At the end of the song, at the last moment of this video commercial, the four words "Chinese Kung Fu" were combined on the screen in the form of traditional Chinese ink calligraphy!

This is the name of the song sung by Liu Zixia.

And "Chinese Kung Fu", in Liu Zixia's previous life, was also a highly sung song.

Liu Zixia feels that this song is very suitable for the micro-movie "Attacking and Defending", and he has even changed the original ending song of the last movie "Feng Qingyang" to "Chinese Kung Fu".

After all, "The Wind is Clear" represents a kind of feeling, and for Chinese kung fu, it can only represent Tai Chi one-sidedly.

If you continue to use this song as the ending song, I'm afraid it's gossip, Xingyi, Shaolin, Wudang...... Not willingly.

The video ad ended, and the office became silent for a moment.

Boom!

I don't know how long it took, Lu Chenghua slammed it on the coffee table.

There was a set of tea sets on the solid wood coffee table, and the powerful force made this set of tea sets tremble together.

"Lu Tai, what's wrong with you?" Chen Yixin was startled, thinking that Lu Chenghua had something he couldn't think of.

"This damn Liu Zixia!" Lu Chenghua gritted his teeth and said: "The publicity effect that our Orange Light Media has managed to create has all been destroyed by him. ”

"Lu Tai, in fact, is not so pessimistic. Feng Datie Chen Sheng said.

"Not so pessimistic?"

Lu Chenghua suddenly raised his head and said: "Originally, our "Third Miss's Knife" occupied the hot search list of major media. But look at what Liu Zixia did? It's just such a song, such a simple promotional video, and it actually broke our layout. ”

Although Lu Chenghua didn't admit it, there were still some things to say,

"Let him make such a fuss, the popularity of "The Knife of the Third Lady" will definitely fall soon, and all the previous efforts have been in vain, isn't this pessimistic enough?"

"Lu Tai, what do you think this song is about?"

In the face of Lu Chenghua's angry questioning, Feng Datie did not get angry, but asked a question slowly.

Lu Chenghua's head was about to explode, where would he think about other questions, and said directly: "Martial arts, opera, ink calligraphy, what else can there be?"

Martial arts is the most intuitive reflection in the lyrics, and even the name of this song is "Chinese Kung Fu", which must be based on martial arts.

As for the opera, this is also very easy to understand, and the song of the whole song uses a variety of traditional Chinese musical instruments, such as the big drum of Dong Dong Dong, the small drum of Tom, and the dulcimer of Ding Ding Ding...... There is also Liu Zixia's unique singing voice, all of which are moving closer to the direction of opera.

The final ink calligraphy is better explained.

From the beginning of the song, the white picture is laid out to make rice paper, and the thick black lines are made of thick ink, and the perfect combination of rice paper and thick ink is not the Chinese ink calligraphy.

So Lu Chenghua's summary is very comprehensive!

"Lu Tai, you are right!"

Feng Datie laughed and said, "But have you ever thought that Liu Zixia is not only promoting the "Offensive and Defensive Dao", but also promoting our traditional Chinese martial arts!"

Lu Tai, don't forget, our "Third Lady's Knife" also belongs to the category of traditional Chinese martial arts films, and there are also a lot of Chinese martial arts with knives in it, doesn't this indirectly help us promote the TV series?"

"That's right, Lu Tai!" Chen Yixin clapped his palms and said, "I think Director Feng is very reasonable, this promotional video, no matter how you look at it, is also helping us publicize!"

"But......" Lu Chenghua finally calmed down, but he still hesitated: "Now that everyone's attention is on "Attack and Defense", who can still think of our drama?"

"Publicity!" Feng Datie clapped his hands and said: "If I guess correctly, not only our dramas, but all martial arts film and television dramas in the same period, I'm afraid they are all holding back the popularity of "Attacking and Defending"!"

"That's it!" Lu Chenghua's eyes lit up, "Okay, I'll arrange it now!"

......

With the promotional video of "Offensive and Defensive Road" broadcast on the three major video websites and two major TV stations, these five media also made corresponding publicity for "Offensive and Defensive Road".

And as if it was discussed, the reports of the three major video websites on "Gong Shou Dao" are the same: during the release of "Gong Shou Dao", no ads will be played!

In other words, even if you are not a VIP member of these three major video sites, there will be no advertisements when watching "Gong Shou Dao", and you can watch it directly.

This news is a surprise for netizens, because most netizens watch movies and television dramas on video apps, and few go to buy VIP memberships.

If you are not a VIP member, then the ads before watching the TV series are a headache for them.

Now, when watching this movie, there are no ads, of course they are very excited, and they have started various comments under the promotional video:

"The promotional video of "Gong Shou Dao" is really burning, especially the music of "Chinese Kung Fu", I want to go to learn martial arts now!"

"I can't wait to watch "Gong Shou Dao", but I have to wait another day, I'm scared!"

"After watching the promotional video of "Gong Shou Dao", I feel that "The Knife of the Third Lady" is completely incomparable with it......

Netizens have a lot of expectations for "Gong Shou Dao", and they can't wait to see the full version of the "Offensive and Defensive Dao" micro-movie right away.

And "The Knife of the Third Miss" produced by Orange Light Media, as Lu Chenghua expected, was compared by netizens with "Offensive and Defensive Road".

The result?

Defeated!

Cheng Guang Media spent nearly a month of public publicity, and the publicity effect created by it was directly broken by a promotional video and a song in Liu Zixia's district!

No, Cheng Guang Media is not a fool, Lu Chenghua took advantage of the fact that the popularity of "Attacking and Defending the Road" had not yet cooled, and found a well-known music producer in the circle to tailor a song of the same name for "The Knife of the Third Lady".

At the same time, Feng Datie deliberately asked people to edit out some of the passionate fight scenes that had been filmed in "The Knife of the Third Lady", and matched them with the song to produce a promotional video.

To put it bluntly, it is completely modeled on the promotional video of "Attack and Defend the Road".

Although Liu Zixia's methods were borrowed, the effect was surprisingly good.

As soon as the promotional video of "The Knife of the Third Lady" was released, it was sought after and loved by many viewers and netizens.

Liu Zixia only found out about this matter in the afternoon of the next day.

But he doesn't care about Orange Media's approach, because this publicity method can't be copyrighted, Orange Light uses it, even if they don't use it, it will be used by others, so there's no need to be angry about it.

......

At 7:55 p.m. on April 25, Huaxia had just begun to enter the night life.

It stands to reason that whether it is Jinghua or Shanghai...... The streets and alleys of other cities should be full of people coming and going, going to party and play in twos and threes.

But tonight, there were surprisingly few pedestrians on the streets than usual.

The cars on the street were whizzing along, and there were quite a few people on the subway, but most of them were looking down at their phones with their heads down.

If someone observes, they will find that among the 10 people, there are 3 people watching Xunteng video, 3 people watching love 7 art video, 3 people watching panda video, and the remaining one is either watching the live broadcast of CCTV 6 sets, or watching the live broadcast of Shanghai Movie Channel.

Of course, this is an exaggeration.

But no matter which app everyone is watching, what is about to be played is "Offensive and Defensive Road"!

The 5-minute time passed quickly, and the micro-film began.

The first thing that catches your eye is the public screening license of the dragon on behalf of the General Office of Telecommunications.

Even if it is a micro-movie, it needs to be reviewed by the General Office of Transmission and Telecommunications, after all, there is a red line for everything spread on the Internet and TV.

If you cross that red line, it will not only be as simple as failing the review, but it is very likely that you will go in and squat for a few years.

Therefore, everything that has anything to do with the spread needs to be submitted for review.

After the release permit has passed, it is the logo that represents Xia Yue Studio:

The night sky is dark, the clouds are shrouded, the sky is full of stars, and a full moon hangs in the air!

The stars are twinkling, the clouds are moving, the full moon is getting brighter and brighter, and when the picture is clearer and clearer, the five golden characters of 'Summer Moon Studio' jump on the screen.

"Hey, the opening logo of this Summer Moon Studio, it looks very good!"

"On a summer night, the full moon is in the sky, and the meaning is obvious!"

"I don't know who designed this animation that represents 'Summer Moon Studio'......"

Looking at this animated logo, netizens have left messages under the App.

Now, Xia Yue Studio is also a top star studio in the entertainment industry, how can the movies produced in the studio not have the logo that represents the studio?

Therefore, Liu Zixia specially went back to Jinghua to find Longwenxing for this matter.

Long Wenxing was lazy, so he directly sold the company's animation department, and asked Liu Zixia to go to the animation department to annoy them.

For the animation of only a few seconds here, Liu Zixia was completely shameless, and he grinded the director of the animation department for three days.

In the end, the director of the animation department couldn't stand Liu Zixia anymore, and after listening to Liu Zixia's requirements and opinions, it only took half a day to produce the animation that represented the 'Xia Yue Studio'.

In other words, in the future, all movies produced by Xia Yue Studio will use this short animation at the beginning of the film.

The movie begins, the first scene, the cold wind blows through the withered yellow leaves all over the ground, and among the big trees, an antique archway appears in the picture.

Later, in the background music mixed with cymbals and drums, a young man wearing sportswear and travel shoes with an indifferent face appears in the camera.

At the same time, several white italic subtitles appeared next to the young man's head: Master Liu.

When Master Liu saw the three words 'Huashan School' on the archway, more sounds of traditional Chinese musical instruments were mixed in, creating a somewhat tense atmosphere.

The picture turned again, Master Liu slowly closed his eyes, and Master Liu's facial expressions were captured from all angles on the camera, and at the same time, the white flashes kept turning on and off, which felt like a flash.

After that, a very visible blood vessel appeared, and the flash of light surged along the vessel.

As soon as the picture was white, a PK field appeared during the scene change.

Fengwudo Arcade Hall!

The first great fight begins!