Xu Fei slept darkly.

I don't know when, when I woke up from my sleep, my left hand touched empty, and my right hand touched empty, and then I knew it was time to get up.

The kitchen was rummaging and frying, and the bathroom was running with water.

"I'm going to the toilet. ”

"Disgusting!"

Xiao Xu came out with a toothbrush in his mouth, and went in later. Xu Fei took her facial cleanser and squeezed it, wiped her face, and brushed her teeth together.

The large mirror on the entire wall clearly reflects the half-body.

Xiao Xu is wearing a vest and underwear, two white legs, and her ass seems to be a little upturned, she is not a girl, and she exudes a light and familiar taste.

Xu Fei stared at her little belly, her little belly, a little belly that had accumulated a lump of flesh......

"See what?"

"I thought you had a bad digestive system, but you could be fatter, fatter, but too thin and unhealthy. ”

casually resolve a crisis, stretch out your hand and hug it, "It's good to hold it." ”

After washing, breakfast is served.

Today it is very Western, bread slices, milk, cut a few slices of ham, plus three fried eggs. The two northeastern populations are heavy, so they took a can of fermented bean curd and ate it.

"How's the opening going?"

"It went well. ”

"What about homemade shows?"

"I'm waiting for your guidance. ”

"Well, I've been busy for the past few days. ”

Xu Fei responded in his mouth, took a magazine and flipped through it, saw that Hua Yi was printed on the back, and said: "I have heard some of this boss, the Wang family brothers, born in the compound, have a very hard relationship." ”

"Compound, no wonder you went directly to the embassy. ”

"So they have development?"

"Development can develop, but that's what it is. ”

Teacher Xu was in a hurry, and he settled breakfast in three or two, and was about to leave with his bag.

"Hey, I took an umbrella and said it was raining. ”

"There was one in the car, I didn't come back to eat at night. ”

He kicked on his shoes, hugged Zhang Li and kissed him, and looked at Xiao Xu again. Xiao Xu sat at the dinner table, miamia nibbling on slices of bread.

After staring at each other for a few seconds, she stuffed another piece of bean curd......

"Alright, I'm leaving. ”

............

China Film, General Manager's Office.

Wu Mengchen, Dou Shoufang, and Xu Fei looked at the two blackboards in front of them. One blank, one with the names of the theaters in the capital, about fifty.

"Let's get started. ”

Lao Wu and Lao Dou each held a bunch of materials and dissected them one by one.

Guang'anmen Cinema, No. 8 Baiguang Road, Xicheng, was established in 1982 and is affiliated with Kyoto Cultural Investment Company. ”

"Push it up. ”

"Financial Street Capital Operation Center. ”

"Again. ”

Xicheng District State-owned Assets Supervision and Administration Commission. ”

"Then the Xicheng State-owned Assets Supervision and Administration Commission?"

Xu Fei held the chalk and wrote it on the blackboard.

Shengli Cinema, No. 55, Xisi East Street, Xicheng District, was established in 1982 and belongs to the Xicheng District Cultural Committee. ”

Haidian Theater, No. 28, Zhongguancun Street, Haidian District, was established in 1981 and belongs to the Haidian State-owned Assets Supervision and Administration Commission. ”

Chongwen Huashi Cinema, Chongwen District Huashi Street, was established in 1982 and belongs to the Chongwen District Cultural Committee. ”

"Capital Cinema, No. 56, Brick Tower Hutong, Xicheng District, belongs to the Xicheng Cultural Relics Administration. ”

"Dahua Cinema, No. 82, Dongdan North Street, Dongcheng District, was established in 26 years and reopened in 81 years, and belongs to the Dongcheng State-owned Assets Supervision and Administration Commission. ”

"Red House Cinema, No. 156, Xi'anmen Street, Xicheng District, was established in 90 years and belongs to the Xicheng Cultural Commission. ”

Wait for the dissection to be completed one by one, and look at the blackboard that is full.

"The number of Xicheng is the first, the number of Dongcheng is second, and China Film has only one Daguanlou in which it has a stake, and it is also ...... in Xicheng"

Wu Mengchen drew a circle on the Daguan Tower and said, "I'll go to their superior unit, don't talk about joining, at least don't refuse directly." ”

"I am familiar with Shengli, Red Mansion, Geology, Haidian, and Puppet Theater, and I can pull it in. Dou Shoufang said.

"The main goal, the secondary goal, and the developable goal must eventually exceed ten, otherwise it will become a joke. ”

The two of them circled one on the left and one on the right, making a list.

Lao Wu knocked on the blackboard and said, "Xiao Xu, to the last step, you have to rely on your film." ”

"No problem. ”

"Okay, split up!"

In the troika of film reform, Tian is responsible for the general direction of the policy, and Wu Mengchen and Dou Shoufang are responsible for finding a breakthrough, implementing the policy, and promoting it.

Xu Fei is outside the system, and it is a transition zone between tradition and new markets.

A few days later, China Film convened a meeting of the heads of the Beijing Film Company and 50 theaters to study the establishment of a cinema chain.

......

The office is not big or small, and can seat hundreds of people.

On this day, Xu Fei arrived early and found a seat casually. After a short time, the personnel arrived one after another, and none of them knew each other.

There was a long table in front, Wu Mengchen, Dou Shoufang, and President Yu of the Beijing Company. Of course, they said in advance that China Film would use debt as a shareholder to carry out a cinema pilot.

"Okay, be quiet. ”

Wu Mengchen tried the wheat and said, "The meeting has begun, everyone knows the roots, and the cliché will be avoided."

Let me first say that the direction of our reform is to change the film from a planned economy to a market economy, and now that the distribution model has been changed, there is no screening.

So the two of us took the lead and wanted to build a cinema alliance to form a company together, and everyone involved was a shareholder. ”

"If we are shareholders, will our earnings be calculated according to dividends or according to the box office?"

"Listen to me first.

China Film invested 30%, Beijing Company invested 55%, and the rest was based on your actual situation. The total amount is more than 10 million, and if it is not reached, it will be made up in the shadow.

The company has a general manager who is responsible for daily management.

So what does the cinema chain do? Connect with the market. In the past, you played a film on the 1st, I put it on the 2nd, you put it for 30 days, and I put it for 40 days, all of them were alone.

After its establishment, we can effectively maximize the revenue of a movie according to the market reaction, or stop losses in time. Unified brand, unified film arrangement, unified operation, unified management......

We adopt two models, one is the original shareholding.

"The End of the World" is known to be an account-sharing film. Domestic films will also enter the era of account sharing, for example, 50% of the theater is retained, of which 40% is counted as theater income, and 10% is handed over to the company for operation, publicity, etc., and the balance is considered profitable.

Profits will be distributed in proportion to the capital contribution. ”

"How do you know you're going to enter the era of account-sharing?" someone asked again.

"Heh, that guy will talk to you in a moment. ”

Lao Wu pointed at Xu Fei and continued: "Another model, sign a contract to join. We provide training and guidance, share resources, do not participate in management, and the proportion of surrender is relatively high, such as 20%.

You can understand the concept of both, right?"

“......”

The room fell silent, or rather flattered. Zhongying's father is amiable and sympathetic to the people, but he is not suitable.

According to his meaning, the two theaters will pay 85%, then each theater will pay 100,000 or 200,000 yuan, and most of the box office will be returned to himself, which is quite sincere.

But the long-term conservative thinking has made everyone excited and discouraged.

After Wu Mengchen finished speaking, after everyone digested it for a while, he motioned to someone.

Teacher Xu strode forward and said with a smile: "My name is Xu Fei, I have heard of it, I have heard of it or not, but it doesn't matter, from today onwards, I believe we will become very good partners." ”

He once again hated the era when there were no PPTs.

In fact, there is,Microsoft released PPT3.0,The projector has also come out with a new model,But there are few in China,You have to use foreign exchange to buy this。

So he poked a blackboard and wrote a line: production-distribution-screening.

"In the past, distribution accounted for the majority, and both ends were weak. Now the distribution power is shrinking, but it is still weak at both ends.

This is a deformed chain, and the screening is closest to the audience, but it has no status. Our new cinema line is to break the deformity and establish a cinema-based film supply mechanism.

Let's go a little further......"

He wrote a few more words: "Trinity, transregional, urban development." ”

"Don't think that there is no template for film reform, there are many templates. Because the whole world is on this path, and it has been proven to be feasible.

First, the future will inevitably be a trinity of production, distribution, and screening. Producers can build cinemas, and cinemas can also invest in filming.

Second, the biggest dilemma at present is geographical closure. In fact, the method is very simple, allowing all parties to enter the capital, allowing the cinema chain to cross provinces, and allowing the issuance to cross provinces.

These two points depend on policy, and the top is studying and gradually relaxing the relevant restrictions.

Third, the cinema chain will inevitably accompany the development of the city, and the movie will inevitably be a powerful spiritual food, although the process is tortuous. The capital is the same every day, and the population will become more and more in the future, so they will eat meat first and drink soup later.

Fifty theaters, independent or twisted into a rope? ”

When the words fell, he drew a big cross.

"It's all false!"

"The problem is that movies don't make money now, so how can they make money?"

Xu Fei took out two posters and pasted them on the blackboard, both of which were drawn:

One is a man who looks like Ge You, holding the big brother in his hand, running in front in embarrassment, and five beautiful women in wedding dresses chasing behind.

There is a high-rise building on the side of the street, and Liang Tian is sitting upstairs, with the title "Love Call Transfer" on his head. Wu Yujuan and Liu Bei were on one side, and the cat peeked behind the words.

The other is "Sunny Day", in which the teenager stands on the roof.

"When I say the Trinity, it's not just the form, it's the thinking that's more important. In the past, after the film was filmed, it was sold to the distributor, the distribution was put into the theater, and the theater was free to show it.

There is no planning.

And what is the most important thing in the marketization of films? Cultivating the market, to put it simply, two words, schedule.

The most popular in Hong Kong is the Chinese New Year stalls, which in turn derived a concept called Chinese New Year films, from mid to late December to before the Spring Festival.

In 1981, Xu Guanwen's comedy "Modern Bodyguard" was launched at this time and was a success.

Filmmakers soon discovered that the audience especially loved to watch comedies during this time period. Especially the kind of star-studded, joyful, and family-friendly.

This is the origin of the Chinese New Year stalls.

In recent years, Hong Kong Chinese New Year films have become more prosperous and more diverse. Even, whether this star is a cow or not, just see if his New Year's film can be a big hit.

So why is it popular?

is to cultivate the market, first instilling the concept of Chinese New Year films, so that the audience can slowly get used to and look forward to it. And we, nothing. ”

“......”

Everyone was very fresh, and someone thought about it carefully and said, "You mean, we will join forces to create a New Year stall?"

"That's right!"

Xu Fei drew a two-way arrow to connect the production and screening, "There is no concept of Chinese New Year films in the mainland, so why not be born in our hands?"

You set aside a schedule, and I'll provide the film. ”

He knocked on the poster, ""Love Call Transfer", starring Ge You, Liu Bei, Wu Yujuan, Tao Hong, Xu Fan, Jiang Shan, Zhao Mingming participated, an absolute all-star lineup, relaxed and humorous, and the content was novel.

It will be completed at the end of the month, and it will be a suitable New Year's film. ”

followed and knocked again, """Sunny Days", Venice won the award, invested 10 million, Jiang Wen Virgo, the youngest actor, the theme is exciting, the best of the best." I'm ready to launch it next summer. ”

Under various supervision, Lao Jiang still made him 8 million yuan, and the overseas agent sold it for 1 million US dollars, and he almost came back.

But it is called tens of millions! Just like Cao Apu's claim of 830,000 troops.

"Who is responsible for propaganda?"

"Of course it's me. ”

So it stimulated everyone's hearts even more, who didn't know that this product was a good hype? They all stared at the two posters in front of them, like two pieces of freshly killed high-grade pork belly.

"The cultivable market does not happen overnight, it requires a steady stream of good ......"

"This is the poster for next year's Chinese New Year card. ”

Xu Fei incarnated as Tinker Bell and posted another sketch, ""Party A and Party B", adapted by Wang Shuo, starring Ge You and Liu Bei, the script is almost there. ”

“......”

The room fell silent again.

Seeing this, Wu Mengchen said with a smile: "Why don't we take a break, everyone has a meal, and we will talk in the afternoon." ”

......

Zhongying has a canteen, and the three of them have dinner and go back to the office to eat.

"When will 'The Outlaw' be released?"

"November. ”

"That's right, let them watch the Hollywood blockbuster and then watch my Chinese New Year movie. ”

"Do you think 'The Outlaw' will fail?" asked Dou Shoufang.

"The first part always has to take a detour. ”

Xu Fei chewed the meat slices, but the actual quality was average, and the final box office was only more than 20 million.

Wu Mengchen has been thinking about it, and suddenly said: "The cultivation market you talked about inspired me a lot. After announcing the introduction of film policies, Golden Harvest was the first to contact me, saying that Cheng Long had a new film "Red Fan District", which was scheduled for January.

I originally wanted to release it in January, but now that I think about it, "Red Fan District" will be popular at any time, and there is no need to compete with you for the New Year. ”

"If you rob it, you'll be finished. "Dou Shoufang mends the knife.

"How fresh, Cheng Long is 300 million Hong Kong dollars, and I am 3 million yuan, can I compare?"

"Hey, is it really 300 million costs?"

"Claimed, claimed. ”

There are people in the DPRK who are easy to do, and Wu Mengchen transferred "Red Fan District" to the file, indicating that "Love Call Transfer" was invincible in the same period.

Xu Fei was comfortable and reminded: "There is something to pay attention to, if the American blockbuster is too miserable, the domestic film must also have a good performance corresponding, so that it can be justified." ”

"Next year, there will be "Red Pink" and "Red Cherry", I think it will be eye-catching. Oh, and the sun is shining. Dou Shoufang said.

"I'll adjust the schedule again and stagger it with these films. Wu Mengchen nodded.

As he said, the introduction of films can be sold at any time, but domestic tinder must be carefully protected.

Later generations mentioned the domestic protection month, and all kinds of cynicism. In fact, many countries have protective policies, such as Japan and South Korea, but these people forcibly can't see it.

What is really sad is that I am not angry, and Bai Te is so protective!

Fortunately, there has been a lot of progress in recent years.

After Mr. Xu hugged his thigh, he often had a feeling of being wiped out while talking and laughing, and he decided one thing or even the fate of a movie in just a few words.

In the afternoon, the meeting resumed.

The theater party obviously communicated well, and took the initiative to ask: "Mr. Xu, when will "Love Call Transfer" be released?"

"Mid to late December. ”

"Give us the first round?"

"Yes. ”

"What about the propaganda plan?"

"I personally host and ensure that the leading actor appears in every house. ”

There was another discussion at the bottom, and a representative was sent to say: "Mr. Wu, we have studied it." Shengli, Geology, Red Mansion, Ziguang, Guang'anmen, Puppet Theater...... A total of 20 theaters are willing to contribute to the new theater chain. ”

In an instant, Wu Mengchen poured a basin of cold water on the dog days, refreshing from the inside out.

These 20 theaters are all located in the urban area, with an average of 1.5 screens, which is 30. Other families are also excited, but they still want to wait and see for a while.

"Mr. Xu, can you introduce the film?"

"yes, what's that?"

"Do five women marry one man?"

The people below were also very excited, gossiping. Xu Fei waved his hand and forcibly interrupted, "Don't worry, don't worry, we still have one of the most important things missing."

Now let's talk about splitting accounts!"

“......”

Suddenly there was silence.

Only then did everyone remember that the basis for the formation of a new cinema chain was to reach an agreement on account sharing.

............

It was not negotiated that day, but the name of the theater was set, called "New Film Association".

It is said that the beginning of the official account sharing of domestic films is "Red Cherry". Pay 5% of the special fund for film development first, then pay 3.3% of the business tax, and the remaining 35% for the filmmakers and 65% for the theaters.

That's the new rule, it's different now.

The special fund for film development only charges 5 cents per ticket, and 2 cents for poor counties.

This 35% lasted for several years, until "Hero" was a big hit, and Zhang Weiping's voice was high, and he kept negotiating with the theater chain. Finally, in "Ambush on All Sides", it increased to 41%.

When "The City is Full of Golden Armor", it rose to 42%. Then in 08, Radio and Television issued a document, which was officially clarified to be 43%, which has remained until now.

Hollywood can reach up to 55%, which is low in China, and there is a distribution fee of 5%-15%, leaving about 3% of the profit.

This is also the origin of the 1/3 concept: if a movie wants to recoup its cost, the box office is at least three times the cost.

"Red Cherry" got off to a bad start, the film side was weak, and the theater was too poor. 35% is too low, Xu Fei used two movies to hook up with each other, try to get a few more points.

At the time of the negotiations, the news had already spread, and the outside world was waiting, not knowing what changes the new film association would bring.

On the third day after the meeting, Han Sanping suddenly looked for him.

In the small restaurant, with a young man, a bit like a serious version of Qiao Bin.

"How's it going?"

"I want 45 percent. ”

"Ha, you're really asking for a sky-high price, and the theater is the most slammed. ”

Han Sanping pondered and suggested: "37-40% is still possible, and your national release will definitely not be too high." ”

"I take the risk, I promote it myself, and I take this point, Hollywood is half and half. Alas, it's not easy to make some hard-earned money. ”

"You have to grow slowly, don't be discouraged...... Oh yes. ”

Han Sanping seemed to have just remembered, pointed to the young man named Yu Dong, and said with a smile: "I graduated from the Nortel Management Department and was just assigned to our factory. The kid is quite capable, and I let him run the publishing job.

It's just right for you to get started, learn to learn. ”

Yu Dong hurriedly got up and said, "Please give me more advice." ”

"It's easy to say, it's easy to say. ”

Teacher Xu patted him on the shoulder, what a good young man.

Well, the daughter-in-law is not bad either.

(Still a big chapter!)