Chapter 432: I Seem to Be Doing It Again
"What does this Fang Xiaole mean? I've been hiding until Sunday, why are I still chasing the hammer?"
Yunhaitai, a middle-aged man with bloodshot eyes angrily hammered the table.
Yin Jian was so depressed.
When he was doing "Flower Show" on Thursday before, Fang Xiaole was also doing "Longing for Life" on Apple on Thursday.
At that time, Yunhaitai wanted to occupy the variety show schedule outside the weekend schedule, and tilted a lot of resources to "Flower Show", hoping that this show would get off to a good start.
And Yin Jian, as the Mesozoic director of Yunhai Channel, was also fortunate to become the chief director of this key program.
At that time, Yin Jian was full of ambition and wanted to soar to the sky.
However, Fang Xiaole's "Longing for Life" sprung up, snatching the throne of the Thursday ratings champion from his own hands.
Although this is related to the fact that Huang Yin, the female guest of the show, received the "poisoned milk" advertisement, which led to the collapse of her image and affected "Flower Show".
But after carefully studying "Longing for Life", Yin Jian reluctantly came to a conclusion: his program is indeed inferior to Fang Xiaole.
Later, he learned from the pain, and after deep introspection and a comprehensive summary, he finally made up his mind -
In the future, you must avoid Fang Xiaole.
Although this person is young, his talent is really amazing, and he is in his forties, so there is no need to fight to the death with young people.
Fortunately, Yin Jian was not thrown into the cold palace by the leaders of Yunhaitai because of the failure of "Flower Show".
After producing all the program content of "Flower Show", Zheng Tiangao, director of the program department, gave him another chance.
This time, it's a solid opportunity.
Became the chief director of the third season of "The Journey of the Stars".
"The Journey of the Stars" has been broadcast for two seasons, has a good reputation, and has a stable audience base.
As long as it doesn't mess around, it basically won't collapse.
This is an opportunity for Yin Jian, who has just experienced a painful defeat, to regain strength and make a comeback.
It's just that he didn't expect that Yin Jian soon learned that Fang Xiaole also came to the nine o'clock stall on Sunday.
At first, Yin Jian was a little depressed.
However, as Fang Xiaole's new show released a promotional video, Yin Jian immediately breathed a sigh of relief.
This new show called "My Girl", although the creativity is good, the coffee positions of the guests are too far behind, and there is no way to compare with "The Journey of the Stars".
Yin Jian breathed a sigh of relief.
It seems that Fang Xiaole is not as lucky as himself after all, he is always regarded as a pioneer by Apple Channel, and this time he doesn't even seem to have enough resources to support him.
So Yin Jian completely let go of the other party's fear of Xiaole, and started his own show concentrating and quietly.
It's just that this silence didn't last long.
When the second promotional video of "My Girl" was posted on the Internet at noon today, Yin Jian collapsed.
He couldn't figure it out, he just wanted to make a show well, why did Fang Xiaole chase after him?
What kind of grudge?!
At this time, when he heard that the director of the program department wanted to see him, he had to restrain his emotions and control the muscles on his face and try to pull out a smiling expression.
"Yin Jian, what do you think of Apple's new show? How could Apple spend so much money to make a Sunday file? Is there a way?"
Zheng Tiangao also lost his calmness as a leader on weekdays, and as soon as Yin Jian came in, he asked three questions.
Yin Jian was a little dizzy when asked, his mentality was a little broken, where else could there be any way?
However, in the face of the leader's eager inquiry, even if there is no way, you have to be tough.
"Mr. Zheng, I don't think we need to worry too much. ”
He forced his composure.
"How?"
Zheng Tiangao hurriedly asked.
"Although the show on Apple TV is creative, I think it is too similar to Shencheng Satellite TV's "Sister's Life", if you really want to fight ꓹ, then the two of them will fight first, and ......"
Yin Jian thought for a moment, and then said:
"I think the program creativity of "My Girl" is actually a bit monotonous, and a strong lineup of guests will of course bring huge attention.
But after the freshness of the previous episodes, except for the iron fans of several female stars, other audiences will still get tired of a single program format.
At that point, it should be our chance. ”
Zheng Tiangao frowned, logged on to Weibo on the computer again, opened the promotional video of "My Girl" and watched it.
"Filming the daily life of female stars, this should be the core selling point of this show. ”
"Yes, Mr. Zheng, although this idea is indeed very novel, two similar programs have popped up at once, which will make the audience's freshness fade quickly!
According to my observation, "My Girl" is likely to follow the life of female stars, and there is no other more content.
If that's the case, we just need to get through the first few episodes and wait for the audience to get tired of this type of program.
At the same time, there is only our "Journey to the Stars", a completely different type of program, and at that time, the audience will naturally choose to watch our program instead!"
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Originally, Yin Jian was just to deal with the leader, and he couldn't shout surrender before the fight started, but now he suddenly became more and more confident the more he spoke, and he felt that what he said was indeed very reasonable.
So, all of a sudden, he felt like he could do it again.
In the promotional video of "My Girl", the three popular female guests Zhao Yue, Tang Wan and Lin Yao are mainly highlighted, but there is not much description of the content of the show.
At present, it seems to be showing the audience the daily life of female stars.
Although this selling point is novel, when you think about it, the depth that can be mined is not enough.
"Hmm...... You have a point. ”
Zheng Tiangao pondered for a moment, frowned, and said:
"This show is called my daughter, will there be parents of female stars to participate? If that's the case, wouldn't Fang Xiaole have another family card to play?"
Yin Jian analyzed: "Family affection and sensationalism are overused in many variety shows, there is nothing attractive about it, and even if the sensationalism is too deliberate, it will cause the audience's disgust.
Now many variety shows are trying to find a way to be relaxed and witty, inadvertently sensational, humorous and natural, and vivid and touching.
However, there is no successful example now, although Fang Xiaole is creative and talented, he is afraid that he has no good way to do this, otherwise it would have been reflected in the promotional video.
I estimate that the parents of female celebrities may have a small number of clips, which should appear in the footage of daily life, such as Zhao Yue going home to see her parents, etc., which are just mediocre, and there can be no new ideas. ”
After listening to Yin Jian's analysis, Zheng Tiangao couldn't help nodding, "My Girl" seems to be menacing, but in fact, the selling point is too single, which is easy to make the audience tired.
As long as "The Journey of the Stars" survives the previous issues, maybe it will usher in a chance to turn around.
So, Zheng Tiangao also felt that he could do it again.
He regained his calm smile: "Then so be it, he will let him cross, let's come at our own pace, get through the first few issues, and then share the victory and defeat with him later!"