On the fourth day of the first lunar month, Tao Nanfang had already appeared in the office.

In addition to this, there are a number of other top executives.

Tao Nanfang held a meeting that lasted about an hour.

It is mainly to make a summary report on the situation of Huaixiang Group's catering enterprises during the Spring Festival.

The Chinese New Year's Eve dinner is no longer held at home, but in restaurants, and became popular about eight years ago.

Some families don't want to cook at home, so they choose to host it in a hotel.

Huaixiang Group had a keen sense of smell at that time and played the concept of free Chinese New Year's Eve dinner.

All consumers who customize the Chinese New Year's Eve dinner under Huaixiang Group can get a customized card of equivalent value.

Consumption in any Huaixiang Group in the country can be offset in cash, and 100 yuan can be deducted from 100 yuan.

It's a model that is outdated today, but eleven years ago it was extremely avant-garde and appealing.

Not only did it make the Chinese New Year's Eve dinner a good seller, but it also gained a stable group of high-quality customers.

Over time, in the catering enterprises of Huaixiang Group, customizing Chinese New Year's Eve meals has become a trend.

Then it became a habit.

In addition to the wedding market, the Chinese New Year's Eve dinner market is also the most stable income of Huaixiang Group.

Every year, the Chinese New Year's Eve dinner will be customized according to different zodiac signs, and different set standards will be customized.

Marketing Director Zhai Bai reported:

"This year's Chinese New Year's Eve dinner turnover, we increased by 20% year-on-year, analysis of reasons, mainly the following highlights:

First, we replaced Mu Xiao as the image spokesperson in the early stage.

Advertising is in place in a timely manner, forming a good production-investment ratio;

Second, the product innovation center gives three grades of packages, which are cost-effective,

In the process of early publicity, it successfully attracted customers and formed a good word-of-mouth communication. ”

Tao Nanfang glanced at Zhai Bai lightly.

"I heard that the Chinese New Year's Eve dinner of Shujue Group is also doing well this year?"

With a handful of sweat in his palm, Zhai Bai hurriedly said: "Shujue Group has disrupted the Chinese New Year's Eve rice market this year, launched the publicity of half-folded Chinese New Year's Eve dinner, and seized a lot of low-end markets. ”

Tao Nanfang's face was expressionless.

"You follow the rules yourself, but you can't ask your opponent to follow the rules with you.

Don't underestimate the low-end market.

When the time is ripe, the low-end market will also become a magic weapon to win.

We need to despise our opponents strategically and respect them tactically. ”

Zhai Bai hurriedly said: "We will continue to pay attention to the Spring Festival performance of Shujue Group." ”

Tao Nanfang said: "The Spring Festival catering market is the first battle of the year, and we must win. ”

Huaixiang Group and Shujue Group have different positioning.

Huaixiang Group mainly focuses on customized banquets, while Shujue Group focuses on daily gatherings.

During the Spring Festival, if there is a need for a family dinner, Huaixiang Group will generally be chosen, with high grade, good dishes and good environment, and the people who invite guests will have face.

There are also three or five friends who have a small gathering, and they generally choose Shujue Group, which is cost-effective, lively enough, and everyone can have fun.

However, this year, Shujue Group deliberately strengthened the preferential banquet, mainly for Huaixiang Group, and the purpose is very clear.

The open and secret struggle with the Shujue Group has continued.

In the near term, they are very targeted.

Tao Nanfang then learned about the situation of various departments with several other senior executives.

A certain amount of deployment was made, and the meeting was adjourned.

Tao Nanfang held a meeting, which has always been simple.

She doesn't like the kind of retreat meetings.

Under her influence, all meetings are also competent. Top-down, without too much fuss.

Including the morning meeting and evening party of grassroots employees, they are mainly based on solving practical problems.

Unlike many catering companies, in order to improve the morale of employees, they deliberately make all kinds of formalism and put on the cloak of corporate culture.

Tao Nanfang is a pragmatic leader.

Some people engage in deception and formalism will not be punished severely.

Under her influence, her subordinates have also become pragmatic and efficient.

After returning to the office, Tan Zhen came over to report with a pile of documents.

Tao Nanfang agreed to let him in and instructed the secretary to bring a glass of water.

Tan Zhen knew that the boss planned to talk to him for a longer time.

Submit the documents to Tao Nanfang.

"Here's this month's financial data analysis, as well as next month's promotional budget proposal. ”

Tao Nanfang read it carefully, "The financial budget during the Spring Festival should increase the income of employees. Our competitors, however, have a slogan of distributing profits to employees. ”

Tan Zhen frowned and said: "The profit of a single store under Shujue Group can't be compared with us, and if we follow suit, there are many unreasonable." ”

Tao Nanfang said: "Therefore, financial research data is needed to calculate the average salary that each employee can receive during the Spring Festival of Shujue Group." It is necessary to pay the employees below the standard of 5% higher than the opponent. ”

Tan Zhen was slightly stunned, Tao Nanfang was really powerful.

To put it mildly, the offensive of the Shujue group was resolved.

At the same time, he also realized that Tao Nanfang had a special channel to control intelligence.

"In addition to the financial figures, there's one more thing to report to you. ”

Tan Zhen's eyes lowered and avoided looking at Tao Nanfang.

"I'll guess. Is it related to the Shujue Group's poaching?" Tao Nanfang smiled faintly and asked easily.

Tan Zhen's eyes showed a look of consternation, "That's right. After the beginning of spring, Shujue Group is expected to start with our core employees. ”

Tao Nanfang glanced at Tan Zhen coldly, "What are the chips they gave you?"

Tan Zhen was flustered, sweating on his forehead, "The position of vice president, the actual power, five percent of the shares, is thirty percent higher than the current salary." ”

"That's a good condition! You can think about it. Tao Nanfang half-jokingly.

Tan Zhen said with a serious expression: "I have refused. Although the conditions they provide are very good, I think it is Huaixiang Group that can better realize my value. ”

Tao Nanfang nodded and said, "The actual power, I have given it to you step by step."

I have already allotted you 3.5 percent of the shares a year ago. Even though we are not listed, the annual dividends are solid.

In addition to not being able to cash out, your annual dividends are far higher than those of Shujue Group. As for wages, do you care about that?"

Tan Zhen hurriedly smiled: "Of course I won't waver." However, I am afraid that the employees below will leave. ”

Tao Nanfang said confidently: "We don't want the employees who are impressed by the small profits in front of us."

But...... The average salary increase of the core management personnel who are willing to stay should reach 25 percent!"

This "but", the magnitude of the turn is a bit large.

Tan Zhen almost flashed his waist when he heard this.

originally thought that Tao Nanfang would take an attitude of ignoring his opponent.

Unexpectedly, she not only responded, but also fought back forcefully.

Aren't you the one who is going to dig me?

I'll give more, see if you can dig it or not!

did not talk to Tan Zhen about this topic in depth.

The personnel work was not handed over to Tan Zhen and was in the hands of Song Hengde.

"If it's okay, you can go out first. ”

"Okay!"

Tan Zhen hurriedly got up, knowing that Tao Nanfang still had to communicate with other high-level executives.

Tan Zhen returned to his office and did not sit back in his chair.

Instead, he stood in the doorway and looked out over the corridor through the crack in the door.

It didn't take long to see Song Hengde's figure.

Tan Zhen was a little disappointed, and Song Hengde had a very important position in Tao Nanfang.

However, he is now at least the No. 3 person in Huaixiang Group.

Shujue Group promises a lot to itself, but it definitely can't give Huaixiang Group the power to give itself.

Walking into the room, Song Hengde chatted with Tao Nanfang for ten minutes.

Tan Zhen accurately calculated to the second.

The length of time determines Tao Nanfang's mentality towards Song Hengde.

is still relying on Song Hengde's ability.

But in isolating, weakening him.

Tan Zhen was at ease.

Song Hengde didn't expect Tao Nanfang to get the news so quickly.

Shujue Group has a plan to recruit outstanding talents.

Not surprisingly, there is an eyeliner arranged by her within the Shujue Group, and the position of the eyeliner is still very high.

In this way, when there is wind and grass, Tao Nanfang will know at the first time.

Shopping malls are like battlefields.

Espionage is an indispensable part.

After Song Hengde returned to the office, he called the personnel director over.

Tell him to make two preparations.

First, to prevent the personnel department from being fundamentally shaken by the Shujue Group.

Second, let the employees of the human resources department go out to do ideological work for all the management elites who may be lost.

In the minds of business leaders, the average employee can be lost.

The elite backbone is the wealth of the enterprise and is indispensable.

Tao Nanfang attaches great importance to talents, which is her greatest advantage.

The earliest group of people who followed Tao Nanfang at the beginning are now the backbone of the group.

They also have the ability to go out and work alone, and they didn't choose to do that, because they have deep feelings for Tao Nanfang.

This is related to Tao Nanfang's unique personality charm.

Waiting for the personnel director to leave, Song Hengde dialed a number.

"How's it going?"

"Don't worry, Xu Jingsheng has been recruited. The seed has been planted. I didn't expect him to be so easy to deceive, and took him to hunt a few times, and then he introduced me as a confidant. ”

"When it's done, I'll pay you the balance right away. ”

"Don't worry, I can trust your character!"

Hanging up the phone, Song Hengde's eyes showed a solemn look.

In fact, the tragic blow to Shujue Group is not a good thing.

At present, Tao Nanfang will reuse himself.

But if external pressure is withdrawn, it is destined to weaken him again.

Even so, Song Hengde will not give up the plan.

In the eyes of others, he has long been tied to Huaixiang Group.

This is also why Shujue Group will tempt Tan Zhen with a high salary, but it will not have any thoughts about Song Hengde.

Song Hengde has reached the top of his status and power in Huaixiang Group.

The Shujue Group had nothing left to shake him.

Song Hengde's loyalty is extremely famous in the industry.

He is not only loyal to Tao Nanfang, but also loyal to Huaixiang Group.

Huaixiang Group is Tao Nanfang's youth and sweat, isn't it Song Hengde's life's work?

The trap designed by Qiao Zhi is not only perfect, but also hidden.

Until the trap is finished.

Liu Da and Xu Jingsheng probably won't know who is behind the scenes!

......