Chapter 1216: Core TV Arrived
"Okay, Chairman, please command!"
Yan Wenhan leaned forward slightly, prepared to listen, and focused his eyes on Xia Yu.
Xia Yu immediately instructed: "The first thing is to create the sixth largest newspaper giant in the island country, and the name is All Day Broadcasting Co., Ltd." ”
"The larger local news agencies, the highest being the Chunichi Shimbun, control 43.5 percent of the shares, but that's not enough. ”
"I need you to buy all the nearly 300 local newspapers that you have invested in or acquired, and even if you can't have 100% control, at least you have to get an absolute controlling stake. ”
In addition, we will continue to acquire some local newspapers, and then integrate the assets of these newspapers to set up, and each local newspaper will distribute 65 percent of the equity of the parent company according to the size of its assets, and the remaining 35 percent of the equity and the equity of the local newspaper will be properly handled. ”
"The all-day newspaper store is also integrated into the all-day broadcast, and continues to expand the number of stores, build a good home delivery distribution network, and strive to cover every township in the island country!"
"The most important thing is to build the sixth national newspaper of the island nation, and if the name is to be called, it will be called "All Day News"!"
"In order to break the monopoly of the five major national newspapers such as the Yomiuri Shimbun and the Asahi Shimbun, you can let the all-day broadcast integrate all the resources to build it, and at the same time ensure the high quality of the newspaper, you don't need to care about the company's losses, and arrange all newspaper couriers in the daily newspaper store to deliver the "All-Day Shimbun" for free to all residents covered by the store for a period of one year!"
"Remember, to promote the All Day News, you don't need to make a big splash, you don't need to announce sales, I don't care about losses, what I need is to increase my influence as quickly as possible, understand?"
Yan Wenhan's expression was grim, and he deeply realized Xia Yu's determination, he nodded heavily and said loudly: "Chairman, I know how to do it, please rest assured!"
He is well aware of the sales volume of the Yomiuri Shimbun, which currently ranks first in the island nation, and that the daily circulation of the morning newspaper is about 9.2 million copies, and that the evening newspaper has about 4.5 million copies.
The combined daily circulation of the morning and evening newspapers is more than 13 million copies, ranking first in the world!
If the "All Day Shimbun" requested by the chairman of the board of directors is delivered in a free quantity of 15 million copies per day, it will be sold at the current price of 30 yen per newspaper? On that day, 450 million yen worth of newspapers had to be delivered.
Over the course of a year, we have to give away newspapers worth more than 160 billion yen!
Of course? Because the entire industrial chain such as printing and distribution is done by itself, if the entire industrial chain can be profitless? Only the cost is calculated.
So the loss can be reduced to about half? More than 80 billion yen can be done, according to the exchange rate to Hong Kong dollars? More than 2 billion Hong Kong dollars!
This amount of money is more than the value of the Yomiuri Shimbun and Asahi Shimbun, and it is definitely more than enough to buy a single national newspaper.
But the problem is that you can't buy it even if you have money!
The six major consortia of island countries are not short of this money at all? How is it possible to sell the flagship newspapers that are the core of their respective mouthpieces? The power of the media giants has to be cut in half.
It is precisely because it is impossible to achieve it, and taking the initiative to issue an acquisition offer will surprise the snake, so Xia Yu simply threw money at himself to create a "All Day News" that can be completely controlled.
Send newspapers to users for free for one year, and one year is enough time for users to develop dependence and reading habits.
A year later? Suppose a daily circulation of 15 million can be converted into half? Then it will be enough for the "All Day Shimbun" to completely gain a firm foothold, and the ranking can still be above the "Sankei Shimbun" and "Island Country Economic News" at the end of the crane.
At that time, with the support of the huge scale of local newspapers below, All-Day Broadcasting will definitely be able to become the sixth largest newspaper giant in the island country!
Seeing that Yan Wenhan listened, Xia Yu nodded with satisfaction? Moving on to the second thing.
"The second thing is to build the sixth private TV news network in the island country!"
As soon as this came out? Yan Wenhan's brows jumped wildly, and he felt the pressure coming to his face.
Did he learn about the situation of the private TV news network in the island country? That's why I know how difficult it is.
At the very least, a private TV news network? Need a core TV station? And the core TV station of the current five TV news networks? If he wants to get through, he doesn't have enough confidence.
He knew that he owned 10 percent of NTV Television, which belongs to the Yomiuri News Group, but he also knew about the ownership structure of NTV Television.
In addition to the 10 percent equity held by its own Global Satellite TV, the management of NTV TV holds 11.3 percent of the equity, the island country Industrial Bank holds 6.3 percent of the equity, and the island country Sun Kobe Bank holds 5 percent of the equity.
And the remaining 66.9% of the equity is all in the hands of the parent company, Yomiuri News Corporation!
This shareholding ratio has exceeded the absolute holding line, so even if his side acquires all the shares the day before yesterday, there is no room for struggle.
Xia Yu saw Yan Wenhan's embarrassment.
He smiled lightly and said, "Wen Han, do you feel that it is very difficult?"
Yan Wenhan smiled bitterly and said honestly: "Yes, chairman, it's too difficult here. ”
"We can set up a TV network and join the local TV stations, after all, we already hold the equity of thirteen local wireless TV stations, and then find a way to increase the equity, and then invest in a few TV stations, we can meet the requirements of building a TV news network. ”
"Even based on these thirteen local wireless TV stations, the TV news network created is stronger than the TXN TV news network, and it will not be at the bottom. ”
"But the most important thing is to have a core TV station, which is the core of the content, and at present, the powerful TV stations in Tokyo are in the hands of the five major media giants, and it is too difficult to acquire. ”
"It would have been very difficult for us to rebuild one, and I really didn't know much about the TV field, so I needed more professional people to take care of it. ”
It was rare to see that Yan Wenhan had so many reasons, Xia Yu knew that he really didn't have a good grasp, otherwise it wouldn't be like this.
Fortunately, Xia Yu Zhizhu is in his hands, and he has already taken this into account.
He smiled casually: "Wen Han, you don't need to worry about the affairs of the core TV station, I plan to buy the NTV TV station of the Yomiuri News Group." ”
"The Yomiuri News Group's TV station business, as well as the NNN TV News Network controlled by it, is driven by a dual core, and in addition to NTV TV, it also has the Yomiuri TV station that it started on, so for the Yomiuri News Group, NTV TV is not for sale!"
"It's hard to buy, but I'll deal with it. ”
"Your task is mainly to acquire and control local wireless television stations. ”
"By the way, among these local TV stations, we also need to pick out a creative TV station located in a big city such as Osaka or Nagoya as a key support target, and then our news network will also be driven by dual cores. ”
Hearing Xia Yu say this, most of the pressure on Yan Wenhan's body disappeared, although other jobs were extremely difficult, but he thought that it could be completed.
"Chairman, I will do as you tell me. ”
Yan Wenhan said respectfully.
"Hmm!"
"Two requirements, one is to hide, and the other is to be efficient. ”
"You don't come forward directly, just arrange the right island people to come forward, you are behind the scenes, and the equity must be handled well to ensure that no matter from which point of view, it is a local company of the island country. ”
"In addition, the end of this year is the general election of the House of Representatives of the island country, and I need the power of the media, as long as you understand the importance, to speed up the efficiency. ”
"Okay, don't worry!
Yan Wenhan nodded heavily and made a promise.
......
In fact, Xia Yu does have a certain degree of confidence in the acquisition of NTV TV.
Behind the Yomiuri News Group, the parent company of NTV TV, is the Sanwa Consortium and the Daiichi Bank Consortium, and before that, Sanwa Bank also held 10% of the equity of NTV TV, and Kazuya Fukuhara, the deputy manager of Sanwa Bank, could sell it to Xia Yu.
As far as NNN TV News Network is concerned, when it was established in April 1966, it had 18 TV stations to join, and after more than 10 years of development, there are currently 27 TV stations joined, ranking first in terms of scale.
Of these 27 TV stations, except for NTV TV and Yomiuri TV, which are directly controlled by the Yomiuri Shimbun Group, only a small number of other TV stations have more than one-third of the shares, and most of them only hold a small amount of shares as a link.
NNN TV News Network is just an organization, and the Yomiuri News Group only has leadership over NNN TV News Network without controlling all TV stations, but it does not mean that all NNN TV News Network member stations need to follow its advice.
Because many of the stations that have joined have not only joined the NNN TV News Network.
For example, Fukui Broadcasting TV in Fukui Prefecture has joined not only NNN TV News Network, but also ANN TV News Network.
Moreover, in order to enrich the programming, many TV stations will also buy programs from the core TV stations of other TV news networks, with the difference that the price of non-allies will be a little more expensive.
So to put it bluntly, the so-called five major TV news networks are five alliances with interests as the core, and as long as the interests are in place, dissolution may occur.
To take the most direct example, as long as Xia Yu can acquire all the other 25 TV stations of NNN TV News Network except NTV TV and Yomiuri TV, all these 25 TV stations can be withdrawn, and NNN TV News Network can announce its dissolution.
The main reason why the Yomiuri Shimbun Group did not acquire and control these TV stations is that the cost is too large, and it is impossible for the consortium behind it to spend so much money here, after all, the holding is not necessary for the Yomiuri Shimbun Group, and there is no need to waste money at all.
However, for Xia Yu, who is not bad for money, has a deeper strategy, and has always been stable, he doesn't need a loose alliance, he wants a TV news network that can carry out his orders at critical moments!
However, in order to increase the success rate and hide himself, Xia Yu did not plan to let Jiuding Securities Company come forward.
Coming forward, there is still Nomura Securities!
And of course there's another company – the island nation of Chiba Bank!
As one of the large banks in the island country, Chiba Bank, which is currently ranked 42nd in the banking industry of the island country, is fully qualified to acquire NTV TV, and it will not arouse suspicion.
According to the division of labor, Chiba Bank acquired 6.3 percent of the shares held by the Island Country Industrial Bank and 5.5 percent of the shares held by the Taiyo Kobe Bank.
Nomura Securities, the core company of the Sanwa consortium, came forward to acquire 66.9 percent of the shares held by the Yomiuri Shimbun Group.
With the current close relationship between the Sanhe Consortium and the First Persuasion Bank Consortium, as long as they are willing to pay enough price, the First Persuasion Bank Consortium may also let go!
The Sanhe Consortium and the First Persuasion Bank Consortium would never have thought that Nomura Securities Company was already in Cao Ying's heart and in Han, wielding a hoe and digging the foot of the wall!
Things were similar to Xia Yu's estimates.
Before the acquisition, Junpei Hyuga first communicated with the president of the Sanshui Association and received the support of the Sanwa Foundation.
After all, the Yomiuri Shimbun Group is only jointly controlled by the Sanwa Consortium and the Daiichi Bank Consortium, and many times it is not so handy to use.
And if Nomura Securities Co., Ltd. can acquire NTV TV, it means that in addition to the Yomiuri Shimbun Group, the Sanwa Foundation can have a more convenient mouthpiece, and even if the influence is not as good as that of the Yomiuri Shimbun Group, it is better than nothing, isn't it?
With the support of the Sanwa Foundation, Nomura Securities Co., Ltd. invited the chairman of the Sansui Society to meet with the president of the Sansui Society and the president of the Yomiuri Shimbun Group at the island country's hot spring village and health mecca, Kanagawa Hakone.
The four of them played golf at the Hakoneen Golf Course during the day and enjoyed luxurious service at the hot springs at night.
In the end, in the face of Junpei Hinata offering a very high purchase price of 100 billion yen, the president of the Yomiuri Shimbun Group and the chairman of the Sanjin Association agreed.
The next day, Nomura Securities Co., Ltd. officially signed an agreement with the Yomiuri Shimbun Group, and the 100 billion yen fund was fully cashed out on the same day.
In order to reduce the impact, Nomura Securities and Yomiuri Shimbun did not deliberately hold a press conference.
Nomura Securities is progressing well, and Chiba Bank has also encountered no resistance.
The island country Industrial Bank and Sun Kobe Bank hold the equity of NTV TV, and there is no intention of strategic investment, the purpose is only to preserve the value of the funds.
Therefore, in the face of the high premium offered by the Chiba Bank, the island country Industrial Bank and the Sun Kobe Bank readily agreed.
At a total cost of 16.2 billion yen, Chiba Bank bought a total of 11.3 percent of the shares of the two banks.
The premium for the acquisition was significantly lower than that for Nomura Securities.
However, considering the large number of shares acquired by Nomura Securities, there is also an absolute controlling stake bonus, which is normal.
After the completion of the acquisition, Xia Yu actually controlled 88.7% of the shares of NTV TV, and the remaining 11.3% of the shares were all in the hands of the management of NTV TV.
This equity, Xia Yu let it go, anyway, it will not affect his control, the management holds a small part of the equity, and it has a greater sense of belonging, and the work is more active, if there is a disobedient high-level executive, with absolute control, it can be easily sanctioned.
PS: It's the same big chapter as the previous two days, there are two activities in the book review area, a one-month ticket event, and a plot event, both of which have starting coins, and everyone is welcome to participate!