As the daughter of the owner of a large public relations company, Helen has been with her mother since she was a child, and even worked in her mother's company since junior high school, and has participated in the planning and preparation of many large-scale banquets and social banquets.

She deeply understands the importance of a good wine for the success of a banquet!

Western society, especially the upper class, has its own wine culture, which is different from the domestic wine table culture on the surface, but in fact, it is similar in the bones.

When domestic enterprises carry out business negotiations, many of them are finalized at the wine table, and everyone is used to sitting at the round table, drinking and eating, and talking about things at the same time, because many old-school businessmen in China believe in the old saying 'wine meets character', so the domestic wine table culture has a lot of unspoken rules.

In foreign countries, because they are accustomed to cold meals, many business negotiations and pimping processes are done at cocktail parties.

A large-scale gathering, all kinds of celebrities, holding wine glasses, wandering in different small circles, exchanging various business information, or through the introduction of various people, meeting friends in different circles, it is this kind of communication, unconsciously can find opportunities, and even complete transactions, this is the Western-style wine table culture, or the cocktail party culture.

And what is in common with the domestic wine table culture is that the people who participate in such banquets are often successful people, and they will ask for good wine.

Just like when domestic companies talk about business at the wine table, most of them drink Moutai and Wuliangye, and no matter how bad it is, it is a good wine with a certain reputation, and it is the same abroad, a high-level party will often provide a variety of different grades of wine according to the different occasions or the preferences of the host.

Top-quality whisky is generally indispensable, a variety of champagnes, red wines, and even a variety of different types of fruit wines are also available, and the biggest expense of every large-scale business reception abroad is those high-end wines.

So Helen attaches great importance to Xiao Feng's otherworldly wines, she has tried these kinds of wines, the taste is unique, the most important thing is the rich taste, the strangest thing about these wines is that when you first enter the mouth, you can experience different levels of rich taste, but when this wine finally enters the throat, the rich taste of that layer, but it will be fused together to form an indescribable wonderful taste, such a unique wine, Helen, who has drunk all kinds of high, medium and low-end Western wines, can be said to have never experienced it。

Even the cocktails that originated in the United States and combined a variety of different drinks and beverage flavors did not give Helen such a feeling from these wines, and the feeling of these wines was natural, and it was definitely not comparable to the artificially concocted taste of cocktails.

So Helen, who has been born in a winemaking family since she was a child, is sure that if these wines are brought to the United States, they will definitely be popular and will be sought after by those so-called upper-class people, and these wines will definitely be able to cause a tornado in the American wine industry, which is the main reason why she values Xiao Feng so much.

So much so that just now she has been thinking about what kind of price she should pay if Xiao Feng does not agree to her as the exclusive agent of these wines and the distribution rights in the United States.

Americans are very realistic in terms of interests, for example, although Helen and Xiao Feng have such a dewy marriage, she will not think about relying on these to take advantage of Xiao Feng in vain.

While Helen is thinking about Xiao Feng, Xiao Feng is also thinking about Helen, he is judging whether Helen has the ability to make these drinks popular in the United States!

This little girl is very ambitious, and she actually wants to use her own wine to put up a signboard for their public relations company, but does she have any specific ideas, or means?

"That's really great, don't worry, Xiao, I will definitely let you these wines... ”

"Stop, stop, stop, Helen I don't doubt your determination, but I would like to hear if you have any concrete ways to open the market for my wine in the United States. ”

Xiao Feng is also very direct, he doesn't doubt that his wine can become popular in the United States, but he has to ask Helen to come up with real materials, otherwise he doesn't mind, and then find other agents with more energy.

"Well, Shaw, you should know that my family has been making wine for generations. I also have some connections in the American wine industry, and several of my cousins and uncles are famous wine tasters in the United States. We often publish articles on the Internet or in some liquor magazines, and they are still very influential in the United States. Give me these wines as your agent, and I'll talk to them... ”

As soon as Helen said this, Xiao Feng understood, it was nothing more than to find some gunmen to hype it first, this method has been tried and tested all over the world, especially some senior 'experts' who are well-known and have status in the industry, the influence of these people is not trivial, sometimes a sentence is often more effective than you smashing millions of advertisements, especially in the wine industry.

"What's more, recently the governor of California is going to start the election campaign, and my family's public relations company has taken on a lot of 'business receptions', huh? When the time comes, I will introduce these wines to these drinks after the release of those advertorials, you also know who can participate in these drinks, just by the quality of your wine, I believe it will definitely leave a deep impression on them, as long as you launch it a few more times, and then supply it in limited quantities, your wine, even if you don't want to be popular, it is difficult. ”

Helen's words really surprised Xiao Feng, I originally thought she was just a female college student who was not deeply involved in the world, but I didn't expect her to be so mature in thinking, and this business method is not weak at all.

In such a short period of time, she has come up with so many promotion methods one by one, and it will definitely not be easy for this girl to develop in the future.

For example, what she said about the 'business reception' before the election, it is actually the candidates who participate in the election to canvass for their own votes and find a place to invest, and the people who can be invited to participate in this kind of business reception can be said to be definitely the upper class society in the United States, the kind that is either rich or expensive, and Helen's idea of directly pushing these wines in front of them can be said to be extraordinarily bold, you must know that such a business cocktail party, the choice of food and drinks can be said to be very strict.

You must be worthy of the status of the participants, and the taste must not be bad, otherwise people will think that you have neglected him, and you will still have a lot of votes and funds when the time comes?8)