The next day, after the million-dollar advertising revenue of "Jiuding Daily" exploded, the Xiangjiang newspaper, which had already fallen into heated discussions because of the sales of "Jiuding Daily", became even more lively like a barrel of oil poured into a fire.

The income of millions of advertising dollars a month! A figure that makes people envy and hate!

One million can buy four third-rate tabloids with a daily sales of 3,000 like "Hong Kong Island Daily", and this is only a month's advertising revenue, which is 12 million in a year!

Previously, the average monthly advertising revenue of Oriental Daily, which sold an average of 170,000 copies a day, was only about 500,000 yuan.

Ranked second, with a daily sales of 160,000 copies, "Sing Tao Daily" has a lower sales volume, but its average monthly advertising revenue has reached 550,000.

Ming Pao, which sells 130,000 copies a day, has an average monthly advertising revenue of about 430,000.

It may be strange why Oriental Daily has the highest sales volume, but the advertising fee income is lower than that of Sing Tao Daily, which has lower sales, while Ming Pao has 40,000 copies less than Oriental Daily, but its revenue is only 70,000 less.

This is because the user value of Oriental Daily is not as valuable as that of Sing Tao Daily and Ming Pao.

The companies that run the ads are not stupid and certainly understand which kind of people are richer.

The consumption power of ordinary grassroots is limited, and the consumption of three or four grassroots citizens is not as strong as the consumption of a white-collar worker and intellectual, but the vast majority of users of "Oriental Daily" are grassroots citizens, so it can be said that advertising can bring the lowest value.

Sing Tao Daily, on the other hand, has been in business for more than 30 years, and its old users are basically the heads of the family, dominating the financial power; or other white-collar workers and intellectuals are relatively good at money, and the advertising companies are targeting the money bags of this type of people.

At this time, you may wonder that the daily sales of "Jiuding Daily" is 250,000 copies, and because it is a new newspaper, the value of users should not be as good as that of "Sing Tao Daily" and "Ming Pao", how can the advertising fee income reach 1.02 million? And it is almost twice that of "Sing Tao Daily"!

This is determined by many reasons, as I said before, the business that advertises cannot be a fool, and the person who can make the company bigger and stronger always has a long-term vision!

Although the daily sales of "Jiuding Daily" are 250,000 copies, it is much higher than the second place, and the aura of the first place is too strong, which naturally brings a bonus! The subconscious of the company that can advertise in the "Jiuding Daily" will make people feel that it is more powerful, and this is the invisible value brought about by the authority of the media.

Just like in the previous life, CCTV looks down on the crowd, a small brand that has never been heard of, as long as it is advertised on CCTV, the popularity will increase greatly, and people's recognition of CCTV will be transferred to that brand.

Although "Jiuding Daily" cannot be compared with CCTV, and because it is a newly established newspaper, its authority needs to be improved, it is undeniable that "Jiuding Daily" is now the most influential newspaper in Xiangjiang.

Moreover, the daily sales of "Jiuding Daily" is 250,000 copies, which proves that the minimum radiation has reached 250,000 users, and if you add up "Hong Kong Island Daily" and "Ming Pao", the total number of users is about 280,000, literally 30,000 more users than "Jiuding Daily", but the combined advertising revenue of the two newspapers is 980,000, which is still 4 points lower than "Jiuding Daily".

However, this has to take into account the problem of the overlap rate of newspaper users, many users will subscribe to "Sing Tao Daily" and "Ming Pao" at the same time, so the total number of users of the two newspapers is not 280,000, and because many users are high-level intellectuals, so the overlap rate may be relatively high, so calculated, in fact, the users of the two newspapers together can have 200,000 is good.

If a company spends 980,000 Hong Kong dollars to subscribe to "Sing Tao Daily" and "Ming Pao" for a month, the radiated users are only about 200,000.

Another company spent 1.02 million yuan to subscribe to "Jiuding Daily" for a month, but the number of users reached about 250,000.

It's clear which company made the money.

That is, because "Jiuding Daily" has just risen, and users have not yet been cultivated. Moreover, it is true that the proportion of wealthy people, or middle- and upper-class people in Hong Kong, is lower than that of "Hong Kong Island Daily" and "Ming Pao", otherwise if the proportion is the same, the sales of 250,000 copies alone can earn at least 1.2 million advertising expenses.

As I said before, the No. 1 newspaper is a scarce resource, there is only one, and the sales volume is so high, the effect of advertising is much higher than that of other newspapers, and the major advertisers are stupid if they don't grab it!

It is foreseeable that as long as "Jiuding Daily" continues to be maintained, or the sales volume increases again, the value of the newspaper's advertising space will be higher and higher, and the advertising revenue will only get higher and higher!

......

Because of yesterday morning's revelations, many evening newspapers followed suit to report that Xia Yu made millions of dollars from stock speculation, and the names of various stock gods and masters did not want money to wear on Xia Yu's head, and the title party did not know how many people were, which caused shareholders to be particularly crazy, and they firmly believed in the stocks recommended by Xia Yu, just because in their opinion, even Xia Yu entered in person, which can prove that he is very confident in his distracted articles.

As a result, more people bought "Jiuding Daily" and wanted to follow the trend to make a profit, which also led to the sales of "Jiuding Daily" yesterday rose a lot, and then hit a new high, reaching 270,000 copies last night, 20,000 copies higher than the 250,000 copies on the first day.

Today, more small newspapers have reported on Xia Yu's feat of earning millions in the stock market, and it is foreseeable that the sales of "Jiuding Daily" will rise again.

Sure enough, it's a crazy stock market, crazy stockholders!

This is also the case in a place like Xiangjiang where everyone can speculate in stocks, so that the sales of "Jiuding Daily" can have such a high bonus.

Xia Yu was in a happy mood when he knew about this sales, but some people were particularly unhappy, such as Ma Chengkun, the boss of "Oriental Daily".

At this time, in the building of the Oriental Press Company, Ma Chengkun looked at the statistical reports and analysis reports submitted by his subordinates, his face was very gloomy, his thick eyebrows were upside down, and the muscles in the corners of his eyes were still beating, you can imagine how much anger he endured in his heart.

Ma Chengkun's appearance made the subordinates who submitted the report on the side tremble, not daring to make any sound, and not daring to gasp, for fear that Ma Chengkun would send fire on him, as if he thought of the miserable appearance of his colleague Wu Neng a few days ago, and he was full of excitement.

"You go out first! Let all the middle-level and above employees go to the conference room for a meeting!" Ma Chengkun glanced up at him, and said lightly with anger.

"Okay boss, I'll go and inform right away. The employee bowed his head respectfully, then hurriedly walked out, and gently closed the door when he went out.

After the employees went out, Ma Chengkun couldn't bear it anymore, his expression became hideous, his muscles flared up, and he looked like he was going to choose someone to eat, which made people feel scared when they saw it.

"Jiuding Daily", "Jiuding Daily...... Is it really the nemesis of my "Oriental Daily", which has hit my newspaper sales again, yesterday's sales of "Oriental Daily" fell to 120,000 copies, lower than "Ming Pao", and in just a few days, it fell from the first to the fourth in sales, Xia Yu, I lost my mother!"

"Smack!"

Ma Chengkun was furious, slapped the table, and made a heavy sound, although the palm of his hand was tingling, but Ma Chengkun didn't seem to care.

After losing his temper, Ma Chengkun gasped and calmed down, and tidied up his clothes a little, after all, he had to go to a meeting later.

It's just that before leaving, Ma Chengkun once again looked at the statistical data in his hand, thinking of the news transmitted by the family's secret line adventure, a trace of gloom flashed in his eyes, and he said to himself: "We must not sit still, otherwise the sales of "Oriental Daily" will only get lower and lower, which is extremely unfavorable to the family, and there will be no way to make the Hong Kong government jealous at that time! Now is a critical period, and I must not make a mistake on my side!"

"Hopefully they can come up with some solutions later, otherwise ......"

In the end, Ma Chengkun's eyes narrowed slightly, his teeth clenched, and a fierce light flashed in his eyes.

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