Xiao Xu!"

At the entrance of the Broadcasting Academy, a girl waved her hand vigorously and ran over, "You came really early today." ”

"Wake up early, have you eaten?"

"No, my mom went out to play. ”

"Then you're in luck, I still have two buns. ”

Chen Xiaoxu took out the lunch box from his schoolbag, and there were two white and chubby meat buns lying inside, with thin skin and large filling, which were slightly cold.

This girl's name is Fang Tingting, a classmate in the class, and her home does not need to be accommodated locally.

She looked at the schoolbag while eating, and said enviously: "Your schoolbag is so good, beautiful and can be loaded, I seem to be able to accept anything you take out." ”

"Robot Cat" has not been introduced yet, otherwise this sentence would have become "Your schoolbag is like a robot cat." ”

The two of them entered the campus and found a classroom, and the first class was "Advertising Planning and Creativity".

Planning, the earliest from the "Book of the Later Han Dynasty: The Biography of Kui Qi", "is to end the application with fame, and the planning is regained". "Painting" and "drawing" are interconnected.

It means to plan, to plan, to come up with an idea.

In 1988, 2.72 million people nationwide took the college entrance examination, and 670,000 were admitted. The 670,000 points are distributed to various universities, and there are not many left, plus the advertisement is a new major, and the number of people is even smaller.

The classroom was very empty, Chen Xiaoxu sat in a familiar position, took out a book, and took out an ancient clumsy pen holder.

The pulp falls off severely, and the bamboo surface is mixed with red and black, and there are cracks at the bottom. The depict is a man sitting on the ground bare-chested, barefoot, and holding a shoe in his hand.

“......”

Fang Tingting's eyes widened, "You really have everything, I'll see." ”

She reached out to touch it, and Xiao Xu covered it up, "Don't touch this." ”

"Oh. ”

Fang Tingting pouted, and after getting along for more than a month, she knew her personality, and she was really the same as Daiyu.

Xiao Xu took a pencil and threw it in like a pot, then threw the pen, and then threw the ruler when he was finished, and finally emptied it all and rubbed it in his hand.

Friends are inexplicable, is it so fun?!

A short time later, the class bell rang, and a professor walked into the room, wearing glasses and not very old.

The modern advertising industry had a prototype in the Republic of China, and then there was no development, and after the reform and opening up, it ushered in the real first year, and there were very few people who studied this thing.

"I left homework for everyone before, and independently completed the planning of an advertisement. We don't have a long time to learn, so don't be stressed.

In advertising, first of all, the main thing is to form the thinking of advertising, if you don't even have thinking, no amount of basic knowledge is useless. So today, I will follow this standard to comment on students' homework. ”

Everyone is nervous instantly, and the results can be included in the final assessment. Although Chen Xiaoxu was listening, he couldn't help but be apprehensive.

The first was a male classmate, who walked up to the stage and said, "I smoked a drink, and I chose a soda, in the form of a print advertisement." ”

He erected a large drawing board, "the side face of a little girl, holding a bottle of soda and drinking." The avatar and soda should be very prominent and occupy the whole picture, so that there will be a visual impact.

The background color can be blurred, and the main image should be highlighted. Then I designed the slogan to be cool, delicious, fragrant and refreshing. ”

"Anything else?"

"It's gone. ”

"Okay, please be seated. ”

The professor nodded and said, "I'll talk about the advantages first, the whole composition is very good, the focus is highlighted, and I noticed the product at once." But the downside is that you're more of an artist drawing than an advertising practitioner.

Exactly what I just said, lack of thinking.

Your slogan doesn't reflect the features of the product, which may seem like a good thing, but it will work on any drink. Be sure to grasp the core characteristics and magnify them, so that they can be memorable. ”

The second was a girl.

"I drew a household appliance, I chose an electric fan, and it was also a print advertisement. ”

"On the left side is a fan, blowing the wind, with a wave-like effect. On the right is a person with his hair fluttering and enjoying it very much. With the advertising slogan below, ah, what a strong wind. ”

"Haha!"

The classmates laughed.

The professor also smiled and said, "Since it is said that this person enjoys, it can't be worthy of the strong wind, or you change it to a person who is blown into a mess, which is more in line with it."

It's crude, but it's excellent, because it has an advertising mindset. First of all, it highlights the characteristics and strong wind, secondly, it is light-hearted and humorous, simple and easy to understand, and finally it has a certain degree of communication.

People may remember the good wind, but they certainly won't remember the cool, delicious, fragrant and refreshing. ”

“......”

Chen Xiaoxu listened and took notes, especially seriously.

This is the purpose of her schooling, to learn systematically, to guide experience with theory.

The little friends showed it one by one, and soon it was her turn. When she was together, she attracted everyone's attention, not everyone can get used to having a sister Lin in the class.

Seeing her standing in front, she said weakly: "I drew daily necessities, and I chose laundry detergent in the form of print advertising." ”

Xiao Xu put up the drawing board and introduced:

"On the left is a continuous picture, with an upper and lower structure, marked by arrows.

The first one, the clothes are splashed with oil, and the accompanying words: Don't be afraid if the clothes are dirty.

The second, the picture of washing clothes, with the words: strong decontamination, immediate results.

The third, the picture of drying clothes, a white white shirt, with the words: Make sure you are clean and have no troubles.

On the right, a picture of an oversized laundry detergent, or add a person, palm open, with a bag of laundry detergent on top.

Advertising words, XX laundry detergent, clean is good!"

Sizzle!

The students were all amazed, and the professor was even more shocked, this jade was so terrifying!

"It's a very finished work, and it's almost ready to be shown to the manufacturer.

What's even more rare is the advertising thinking, the small picture on the left is clearly hierarchical, and it is also a little interesting and highlights the key points. The big picture on the right side is further accentuated, the advertising slogan is catchy, with considerable communication, and it is good to be clean!"

The professor was excited, what a good student, but unfortunately he was an auditor.

He thought for a moment and said, "Give you another assignment, and you turn it into a TV commercial, can you do it?"

"This ......"

There are too many things involved in TV commercials, which belong to more advanced knowledge, Xiao Xu hesitated for a moment and said, "I'll try." ”

............

That night, Xu Fei came back very late.

Zhang Guiqin came out and gave him a bowl of pork vermicelli and dry rice, and went back to the house to continue watching TV. He sat in the kitchen and ate by himself, looking at the West House, where the figures of the two were reflected in the curtains, as if they were doing their homework at the desk.

Xu Fei didn't bother, and went into the study after eating.

For more than 20 days, the progress of the script has not been fast. There is a conflict between the Asian Games and filming, and he can only take care of it, but it doesn't matter.

A big drama like "Desire" is a key project in Beijing and Taiwan.

First of all, you can't contract it yourself, and even if you are deeply involved, you are at most a small leader. But you have to intervene, you must hang the name of the screenwriter, and you will have qualifications in the future.

"Squeak!"

As he was writing, Chen Xiaoxu walked in with his hands behind his back, "What are you doing?"

"What are you doing writing a script?"

"I just wrote my homework and asked me to do a TV commercial. ”

"You guys just learned to do TV commercials?" he was surprised.

"No, it's the amount I did well today, give me more. ”

She talked about things briefly, Xu Fei pondered, and said: "Freshman students usually don't have this, the teacher asks you to do it, and I want to help you recommend it." ”

"How?"

"Help you contact the manufacturer. ”

"Really?"

Chen Xiaoxu couldn't stop being surprised, and then he was proud, "I'm really smart." ”

"Heh......"

Xu Fei smiled, paused, and said, "Well, we came in groups yesterday. That is, each program has a team in charge, which is equivalent to contracting.

I was assigned to the martial arts group, focusing on martial arts, with some elements of opera and lion dance. Time is tight and the task is heavy, we want to touch ideas after the meeting, everyone is there, I don't want to go, and it's midnight when I come back. ”

"State affairs are important, I understand. ”

Chen Xiaoxu's face was dripping, he stepped on a few steps with his hands behind his back, and suddenly put the pen holder on the case, "This will be returned to you." ”

"Huh?"

Xu Fei was stunned, "This is a birthday gift, don't you like it?"

"I don't like it, it's hard to hold. ”

"But it's all sent out, how can I take it back?"

"Idiot, idiot!"

She shook her head and sighed: "If you give me a pen holder, don't you want to give her an incense plate? You gave us this year, what will you give next year? Although there are many things in a room, how many years can you give them?"

"Tsk, speak well. ”

“......”

Xiao Xu glanced at him, "You just have this heart." ”

(And ...... ）