Although the Zhixue Public Welfare Foundation has been developing for a short time, it has been widely concerned by many people because the founders are Qiao Zhi and Tao Ruxue, two celebrity couples.

Since the promotion of the free canteen program, about 100 schools and hundreds of thousands of students have benefited, unlike other public welfare activities, this program is a long-term activity, even if there is no enthusiasm and no one pays attention, the program will continue to advance.

Every month, the Zhixue Public Welfare Foundation has to transfer a large amount of money to promote the popularization of free canteens.

The cost of each school cafeteria is broken down to the price of each dish for the day, so even if someone tries to find a handle on it, there is nothing to worry about.

Of course, not everything is smooth sailing.

Where there is profit, there will be human greed.

During this period, the inspection team set up by the Zhixue Public Welfare Fund found a number of cases of relevant personnel deducting fees and enriching their own pockets, and gave severe punishments, which were well received by donors.

At the same time as the Qiao Gang Leader issued a price increase notice, it also released the news of another public welfare activity, recruiting 100 Internet celebrities across the country, going deep into schools and communities around the country, and promoting the "Cherish Food" as the theme of the propaganda activities, all the activity funds will be paid by the Zhixue Public Welfare Foundation, and all the activities will be recorded in the form of special topics in the Qiao Gang Master APP.

Registered members can also see the live footage of Internet celebrities participating in campus public welfare activities through the APP, and interact with Internet celebrities online.

At the same time, the Qiao Gangzhu APP has also opened a voting channel to see which star or Internet celebrity everyone hopes most to appear at the public welfare event

In addition to voting, donations have also been opened.

After opening, donations exceeded seven figures in one hour.

This is mainly related to the open and transparent financial situation of Zhixue Public Welfare Foundation, and you don't have to worry about the flow of donations, because all the money will be implemented.

The evaluation of the two news of Qiao's gang leader on the Internet is mixed.

"The price of the Qiao Gang Leader's canteen has increased again, three times in a row in a year, who else is there besides the Qiao Gang Leader?"

At the same time as the price increase, a public welfare activity was also issued, apparently to save character. ”

"Gang Leader Qiao is so treacherous, the per capita consumption has risen to seven hundred unconsciously, and ordinary salaried people really can't afford it!"

"Qiao's original positioning was high-end catering, and if you don't have that financial resources, you should still go to a cost-effective restaurant in peace. There are good restaurants recommended on the Qiao Gangzhu APP every week, and the shops on it are not high in consumption and have characteristics, I think those restaurants recommended by the Michelin Guide are more in line with the tastes of our Chinese people. ”

"Lou Shan is a licking dog, and the identification is complete. ”

The louder the controversy and the higher the heat, the more successful Qiao Zhi's marketing plan became.

Qiao Zhi has long been accustomed to the sound of splashing his dirty water.

As a public figure, it is inevitable to get into trouble.

No matter how perfect you are, there will be people watching you.

When you don't care about the opposition, they will be even angrier.

In the face of the rising data trends, Mei Ling called Qiao Zhi.

"In this wave of marketing campaigns, you have successfully driven the rhythm again. Mei Ling smiled bitterly, "I really want to know what your brain is and why you can always provoke public opinion controversy."

？”

Qiao Zhidao: "There are many geniuses in the whole society today, and they are good at grasping the sensitive points of society. I've done a lot of research on this, and if you want to prick everyone's sensitive points, you have to do the opposite. When everyone thinks you are unreasonable, then brush your hair to soothe their emotions. ”

Mei Ling thought about it carefully, Qiao Zhi did it every time.

As a consumer, of course, I hope that catering companies can reduce prices, but Qiao Zhi did the opposite and used the price increase to make everyone angry.

While Qiao Zhizi completely exploded in public opinion, he also deliberately arranged a backhand, that is, to play the public welfare card.

This year's national policy is to save society and avoid all kinds of waste. With the economic development and the continuous improvement of living standards of the Chinese people, it is indeed a little inflated, such as inviting guests to dinner, there are many dishes on the table, and they feel that it is shameful to pack them.

This concept of disrespect for food needs to be guided by the main theme to make everyone realize what is the right value.

Taking island societies as an example, although the per capita consumption level of island countries is higher than that of China, their attitude towards food is far more precious than that of Chinese people.

The island country is an island country, with limited land area and a lack of many resources on the island, so the government has been educating children since they were young to save food and save all resources.

Now most of the people in China can eat and clothe themselves, but it does not mean that the food is enough, every year a lot of food is imported from abroad, and the domestic food is not able to meet the needs of the domestic people.

Therefore, a conservation-oriented society is a policy that the state must promote.

The Zhixue Public Welfare Foundation promoted this public welfare activity, which has received the attention of many media, including party newspapers.

Mei Ling studied Qiao Zhi's plan and admired Qiao Zhi's pattern and career.

It may seem like a simple idea, but it has an orderly execution process and an ambitious goal.

The last few pages of the plan express Qiao Zhi's core concept, which is to enable non-governmental public welfare actions and the government to achieve an effective response, and help the country's strategies and ideas take root from the bottom up.

Qiao Zhi dared to think too much, and he dared too much to do it.

"How long have you been thinking about this plan?"

"About a month! After the free canteen landed, I was thinking about what to do next!"

Mei Ling was curious: "How did you come up with it?"

Qiao Zhi sat in his chair, "When I was kidnapped in Austria, I suddenly had an idea, if they left me on an uninhabited island, there would be nothing on that island, and I would have to survive in the wilderness. At that time, the first thing I will solve is the problem of food and clothing. Nowadays, many people in China can eat enough, but if you think about it carefully, most of our parents have felt the horror of the famine year. Not only will they eat grass and tree roots, but they will even eat soil, and hunger is not far from us. If we go to some countries in Africa, we can see that they need food more than anything else. ”

Mei Ling sighed softly, "You have two sides. ”

"Oh, everybody has two sides, there's an evil side and a good side. Qiao Zhi defended himself.

"You're a shrewd businessman, and you're ruthless in the pursuit of profit. But you are also a person with a conscience, who will be compassionate when you see the vulnerable and when you see disasters. Mei Ling said seriously.

Qiao Zhi was silent for a long time and said with a smile: "Don't praise me, I will be proud." ”

Mei Ling shook her head, "Pride? others may be possible, but you will definitely not!"

Qiao Zhi is a low-key person, eager to hide his light completely, how could he allow himself to swell?

"By the way, the entry of Internet celebrities into campuses and communities is only a preliminary stage. Qiao Zhi said.

Mei Ling was stunned, "There are follow-up activities?"

Qiao Zhidao: "I plan to call on hundreds of stores across the country to hold a closure event at the same time. ”

Mei Ling's eyes widened, "It's too difficult to keep these stores open for the specified time. ”

Qiao Zhi said with a smile: "Save energy, start with lights out, save food, you can start from the restaurant is closed, we don't have high requirements, from nine to ten o'clock in the evening, within an hour, it's okay not to open to the public." If there are catering companies willing to join, we can provide advertising space on the Qiao Bangzhu APP as compensation. ”

"This is truly an unprecedented bold idea!"

Hanging up the phone, Mei Ling's fingers tapped on the desktop, and she still didn't know enough about Qiao Zhi.

In other words, Qiao Zhi's progress and changes are too fast, and if he is a little negligent, he will not be able to keep up with his rhythm.

The free canteen program may have an element of fame, but the purpose of the Cherish Food public welfare activity is very pure, not only to respond to the main theme of the government, but also to change the ideology of society.

Qiao Zhi's pattern has always been superior.

Mei Ling took a deep breath and called the head of the planning department to the office.

In this event, she must do a little more in-depth, investment, publicity, implementation, and every link must be carefully scrutinized, making it an important event held every year in the culinary industry.

......

After getting off work, Qiao Zhi went to An's Jewelry to chat with An Zixia about opening a personal studio for Ding Chan.

An Zixia knew that Qiao Zhi was coming, so she postponed a more important meeting.

"It's surprising that you will do so many things for Ding Chan, and sometimes you are really curious about your feelings for her. An Zixia said complicatedly.

"If I really have any thoughts about Ding Chan, will I show it unscrupulously in front of you?" Qiao Zhi asked rhetorically.

An Zixia sighed, "That's the same! You are acting very brightly." ”

Qiao Zhi said very seriously: "I funded Ding Chan because I felt that she had great potential. I think you've seen that, right?"

An Zixia laughed, "There are many people with potential and talent, Ding Chan is indeed very good, but she is not the only choice of An's jewelry. However, for your sake, I can consider giving her a chance. When she returns to Italy, I will introduce her to a job. It doesn't matter if she goes to work there or not, the key is to have this resume, which will be good for her future development. ”

"It's a lot of work for you. Qiao Zhi said.

An Zixia smiled, "It's really not easy for you to talk to me so obediently." Ding Chan, this woman, actually made me a little jealous. ”

Qiao Zhi said, "What are you jealous of her?

An Zixia was stunned for a moment, "Although I don't think about it, I always feel that I shouldn't be enemies with you, so there's no need to compete with each other every time we meet, right?"

Qiao Zhi was silent for a moment, "I know, if we meet again in the future, I will be grateful, and I will try to restrain myself!"