If 2014 is the first year of live broadcasting, then 2017 is the first year of e-commerce live broadcasting.

Since 2017, before Lin Qian's rebirth, e-commerce live broadcast has been unprecedentedly prosperous, and in those difficult years, hundreds of head e-commerce anchors and thousands of waist e-commerce anchors have saved many manufacturers on the verge of bankruptcy.

And if you talk about the field of e-commerce live broadcast, then you can't get around one person anyway, he is Li Jiaqi.

The first brother of lipstick, the first brother who brings the goods, and the first brother who works hard......

In only three years, Li Jiaqi has gone from an obscure small anchor to a top traffic standing at the top of the pyramid.

Everyone knows Li Jiaqi's scenery, but few people know that Li Jiaqi's success today is due to the team behind it.

And this team is ......

Beauty one!

According to the theory of logic, the beauty of one is a sufficient and unnecessary condition for Li Jiaqi, and it is the beauty one that has made Li Jiaqi, because there was no Li Jiaqi at the beginning, so there may be people like Wang Jiaqi and Zhao Jiaqi, who have been pushed to the forefront under the tide of the times and the power of capital.

At the beginning, Lin Qian once read an article on the official account that dug deep into Li Jiaqi's development trajectory, and its glorious beginning started from this beautiful one.

In 2016, Beauty One decided to systematically develop an offline BA, BA's English spelling is Beauty Adviser, and Chinese literally translates as Beauty Shopping Guide.

Meione united hundreds of L'Oreal counters across the country and thousands of beauty shopping guides to conduct auditions, and Li Jiaqi was the beauty shopping guide who participated in the audition, fighting his way out of the encirclement from thousands of people, and became one of the key support objects of Meione at that time, and finally exploded in a live broadcast, so that it was out of control.

At the same time, when Meione conducted the BA audition, it also reached a heavyweight strategic cooperation with Taobao Live in the field of beauty, and Taobao continued to provide traffic support to it in the field of beauty.

It was with the support of capital and many resources that Li Jiaqi was able to explode three years later.

Meione has also soared from a valuation of less than 100 million to nearly 4 billion.

It is forty times, which shows the horror of Li Jiaqi's commercial value.

It is no exaggeration to say that the commercial value of ordinary domestic first-line stars is far less than that of Li Jiaqi.

However, it is only 2015, Li Jiaqi is still just a young man selling goods at L'Oreal counters, and Mei ONE is just starting.

Lin Qian's thoughts were wandering, and he gradually put away his original casualness.

"Mr. Yang, I think you should not just come and get to know me. Lin Qian asked tentatively: "If there is anything, you might as well say it directly, I have always preferred a straightforward and cheerful person." ”

Yang Rui was stunned, he originally wanted to brag about Lin Qian, but he didn't expect Lin Qian to get straight to the point.

Ay......

Today's young people are so impatient that they don't even bother to do a foreplay!

"Yes. ”

"Mr. Lin is right, I really didn't just come to get to know Mr. Lin. ”

Since Lin Qian said that he wanted to go straight to the point, Yang Rui naturally wanted to come with Lin Qian's intentions, if he annoyed Lin Qian, then this matter would already be half a failure before he started talking.

"Mr. Lin, I don't know if you know anything about the field of MCN?"

Yang Rui thought about it slightly, and did not immediately start lobbying, but threw a question at Lin Qian.

This question is very critical, if Lin Qian understands what MCN is, then the next thing is very easy to talk about, if Lin Qian doesn't know what MCN is, then he will have to spend a lot of words to explain, and the difficulty will undoubtedly increase greatly.

"MCN, English spelling for Multi Channel Network, this is a new industry since the rise of the United States, is a new Internet celebrity economic operation model, this model will unite PGC to form an Internet celebrity matrix, with the strong support of capital, on the one hand, to ensure that creators focus on the continuous output of creation, on the other hand, docking platforms, fans for packaging, strengthen promotion, so as to finally achieve stable business realization. ”

"Mr. Yang, am I right?"

Yang Rui didn't have much hope for Lin Qian to understand MCN, but Lin Qian gave him great surprise and shock.

Because Lin Qian's understanding of MCN is even more thorough than him.

Seeing Yang Rui's eyes getting brighter and brighter, and then looking at the confused little eyes of the two girls beside him, Lin Qian, who was inadvertently pretending to be forced, couldn't help but shake his head.

In 2015, MCN was an unfamiliar word to many people.

But a few years later, under the bombardment of the Internet, there is basically no young person who does not know what MCN is.

Because a few years later, with the explosion of Douyin, in just a few years, batches of popular short video Internet celebrities have been created, and at the same time, countless MCN organizations have also sprung up, wanting to reap dividends.

MCN, to put it simply, is a kind of brokerage company in disguise.

Sign up with Internet celebrities and up owners to help their Internet celebrities do continuous content output, and at the same time be responsible for business docking and operation, expand the influence of Internet celebrities, and improve the commercial value of Internet celebrities.

This emerging industry may not seem very high, but its profitability is considerable, and the cost is very low.

This field was originally Lin Qian's favor, and the 30,000 square meters of land in X County was specially prepared by Lin Qian for the MCN that would be opened in the future.

Lin Qian, who has advanced advantages, not only plans to be an MCN, but also plans to be the largest MCN in the country, so Lin Qian naturally knows everything about MCN.

Meione also belongs to MCN, but their main direction is e-commerce live broadcast, while Lin Qian is aiming at short videos.

Of course, Lin Qian didn't plan to give up e-commerce live broadcasting, but he felt that it was a bit too early, but today he met the CEO of Meione here, which had to make Lin Qian sigh at the wonder of fate.

"Mr. Lin, what you said is so right!"

Yang Ruilian echoed.

"Mr. Lin, you know MCN, then we will have a good talk next. Yang Rui said quickly: "Beauty one is such a company, the current live broadcast industry is in full swing, outdoor, food, singing, dancing, games, etc., there is a situation where everything can be broadcast, in this situation, our company has targeted offline beauty, and now Taobao has also opened a live broadcast ......"

Next, Yang Rui began his tirade.

What Yang Rui said was actually their BA audition plan in the previous life, but here in Yang Rui, Lin Qian knew more about it.

"So ......"

"Are you trying to get investment from me?"

After listening to Yang Rui's fifteen-minute tirade, Lin Qian pondered for a moment and slowly asked.

Yang Rui nodded, did not twist, did not evade, and generously admitted.

"Mr. Lin, I think that the future of e-commerce live broadcast is likely to be the next outlet, and I am very confident in the future of Meione!"

Yang Rui said in a firm tone.

Looking at Yang Rui in front of him, Lin Qian couldn't help but feel a little emotional.

Perhaps, this is what the saying goes, God appreciates food......

PS: I wiped my ass and begged for a reward for a ticket~