Chapter 618: Godfather Xu

"Major brands will launch fashion styles according to the season, so who prescribes the so-called fashion styles or fashion trends? It is generally divided into three parts: fabric, color, and design. ”

At the dinner, Mr. Xu, who knows a little bit about everything, talked eloquently: "Let's talk about fabrics first, often a year and a half in advance, there will be some fabric exhibitions in the world, which will reflect the macro fashion trend in it."

For example, in the 80s, we were really popular, but later when our living conditions improved, we found that this thing was not breathable, and we needed a breathable and light fabric.

This is called a macro trend.

This is followed by color. Popular colors have a special institute to study, from the perspective of aesthetics, psychology, economy and culture, while collecting consumer feedback, and finally release the color that the market may like in the future.

Then there's the design.

There are two kinds, the first is what the master himself inspires. Second, focus on discussions.

Led by the Paris Fashion Guild, designers from major brands are convened to decide on the theme of the next year. Designing around this theme, with the influence of fashion week and media publicity, this style will naturally become popular......"

"I see. ”

"Mr. Xu is really knowledgeable. ”

"It's the first time I've heard of it. ”

The people present nodded frequently, sincerely affirming, including Deng Yongqiang, who boasted that he was well-informed, but he didn't understand the reason.

"The so-called fashion trends are all procedural, and a small group of people decide the global fashion. What do you think it's like......"

Xu Fei looked left and right and said with a smile: "This is called a typical aesthetic monopoly.

Paris Fashion Week in 1910 and Milan Fashion Week in 1967, so what will we do?

It is very difficult for us to catch up, and the dominance of the West is deeply entrenched.

We are now passive, and all we accept is the aesthetic output of others. Unless the country is strong and the right to speak is strong in the future, it will be possible to carry out reverse export. ”

This passage is from a lofty position, and several people have their own thoughts.

Xu Fei held it again and said, "So I admire Mr. Deng, who is making our traditional clothes." ”

Deng Yongqiang was polite.

"I am quite touched by Mr. Xu's aesthetic monopoly. When the French film company asked me to play "Lover", they thought that I was very much the image of an oriental man in the concept of Westerners. Liang Jiahui said.

"No offense, you're kind of Southeast Asian in it. "With Wang Yannan's identity, of course you can see this kind of little yellow film.

"Yes, Westerners can't tell us apart, and I'm the one who stands out. ”

Liang Jiahui touched his face, intentionally or unintentionally in a happy atmosphere.

"Actually, men are fine, women are more monotonous. Their portrayal of Chinese women is often not a popular impression, but the will of those who occupy the dominant aesthetic position.

This kind of thinking is so popular that it can even be called 'imaginary Chineseism'.

By the way, "Farewell My Concubine" is popular in the West, and I think it is it that shoots everything that Westerners want to see. Deng Yongqiang said.

The topic gradually deviated, Xu Fei dragged it back and said, "Let's talk about magazines."

At present, the quality of personnel is not high, and at present, we can only use the method of reprinting content, but it will definitely change in the future.

For example, this season's popular straight-leg jeans, I hope that our editors will not just introduce them directly, but tell everyone based on their own experience: no matter how popular straight-leg jeans are, they are not suitable for girls with wide hips and thick waists.

Fashion does not mean luxury, authority, the most important thing is to suit yourself. Of course, this needs to be cultivated slowly.

At this stage, the first thing is to enhance the influence. I had two ideas, one was to work closely with celebrities and hold my own catwalk, and the other was to try social events, such as charity nights.

Invite celebrities and celebrities from all walks of life to bring some items out for auction, including your Guardian auction house, or you can take some lots, and donate the proceeds to a charity project set up by us.

What do you two think?"

The so-called circle, identity, talent, and feelings, if there are no three, they will definitely not be able to play together.

Immediately there was a lively discussion, and it was unanimously agreed that it was feasible. Deng Yongqiang was very surprised by Xu Fei's advanced consciousness, when the domestic tyrants were still not knowing how to spend money, he was actually thinking about charity.

Charity is a powerful weapon in the West!

in all respects.

After eating for a long time, Chen Dongsheng also came to sit for a while, chatted about the Guardian autumn auction, and made an appointment to cut the ribbon for the first "Wanjia convenience store".

At the end, the banquet was dismissed.

Xu Fei invited the three of them to the small hall, handed over black tea desserts, and continued to chat.

"I heard that Director Chen is very busy and is filming two films at the same time?"

"Golden Branches and Jade Leaves 2" and "Sweet Honey", but this is the norm of Hong Kong movies, and the pace is fast. Last year's "Crazy Boy", three films were released in the same year. ”

"Then how long do you have to prepare for a non-commercial film, which is a slightly serious film?"

"I don't think I've ever made a serious film......"

Liang Jiahui smiled and said, "Hey, how long did "Ruan Lingyu" take?"

"You played a part, and then you left, and I lasted for months. Zhang Manyu said.

"That's why you won the queen!"

Liang Jiahui understood better and helped speak: "Don't look at her like this, filming is not fatal." I stayed in Director Guan's studio for half a month, putting on makeup, doing my hair every day, wearing cheongsam and learning to walk, drink tea, and hold chopsticks.

And she was ...... then."

"Hey, there's no need to talk about this!" Zhang Manyu hurriedly interrupted.

I don't know that the love letter she wrote to people at that time was inexplicably made public, and the man had a girlfriend......

"What about "East Evil and West Poison"? Is it longer than "Ruan Lingyu"?"

"Wow, this, this, suffering!"

The two of them held their foreheads at the same time and waved their hands: "It's unbearable to look back." ”

After chatting for a while, the strangeness cleared up a bit.

Xu Fei got to the point and said: "This "The Wind" is scheduled to start in the second half of the year. Is there a problem with everyone joining the group twenty days early and getting familiar with the characters in the script?"

"Yes!"

"As it should be!"

Your Mandarin needs to be practiced, and you are not required to communicate daily, and your lines must at least be practiced. It really doesn't work, we can only dub.

Jiahui's pronunciation is good, but I want to become the feeling that the Japanese say Chinese, and at the same time, I want to be fit and stronger......"

"Mr. Xu, I have a question. ”

Zhang Manyu suddenly said: "Actually, I have never understood, why did you ask me to play this role? ”

"It doesn't matter if you haven't acted, the two of them have one of the best in the Chinese film industry......

He turned his head and glanced at Gong Li, Gong Li rolled his eyes, am I playing narrowly?

"We are not familiar with it, please forgive me if we are offended.

Maggie, I heard that you filmed hard when you debuted, 12 films a year, but the public impression is always a vase. began to transform from "Mong Kok Carmen", and then won consecutive honors, and even the Berlin actress.

When you announced the retirement before, it may mean to rest, but I think it also means that there is nothing to pursue.

Jiahui, I know the environment of Hong Kong movies better, and people can't help it.

One of you is 32 years old, the other is 38 years old, and you have already made a name for yourself.

The road of an actor is very long, and it is very important to make money, but if you encounter a well-made work with a large number of excellent opponents, it is actually worth investing in. ”

Xu Fei took the last sip of tea and said with a smile: "Okay, it's not too early, I'll send you back." ”

The lights in the room were dim, and the faint light was on him, half-light and half-dark. The two of them blinked, and inexplicably felt that a godfather Corleone was sitting in front of them.