Chapter Ninety-Five: Admission Fees or Not
At dinner, Professor Zhao casually asked a question: "Will Yangtiancun charge tickets in the future?"
This is a hot topic that the villagers have been talking about all this time. According to the situation of other similar scenic spots in China, tickets are basically charged, and the price is not low.
Even if Yangtian Village charges a low fee, 50 yuan a ticket, and 5,000 tourists enter the village every day, it can still have an income of 250,000 yuan, which is more than 7 million yuan a month, and it only takes more than half a year to pay off the current outstanding loans.
Whether or not to charge tickets, there is no relevant description in the project book, and the two village committees have discussed it privately, but it is only discussed privately, and it has never been mentioned in a formal meeting.
Long Peng didn't say anything, and looked at everyone present with a smile.
Ling Yun and Guo Xiaoqing shook their heads at the same time, Shuangyao just looked at Long Peng, obviously whatever he said was what he said.
"Yao Yao, Xia Yao, tell me what you think. Long Peng Peng looked at Shuangyao and said.
"Collect it, we can pay off the loan quickly, but there should be a lot fewer people entering the village; if we don't collect it, the village will definitely be more lively, but hundreds of thousands of dollars a day, a lot of money......" Yang Xiayao's face was full of confusion.
"Then take a day or not?" said Long Peng teasing her.
". Yang Xiayao came as soon as she opened her mouth, without any scruples: "You are not afraid of being beaten to death, I am also afraid of being scolded to death by netizens." Don't forget that I'm the spokesperson of Yang Tiancun and Wisteria Blossom Company. ”
Everyone laughed, and Ling Yun also teased her: "What is it to scold a few words, and you won't lose half or two of meat, just sing to you." ”
"yes. Guo Xiaoqing also said with a smile: "Whoever scolds me will give me hundreds of thousands, and he will scold him." ”
"But the money isn't mine. Yao Yao's face was coquettish: "If you give it to me, you will do it yourself." ”
At this time, Professor Zhao couldn't help but smile and shake his head.
"There is a way to make money. Long Peng smiled and gave her a thumbs up and looked at Yao Yao: "What do you think?"
Yao Yao was obviously prepared, cleared his throat and said: "According to the financial calculation, charging tickets is obviously a way to get rid of the financial pressure of Yangtian Village as soon as possible. ”
Everyone is a well-informed person, and they all nodded their heads when they heard the words, agreeing with her statement.
"But the nature of tickets is inherently compulsive. Yao Yao continued: "This will make many people subconsciously disgusted, resulting in the first impression of Yangtian Village as 'only money in their eyes', which is not conducive to building reputation and long-term operation." ”
"Insightful. Professor Zhao wiped the oil stains from the corners of his mouth and said: "Many scenic spots in China were extremely popular in the first few years, and no one went there in two or three years, just because they got into the eyes of money at the beginning, pursued short-term and fast, and had no long-term strategy and thinking, and finally ended up with chicken feathers." ”
Yao Yao nodded and thanked Professor Zhao: "Collecting tickets will reduce the flow of passengers, but it is also beneficial, our maintenance costs such as cleaning and security will be reduced a lot, and it can also reduce the occurrence of many accidents, reducing the pressure on operations." ”
The crowd nodded again, and what she said was also predictable. While shrinking the flow of passengers, it also blocks a lot of tourists with poor quality and avoids a lot of annoying things.
Long Peng looked at Ling Yun and Guo Xiaoqing: "Two beauties, do you have any suggestions?"
Guo Xiaoqing covered his mouth and smiled, Ling Yun rolled her eyes: "You have decided not to charge, why are you still asking us?"
Long Cang chuckled at the corner of his mouth, without a little embarrassment.
The two girls are obviously understandable people, but Yao Yao and Yang Xiayao are a little confused: "When did Mr. Long say that he would not charge tickets?"
Professor Zhao raised his hand and pointed to the courtyard wall: "There is no fence at the entrance of the village and other entrances. ”
Shuangyao woke up at this time, Yang Xiayao was so angry that she wanted to go over and pinch Long Peng's neck, but Yao Yao pulled her and asked with a serious face: "Mr. Long, what do you think?"
Long Peng nodded: "First of all, the enthusiasm of tourists, there is no ticket threshold, for the surrounding short-distance tourists and couples, the return rate is needless to say, especially for those who travel in a family group, a few hundred tickets will deter most people, even if they come in, the return rate is infinitely close to zero." And family tours are the best way to stimulate consumption, but tickets turn them away. ”
"On the other hand, once we plan to collect tickets, we have consciously divided potential tourists into two categories: 'can afford tickets to come in' and 'can't afford tickets to enter', which is extremely disadvantageous to Yangtian Village. ”
"Yangtian Village is a rural area, and it is a very remote village, and I think the atmosphere in the village is not bad. Later, if the ticket is charged, a concept will be formed in the consciousness of the villagers, that is, the tourists who can afford to buy tickets are the uncle, the parents of food and clothing, and those who can't afford it will subconsciously discriminate, which is easy to cause social contradictions or small problems, and the correct thinking formation of the villagers and children is very bad, and finally it may evolve into mercenary, and the richer the people, the more 'respect'. ”
Shuangyao was shocked, but Ling Yun and Guo Xiaoqing fell into deep thought, they hadn't thought about these questions.
There is a high probability that this may happen. If a rigid system is not formulated at the beginning, in the future, in order to make greater profits and lower operating costs, the two village committees are likely to gradually raise the threshold for entering the village, and the tourists who enter and leave the entire village are rich people, and the villagers will be gradually corrupted and worship money more and more.
What they want to build is a mass tourism area, so that Yangtian Village will get better and better, rather than a lonely and lonely high-end resort.
Professor Zhao looked at Long Peng, his eyes were full of appreciation, this young man can think so deeply and long-term, he is worthy of being a member of the Long family.
Seeing Shuangyao wake up, Long Peng's smile became a little stronger: "As for the financial issues, I also made it very clear in the project book. Aside from the property income of the Wisteria Blossom Company and the village committee, the village committee is to collect management fees from various stores and industries in the village. ”
"The more tourists, the higher the enthusiasm of the villagers to start a business, and the richer the industry, the more places for tourists to spend." More villagers will benefit from this and become rich in the true sense of the word. ”
"With the loss of ticket revenue, we can recoup more store and industry management fees, property fees. What's more, there are other differentiated services that can make a fuss and increase revenue. ”
Yao Yao kept nodding: "Yes, the ultimate goal of our development of Yangtian Village, so that children can better understand the outside world and have a better growth environment, is to let the villagers get rich by their own ability and labor, rather than the village committee having money, and then let the villagers get it for nothing in the form of money." ”
"Good!"
Professor Zhao clapped the table and applauded: "With young people like you in the country, the realization of the Chinese dream and the great rejuvenation of the Chinese nation are just around the corner." ”
Wen Driver They have long been attracted to pay attention to this side, and Wen Yan can't help but applaud, looking like he is a supreme honor to be able to participate in this project.
As for the various problems caused by too many tourists in the future, they are all small problems that can be predicted, and it is enough to do a more thorough planning, guidance and supervision.
As long as the atmosphere is formed, everyone will subconsciously become conscious and cooperative.
Long Peng and Yao Yao both thanked them modestly, Ling Yunqiao's face lit up, and she felt that she had followed the right boss, while Guo Xiaoqing was full of smiles, and it was indeed a pleasant experience to be able to cooperate with these people in front of her.
Yang Xiayao smiled brightly: "There is no admission fee, and I, the spokesperson, speak more confidently." ”
After speaking, she raised her head and let out a burst of demonic laughter, which caused Yao Yao and the others to laugh.