268. Brand value

Li Huicui handed the letter of intent for cooperation to Chen Dong.

Chen Dong pretended to look at it while drinking tea.

This old woman really dares to think about what this special meow is called a cooperation book, which is obviously an acquisition book.

According to the cooperation agreement, Hui Jewelry with 56 stores into shares, after the shares, DM Jewelry changed its name to Hui Jewelry, the shares are calculated according to the injected assets, the current valuation of Hui Jewelry plus 56 stores is 15 billion, according to this ratio, Hui Jewelry will hold 60% of the shares, and Chen Dong's shares will be less than 20%.

Chen Dong put the cooperation book on the desk and said with a smile: "Mr. Li is preparing to annex DM Jewelry." ”

Li Huicui: "Mr. Chen, you can't say that, the current domestic jewelry market competition is very fierce, and as far as I know, DM jewelry is just a brand that has just been created, it is not easy to survive, on the contrary, Hui Jewelry has a history of more than 20 years, and has now become a well-known jewelry brand, although we only have 56 stores, but we plan to achieve 1,000 stores in China in the next five years. ”

"As you said earlier, the company is currently riddled with debts and many problems need to be solved urgently, isn't it the right time to introduce our Elite Jewelry?"

Chen Dong laughed: "What Mr. Li said is indeed no problem, the DM brand is just a new brand, but even if it has just been born, I don't want to give it up, and I am confident that it will become a well-known domestic and international jewelry brand in the future." ”

Li Huicui also smiled, she naturally didn't think that Chen Dong's statement was true, in her opinion, this was just a statement by Chen Dong to increase his bargaining chips.

"Mr. Chen can rest assured that we can study the equity distribution carefully, and you must know that the assets we injected do not count the brand value of Hui Hui Jewelry, just the brand of Hui Jewelry, the value of one billion is still there. ”

Chen Dong: "I'm sorry Mr. Li, the company does have a lot of difficulties now, but I still want to rely on my own ability to solve it, and I repeat it again, DM jewelry is like a child, it is the same as my lover's child, I will definitely continue to operate, we don't need to talk about changing brands." ”

Chen Dong's words made Li Huihui a little surprised, what does this mean? Could it be that Huihui Jewelry will be replaced by DM Jewelry after entering? Don't say that if you don't agree, the board of directors will not approve it.

"What Mr. Chen said is that I have always treated Elite Jewelry as a child. You better think about this matter again, I'll wait for your news. ”

Chen Dong: "Mr. Li doesn't have to wait, I can reply to you now, cooperation can be discussed, but the brand is not discussed." ”

Chen Dong's words undoubtedly blocked the possibility of cooperation between the two sides, and both sides attach great importance to the brand, and it is impossible to sacrifice their own brand.

Now that the words have been said here, Li Huicui stood up and said, "Excuse me Mr. Chen, I'll wait for your news at any time." ”

Chen Dong smiled slightly: "Okay." ”

Li Huicui left, and Chen Dong also smiled.

This old fox abacus is playing well, let Lao Tzu give her a wedding dress, the brand is replaced by Hui Jewelry, and the shares also account for the majority, so what do you want Lao Tzu to do? Not to mention that there are no major difficulties in the company now, even if there is, is there anything that can't be solved by yourself?

Amusing.

People are like that, and the smarter people are, the more ridiculous they are sometimes.

Li Huicui came out of Chen Dong's office, and in her opinion, the possibility of cooperation between the two sides was very high.

Chen Dong said that he was unwilling to give up DM, in her opinion, it was just a child who deliberately wanted to share more candy. It won't be long before Chen Dong will definitely take the initiative to call her to discuss cooperation.

On the same day, the stock price of DM Jewelry opened again with a daily limit, and the trading volume was even less pitiful.

At this time, the person who sells the stock is a fool, and he knows how he can sell it if he knows that he is going to soar.

The stock price was 2.42 yuan, an increase of 10%.

The company's market value increased by 200 million again in one day.

Chen Dong called Yuan Ruicheng and Yuan Fang to the office.

The restructuring of the company is now more or less the case, and now the main problem is to enter the jewelry industry as soon as possible.

The first thing is that the four jewelry stores in Nanhai Kouhai will complete the docking as soon as possible, Niu Xiaohan will be appointed as the chief store manager of Nanhai Province, and the finances of the four stores will be transferred to the head office.

For this news, Yuan Ruicheng was particularly surprised, which is equivalent to the boss giving all shareholders benefits in disguise, you must know that the value of these stores is also a lot of money, so they got the company for nothing, and the boss is really generous.

This time he really overestimated Chen Dong, Chen Dong is not generous, he didn't expect it, in his opinion, anyway, the company is his own, and it is understandable to merge these stores into the head office, and it is also convenient for future management, he didn't think about the problem of so many retail shareholders and other shareholders' returns.

The second thing is that Yuan Fang led the negotiation team to Jingzhou to acquire the jewelry company.

Yuan Ruicheng was a little surprised by this decision, it stands to reason that Chen Dong should let him take the lead, but now he has handed over such a lot of power to Yuan Fang, not that he doesn't trust Yuan Fang, but he feels that Yuan Fang's promotion seems to be too fast.

"Chairman, it is more appropriate to hand over the acquisition to Mr. Yuan, and I will fully cooperate. ”

Yuan Fang was not stupid, he naturally saw the change in Yuan Ruicheng's expression.

Chen Dong: "Mr. Yuan has more important tasks, now that the company has just been reorganized, all kinds of waste are thriving, you can rest assured to do it boldly, whether you can gain a firm foothold in Jingzhou depends on you." ”

Yuan Fang looked at Yuan Ruicheng.

Yuan Ruicheng comprehended: "Yuan Fang, since the chairman trusts you, this is a good thing, I know your ability, and I wish you success." ”

Hearing Yuan Ruicheng's words, Yuan Fang was a little more down-to-earth and hurriedly said: "Thank you for the trust of the chairman and Mr. Yuan, I will definitely do my best to die." ”

"Okay, the matter in Jingzhou is urgent, go back and prepare to prepare, and take someone to Jingzhou tomorrow. ”

"Okay chairman. ”

Yuan Fang left, and Chen Dong continued: "Ruicheng, I know what you think in your heart, and I think that the matter of mergers and acquisitions is very important, but now you have more important things. ”

was broken by Chen Dong, and Yuan Ruicheng was a little embarrassed.

"Chairman, I'm sorry. ”

Chen Dong: "Don't forget, now you are the CEO of the company, the company still has a lot of important things waiting for you to do, I am very satisfied with your current work, the company can have such a big change in such a short period of time, you are indispensable, now your task is to manage the company, in addition, Huzhou here to open a store and merger and acquisition of the matter to you to be responsible, don't let me down." ”

Chen Dong's words made Yuan Ruicheng feel a little ashamed, how much trust Chen Dong has in himself, he was swept away in other companies, it was Chen Dong who took him in, and gave him enough trust and sufficient space for development.

Yuan Ruicheng sorted out his mood and raised his head to look at Chen Dong: "Chairman, I won't say thank you, I will definitely live up to your trust." ”

Chen Dong smiled: "Okay." ”