The appearance of 'Royal Dragon Jewelry' in the market did not cause much movement, and hundreds of jewelry stores opened and hundreds closed every year, except for some old brands, the rest are mainly local stores.

Old brands like Lao Fengxiang, Zhou Dasheng, Zhou Qiangqiang, Liu Dafu, etc., were not created in a day or two.

On the day of the opening of Royal Dragon Jewelry, the price of gold was reduced by 20%, in other words, the price of physical gold, the price of Royal Dragon Jewelry gold, and the cost of production was reduced by one-half.

"Is this bare cylinder a bracelet?"

Including the capital, six 'Royal Dragon Jewelry' opened at the same time, and the local urban mobile media spent a lot of money on advertising to promote, and the six stores were in the downtown area, so there was not a lot of people on the opening day.

"That's right, this is our store's unique 'Ancient Heritage' gold jewelry collection, created by Master Goldsmith Mr. You, the whole collection has a total of 15 pieces, and this 'Ancient Heritage' gold bracelet is the first in this series!" said the jewelry store clerk with a smile.

"How many grams?"

The clerk smiled and said, "The one you look at, less than twenty-seven grams and five, is now very active in the store, especially to buy gold jewelry, which is very suitable." In addition, you can also participate in lottery, smashing golden eggs and other activities!"

"Is this bracelet hollow?"

The clerk smiled and said: "Yes, but the gold is relatively soft, if you wear it, please try not to bump it, otherwise it is easy to have potholes, this problem is difficult to avoid except for buying solid bracelets!"

The customer asked curiously, "Do you have this gold bracelet with a 'solid' heart?"

The clerk nodded and said, "Yes!" and took one out of the counter: "Like this one, it is solid, and the gram weight is 80.7." ”

The customer wanted to try it on, but found that the bracelet was a little small, frowned and said, "The model has two sizes larger, this one can't be worn!"

"Yes!"

The clerk smiled, took back the gold bracelet in the customer's hand, put it into the counter, turned around and took a gold bracelet from the counter behind him: "You try this, because it has just opened, so the styles and models are relatively complete, and after a few days, there may be a lack of numbers, and you need to wait if you want to buy it again." ”

This time, in order to preserve this 'ancient inheritance' gold jewelry series, Gou Yuniang smashed 50 million in one go.

Now the real-time gold price in the market is 380, and the gold price of gold jewelry is 42 to 455, depending on the brand, the process is different, and the price is also different, in addition to the gold price, customers also need to pay the cost of work.

Because of the event, the gold price of Royal Dragon Jewelry is 385 grams, and the cost of production is half price, so it has also attracted many customers.

As for other products, the preferential margin is greater, gold products are considered to be at a clear price, only to earn a cost, but like diamonds, color gold, hard gold and other jewelry, relatively speaking, the profit is more lucrative.

"This bracelet weighs 135 grams!"

Originally, You Changcun himself was not too optimistic about the 'ancient law inheritance' series he designed, so he didn't have much hope, but no one expected that the market's reaction was relatively strong.

It was only one morning after the opening, and the seven Royal Dragon Jewelry Stores sold more than 1,500 pieces of the ancient gold jewelry series, especially in the ** store in Guangzhou, like the more sought-after ancient inheritance bracelets, ancient inheritance necklaces, and ancient inheritance rings were about to be sold out.

The popularity is far beyond You Changcun and Gou Yuniang's expectations, after getting the sales data, Master You's daughter You Manman almost didn't stare out of the table, so the 'old-fashioned' design can also be 'popular'?

No matter what you say, there are six new stores and one old store in Royal Dragon Jewelry, and the opening at the same time is also an instant hit.

The total turnover of the seven stores is 40 million, and the average turnover of each store has reached more than 5 million.

After the three-day event, the turnover of the Royal Dragon jewelry stores has decreased, but the sales performance of each store has remained at about 3 million. It is worth mentioning that the sales of Yulong Jewelry's 'Taoyuan Jade Counter' have increased.

The most profitable is undoubtedly gold, followed by diamonds, hard gold, colored gold, and finally Taoyuan jade and silver jewelry.

In the past two months, Goyu Niang is tired, but the effort is worth it, at least to put the Dragon Jewelry on the right track, and the next step is to operate and expand steadily.

After discussing with Wang Jiahui, Gou Yuniang and Wang Jiahui are ready to stabilize for a period of time, and then the manufacturing, brand, personnel management, etc. are smoothly deployed, and they are talking about the problem of expansion.

In the past, the Royal Dragon Jade ** store was losing money, but now the 'Royal Dragon Jewelry' is 100% and will not lose money, it is nothing more than a matter of earning more and earning less.

Royal Dragon Jewelry is no longer based on jade, and began to focus on diversified jewelry sales, which has also directly changed the business model of Royal Dragon Jewelry, which used to be based on procurement and production, and now it is based on 'terminal sales' + brand.

The popularity of the 'Ancient Inheritance' gold jewelry series under Royal Dragon Jewelry has also largely driven the popularity of Royal Dragon Jewelry.

After discussing with Wang Jiahui, Gou Yuniang directly hired Feng Chengcheng, who is known as the 'little diva' in the entertainment industry, and Zhao Xiaoyue, the 'cute Internet celebrity girl', as spokespersons. Huge advertising costs, bombardment advertising on CCTV, the Internet, and print media, one sentence laid the foundation of 'Dragon Jewelry'.

In the past, few people knew about 'Yulong Jewelry, but when it comes to Liu Dafu, Zhou Xingxing, Zhou Dasheng, Lao Fengxiang and other brands, even if they haven't bought it, they are familiar with it. Now, many urban people, young and middle-aged people are no strangers to 'Dragon Jewelry'.

'Little Diva' Feng Chengcheng is a new star in the entertainment industry, with a rapid rise in recent years and a huge number of fans, known as one of the domestic actresses who are most likely to become the 'diva' in a short period of time.

'Little Moon Girl' is an Internet celebrity, known as a 'cute girl', and is nicknamed 'Little Moon Girl', although she is not as famous as 'Little Diva' Feng Chengcheng, but she is also an Internet celebrity to some extent.

Of course, it doesn't matter if the Internet celebrity is not an Internet celebrity, the important thing is that Zhao Xiaoyue has a hard background.

At that time, when the 'little diva' Feng Chengcheng knew that he was going to endorse 'Yulong Jewelry' at the same time with a little Internet celebrity who was not even a third-line, he was furious, and his agent once approached Yulong Jewelry to protest, and even threatened to refuse to endorse if Zhao Xiaoyue was not removed.

And the boss of Yulong Jewelry, Ms. Gou Yuniang, known as the "Queen of the Royal Dragon", also said bluntly, if Feng Chengcheng refuses Yulong Jewelry, as long as he pays liquidated damages, Zhao Xiaoyue is one of the internal 'spokespersons', there is no way to change it, but you, the 'little diva', can be changed, anyway, in the domestic entertainment industry, women who meet the image are not the only ones Feng Chengcheng, it really doesn't work, so just ask an old diva to be the spokesperson.

After listening to Yulong Jewelry's reply, the agent of the 'little diva' Feng Chengcheng was silent, and finally ...... Honestly agree, after all, no one will have trouble with money.

In this way, Zhao Xiaoyue stepped into the entertainment industry from a 'little Internet celebrity' who was not even a third-tier star, and officially became a 'real' star on TV, the Internet, and print media.

As soon as the advertisement of Yulong Jewelry was broadcast, in addition to the brand of Yulong Jewelry, Zhao Xiaoyue also became popular.

The original number of more than 3 million fans exceeded 10 million in just three days.

Then commercial performances, various TV series, commercials, and even invitations to movies came one after another.

It's red! It's completely red.

However, Zhao Xiaoyue did not accept any advertisements except for 'Royal Dragon Jewelry' and 'Longshan Spring', pushed away all commercial performances, and did not go out to make movies and TV series, in the words of 'Xiaoyue Girl', there are many bad people outside, and she is very stupid, so it is better to stay honestly in Yutou Village to be her 'little overlord', and the province is bullied by bad people.

With Tang Long's support for her, she is the only daughter in the family, when life was bad in the past, she was the treasure of the family, not to mention that now that life is better, she will not be forced to do anything.

If she doesn't like to be a star, Tang Long can even lower her current popularity.

However, Zhao Xiaoyue herself said that she still likes this feeling of being in the limelight, especially when she is surprised and sought after, that kind of little excitement makes her a little addicted, which means that she still likes this feeling of being a 'star'.

Because of the gradual amplification of her reputation, Zhang Xiu'e had no choice but to ask Tang Long to set up a 'Yutou Village Entertainment Company' specifically for Zhao Xiaoyue, and found some people to be responsible for negotiating and resolving the matter of 'Xiaoyue Girl'.

Therefore, Zhao Xiaoyue has also vaguely become an alternative in the entertainment industry, updating and updating news in her meager every day, posting a few selfies, wearing peasant clothes, and walking around with a group of half-sized children.

The price of commercial performances is as high as one million, you don't have to do anything, as long as people are there to interact with fans and say hello, it's OK, the salary is tens of millions, you don't care about any of her acting skills, she is directly the number one female, and the price is close to the height of the first line of the entertainment industry.

But this still doesn't affect the mentality of people's 'Xiaoyue girl', and the reply of Yutou Village Entertainment Company to the outside world is 'no'.

Don't answer, don't answer, don't answer!

Advertisements are not accepted, commercial performances are not accepted, and scripts are not accepted.

It doesn't matter if you have money or not, no matter whether your advertising, commercial performance, script, etc. is good or bad, you won't accept them all.

A 'star' who doesn't make money after becoming famous is not an alternative in the entertainment industry, so what is it?

Often such people are like a shooting star, and after a short silence, they will be forgotten.

Just when in many entertainment circles, when the red 'Xiaoyue girl' rose too much, and she gloated over by her own death, the second advertisement endorsed by Zhao Xiaoyue was launched.

This time, 'Little Moon Girl' is the absolute protagonist, and the advertising intensity of 'Longshan Spring' is relatively greater than that of 'Dragon Jewelry'.

Prime time, absolute big-name exposure, one sentence laid the foundation of 'Zhao Xiaoyue' in the entertainment industry. With two advertisements, a meager number of more than 30 million fans, and its own publicity platform, Zhao Xiaoyue is widely known.

Moreover, the crowd of people who like Zhao Xiaoyue, from a few years old to dozens of years old, almost all of them are covered. Her image can be said to be killed by men, women and children, and they all like it.