After listening to Lin Sen's story, Xia Yu frowned slightly.

He knew that IKEA furniture was a franchise store, but after a long time, he didn't care.

At this time, Lin Sen suddenly mentioned that he had to face this problem.

IKEA Group only gave Xiangjiang and Aomen the right to join, and if you want to get out of Xiangjiang and Aomen, there is only one way to go, that is, to negotiate again and win the franchise rights in a larger area.

"Lin Sen, if you go to talk, can you be sure to win the franchise rights in Southeast Asia?"

Xia Yu asked.

Lin Sen thought for a while, shook his head with an embarrassed face and said, "Chairman, I'm not sure." ”

"As far as I know, IKEA is expanding in Europe at this time, and we don't have a direct store in Asia yet, only our franchise stores. ”

"But our franchise is the only franchise in the IKEA Group in the world, so I'm not sure if I can get franchise rights in other areas. ”

It seems that their IKEA furniture is a special existence!

He also thought that he was mistaken, and that the IKEA Group, the world's largest home furnishing giant, had been using a global direct sales model and did not accept any form of commercial franchise.

The same is true of the Xiangjiang IKEA in later generations.

It is estimated that the franchise rights of Xiangjiang IKEA were taken away at some point.

Thinking of this, Xia Yu immediately asked, "How many years do we have to join?"

Lin Sen immediately replied: "Back to the chairman, there are still twelve years!"

Twelve years?

It's so short!

In other words, by 1991, his IKEA Furniture Co., Ltd. had to face a choice, either successfully obtain the right to renew the franchise, or change its name and cut off the supply of goods, and there was no other way.

The current IKEA Group may still be relatively weak, but by 1991, it has definitely grown, and when it is faced with the group's strategy, it is really possible to cancel the franchise right of Xiangjiang IKEA Furniture.

It's a ticking time bomb!

With Xia Yu's character, it's good that he didn't find it, but since he found out, of course it is impossible to accept this threat!

An IKEA furniture, even if it successfully reached the top in later generations, the annual revenue is only more than 200 billion yuan, and the annual net profit is more than 20 billion.

"Tuk Tuk!"

Xia Yu's fingertips tapped on the table, contemplating his eyebrows and thinking about a way.

Lin Sen, Wang Liang and the others all remained quiet, especially Lin Sen, who looked at Xia Yu with burning eyes, waiting for an order that might change their fate.

Xia Yu thought about it for a long time, and decided to use the simplest and most trouble-free way to see if he could pick up the future global home furnishing giant.

"That's it!"

"Lin Sen, you go to Sweden first, to find out if IKEA is willing to sell, if the acquisition can be successful, you are the head of the Asian region, responsible for developing the Asian market. ”

Xia Yu has always taken all aspects into account in doing things, and after finishing speaking, he muttered for about ten seconds before continuing:

"But be prepared for a second chance of failure!"

"Since the IKEA Group is still expanding in Europe and has not entered the Asian field, we have set up a home furnishing brand by ourselves, called "Actually Home", and now IKEA furniture continues to operate, as a template for practical learning, and "Actually Home" will enter the market separately except for Xiangjiang Aomen, and wait until the essence of the IKEA Group is learned, and the "Actually Home" is on the right track, and then end the contract with the IKEA Group, and change the furniture city in Hong Kong and Austria to our own. ”

"Remember, if you don't understand, come back to me later. ”

Lin Sen replied solemnly: "Understood!"

At this time, Lin Sen's heart was a little enthusiastic, he knew that the chairman was going to move seriously, no matter what, the future of IKEA furniture or "actually home" will be different from the present.

But in both cases, it is a challenge for him, but it is also a good thing.

He had already made up his mind in his heart, and immediately after he returned, he set up two groups and ordered the chairman of the executive committee.

After Lin Sen sat down, Xia Yu looked at the others.

"Do you have any other problems?"

Song Hai, general manager of Jiuding Electric, took the lead in shaking his head, and the chairman of the board of directors had personally discussed with him in detail last month, and the road of Jiuding Electric has been clear.

"Chairman, our company is also facing a similar problem!"

Fu Kai of the 7-Eleven convenience chain also got up to report.

"Say!"

Xia Yu's eyes were slightly condensed, and he said concisely.

Fu Kai immediately nodded and said: "The brand authorization of 7-11 is the Southern Company of the United States, although the original Jardine period has obtained the brand authorization for 30 years, but it is only limited to Xiangjiang and Aomen, and now there are still 28 years before the brand expires!"

"As far as I know, at present, there are only 7-11 convenience franchise stores in Asia, and they started much earlier than us, in 1973, and there are no other places in Taiwan Province and Southeast Asia!"

According to the company's plan, the capacity of Heung Kong and Aomen is 700 stores, and then it will have to compete to beat the rivals to compete for the market. ”

Another conundrum!

And the problem is bigger than IKEA furniture!

Just because now the 7-Eleven convenience store in the island country has come to the front!

After Fu Kai said this, Xia Yu also remembered that later generations seemed to be the failure of the diversification of the American Southern Company, and then in 1991, it was acquired by the island country Ito-Yokado Company 73% of the shares, and in one fell swoop, the American company of sixty or seventy years became an island company.

Under the management of the island nation of Ito-Yokado, 7-Eleven became the world's largest convenience store group.

This is a potential enemy!

Even if Xiangjiang 7-Eleven Convenience Store gets the authorization for more new areas, it will inevitably conflict with them when the expansion of 7-Eleven convenience stores in the island country is completed.

And most importantly, if Xia Yu doesn't interfere more, the American Southern Company will be acquired by Ito-Yokado according to the trajectory, and the lifeblood of Xiangjiang 7-Eleven convenience store will be held in his hands.

The best way to solve this problem is to get the American Southern Company before Ito-Yokado, and then it will be able to completely open the ceiling of 7-Eleven convenience stores, and be able to wait for the opportunity to invade the island market, and be invincible.

As for the same as IKEA furniture, set up another brand to enter the Southeast Asian market?

Xia Yu only thought about this idea for a moment and then gave up.

After all, the situation facing 7-Eleven convenience stores is more complicated, and the most fatal thing is the future competition of the island nation of Ito-Yokado.

Even if you set up a brand to operate an all-weather convenience store, you still have to fight to the death with 7-11 convenience stores, and you may not be able to tell the winner for decades, so the profit will definitely not be too big, and it is not worth it!

As for the acquisition of the Southern Company, Xia Yu did not plan to let Fu Kai go.

Thinking of this, he said to Fu Kai: "You continue to improve the store deployment in Xiangjiang and Aomen, and continue to optimize the operation, raise the revenue, and I will let people do other things." ”

"Yes!"

Fu Kai breathed a sigh of relief and replied loudly.

"You don't have the same problem as them, do you?"

Xia Yu looked at Zhou Cheng and Wang Liang and asked.

The two immediately shook their heads.

The name Wellcome Supermarket was given by Xia Yu, of course, there can be no such thing as joining.

As for Wanning Pharmacy, although it is a product of the Jardine period, it is also an independent brand.

It's just that there is no problem with franchise restrictions, which does not mean that there are no other problems.

No, Wang Liang of Wang Ning Pharmacy stood up.