Chapter 601: The Great Turning Point 2
The next day, in the morning.
Xu Fei ate a very hearty breakfast and walked into a conference hall with the flow of people. There were no cameras in sight, only the minutes of the meeting and the official text reporters.
Rows of long tables with teacups neatly arranged.
He found his seat, took the cup, which contained flower tea, and said, "Comrade, comrade?"
"What do you need?" asked the young lady.
"Are there jujubes?"
"Yes. ”
"Add one to me, ah, add two. ”
"Okay, wait a minute. ”
“......”
A room full of people squinting, squinting, squinting, what kind of thing is this? Teacher Xu took care of that, holding his own jujube tea, which was delicious.
After waiting for a while, the protagonist enters the arena and takes a seat in front of him. Leader Tian took the side, and it didn't matter to himself.
The boss of the XX department personally presided over it, and he really attached importance to it, and coughed twice: "Okay, let's have a meeting." The meeting was announced at the end of last year, and I personally grasped the preparations and prepared for about three months.
During the period, I heard a lot of voices, and there was also a lot of feedback from the literary and artistic circles, so let's talk about it today. ”
He opened the manuscript and said: "Chinese films have gone through a glorious course of 90 years, leaving behind many excellent works that are popular and have far-reaching influence.
While fully affirming the achievements, we should also realize that there are indeed many difficulties at present......
To do a good job in film work, we must conscientiously implement the following principles:
Adhere to the XX theoretical line;
adhere to the direction of serving the people and socialism;
Adhere to the policy of letting a hundred flowers bloom, use the past for the present, use the foreign for China, bring forth the new, and focus on construction;
Persist in carrying forward the main theme and advocating diversity. ”
The leader paused and said: "Here I want to explain that the main theme reflects the spirit of the times, expresses the people's beautiful thoughts and emotions, and has rich connotations.
Films that praise truth, goodness and beauty, inspire people, and inspire people are to carry forward the main theme.
Now there are some arguments that only the theme of revolutionary history and the theme of heroes and models are the main theme, or the main theme is filmed for the leaders to see, which are all misunderstandings.
The themes we express the main theme are very broad, and the themes of reality and the themes that reflect the lives of ordinary people can all reflect the main theme.
Different styles of artistic creation promote each other, and only then can a hundred flowers bloom in the literary and artistic garden.
Of course, the expression of the main theme cannot lower the artistic standard, and diversity cannot be reduced to the ideological content, which is recognized by everyone. ”
"Whew!"
Xu Fei breathed a sigh of relief, he could get these few words, and his efforts were finally in vain.
For a while, the eyes of the audience secretly swept to this side, this grandson bet on the right! Zhao Baohua hated even more, not only was he used as a gunman, but he was also robbed of the right to speak.
Leader Tian glanced at the crowd, and suddenly felt that this grandson was more suitable for being an official than himself, and he was too good at watching people put down dishes!
At the same time, everyone thought deeply, and the leadership still did not explain what "diversity" is. It seems that the main theme is still the core, but the scope has expanded a lot.
"Our films should draw materials from China's history and reality and reflect the spirit of the Chinese nation, which is the foundation of Chinese films.
At the same time, we should learn from the good expression techniques and techniques of foreign films, base ourselves on the national conditions, and use them for our own use. Improving quality and producing more high-quality products is the urgent demand of the people and the key to the prosperity of films......"
The leader paused again and said the key part:
"To this end, we have decided to implement the strategy of high-quality films, the 9550 Project. That is, during the period of the Ninth Five-Year Plan, 50 excellent films will be produced nationwide, 10 per year.
Leading departments such as propaganda, radio and television, etc., should pay attention to the following five links:
1. Do a good job in key studios. First of all, the three major factories of Changying, Beiying, and Shangying, as well as the Bayi Factory, should be built well, and the role of the main force should be played.
2. Do a good job in script creation. The establishment of a creative center and the increase of creative expenses can be considered to be linked to production costs or screening profits.
3. Optimize the combination of production factors. To achieve first-class scripts, directors, actors, work teams, management, distribution. Let the boutique produce the star, and the star will produce the boutique.
4. Provide financial guarantee and policy support. The state's film funds should be used to support high-quality films, and heavy awards and honors should be given.
5. Strengthen the publicity of high-quality products. Organize the news media to vigorously report from all angles, so as to have a major impact on the masses.
In addition, in view of the financial difficulties commonly reported by production units, measures should be taken to broaden the channels:
1. Increase the special fund for films. Instead of charging 5 cents per ticket, it will be 5% of box office receipts.
2. Withdraw part of the funds from the proceeds of the imported films. From the proceeds of TV advertising, 3% is withdrawn.
3. The state will give special subsidies to films of special significance.
4. Continue to be exempt from copy tax.
5. Encourage departments and enterprises to invest in filmmaking. ”
“......”
The words fell, and the birds were silent.
The big five and the small five, a total of ten, plus the general policy of 9550, this is the film route in the next few years.
Everyone poured out a thought, the era of the best theme has really come!
............
The leader spoke for a long time, and in the morning he spoke on his own. In the afternoon, it was the turn of another big man to speak, and it was time to dismiss the meeting after speaking.
No one went out that night, and all the familiar ones were stuffy in the room to study.
In the bedroom, the lights are dimmed.
Han Sanping pinched a thick stack of manuscripts, only to feel that his brain was itchy, and he wiped it casually, without sweating, and said dumbly: "There are too many elements, what do you think, Xiaoxu?"
"Let's ...... one by one"
Mr. Xu came to history in person, and he was excited, so he took a few strokes, "Let's see how much copy tax exemption can be saved for the studio every year?"
"Nationally, there can be 120 million. ”
"Good. Look at the special fund again, and pay 5% of the box office for each film in the future. Last year's total box office was 950 million, which is 47 million by this standard.
You have to pay once for imported films to sell tickets, and you have to pay once when the box office comes out, and Hollywood only takes 13%, and you have to be skinned twice.
Oh, who said that Lao Wu is a comprador, except for bad is bad!
The TV station is the most aggrieved, and the good end has to come up with 3% of the advertisement. ”
Xu Fei shook his head, it was absolutely amazing, this is something that TV stations at all levels across the country have to pay! Take Beijing TV as an example, last year's advertising was more than 800 million, and one had to pay more than 20 million.
Exemption from copy tax, box office subsidies, TV advertising subsidies, imported film subsidies, as well as national special subsidies, government bonuses, and focus on helping you promote after filming!
So many resources, all invested in the main theme movie.
Xu Fei finally understood why domestic movies were reduced by cliffs, and they all went to shoot the main theme. If I were the director of the studio, I would shoot it too!
Then again.
The original intention is really good, and it is true that in order to protect and develop domestic films, the key direction is wrong. Now that he is stronger, he has at least broadened his scope and invisibly given a lot of life.
“......”
Mr. Xu originally thought that the cost of the movie he was going to make was too high, so who was afraid of who?
He held the notebook and made a hard line on various subsidies.