1215 Ambush
When more and more negative news about takeaway breaks out, high-end instant noodles have become a new alternative choice for those middle- and high-yield white-collar workers.
"We've done market research and asked a lot of urban white-collar workers if they were offered instant noodles in Japan or the kind of instant noodles sold in Wanwan that match the reality. ”
"In this questionnaire survey, we covered all first- and second-tier cities in the country and asked more than 100,000 people. ”
"Do you know what the conclusions are?"
When Wan Gongzi said this, he would inevitably be a little proud.
Xiao Feng could only roll his eyes, if someone else did such an investigation, he didn't know how much it would cost.
But for Wan Gongzi, this is all pediatrics, who makes people's shopping malls all over the country.
Not to mention going to the white-collar pedestrians who picked up them, but also to their company's own employees and those employees of the company who rented their office buildings, they could collect enough questionnaires.
That's the benefit of having a national chain store!
"As a result, more than 95 percent of people said yes. ”
"We also did a survey on the current instant noodle market, and found that at present, our domestic instant noodles are mainly concentrated in the price range of 3.5 yuan, to 5 yuan, which is bagged. ”
"The boxed ones are basically all over the price range of five yuan to ten yuan. ”
"But comparatively speaking, the sales of boxed instant noodles are not good. There is only the most ordinary basic version, which is more popular, and most of them are taken by train, and consumers who travel like to buy. ”
"Consumers at home generally prefer high-quality and inexpensive bagged noodles. ”
"Then why is it difficult to sell boxed noodles over five yuan? In fact, the main reason is that the real thing does not match the price. ”
"If we can provide an instant noodle with the same image as food in this price range, it will definitely be accepted by the market. ”
Wan Gongzi said very seriously, and Xiao Feng listened very seriously.
He thought about it carefully, if he had been working in the capital before, maybe he would have really bought this kind of instant noodles.
Because in this price range, it's really a blank.
If you go to eat an ordinary fast food, it will cost you a dozen yuan, but is there any meat?
If there is a pack of instant noodles in it, which can provide a meatloaf as big as the promotional picture, as long as it is safe and hygienic, tastes good, and the price does not exceed ten yuan, then he will definitely be willing to pay for it.
"Well, listening to you, this price range seems to be really a vacancy. ”
Xiao Feng nodded, and at this time, Wan Gongzi smiled.
"But, brother, I need your help. ”
"Huh?"
Xiao Feng turned his head to look at Wan Gongzi, this guy was laughing very much at this time.
Good boy, you know that you have dug a hole for yourself!
No wonder he introduced himself in such detail today, it turned out that he was waiting for himself here!
"Tell me, what do you need help with? Is it a lack of money?"
Xiao Feng asked Wan Gongzi, and Wan Gongzi's eyes widened!
"Who do you look down on? Dude looks like a bad guy!"
Not to mention, this guy is really not bad for money now.
His Penglai Pavilion APP is not yet on the market, but it can make him make money every day.
Now those large pharmaceutical companies and medical device manufacturers will advertise on this APP in the future, and the advertising fees have been sky-high.
And the doctor on the APP, after diagnosing the patient, if it is not a serious illness, it is recommended to go to his Neptune pharmacy to buy medicine.
Now his pharmacy alone can earn tens of millions of dollars every day.
He doesn't know how to spend it when he is so old, so if you say that others are poor, it is still possible.
But he Wan Gongzi, that's definitely not bad money!
"Then tell me, what do you need me to help you with?"
Xiao Feng asked with a smile, and Wan Gongzi scratched his head at this time.
"That's the case, I know you have a R&D team on the island side, and I'd like to ask your team for a favor. ”
"I don't want to add meatloaf or something to instant noodles? I just want to buy the fast dehydration and quick-drying technology you developed. ”
Wan Gongzi also set up a food research and development team for this instant noodle factory.
However, his team has just been formed, and his scientific research strength is still very limited.
But there happens to be a senior brother in his team, who works at the Food R&D Center of the Celebrity Chef Group on Waitmen Island.
I also happened to know that they had this technology, so they submitted this matter to Wan Gongzi and asked him to help operate it.
When Wan Gongzi mentioned this, Xiao Feng remembered his scientific research team on Waitmen Island.
In fact, as early as after making the celebrity chef group bigger, Xiao Feng knew that any of the modern large-scale food groups was not given for nothing.
Don't think that these food conglomerates are cooking, but they are not low-tech.
Any snack you eat, it's in their lab, seasoned, and experimented with many times before it comes to the market.
And this involves a series of issues such as preservation, stability, storage, transportation and so on.
These are all things that need technology to solve, and it's not just as simple as making food and selling it in the market.
It is not easy to ensure that the food can be stored for a long time and still retain the same taste.
Therefore, Xiao Feng gathered talents early and built a special food research and development center on Beimen Island.
He is not only responsible for the research and development of celebrity chef manufacturing multi-flavor fast food in the future, but also to carry out the research and development of various preservation and transportation technologies.
And this dehydration and quick-drying technology happens to be one of them.
However, Xiao Feng doesn't know much about these technical details, and Katya is in control.
I heard that this R&D center now applies for more than 200 patents in the food field alone every year.
"I've heard about it, too. You also know that I want to add a bagged meatloaf to the instant noodles, but I have considered a variety of storage methods, and finally I dehydrate it and store it in a bag, which is the most reliable. ”
"But at present, in terms of meat dehydration and preservation, there are really not many domestic companies that have mastered this technology. We also went to talk to a few houses, but they were all big mouths, so ......"
It turned out that this was the case, Xiao Feng understood.
This meat is dehydrated and dries quickly, which is not the same as the dehydration and quick-drying of vegetables, and the technical requirements are relatively high.
No wonder Wan Gongzi can't handle it.
But since he had already spoken, Xiao Feng naturally would not refuse him.
"Well, you go back and find someone, go to our celebrity chef group to talk. I don't know much about these technical things. ”
"Hehe, that's a good feeling. By the way, in terms of seasoning, can you also help. ”
"As you know, we only make this patty, and if you use a lot of duck meat, it's also a problem in terms of seasoning. ”
"Duck meat itself has a taste, and we are new to the industry, but your celebrity chef is a master in seasoning......
Wan Gongzi hurriedly beat the snake with the stick, and put forward a second request.
Xiao Feng couldn't help frowning, this guy is really ......
At this time, I changed the law and wanted to take the ingredients of mushroom powder!
The two have traded condiments before, and now the marinades from so many chain barbecue restaurants opened by Wan Gongzi are still provided by celebrity chefs!
Who doesn't know that their marinated meat is unique in removing odors!
"That's it, the problem of seasonings, when the time comes, you can arrange for someone to go to the celebrity chef to talk about it. ”
Anyway, it's not for nothing, it's all about making money, and Xiao Feng won't refuse.
What's more, now he is not short of mushroom powder.
Wan Gongzi was overjoyed when he heard this, with the seasoning marinated, he planned to add the meatloaf, duck legs, chicken legs, and braised eggs to the noodles, the taste must be amazing.
The taste goes up, and the picture matches the reality, do you think consumers will pay for your product?
At that time, you can set different prices depending on the different products in the noodles.
For example, the six pieces of meat patties start with five, add eight pieces of duck legs, and add ten pieces of chicken legs.
At the high-end is the braised egg double, duck leg, chicken leg double, anyway, all kinds of flexible single.
As long as you stick to the point that the picture matches the real thing, you are not afraid that no consumers will pay.
A dozen pieces of instant noodles that can buy two chicken legs are more cost-effective than eating fast food at the same price of more than a dozen yuan, right?
What's more, fast food with more than a dozen pieces may not necessarily have more than a dozen pieces of instant noodles, which are clean and hygienic.
"By the way, what are you going to do with that turkey? I see you have a lot of turkeys!"
Xiao Feng asked Wan Gongzi with a smile.
The nutritional value of turkey is actually higher than that of yellow-feathered chickens and white-feathered chickens.
But because this thing has a fierce temperament, it can't be kept in captivity like white-feathered chickens, and can only be free-range.
This also allows this poultry to develop a body of muscles, so it tastes very chai when eaten.
Especially according to the cooking method of our country H, whether the five wheels are stewed or stir-fried, it will not be too delicious.
However, this poultry is very popular in Europe and the United States, especially in North and South America.
Among them, the United States is the country with the largest consumption of turkey in the world.
The average person eats fifteen kilograms of turkey meat per year.
Because the way they cook is more suitable for turkey, that is to roast it.
In our country, because not every family has an oven like the people of the United States, it does not have the conditions to make turkey at home.
It is precisely because of so many constraints that this kind of poultry has not become popular in our country.
Even because of this kind of chicken, the meat is very chai and the taste is not good, which leaves a very bad impression on many chefs.
This has led to the fact that this very nutritious poultry has a low reputation in the domestic catering industry.
Ten years ago, there were still a small number of farms in China that were breeding turkeys, but then because of poor sales.
Up to now, the domestic professional turkey farms have basically disappeared.
At present, there are only some cooked food products sold by Yurun on the market.
For example, turkey legs or something, which are also fresh.
But the price is also very touching, a turkey leg of more than a kilogram is often dozens of dollars, so the sales are not good......