that those restaurants will be willing to give up the money-making opportunities in front of them.
It turns out that Kong Lingjie was right!
The taste experience of wild fish is obviously different from that of farmed fish, especially for those who like to eat fish, and the texture of the fish can be judged by holding chopsticks.
Under the recommendation of the merchant, I tried the wild fish in the Xiaba Reservoir, and after a good experience, many diners immediately called friends to share their happiness.
10,000 catties of fish, about 6,000 catties were given away on the first attempt, and the remaining 5,000 catties were sold out without even holding on for a day.
"Who doesn't know that your boss Kong is a goblin in business, don't use the interface to perfunctory me, I don't bargain with you, I only have one request, provide me with a minimum of five hundred catties of wild fish every day, and I want to do it now." ”
"Lao Kong, our brothers have been dealing with each other for several years, no matter what, you have to ensure my supply here, I will arrange it in Tianyun Pavilion at night, don't you like the big chest No. 36, I will call Bao Zhong later to definitely satisfy you......"
"Boss Kong......"
This time, a total of 20 restaurants were selected, and 15 of them called to ask for more supply, which is enough to show that their strategy is working.
However, this is not Kong Lingjie's only means.
'Jiangcheng Gang' is a complex local online APP community in Jiangcheng, which contains all kinds of information, among which the most popular is undoubtedly the foodie section.
"Pure wild fish is coming, are foodies ready?"
"The real experience of visiting the store, a different experience of eating fish!"
"Have you ever eaten grass carp for dozens of dollars a pound?"
Kong Lingjie customized a total of ten soft advertisements like this, each with different content and angles to ensure that more audiences could be reached.
......
"Xiao Su, I'll go over at night, not to pull fish, shoot videos for commercials......"
finally sent Secretary Qu away, Su Ce received a call from Kong Lingjie, thinking that he was going to come over to pull fish, but he heard such an answer.
Su Ce was very puzzled, selling milk powder has to be advertised to trace the origin, and selling fish is so high-end?
At eight o'clock in the evening, Su Ce was just about to go to bed when he received a call from Kong Lingjie.
"I've already arrived at the county seat, I'll go to your village early tomorrow morning, and there are a few places that need your cooperation at that time......"