Xu Fei and Zhang Li simply went to Rongcheng for a field trip.

When "Dream of Red Mansions" was prepared, it was an unspeakable county town, and a certain leader was full of courage and took the initiative to invite the crew and build a Ningrong Street.

It's a pity that before the crew could go to filming, the leader was transferred to Fujian Province.

But this is also the origin, the origin is very important, if you don't have it, you can't even connect the line.

The two of them went around for a while before returning to Beijing, and when they came back, they listened to Li Chunbo's affairs, and Xu Fei didn't say anything. Li Chunbo signed a six-year contract to keep three albums, plus the preparation of "Who Can Tell Me", exactly three.

Since it's not blocked, let's keep it, if you want to send songs and continue to send them, you won't stop you if you want to go, anyway, you'll get a lot of benefits.

Towards the end of the year, the award ceremony is concentrated.

There is the Golden Eagle Award in front, followed by the Feitian Award, the 14th this year.

The Feitian Award has always looked down on commercial dramas, and the first prize for the long story was given to "The Great Tide" and "Love in the Pearl River", and "Happy Marriage" won the third prize.

"Addicted" won the third prize in the novella, but fortunately, Wang Zhiwen competed and won the best actor. The actress gave Zuo Ling "Love in the Pearl River".

However, "Happy Marriage" won the Best Art Award and the Best Lighting Award, which can be regarded as an affirmation of the quality of the hardware.

Next, there is the Golden Rooster Award, which Xu has to participate in, which is related to whether Ge You can win the best actor, as well as the repeated publicity of "Love Call Transfer".

............

From the 90s, it officially entered the golden age of TV commercials.

In 1993, CCTV's advertising fees began to rise, with a maximum of 19,000 per 15 seconds, which led to a collective price increase in the advertising industry.

This year, CCTV has risen by another 25%.

Everyone is staring at the golden hour, all kinds of going through the back door. In order to solve the problem, Director Tan simply planned this bidding meeting and derived a well-known concept "bid king".

On November 8th, the homophony is going to be sent.

The weather is cold and the first snow has passed. A crown stopped in front of the Media Center, and the delicate Boss Chen got out of the car, followed by two bodyguards.

Media Center, affiliated to China International Television Corporation, is CCTV's own industry.

She went up to a small conference room, with a rectangular table, a circle of chairs, and a banner "CCTV Advertising Bidding Symposium".

Director Tan was busy working, and looked at her, "Yo, what kind of wind blew you here?"

"I want to thank you. ”

Boss Chen will come when he will come, and said with a smile: "Thank you for your great help and rescue." ”

"Look at what you said, a little help, and you are still working hard to mobilize the people. ”

The meeting was held in the morning, the bidding was held in the afternoon, and the staff arranged flowers and prepared water.

Boss Chen sat casually and asked, "How many companies?"

"Dozens. I ran for three months, visiting people from the south to the north, before I said that I would move these big money. ”

Director Tan was tired and said, "I didn't realize the ingredients of the standard king, I seemed to be begging them to come." ”

"It's going to be fine next year, what is your estimate?"

"To be honest, I'm not sure, after all, it's the first time I've tried. ”

After chatting for a while, Boss Chen saw that the time was almost up, so he decisively said goodbye. Director Tan smiled, who said that Daiyu didn't understand career economics, but she didn't put her mind on it.

Speaking of which, Baochai has been gaining momentum recently, but unfortunately he can't participate, and the shopping mall has an egg for the king of the standard.

After a while, the guests arrived.

Almost all the most prominent figures in the business world are gathered, and the heads of major health products, beverages, food, and home appliance companies are all there, and Elaine clothing is also there.

Two of the most talked about are Qiu, from Confucius, and Huai, from the sun god. They are currently the most popular and the most willing bosses to spend money. There are discussions in private, and the king of the standard must have been born from the two.

And another one of them, surnamed Jiang, is full of arrogance, and comes from the Confucian Mansion banquet wine.

Director Tan saw that everyone was here and said, "Okay, let's start." Don't look at the symposium today, in fact, I want to emphasize it to you.

We adopt the bidding method and allocate prime-time advertising space, mainly to solve the contradiction between supply and demand and avoid unfair competition.

Biaowang is not a one-size-fits-all cure, the key is to rely on the quality, sales and innovation of its own products. ”

"We're going to be bidding for a prime-time 5-second bid, including the hourly time signal before the News Network, and the advertising time before the Weather Forecast and Focus Interviews.

For the first bidding, we made a package special price with sincerity: each segment has a 5-second standard version of the advertisement, and the bidding reserve price is 15 million.

Single:

On the hour, the reserve price is 6 million.

One minute after "News Network", plus the opening and ending of "Weather Forecast", there are a total of 15 5-second standard versions. This section adopts classified bidding, and only two are accepted for each industry, with a reserve price of 6 million.

The first three minutes of "Focus Interview" are 12 15-second advertisements in the A special segment......"

The so-called 5-second label version is the smallest advertising version, with no content, only the brand name and advertising words.

The ad breaks have always been very, very detailed, disgusting. And it's not that I bought the year-round advertisement, which had to be broadcast 365 days a year, with a fixed number of times a month, and it was broadcast in turn.

As for "Focus Interview", it was launched in April this year.

A bunch of presentations were made, the meeting ended, and the afternoon officially began.

Director Jiang entered the venue accompanied by the personnel of Times Company, and the place was so small that there was not even a reporter. Director Tan was in a worried mood, and he didn't know anything.

In order to expand the transaction volume, she worked hard, and changed the open label to the hidden label at the beginning.

"Okay, let's bid for a special package price, with a reserve price of 15 million ......"

There is a lot of uncertainty, and there is a lot of discussion for a while.

Director Jiang only stared at the Confucian family and the sun god, and he panicked, "How much do you say they can fill? How about I fill in 20 million?"

"The first bidding must be a bit conservative, but no matter how conservative it is 20 million, it is slightly lower. ”

Times is now his CCTV agent, close cooperation, company personnel asked: "Director Jiang, what do you think of the king of the standard?"

"Profits!"

"That's it, since you are determined to win, it is better to come and crucify the other party in one fell swoop. The first standard king, this is worthy of that advertising slogan. ”

Sizzle!

Director Jiang was enthusiastic when he thought about it, that word is good, great!

He is a marketing master himself, and he has a wild personality that is in line with this era, otherwise he would not have brought a small distillery to an annual sales of 170 million.

No longer hesitate to hear it, brush and write a number.

When the company personnel saw it, they were also shocked, "Okay, your turnover will start at 1 billion next year." ”

"Haha!

Soon the time came, and Director Tan sang one by one:

"Helios, 19 million. ”

"Confucian family wine, 23 million. ”

"Confucian banquet wine, 31 million!"

Rumble!

Director Tan was pleasantly surprised, it was too unexpected to break 30 million, and when all the readings were finished, Confucius Banquet Wine officially became the first standard king!

Because the others are all single items, the reserve price is low, and it is impossible to exceed 30 million.

"Damn, the liquor sellers are crazy!"

Representative Elaine secretly complained that she could only take a 5-second ad between "News Network" and "Weather Forecast".

Previously, Director Tan said that Biaowang is not a panacea, but in this era, it is a panacea. The sales of Confucius Mansion Banquet will reach more than 900 million next year, squeezing into the top three liquors.

How could he die by himself, buy the original wine from Bashu, and then blend it, one bottle for several bottles. The quality is decreasing, the packaging is becoming more and more concise, and the price is getting higher and higher.

Finally played himself to death.

At the end of a bidding meeting, they went out one after another, and the director of the Jiang factory was full of ambition. The company's personnel took the opportunity to promote the company's new projects, saying:

"This corporate image design has long been available abroad, which is to provide all-round packaging for an enterprise. With your logo king and our advertising, it will be the icing on the cake......"

"What's the mess? It's enough to have a standard king, it's too far away. ”

Director Jiang is at the peak of his life, how can he care about this.

One sentence choked people to death, and the company personnel shook their heads speechlessly, they couldn't grow, they couldn't grow.

The representative of Moutai listened to it for a while, and suddenly stopped him, "Can you talk about the corporate image design you talked about?"

"Good!"