Shonan Radio and Television Building.

Jiang Tao and Xiang Wanlin just attended the internal coordination meeting.

At the meeting, the deputy director in charge of content of Shonan Satellite TV made a decision.

Buy the live broadcast rights of the rural food reality show "Light Pace, Slow Life!" and broadcast it simultaneously with the online platform.

It is expected that next Wednesday, it will take over the current variety show "Huaxia National Soaring Sound" and broadcast it at ten o'clock.

Although it is not prime time, it is already a great breakthrough to be able to broadcast it on satellite TV to the whole country.

If it is only broadcast on an online platform, the audience has certain limitations.

Moreover, online variety shows give people a feeling that the sword is on the sidelines.

If you can be on the star, it fully shows that the quality of the program is guaranteed enough.

There are three main reasons for being recognized by Taiwan leaders.

First, the production team of the program was originally the team of the TV station, whether it was the shooting equipment or the production process of the program, it was produced according to the standards of the TV station.

Second, the gold content of the guests is relatively high, and the content of the program is extremely standard. Xiang Wanlin is the gold medal host of the station, and as the main guest, he broadcasts on the TV station, which is a guarantee of ratings, not to mention that Mu Xiao was also invited to the second issue.

Third, in the process of reviewing films, the program production center was attracted by the innovation and interest of the program and scored very high.

All in all, the show "Light Pace, Slow Life!" already has the basic elements of a big hit.

After the program team got the results, they communicated with Huaixiang Group, and if it was also broadcast on the TV station, the naming fee would not be the same.

If Huaixiang Group is unwilling to increase advertising fees, the advertising department of Shonan TV will arrange for a company to crown.

Because the first season of the program needed to test the waters, the naming fee was not particularly high, so Huaixiang Group quickly signed the naming contract.

This series of operations has been completed in one day, and the efficiency is amazing.

Jiang Tao smiled and sighed: "I didn't expect that it was originally a game, but now it has become a key program in the station." ”

Xiang Wanlin analyzed: "The main other brother satellite TV has ace programs of food, but the ratings of our food programs have not been particularly high. ”

Jiang Tao took a deep breath, "I'm completely sure that I will wrestle with the other party!"

Xiang Wanlin smiled faintly and said: "I'm more Buddhist! Win or lose, at least the process of filming the show is pleasant." ”

Jiang Tao showed a deliberately provocative smile, "Cao Feng, the host of Zheyuan Satellite TV's "Taste of Edge", is your partner in the past." Not surprisingly, the third season of the show will be launched with us, and the senior management also considered this before arranging the show to be launched. ”

"Taste of Edge" began airing two years ago, and Cao Feng and an expired Nandu star He Mang teamed up to find famous local delicacies in major cities across the country.

Cao Feng and He Mang both have certain cooking skills, and the program team also hired top chefs to guide behind the scenes, although the show is not a big hit, but it still has a certain influence in the country.

Compared with "Light Pace, Slow Life!", "Taste of Edge" focuses more on the city and does not involve the countryside.

Moreover, in order to highlight the competitiveness, the process of the show is more tense and exciting.

Xiang Wanlin glanced at Jiang Tao angrily, "Are you telling me that if I lose to my junior brother, I will lose face, right?"

Jiang Tao laughed, "Cao Jian was indeed supported by you, but he was too decisive when he left." ”

Xiang Wanlin sighed and said: "No way, who makes the salary offered to him by Zheyuan Radio and Television more attractive!"

river

Tao deliberately probed: "Haven't you considered changing platforms?"

Xiang Wanlin laughed self-deprecatingly: "If you give me another ten years younger, I will definitely have the courage and time to overturn and start over." ”

Jiang Tao thought about it, took out an electronic mosquito coil and took a deep breath.

He knew that Xiang Wanlin's health was not very good, and he had rested for almost half a year for treatment in the past few years.

Since then, Xiang Wanlin's hosting style has changed dramatically.

In the past, his words would have been a bit sharp.

Now it's more rounded and nimble.

"I'll set up a WeChat group, pull all three of them in, and tell them the good news. Xiang Wanlin said with a smile.

"Well, it's already a sure thing, and it doesn't hurt to tell them. Jiang Tao said.

Xiang Wanlin forcibly pulled the three of them into a group and changed the name of the group to "Light Rhythm Family Crowd".

"Family, are you all here? I have good news for you. ”

Lu Yi quickly bubbled, "Teacher Xiang, hello, I haven't seen you for a few days, I miss you so much!"

Lin Dong also made a smiling expression.

It's just Qiao Zhi...... Nothing happened.

After waiting for a few minutes, he asked Wan Lin Aite Qiao Zhi, "Qiao Zhi, if you are not here, if you are here, bubble." ”

Lu Yi sent an embarrassed expression, "Teacher Xiang, you don't care about him." He saw the news, and he didn't know when!"

Xiang Wanlin also knew that Qiao Zhi was different from a normal young man, and it was rare to see him holding a mobile phone in a daze.

"Okay, I'm not going to sell it. Our program has been changed to Shonan Satellite TV and online platform cooperation simulcast, and it will be officially launched at 30 o'clock next week. ”

"Wow, so fast!" Lu Yi sent a frightened expression.

"Great!" Lin Dong sent a thumbs up.

"The content of our program is good, very competitive, and will form a direct competition with Zheyuan TV's "Edge Taste". ”

"Isn't that an old show that has been broadcast for several years? With a very solid audience base, can we beat it?" Lu Yi was a little worried while being happy.

"We must believe in our strength, and we can change from an online variety show to a satellite TV variety show, which fully demonstrates our competitiveness. "Xiang Wanlin is full of confidence.

About two hours later, Qiao Zhi sent a look of heartfelt eyes and drooling, "It's amazing, everyone is so amazing!"

Lu Yi let out a laughing and crying expression, "Daddy Qiao, why did you only appear now!"

Qiao Zhi smiled bitterly, "I have to work, I'm late, apologize to everyone." ”

Lu Yi wanted to send "Daddy Qiao, I miss the food you made, I have to apologize with food."

I thought about it and deleted it.

"Well, accept your apology and quickly praise me for being kind. ”

Qiao Zhi made a smiley face and ignored Lu Yi.

Lu Yi waited for five or six minutes, and found that Qiao Zhi did not reply to him, so he threw the phone aside angrily.

Qiao Zhi is not a mobile phone party.

It's not that I think the phone is useless or harmful, it's that I don't usually spend much time looking at the phone.

The smooth launch of the show is still a very exciting good news.

Once on the stars, the people of the whole country, regardless of gender, young and old, can see it.

Although fewer and fewer people watch TV, the popular variety shows have a common attribute, 90% of which come from various David TV.

Although the number of people watching TV has decreased, satellite TV still has a strong publicity channel, and when promoting, it forms a scale effect through multimedia interaction

Should.

Because of the limitations of the platform, online variety shows can only be partially popular at most, and it is difficult to achieve group influence.

Qiao Zhi didn't pay much attention to it.

He's not an entertainer.

recorded this show just to deal with the mother-in-law.

By the way, put a big advertisement in the canteen.

......

April 15, half past nine in the evening.

Tao Ruxue got off work early, and Qiao Zhi took her home.

Tao Ruxue didn't let him into the kitchen, pulled Qiao Zhi to the TV, and said with a smile: "Wait and watch TV with me." ”

Qiao Zhi quickly reacted, today is the day when the first episode of "Light Life, Slow Pace!" is officially broadcast.

Today's TV stations are not the same as they used to be.

The previous programs were all recorded and played.

Today's programs are recorded and played at the same time.

The process of recording is equivalent to promoting the program.

Moreover, according to the audience's reaction during the broadcast, it can also play a role in promoting the program, and adjust the direction of the later program shooting according to the audience's preferences in a timely manner.

The promotional video of the show is much taller than the version I saw before.

The first picture to enter, Xiang Wanlin sits by the pond, fishing quietly;

then cut into Lu Yi wearing Hanfu and dancing under the melody of music;

Immediately afterwards, Lin Dong held the guitar and played and sang to himself;

In the end, Qiao Zhi stood in front of the stove, churning the iron pot, and the tongue of fire on the stove licked the bottom of the pot, bursting out with amazing visual effects.

admires the level of the TV station's post-production director.

is obviously an ordinary picture, but due to the post-synthesis, it has the effect of a Hollywood blockbuster.

Tao Ruxue looked at Qiao Zhi's lens, but she didn't expect him to be quite photogenic.

It is said that Shonan Satellite TV has the best equipment, and now I look at it, sure enough, it comes with a beautifying effect.

It's not like CCTV's equipment, it's just a demon mirror, and no matter how thick the makeup is, it becomes unpretentious.

The show began, accompanied by the movement of the picture, the gathering of the four, the movement of the RV, and the arrival at the base, from strange to familiar, from nervous to slowing down.

The picture of a leisurely life unfolds in front of you.

It's like an elegant idyll.

It's easy to look in, but it's not easy to get out.

Qiao Zhi didn't look so engrossed, and looked at the WeChat group from time to time.

Lu Yi and Lin Dong were very active, excitedly discussing every detail of the show.

Xiang Wanlin would say a sentence from time to time.

"Qiao Zhi, why didn't he speak, today is such a special day, he won't not watch the show, right?" Lin Dong said curiously.

"From what I know about him, I'm sure I'm watching TV while diving through the screen. Xiang Wanlin analyzed.

"yes, in his style. Lu Yi couldn't help but laugh.

After thinking about it, he sent a red envelope for four people.

After a few seconds, I clicked on it and found that Qiao Zhi was the first to grab the red envelope.

Xiang Wanlin hugged his mobile phone and laughed.

provoked his wife Liu Yuan to think that he was a nervous disorder.

"Haha, sure enough, a red envelope blew up Qiao Zhi. Lu Yi, you are really a genius!"

"Daddy Qiao, hurry up and send a red envelope, otherwise we collectively despise you. ”

Qiao Zhi sighed secretly.

I couldn't hold back my hand slippery, so I clicked on it subconsciously.

He thought for a while and said: "I don't give out red envelopes! Don't try to trick me, Lin Dong is the king of luck, and the king of luck sends red envelopes, this is the rule of the rivers and lakes!"