In early summer, the richest man Li Xiaohua blew up the circle of friends in Beijing.

After the International Auto Show, a top brand finally took the initiative to come to China - Ferrari held an exhibition and sale at the Asian Games Village Convention and Exhibition Center.

Brought the latest 348 sports car, with a price tag of $138,800.

They did not think that the Chinese could afford it, and they were ready to ship it back to Italy intact. As a result, on the last day of the exhibition, Li Xiaohua won it lightly.

In the historical context of that year, a Chinese buying a Ferrari was as shocking as an American landing on the moon. The Ferrari team held a handover ceremony at the Temple of Heaven, and the Municipal Transportation Bureau issued a special license plate: Black Beijing A00001.

There is a famous photo: in front of the Tiananmen Gate Tower, Li Xiaohua is wearing a black suit, holding a big brother, leaning on a red sports car......

The photo was shown by Ferrari in major cities around the world and attracted enough attention from white people.

............

"Didi!"

A car that was about to fall apart honked its horn frantically, Zhao Baogang ran downstairs with his bag, "It's coming!"

He sat in the passenger seat, and as soon as he closed the door, the car swayed twice.

"Why are you driving this broken car?"

"Low-key understand?"

Xu Fei started the vehicle, drove to Daju Hutong, and said: "Just one sentence today, crying poor strategically, and holding it tactically." Let people take a look, oh, a group of artists who bend their waists for five buckets of rice with shy faces, it's pitiful!

It has to have this effect that people are more willing to invest money. ”

"What kind of mess?"

Zhao Baogang grinned and said, "I'll come to your crown, I already knew that I would drive a big hair, and I rode by myself." ”

He patted the large glass in front of him, "Good guy, it's like sitting in a taxi." Hey, you're so rich now, why didn't you buy a Ferrari?

"Ferrari is too fast, I drive the crown fast, yesterday I was speeding. ”

Xu Fei muttered, saying difficult words, such as "drawing", "little black house" and the like, which caused Dagangzi to laugh, and the car was full of happy air inside and outside.

After a while, I arrived at Daju Hutong.

The big hair car is like a building block, crunching to the mouth of the alley, one side is against the wall and the other side is facing the road, which is very compatible.

The two of them entered the yard, the company's employees were arranging, and a banner was pulled at the door: Develop TV art and inspire the spirit of the times - Haima Film and Television Meeting.

He...... tui！

It's still the big room, with a row of tables in front and a few rows of chairs underneath, with tea, melon seeds, and fruit candy cubes.

Xu Fei originally wanted to call Zhang Zien, but when people heard about the work of pulling money, they were reluctant to come.

After waiting for a few minutes, the people from the seahorse arrived.

Ma Weidu and Wang Shuo led the director of "Seahorse Song and Dance Hall", called Liu Yiran. This is a writer, screenwriter turned director, and has made a lot of main theme works.

He had a stiff demeanor, few words, and was reluctant to come. Xu Fei is not annoyed by this, if you really don't have any artistic exercises, we don't dare to use it.

Sitting and sitting, seeing that it was ten o'clock, Lao Ma said anxiously: "I said Boss Xu, why haven't people come yet?"

"It's not time. This place is out of the ordinary, and I'll have to look for it for a while. ”

"You can't pick a pick, can you?"

"No, no, they're in a hurry than us. ”

Before the words fell, there were a few knocks outside, and a Jiaodong accent came, "The company meeting is here, right?"

"Ouch, hello hello!"

Everyone greeted them out, and saw a man in a suit, carrying a briefcase, quite stylish.

"We were on the phone, and I was the Director of Outreach at Polaris Clocks, surnamed Lee. ”

"No introduction, no introduction, no introduction, you can recognize it, this is Mr. Wang Shuo, right? This Mr. Xu Fei, I have seen your photo......

Director Li is very happy, he is not blind, he is an expert. Seahorse is also very happy, Polaris is a big customer, just evaluated the well-known trademark last year.

Immediately after, the guests arrived one after another.

"I'm from Changhong TV. ”

"I'm a little swan washing machine. ”

"I'm from Jialing Motorcycle. ”

Lao Ma smiled like a chrysanthemum, oops, they are all big customers, big customers.

Then listen:

"Hello, I'm from Shaoxing Daughter's Red Wine Factory. ”

"I'm from the Blue Whale Osmanthus Duck. ”

"I'm from Yanghe Daqu. ”

"I am from the Suzhou Embroidery Factory. ”

"I'm from Yangzhou Lacquerware Factory. ”

Well?

Everyone looked at someone together, knowing that he was a costume drama, and couldn't think of how to advertise a costume drama. Look at it at this moment, can you still do this?

Hulala came to more than 20 people, reserved and friendly greetings. The old horse was sitting in front, originally quite nervous, but it could be seen that the other party was more nervous than himself, and suddenly relaxed.

For a long time, the environment has been confined and cold, deeply open, happy and dazed. I feel that there are opportunities everywhere, but I don't know where to start.

A lot of things are in the word "active".

Xu Fei took the initiative to contact the company, which was like cracking an eggshell, and it was all fresh.

"Well, almost, let's get started. ”

Teacher Xu coughed twice and said, "The original intention of today's meeting has been communicated on the phone. Without further ado, let's start with our situation.

Three TV series, one is called "Seahorse Cabaret", which is similar to the sitcom of the editorial department. Don't worry about the production level, we have more than 40 well-known writers in Haima. Including Wang Shuo next to me, you know this, right? He is also one of the main writers.

At present, the preliminary preparations are underway, the script has been written for five episodes, and forty episodes are planned to be filmed. ”

Buzz!

There was a discussion at the bottom, just taking Wang Shuo out is enough for these people to invest.

"The second part is called "Addictive", which is directed by Zhao Baogang, and the editorial department is directed by him. Adapted from Wang Shuo, it is planned to shoot eight episodes. ”

After listening to eight episodes, everyone hesitated, and now they pay attention to feature-length dramas.

"As for works of art, there are not many fine works. These eight episodes are more cumbersome and less insufficient, absolutely real. And the script was written by Li Xiaoming, Li Xiaoming, the screenwriter of "Desire".

Oh, there is also Liu Bei joining in it. ”

“......”

Everyone's thoughts continued to churn with his words, the screenwriter of "Desire", the director of the editorial department, and the actress of the Golden Eagle Award, should be able to do it!

"The third part, the costume drama "Happy Marriage". I plan to shoot 25 episodes, the director is Zhang Zien, and the producer is me. ”

Finished?

Finished!

The willingness of these business representatives to come shows that they have a strong willingness. The shadow of the famous tree, Wang Shuo and Teacher Xu sat on the stage, which is called confidence.

And all he contacts are products that can be integrated into the plot.

Director Li of Polaris was particularly decisive and said: "Our factory has a new one-person high grandfather clock. See if you can put it at the door of the dance hall, I can call the shots myself, a million. ”

Burst!

The old horse almost slipped down, how could it be a million?

Director Liu Yiran frowned and said, "It's not appropriate to put a clock at the door of the dance hall, right?"

"Okay, what's wrong?"

Lao Ma hurriedly said: "It's okay to put the clock, but you invest so much money, how much return do you want?"

"I invest!"

"Yes, knowing that you invest, what do you want in return?"

"I'm just investing!" Director Li was still anxious.

“......”

Wang Shuo blinked, looked at someone, this grandson is a god.

On the day of the party, he explained this phenomenon: companies invest money, but they can't tell why they are investing.

"Don't worry. You put the clock at the door, and people come and go here, and you can look at it once with the camera. If the TV series becomes popular, the audience is wide, which is equivalent to an advertising effect. ”

Xu Fei was also happy, and said: "You can promote the product to the customer again, and say that my bell is the song and dance hall, which is absolutely good! ”

"Yes, that's what it means!" Director Li was excited.

"Well, we have a special name, it's called product placement. ”

Product placement??

Everyone tasted carefully, and was enlightened.

(And ...... ）