Magic City, Royal Dragon Taoyuan Jade flagship store.

Hook Jade Niang brought a large number of Taoyuan jade products, and divided into several series, high-grade Taoyuan jade, undoubtedly 'pink peach', 'water sky blue', 'gem black', etc., the best material.

Before the opening, there is another very important thing in front of Gou Yuniang and store manager Wang Jiahui and others, that is, 'pricing'.

The flagship store of Yulong Taoyuan Jade (Magic Capital) and Taoyuan County's 'Yulong Taoyuan Jade (Main Store) are not too different, Taoyuan County's Royal Dragon Main Store, more used for display, as the birthplace of Taoyuan Jade, a display window to the outside world, to put it mildly, the price is set so high, I don't want to take it out at all.

Shown to people, I didn't think that there would be people like Thursday Hai, who would smash people with money!

However, the 'Royal Dragon Taoyuan Jade (Magic Capital) Flagship Store' is different, opening a store in the most prosperous downtown area like the Magic City, rent, labor and other costs, how much more than 10 million a year?

Therefore, the purpose of opening a store is to expand the sales of 'Taoyuan Jade', to sell goods, to make money, otherwise to lose money, how to lay sales channels for Yulong, what is the need for its existence?

"Ordinary Taoyuan jade jewelry, between 1,000 and 8,000 yuan, the price ranges, Taoyuan jade jewelry between 8,000 yuan and 20,000 yuan, positioned in the medium, more than 20,000 yuan, classified as high. Our booths are also classified according to ordinary, mid-range and high-end. ”

After Wang Jiahui finished speaking, she paused slightly, looked at Gou Yuniang and couldn't help but propose: "Boss, we really don't sell some gold, silver and diamond products by the way?"

If you simply rely on selling 'Taoyuan Jade', the audience is still too narrow. Wang Jiahui has mentioned this matter more than once or twice, and Gou Yuniang also called to ask Tang Long's opinion, Tang Long said that let Gou Yuniang make up his own mind, he didn't care.

Gou Yu Niang is also making trade-offs, specializing in 'Taoyuan Jade', which has the benefits of specializing in Taoyuan Jade, and diversification also has the benefits of diversification.

After hesitating for a moment, he gritted his teeth and said in a deep voice: "For the time being, let's do a franchise, and focus on Taoyuan Jade and then talk about it." ”

"Okay!" Wang Jiahui saw that Gou Yuniang had made up her mind, so she didn't say anything more.

Hundreds of square meters of huge storefronts, hundreds of showcases, need a large amount of Taoyuan jade, fortunately this pair of Gou Yu Niang is not a big deal, she has the first-hand source of Taoyuan jade, and has its own jade carving factory, as well as its own mine.

On the first day of opening, 'Taoyuan Jade' was sold at a 20% discount.

There was no opening ceremony.

However, in the most lively and luxurious neighborhood of the magic capital, there is an additional 'Royal Dragon Taoyuan Jade', which still attracts the attention of many passers-by.

"This blue stone is so beautiful!"

There were two young girls who looked like high school students in the store, but they were dressed in brand-name clothes, and they didn't look like ordinary children.

"More than 90,000 yuan, why is this necklace so expensive?" one of the girls looked up at Wang Jiahui and blinked, and asked curiously.

Wang Jiahui took out the Taoyuan jade necklace from the display case, and said with a smile: "Since ancient times, gold has a priceless jade, and jade is priceless, and expensive, because it is scarce, and the second is because it is beautiful and comes from the hands of famous craftsmen." ”

"Is this jade?" the girl asked strangely, blinking.

Taoyuan jade is similar to jadeite, both are made of flash stone, but the hardness of Taoyuan jade is not as high as jadeite.

"It's not jadeite, it's a 'Taoyuan jade' product!" Wang Jiahui shook her head with a smile.

"Taoyuan Jade, I don't think I've heard of it!" the girl muttered softly, but she was a little fond of Taoyuan Jade in her hand, and good things actually didn't need you to introduce how precious it was, so they could attract you, such as the Taoyuan Jade necklace that the girl was holding in her hand, and the 'pink peach' bracelet in the girl next to her.

The beads with a diameter of 10 in the 'Pink Peach' bracelet are sixteen in total and weigh 68 grams, each of which costs 400 yuan at the gram price, plus a processing fee of 600 yuan.

"Today we just opened, the whole site is 20% off, the event only lasts for three days, in addition, you can also buy 'insurance', take it back to wear it for a year, after a year you don't like it, you can also get it back, as long as the jade is not damaged, we recover the original price, but 'repurchase insurance' needs to spend money to buy. "Wang Jiahui came with the promotion of 'repurchase insurance'.

"Can you still recycle in your store?" the girl was stunned, and her interest was immediately aroused.

Wang Jiahui introduced: "Yes, it can be recycled, and it is repurchased at the original price, but the premise is that the product is not damaged." However, the processing fee is not included in the price of 'Taoyuan Jade'!"

For a piece of Taoyuan jade that costs tens of thousands of yuan, to be honest, the processing fee of a few hundred yuan is really nothing.

"Qiqi, I really like this necklace!"

"I like this bracelet too!"

The two girls discussed it and really bought the Taoyuan jade in their hands, but just in case, they also bought a 'repurchase insurance'.

The repurchase period is one year, and the item is not damaged within one year, and it can be returned to the store at any time. This kind of repurchase insurance at any time is relatively more expensive, and the price of 10,000 yuan return insurance is about 300.

The two little girls are the first order sold by Wang Jiahui, and they are also the first order in the 'Royal Dragon Taoyuan Jade (Magic Capital) store.

At the end of the day, some small products were sold one after another, after all, such a large store, supported by a strong customer flow, and there were also a lot of curious petty bourgeoisie.

But overall, the sales volume is not very good, there are more than 50 sales staff in the store alone, some of which are gouged by Gou Yuniang from other jade jewelry companies and placed in the store for training, and then there are Pengcheng and Beijing to open ** stores.

"Boss, today's sales are four hundred and sixty-five thousand and eight hundred. After Wang Jiahui summarized the sales, she gave Gou Yuniang a look.

Gou Yuniang frowned, nodded and looked at it, she didn't suffer anything, the overall sales were not satisfactory, but she was also prepared to lose money in advance, as long as she didn't accompany too much.

With the two Taoyuan Jade Mines in Shuanghe Town, and the 2.5 billion funds in the Thursday Sea, Yulong Taoyuan Jade is very confident.

However, no matter how confident you are, if the market does not recognize 'Taoyuan Jade', it will not work.

Wang Jiahui had a deep conversation with Gou Yuniang last night, and now there are two roads in front of the 'Royal Dragon', the first is to specialize in Taoyuan Jade, but this road is not smooth, even if it is Taoyuan Jade Daxing, this road is still not smooth.

Compared with gold and silver jewelry, jade still does not have the upper hand, and ordinary people still choose gold and silver, platinum, colored gold, diamonds and other jewelry.

The second way is to turn 'Royal Dragon' into a professional 'jewelry firm', not only specializing in jade, but also making its own brand, within the category of jewelry, any product can be made.

Diamonds included!

Why do diamonds, say, 'I degree', survive? That's because diamond rings, to a large extent, are a necessity for marriage proposals, marriages, but jade is not.

If 'Royal Dragon' is built into a brand, and Royal Dragon becomes a 'jeweler', the road will be broader.

Gou Yuniang felt that Wang Jiahui was right, the franchise of Taoyuan Jade was a bit of a waste of the 'Royal Dragon' signboard!

"Recruit jewelry designers and invest in the construction of gold and silver jewelry processing factories!"

Turn 'Yulong' into a professional jewelry company integrating manufacturing, jewelry design and brand sales.

But it takes time, at least to recruit people, invest in gold and silver factories, find technicians, promote branding, and so on.

Such a change can be described as earth-shaking for 'Royal Dragon Jewelry', but fortunately, 'Royal Dragon Jade Jewelry Company' has money, or Gou Yuniang has money in her hands.

"Boss, I'm good at sales, but I can't do company management, including jewelry design, factory management, etc., you can leave it to me at the sales terminal, and you have to find professional talents for other things!" Wang Jiahui smiled bitterly and rejected Gou Yuniang's proposal.

Gou Yuniang was stunned, but Wang Jiahui could clearly realize herself, and she valued her more and more.

Officially in the magic capital, a 'Royal Dragon Jewelry' was re-registered, and new professionals were found to start brand design around 'Royal Dragon Jewelry'.

Fortunately, in an international metropolis like Magic City, the last thing that is lacking is all kinds of talents, as long as you want, what kind of talents can be found for you.

And the magic capital is very close to the two major domestic markets in Nanhang, and many things are quite convenient.

With such a delay, Gou Yuniang, who originally wanted to go back in three or five days, may not be able to go back in a short period of time, the strategic change of 'Royal Dragon Jewelry' must have a coach in charge, she went back, and no one could replace her at all, except for Tang Longken to come over, but it was obviously impossible.

The achievement of the 'Dragon Empress' may not be Taoyuan Jade in the future, but may be the 'Dragon Jewel'.

Tang Long would receive calls from Gou Yuniang every day, although he repeatedly said that she should make up her own mind, but Gou Yuniang would still ask him about everything.

It doesn't matter if it's your business, but it's my business to ask or not, Gou Yuniang is not afraid of Tang Long being bored, there is no way to do these things for Gou Yuniang, and she is not good at it, she used to be a 'carver', and now she has forced her to become the CEO of the company, what can she do? Don't let her ask Tang Long, then who will she ask.

Without Tang Long supporting her in the back, Gou Yuniang has no backbone in her heart.

'Yulong Jewelry', to re-brand positioning, to formulate a benign development strategy, but also to acquire, recruit, and even invest in the construction of factories, too many things, without Tang Long in the back to support Gou Yuniang, can she withstand it?

If Tang Long is willing to come, she doesn't have to worry about anything, she just needs to follow the other party's ass and obey the command, and do whatever she wants.

At the beginning, Gou Yuniang didn't know that Tang Long set up the first store of 'Yulong Taoyuan Jade' in the magic capital, did it have any broader meaning.