654 Create a city card

"That's great, if the price can be controlled to less than a dollar per square foot, then our new OK Stretch will have the confidence to compete with Bondi. I also specifically asked Mr. Xia's team to estimate that if the cost can be controlled at what level, we can generate huge profits if we set the price between one dollar and five yuan. ”

"Uh-huh, really? Bundy is a few cents?"

Xiao Feng said again, and Jiang Gaofeng directly took out a Bundy and said to Xiao Feng with a smile.

"Mr. Xiao's thing is not cheap now, a few years ago it cost five yuan, but now the price has quietly increased to a hairless one. How much do they cost? It's only a few cents a piece, which is really lucrative. And Johnson & Johnson is also very chicken thief, this kind of domestic Bondi, they deliberately make the stickiness very poor, half an hour of strenuous exercise, it will fall off, and then you have to paste a new one. This becomes a consumable, if the wound is deeper, the amount of bleeding is relatively large, and you have to change several times a day. ”

Xiao Feng hadn't studied this thing before, and he really didn't know that this thing was so boring, and it was so profitable.

"Now Bondi has passed the patent protection period, and there are many domestic manufacturers who produce their own products, but they don't learn the good ones, but they learn the bad problems of Johnson & Johnson, and the quality of the products produced is very average, so that consumers are more willing to choose Johnson & Johnson, after all, they are old brands, and the advertising is good, so just relying on a band-aid, Johnson & Johnson can harvest hundreds of millions of profits from China every year. ”

When Jiang Gaofeng said this, Xiao Feng was really taken aback.

A little Bondi can actually earn so much every year?

Lao Jiang saw that Xiao Feng's interest was aroused, and then he was even more energetic and explained to Xiao Feng.

"Mr. Xiao, the most important thing is that this kind of bondi can not only make money, but also be very conducive to the output of enterprises, and consolidate their corporate and brand image among consumer groups. ”

Xiao Feng has been working in the business world for a few years now, and his business sense is also very keen, as soon as Jiang Gaofeng said this, Xiao Feng understood at once.

The reason is very simple, and now Bondi has become synonymous with Johnson & Johnson, for example, when people mention Bondi, they can think of Johnson & Johnson.

When people mention Johnson & Johnson, the first thing that comes to mind is their most representative product: Bondi Band-Aid!

"So you came up with the idea of producing such a product to ensure our brand image output?"

Xiao Feng asked Jiang Gaofeng with a smile, this guy smiled and reached out and scratched the bald head with few hairs, this old boy is really enough for a chicken thief.

"Yes, there is this idea, but it is not just relying on this band-aid, Mr. Xiao, you have not always emphasized to us before, you want to make the ninth laboratory into the city card of Bencheng! I have been thinking about this before, and then suddenly I have this idea. ”

Xiao Feng really didn't expect that this guy with a bald head would actually have such a business acumen in the sea area.

He smiled and nodded at Jiang Gaofeng, motioning for him to continue, boldly saying his thoughts.

"I was thinking that our Bincheng is also a well-known tourist city in the country, after those tourists come to Bincheng for a tour, when they go home, what souvenirs will they bring home? All kinds of dried seafood? This is a choice, but can people think of our Ninth Laboratory when they mention Bincheng? Aren't we going to make the Ninth Laboratory a business card of Bincheng? So what is the most representative product? In addition to cosmetics?"

Not to mention, this old Jiang really put his heart into it, and as soon as he said this, the other executives present felt that this old boy's idea was very good.

Even Xiao Feng nodded frequently when he heard it, the breakthrough point chosen by this guy was indeed very good.

"During this time, every day after lunch, I would wander around the Yida shopping mall downstairs, and I found that in addition to the flagship store made by our celebrity chef with the most people, the other most lively place is our cosmetics flagship store of the ninth laboratory on the second floor of the mall. This flagship store should be our largest store in the world, covering an area of several hundred square meters, but although it is so large, it is still full of people. Not only our Ben Cheng consumers, but also all tourists who come to Ben Cheng for tourism, want to buy a few cosmetics here to take back and give them to friends and relatives as souvenirs. ”

Indeed, with the addition of celebrity chef manufacturing and the ninth laboratory, now this Yida shopping mall on the side of Binhai Plaza has become one of the most famous Internet celebrity attractions in Bincheng.

It is also a must-visit check-in mecca for tourists in Ben City.

"I wondered if our Ninth Laboratory could produce some small first-aid kits, or first-aid kits, would it also become a must-buy souvenir for tourists visiting Ben Thanh. Think about it, such a small first aid kit, almost any family will buy one to keep at home, in fact, it is some iodine volt, cotton balls, gauze and band-aids and the like. And in addition to the disinfectant iodophor, gauze, band-aids, our OK bandages are almost all possessed! So why can't we produce a first-aid kit like this?"

Lao Jiang said this, everyone present sat up straight, because everyone was attracted by the idea that Lao Jiang said, although this small first aid kit is not much money, but the profit in it, everyone is very clear.

"And I also thought that our first aid kit can't be the same as other ordinary first aid kits, and we have to make our own characteristics so that people are willing to pay for it. For example, we can add a simplified version of burn cream to the first aid kit, and people will not only have cut wounds when they have small accidents at home, but also a lot of burns. For example, if a stir-fry is splashed with hot oil or scalded by hot water, these small injuries do not need to be treated in the hospital, but they are also very painful, and our simplified version of the scald cream has a very good effect on such small injuries. In this way, the more people who use it, the more people who know about our business, and sooner or later, our scald cream will be like Yunnan Baiyao... ”

When Lao Jiang said this, there was already an uproar in the conference room, but these sounds were not because people thought what he said was wrong, but because of the ideas he said, which made everyone feel that it was very feasible.

Therefore, the participants present were excited, and even some of them were talking in whispers with excitement on their faces.

Indeed, when it comes to Yunnan Baiyao, this is a very remarkable product, and it can be said to be one of the proud products of our Chinese people.

Many people will have a bottle of this product at home in case of accidental bruises.

And Lao Jiang proposed to make their scald cream into a national brand like Yunnan Baiyao, which is a big ambition.

If this is done, when people mention scald cream in the future, they will first think of their ninth laboratory, and this scald cream will become the business card of their ninth laboratory.

No wonder Lao Jiang just said that he didn't just rely on Band-Aids to build the reputation of the Ninth Laboratory.

Feelings, he bought foreshadowing here.

I want to use this scald cream to open up the market! Indeed, if such an ointment is installed in the first aid kit, the difference between such a first aid kit and other ordinary first aid kits will be immediately reflected.

Coupled with a few special band-aids produced by them, this first-aid kit has the potential to become a souvenir in terms of beautification and publicity.

It may not sound good to say, but you can't stand the practicality of this thing!

"If this plan is completed, it can bring invisible publicity to our Ninth Laboratory, and not only we can benefit it, but also the sun-burned hospital can also enjoy the benefits of this invisible publicity. When people use this burn and scald cream, they think of the Ninth Laboratory, and then they think of the Sunshine Burn Hospital. In the future, once a family member has serious burns and scalds that need treatment, the first thought they think of is to send their family members to the Sunshine Burn Hospital for treatment. So it's definitely a good business to kill three birds with one stone. ”

Lao Jiang was very proud at this time, because he saw appreciation in everyone's eyes.

"Okay, Jiang Gaofeng's idea is very good, it's really unexpected to me. In that case, we can first try to make some first-aid kits and sell them in the flagship store of Lab 9 below. However, I still think that these two products are a bit too weak, and everyone thinks about it, what other products can strengthen our corporate image can be put in the first aid kit. ”

"Boss, I think the hemostatic spray used in our Sunshine Burn Hospital can be made a weakened version and put in the first aid kit. When someone in the family has an accident, it can be used for emergency treatment. ”

An unknown scientific researcher boldly spoke out and put forward his own ideas, and Xiao Feng also felt that his idea was really good.

Indeed, in the first aid kit, if there is an emergency hemostatic spray, the practicality is stronger.

"Very good, what's your name?"

"Hello boss, my name is Chang Liang. ”

"Okay, Chang Liang, take the weakened version of the hemostatic spray, and you will take the lead in developing it. ”

The other people present all looked at this young man with envy, this guy was remembered by the big boss, as long as he behaved well, he would have a bright future in the future.

"Okay, Lao Jiang's idea of creating a city card is very good. Hurry up and start researching, and I'll ask Mr. Xia to make a promotional video when I go back, specifically explaining how to use your featured products, and it will be played in a loop in the flagship store of the Ninth Laboratory... ”

At the end of the meeting, Xiao Feng was very satisfied.

If Jiang Gaofeng's proposal is completed, it will have a very big impact on the future of their Ninth Laboratory and the Sunshine Burn Hospital, and this kind of invisible propaganda can have a much higher penetration rate than your advertising on TV.