793 The feelings of a businessman
"Boss, good news, our investment promotion activity can be said to be a great success. ”
"Yes, in the end, because the enthusiasm of the merchants on the scene could not be controlled, we had to open another 500 places in the end, which met the needs of the merchants. ”
"In this way, this time we have 3,600 domestic franchise stores alone. Among them, Da Lecheng and Jintai have joined 1,000, retail merchants have joined 2,500, plus our more than 2,400 before, and now our domestic branches have reached nearly 6,000. ”
The next morning, Xiao Feng came to the president's office of the celebrity chef group, Zhou Jing, Xiao Lin, Xia Hongtao, and Tian Qing, and these executives came over to report the good news to Xiao Feng.
"This is only the number of domestic franchise stores, if you add the number of foreign franchise stores, the number of our global franchise stores yesterday has exceeded 7,005. ”
Xia Hongtao never expected that the number of overseas franchise stores alone exceeded 1,000 yesterday.
It's a pity that the current celebrity chef manufacturing has no intention of going public, if they plan to go to the capital market to play around, just this data is released, the valuation can at least rise by tens of billions, dollars!
That's right, think about the original worship of bicycles, just in Los Angeles and London, put thousands of bicycles, and came back to blow hard, and as a result, billions of dollars were circled in the capital market.
And celebrity chef manufacturing is real money in the European and American markets to open thousands of franchise stores, this data is much more than the thousands of bicycles.
With such data, it is definitely not a problem to circle billions of dollars in the capital market.
"Among them, there are 400 new stores in Europe, 300 in North America, a total of 300 stores in Japan and Southern Korea, 200 stores in South America this time, and about 300 in Southeast Asia and Australia!"
Xiao Lin reported the data of overseas joining, and Xiao Feng nodded with a smile.
"This is just the beginning, the potential of Europe, North America, and South America is far from being realized, and I estimate that these places can at least accommodate 3,000 to 5,000 stores. Southeast Asia and Oceania can accommodate more than 1,000 stores, and as for the Middle East and Africa, I estimate that there will also be a market capacity of 1,000 stores, and these are the market directions we will strive to develop in the future. ”
Xiao Feng said to the few executives seated, and Zhou Jing and they all nodded.
In the state that the domestic market is close to saturation, the overseas market is indeed their main development direction in the future.
And the data that Xiao Feng said is not modest, at least from the current point of view, this is the limit of what they can expand.
And this data is made by their own data analysts, together with Citi's data analysts.
Don't look at the Golden Arches, which can open tens of thousands of stores around the world, but it is based on the fact that the United States is the world's first power and has a super cultural output.
Therefore, the acceptance of the Golden Arches by the people of the world is very high, because fast food is not just a food.
In fact, what is more important here is the export of a way of life and culture.
At present, China's national strength is not strong enough to be compared with the United States, so the cultural output is far less strong than that of the United States, so it is a bit unrealistic to want to be like the Golden Arches and not open tens of thousands of stores around the world.
Therefore, Xiao Feng's goal is still very solid, not exaggerated, and even requires everyone's years of hard work to reach this level.
The reason why Xiao Feng said such data is actually to set a goal for the executives, lest they be complacent and think that now the general trend of celebrity chef manufacturing has been achieved, they will lose their pioneering spirit.
"Mr. Xiao, at present, the franchise fees of these dealers have been received one after another, this time we estimate that we can collect about 120 billion yuan in domestic franchise fees, and overseas franchise stores can charge about 1.5 billion US dollars. One third of these fees will be received after the contract is signed today, and the rest will be paid within a month. ”
When Xia Hongtao reported this data, he couldn't help but swallow his saliva, more than 20 billion soft sister coins!
Who would have thought that a fast food restaurant would be so profitable? This is only the initial fee of the franchise, of course, about 10% of this will be spent in the form of advertising money.
But that's still 20 billion!
In the future, if these branches can be operated, each of them can bring 5,000 to 10,000 yuan of income to celebrity chefs every day, which is no different from opening a money printing machine.
Xiao Feng listened and nodded: "You guys have also worked hard, when the funds arrive this time, I will ask Katya to take out 100 million to distribute bonuses to you." In addition, 100 million yuan is being given to other employees according to their ranks. In addition, we are taking out 100 million yuan to engage in more benefits for front-line employees and organize several more team buildings!"
After listening to Xiao Feng's words, several people felt that their hearts were about to jump out, just a few of them, one hundred million at a time, and each of them could get tens of millions!
Think about it two years ago, Zhou Jing and Xiaolin were just ordinary blue-collar workers struggling with their lives every month.
Even Tian Qing and Xia Hongtao are just senior white-collar workers, and they are tired and tired all year round, and they only earn hundreds of thousands.
And now one point is one or two million, how can they not be excited, this time they are really at the peak of their lives.
This has to be said to be with the right boss!
Think about the big bosses of those listed companies, one by one, they look at the infinite scenery, they are worth billions, and they cost one or two hundred thousand for a casual meal, but you ask him to give you some year-end bonuses during the New Year, hehe, that's called a hard work.
Not to mention sending tens of thousands of dollars more to employees, he felt pain when he sent thousands of yuan.
For example, there have been a lot of online lecture videos of an executive on the Internet recently, and he was proud when he said it himself, thinking that it was his success story, but in Xiao Feng's opinion, this person is simply a bastard.
A certain bottom fishing became bigger and stronger, and the boss hired this executive to come back, and this guy said that at the end of the year, he found that the company's net profit was only about 3.8.
This is a lot lower than some peers in the industry, and then a check said that the company's executives took too much.
Finally, the boss of the letter, to make those departments with many executives 'independent' is actually a disguised layoff, so that these executives in their thirties and forties will either leave their jobs or go to the front line to become store managers, which is actually forcing you to resign.
He felt that he was doing the right thing, but Xiao Feng saw it, but he wanted to scold this dog B bastard!
When the boss started his business, how did he promise his employees, everyone worked hard with me, and ensured that everyone would have meat to eat in the future.
Now that the company is done, it's time to eat meat, and the boss doesn't want everyone to eat meat together, so he finds such a dog to come over and help clean up the heroes.
Such a boss, Xiao Feng really wants to greet his eighth-generation ancestors.
Of course, it is precisely because there are too many such people that domestic enterprises basically can't do it for a long time, because such enterprises have no humanistic care at all, let alone corporate culture.
When one day he can no longer brainwash employees and profits decline, it is the day he goes out of business.
As for that licking dog, in essence, he was just carrying out the boss's instructions, and he did nothing wrong, but he shouldn't have bragged about such a disgraceful thing!
And Xiao Feng definitely doesn't want to be such a boss!
As a catering company, you only need to work the supply chain, ingredients, and services, and you don't need to invest heavily in scientific research, so a net profit of three percent a year is not less.
What's more, your assets are already tens of billions, what do you want so much money for? You can't spend it alone, even if your family can't spend it!
At this level, an entrepreneur should not just be a capitalist who only knows how to suck blood, but a businessman with some feelings!
It's like the kind of merchant that the glass king said!
The goal you strive for is no longer money, but to bring more people and live a better life.
It's a pity that the boss didn't do it!
But Xiao Feng doesn't want to be such a capitalist, he wants to be a businessman with feelings.
Therefore, he has always been very generous in dealing with his subordinates, and this time he joined the conference successfully, and he directly took out 300 million to share it with everyone!
"Got it, boss. ”
Several executives sitting there, even the voice of the voice is different from before, there is such a generous boss, of course everyone is willing to die for the confidant.
"In addition, I looked at the numbers, and we are still about 100 stores in China, which is just enough to reach the number of Liu Qianjia. Then these more than 100 stores will be filled by ourselves. If the franchise store is not opened, we will open a direct store, anyway, we have enough funds, we must choose a good city and a good location. These stores should not only have the functions of fast food restaurants, but also have the functions of supervision and inspection, stocking and storage, and distribution...... I'll leave this matter to Xiao Lin and Zhou Jing, the two of you. ”
"Don't worry, boss. ”
Xiao Lin and Zhou Jing nodded, the meaning of the boss opening these direct stores, they know very well, it is equivalent to opening a head office in each important area.
In this way, we can do a good job in the management, material storage, stocking and distribution of all branches in the area, which are important nodes of the celebrity chef group in various places.
Xiao Feng nodded: "The meeting is adjourned!"
Everyone in the room went out, but Katya remained.
Don't look at the meeting just now, Katya hasn't spoken much, and her sense of presence is not very strong, but she has always been Xiao Feng's most trusted core figure in the group.
Many other executives don't know and can't participate in it, but Katya can be directly involved.
And this time Xiao Feng left Katya, naturally because there are a lot of financial things to consult her, after all, she is an expert in this aspect!