After the New Year, Xiao Xu's parents also came over to celebrate the Spring Festival in the capital.

are all in that small building, with a separate courtyard, and there are cars in and out, quiet and convenient. Teacher Xu went over there a little more and called Sister Lan back to take care of Zhang Li.

As soon as he stepped into the year 2000, his busy feet did not touch the ground.

First go to the crew of "Dragon Babu" to visit the class, the cycle will be extended to 8 months, and it will be completed in March. Then the seminars for the Olympic bid were held over and over again, because the results were available in February.

On January 25, the debriefing meeting.

In the first conference room of Building No. 6 of the Municipal Government, Liu led the judges. It was cold outside, but it was warm as spring inside, but the congregation felt only hot and even sweaty.

The person in charge of the Information and Propaganda Department said: "Let's talk about the slogan first, we adopt the method of elimination. First brainstorm, bold creativity, collect from all walks of life, experts from all walks of life, summarize together, and then eliminate one by one.

For example, we invited representatives of non-governmental environmental protection organizations to have a discussion, and these people have a certain degree of advanced thinking and strong international color.

We also invited Mr. Jimmy, the director of the Beijing branch of Time Magazine in the United States, and Mr. William of the China Special News Agency of Xinhua News Agency to have a discussion.

They felt that it was better not to use dragons, the Great Wall, etc. in the slogan. They believed that dragons were terrifying in the eyes of foreigners, and that the Great Wall also meant a barrier.

I'll just give you two examples, and there have been countless symposiums like this.

In the end, everyone believed that Comrade Xu Fei's first proposal to show the changes in the capital was very good.

So the discussion began, and Comrade Xu Fei put forward the slogan 'New Beijing, New Olympics.'

It not only shows that after more than 20 years of reform and opening up, Beijing has become an international famous city integrating ancient culture and modern metropolis, but also means that hosting the Olympic Games in China can promote the development of the Olympic cause to the greatest extent, and our team will leave a new impression on the IOC and the world.

Therefore, it was unanimously adopted to take this slogan as the result of the report and ask the leaders to review it. ”

In an instant, there was a lot of discussion at the venue.

"Simple to understand and catchy. ”

"Rich coverage and memorable. ”

"It's much better than the Great Wall, the Forbidden City, the Dragon, and the Temple of Heaven, and it has the breath of a new era. ”

Leader Liu was very satisfied, but he still had to go down the procedure: "Okay, let's raise our hands to vote." ”

Raise your hand in agreement. ”

Unanimously passed.

Mr. He Zhenliang, the vice chairman of the last Olympic bid and the adviser of the current Olympic bid, said: "Have you thought about English?"

"I've thought about it, and I would like to ask you to correct me. ”

The person in charge of the News and Propaganda Department craned his neck and said, "Xiao Xu, can you tell me about this?"

"The English slogan, we originally thought of A NEW BEIJING FOR A NEW OLYMPICS, which I didn't think was accurate. IF IT'S CALLED NEW OLYMPICS, PEOPLE WILL ASK WHAT IS OLD OLYMPICS?

TEACHER XU WAS UNCEREMONIOUS AND SAID, "SO I HAVE A LITTLE SUGGESTION, NEW BEIJING GREAT OLYMPICS, WHAT DO YOU THINK?"

“NEW BEIJING GREAT OLYMPICS......”

Mr. He thought for a moment and clapped his hands: "Wonderful!"

"Then pass?" asked Leader Liu.

"I think so. ”

Mr. He has deep qualifications, working as a translator for teachers and Wu Hao, and later transferred to the sports department, where he has made great efforts for China's two Olympic bids.

He made the decision, and it was set.

"Xiao Xu's English level is also very high!"

"You have contributed to this slogan!"

"Everywhere, it's everyone's work. Teacher Xu hurriedly humbled himself.

The slogan passed smoothly, and the emblem of the Olympic bid ran into trouble.

The emblem group has prepared a lot of works, which can be summarized into three sets of ideas: they are designed with the three elements of the Holy Flame, the Temple of Heaven and the Great Wall as the core.

"Vote by show of hands. ”

"Two abstained, less than half. Next!"

"Let's vote. ”

"It's still not more than half. ”

took turns to display, but none of them could stand.

The emblem group was really sweating, and Leader Liu also frowned: "I think you don't think you have the right idea, how many times have the Holy Flame, the Temple of Heaven, and the Great Wall been used?"

Why can't we be a little new? Is there any? Is there any?"

I didn't even dare to talk to him when I asked twice. Xu Fei looked at you, no, what about Master Han?

Just as he was thinking, the door suddenly opened. The staff came in with a pair of black mounting boards in their hands, and Leader Liu asked, "What's the matter?"

"This is a plan that we urgently modified. ”

The person in charge showed the work, which is a running villain composed of five rings, with BEIJING2008 Yunyun printed underneath......

"This looks like the five rings, but it is actually a Chinese knot, a villain who has become a Chinese knot.

When it was handed over to us, we didn't pay much attention to it, but it was Master Han Meilin (Fuwa, Monkey Sailei designer) who suggested that it be modified and submitted as a supplementary work. ”

“......”

He apprehensively observed everyone's expressions, and saw that the leaders were thinking first, and then showed joy.

Bang! The big stone in my heart has landed, and the task has finally been completed!

"Let's vote. ”

Brush brush brush, one vote against, passed.

......

In the blink of an eye, on February 1, the Olympic Bidding Committee held a plenary meeting.

The slogan and emblem of the Olympic bid were officially announced, the website was officially opened, and the determination was expressed.

Before Salt Lake City bid to host the 2002 Winter Olympics, a bribery scandal broke out, and it was boiling. The IOC had to implement new rules, one of which was two rounds of selection.

A large shortlist is determined first, and after assessment, a small shortlist is determined.

From today, the Olympic bid has entered the second stage, and the primary goal is to enter the second round.

Xu Fei didn't care about other projects, and made a few suggestions: "The IOC stipulates that large-scale publicity is not allowed before the official finalists. But I want to mention one thing, polls!"

"Polls?"

"Yes, Western society attaches great importance to this, and that is the public's support for the Olympics. We invite a third party, preferably an overseas company, to investigate, which is a very positive self-presentation. ”

“......”

The leaders pondered and said, "Good idea, start implementing it immediately." ”

"Xiao Xu, you continue. ”

"External propaganda is the image packaging of China and Beijing. I believe that it is necessary to hire a foreign and domestic experienced public relations company to develop a comprehensive publicity strategy.

This year's Sydney Olympics, which allowed candidate cities to be present to promote, was our first appearance and should be prepared immediately. ”

Ooh!

Look at this young man! Compared with the staff who are not efficient, backward in consciousness, and confused, the people outside the system are too distinct!

Historically, in the first round of 10 city assessments, answer a 22-question questionnaire, each question has a score, and finally choose five.

China is completely clueless, and although it is shortlisted, it is in the penultimate place, only above Istanbul and behind Paris, Osaka and Toronto.

Inexperienced!

At that time, the news was downplayed in China, but within the Olympic Bidding Committee, a cold sweat broke out. Then I remembered to hire an international PR agency to carry out a comprehensive package.

Until the counter-kill.

Xu Fei is now asking for public relations, and in the eyes of the leaders, it is advanced in consciousness and in line with international standards.

"Have a meeting and look into it. ”

"Anything else?"

"There is also a promotional video, according to the new process, we have to prepare four series: pre-promotional video, presentation film, report film, and final film.

The pre-promotional film has to start immediately, and it will be unveiled in Sydney in time.

I am still the previous candidate, director Zhang Yi. ”

“......”

Leader Liu looked at the News and Propaganda Department, and the person in charge said: "We have been in contact with Director Zhang, and there is no big problem. Now do you want him to shoot just one series, or all of them?"

Discuss on the spot, and finally make a decision:

"Statements and reports are used in films, and the nature of explanations is greater. The pre-promotion and final film require a high level of artistic standards. I think he can be in charge of the first three series, and the final film will be multi-handed.

Zhang Yi is a certain one; if you don't want to make a contribution to Beijing and Taiwan, you can also try it; and then there is Greenspan, who helped us make a film in the last Olympic bid, please come and do it. ”

"Understood!"

(And ...... ）