What does reverse propaganda mean?" asked Li Jia.

Tang Zifeng asked rhetorically: "Xiao Li, do you like South Korea?"

Li Jia was a little embarrassed, she said sneeringly: "I can't say I like it, it's just that Korean TV dramas are pretty good-looking, and Korean clothes are very good......

"Look, that's cultural aggression. South Korea is led by the government and has carried out all-round image propaganda against China, and it has only been a few years since the establishment of diplomatic relations between China and South Korea has cultivated a huge group of Korean fans in China.

Li Jia was silent. Although she is Ha Han, she is still somewhat sensible, she remembered that there are several Korean brainless fans among her little sisters, and they all open and close their mouths about how South Korea is, and even argued with herself that if it was South Korea instead of Qin that destroyed the Six Kingdoms, would Chinese history be better.

She hadn't thought deeply about this issue before, and she thought that Korean things were very fashionable, so she liked them, which was also normal. Now listening to Tang Zifeng's analysis, she also feels that things don't seem to be simple. You must know that it has only been less than five years since the establishment of diplomatic relations between China and South Korea, and everyone has never even heard of the name South Korea before that, so why did they all become Korean fans all of a sudden?

Tang Zifeng said that this is the result of media dissemination, and Li Jia himself studied journalism, so how could he not understand it. She reflected on the process of her "road to fan" in South Korea, and there were inevitably some pimples in her heart. As a student of journalism, being tricked by my peers makes me feel uncomfortable.

"So, Director Tang, what do you mean?" asked Li Jia.

Tang Zifeng said: "What we have to do is to organize a group of our own propaganda, smear the image of South Korea, so that the Chinese people feel that Korean goods are very low-end, very obscene, to let them bring this sentiment to work, refuse to buy Korean machine tools, support domestic products." ”

"The word smear is ...... derogatory," Li Jia kindly reminded.

"Then what do you mean?" Tang Zifeng asked.

Li Jia thought for a while and said: "What we need to do is to restore the truth of South Korea, guide consumers to look at South Korea and their products rationally, not to be blinded by the superficial glitz, and to have independent judgment ability......

Tang Zifeng was dumbfounded: "Xiao Li, you won't retire from a newspaper in the south, right?"

"No......"

"Keep up, keep up this ability of yours. Tang Zifeng said, "If you need your conscience, you can do it." ”

"However, just publishing a few articles like this in our factory newspaper is useless. Li Jia said.

Tang Zifeng said: "Who told you to send the article to the factory newspaper? Of course, you went to the big newspapers to publish it. Not only do you have to write such a manuscript, but it is best to bring out a writing team, not more than 10,000 words a day, at least six or seven more a day. As for the issue of publication, you don't have to worry, aren't many media outlets able to charge money to publish articles, and the problems that money can solve are not a problem. ”

Li Jia asked: "Director Tang, do you mean that there are still funds for this matter?"

"Of course there are funds. Tang Zifeng said, he thought about it, raised a finger, and said, "I'll allocate 100,000 yuan to you first, and you can do this first." In the future, if the funds are insufficient, I will give you additional funds. This fee is the public relations fund of the 20 Secretariat, which is specifically used to do this, and you must not think about saving money. ”

"But......" Li Jia's face turned red, it was the result of both excitement and anxiety, "Director Tang, I'm afraid that I am inexperienced and can't handle this matter well." ”

"It's not easy to praise people, isn't it easy to destroy people?" Tang Zifeng said casually, "Just remember one thing, a lie repeated a thousand times becomes the truth, even if these lies themselves contradict each other." ”

"Director Tang, Qu Yuan you just talked about, and Confucius...... , it's all a lie, right?" Li Jia whispered.

"In my mind, they are the truth. Tang Zifeng said.

Li Jia took out the interview book and said, "Director Tang, can you tell me some more truths?"

“......”

Li Jia left, and the smell of Korean cream on her face remained in the office. Tang Zifeng is very relieved of her, this is a journalist full of conscience, she knows what to say and how to say it.

At that moment just now, Tang Zifeng told Li Jia all the derogatory jokes on the Internet that he could remember in later generations, Li Jia was still a little skeptical at first, but after hearing it, his face obviously changed a little.

What Tang Zifeng said is not all made up of jokes, some things still have a basis, it's just how to interpret them. Li Jia usually likes to read books and newspapers, and she has also heard some things that Tang Zifeng said, but the content written in the newspaper is more formal, but what Tang Zifeng said is the so-called "insider".

Everyone likes to watch the "insider", and always feels that in this way they can understand the truth of the matter and will not be deceived. For example, some people said unequivocally that when the five giants of the United Nations were meeting, the Soviet representative beat up the US representative, "This matter is classified as the highest secret level of the United Nations, and it is strictly forbidden to leak it." Then the question arises, where did the person who told you this news hear about it?

Such a logical flaw does not require a high degree of knowledge to be seen. But the vast majority of people don't care, all they want is a sense of sacredness and refreshment when they know the "insider". Although Li Jia studied journalism, she also has a heart for gossip. She kept telling herself in her heart that there was not a word of truth in the mouth of the person surnamed Tang in front of her, but after listening to it, she could no longer face up to Korea and Korean goods.

In her heart, a voice sounded: What if it was true?

That's the power of rumors.

Sending Li Jia away, Tang Zifeng came to Zhou Heng's office. When Zhou Heng saw him coming, he put down the documents in his hand with a smile and beckoned him to sit down. Tang Zifeng's office is not a few steps different from Zhou Heng's office, and his coming to Zhou Heng is equivalent to visiting the door casually, and he doesn't need to be polite. He sat down on the sofa and said, "Director Zhou, I just arranged for Li Jia from the factory newspaper to do something, and I will report it to you." ”

Then, he said that he planned to carry out negative publicity on the Korean brand image, and finally said that this matter needs to invest some funds, the lower limit is 100,000 yuan, and the upper limit may reach 1 million yuan.

"Is it worth investing 1 million yuan just to smear Korean brands?" asked Zhou Heng with a frown.

"Totally worth it. Tang Zifeng said, "I ignored this matter and should have been raised at the joint meeting." We can not only rely on technology, but also combine some business methods, of which public relations is a very important part. At present, the phenomenon of Kazakhstan and South Korea in China is very serious, and I suspect that the propaganda about South Korea's image should be supported by the South Korean government, and only a few Korean companies cannot do this. ”

Zhou Heng said: "Regarding this issue, after we reported to Director Xie together last time, Director Xie reported to the ministry again. Later, the ministry forwarded the investigation report of the security department, which showed that several South Korea-China friendship associations were funded and supported by the South Korean government, and these associations were very active in our country, carried out many public welfare activities, and also helped local television stations to introduce many Korean programs, and it is said that the introduction fee of the programs was very low. ”

"That's right. Tang Zifeng nodded and said, "They use these programs to carry out cultural infiltration, not to mention the low cost, even if it is given away for free, they are willing." Think about it, it is precisely because of these Korean programs that a Kazakh-Korean upsurge has been set off in China, and how much has the sales of Korean goods been driven by this? The profits from these export commodities are enough to buy these programs hundreds of times. ”

"They're shrewd. Zhou Heng said with emotion.

Tang Zifeng said: "Because of this, it is necessary for us to carry out negative propaganda on the image of South Korea, at least to offset part of the effect of their propaganda." While promoting the image of South Korea negatively, we also need to promote our own image positively, so that consumers can be more rational. ”

"How are you going to carry out negative propaganda?" Zhou Heng asked.

Tang Zifeng said: "Just expose their material." In fact, there are a lot of black materials in South Korea, what is the problem of actresses, the problem of official corruption, the problem of monopoly of large enterprises, and some living habits of the Korean people, as long as you want to be black, you don't have to worry about finding black spots. ”

Zhou Heng hesitated and said: "Wouldn't it be bad to do this? After all, the spirit of the central authorities still advocates Sino-ROK friendship, and if we publicize the dark side of their society in such a big way, it will affect the relations between the two countries." ”

"Why don't they consider the relationship between the two countries when they are openly repairing the plank road and secretly crossing Chencang?" said Tang Zifeng angrily.

"It's different. Zhou Heng said, "After all, they are just promoting a positive image of their country, which is also a matter of course." If we go to South Korea to promote the positive image of our country, it is also possible. But it's a bit inappropriate for us to expose their dark side. ”

"Actually, the content I asked Li Jia to arrange for someone to expose was also disclosed in South Korea's own media, we don't create negative news, we are just porters of negative news. Tang Zifeng argued.

Zhou Heng was amused by Tang Zifeng, he said: "This matter, your idea is also reasonable, if we want to compete with foreign companies, we must first dispel this mentality of worshipping the West." However, we cannot ignore the issue of relations between countries. Well, in this case, you can go back to the capital with me in a few days, and I will introduce you to a few comrades in charge of international relations, and let them help you check the gates, how about it?"

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(End of chapter)