Chapter 657: Authorization Issues
Thinking back to all kinds of variety shows he had watched on the Internet before, Yang Dongxu shook his head and instantly felt that American variety shows were really like that. Aside from the fact that it is produced in the United States, and then put aside some of the competition programs similar to the draft in the United States that everyone thinks, they are all fair and just, and there are not so many greasy speechless plus points for domestic drafts. In fact, these shows are just like that.
Take the very popular talk show as an example, perhaps because of cultural differences, domestic people don't feel so funny when they watch those talk shows abroad. But you have to say that although the popularity of talk shows started in the United States, the development in the United States is lackluster.
When talk shows entered China, although they were various forms of imitating the United States in the early stage, but later with the emergence of "Tucao Conference", you have to say that it is an innovation of talk shows.
Thinking of American variety shows Yang Dongxu can't help but think of domestic variety shows, with the improvement of domestic living standards, although the popularity of TV series can meet the needs of ordinary people when they are bored at night, the happiness they can give is undoubtedly becoming more and more scarce.
Therefore, variety shows are about to come out, which is the demand of the market, but at present, only the official satellite TV's "Variety Show" in the whole country carries the banner alone, and the boss who carries the flag has also entered the weak period of the program, and the effect of several improvements is minimal, and the ratings are not as good as day by day.
On September 26, the finals of "Happy Boys". After the track sung by Easy Listening Technology's "Happy Boy" has millions of downloads a day. The live viewership of the finals reached a staggering 33.6%, with an average rating of 26.3% since the top 16.
For this reason, because of the previous VAM contract, only advertising revenue is available. In just three months, Haina Technology has surged 110 million US dollars, and the total advertising revenue is as high as 180 million US dollars, which makes everyone jaw-dropping.
It has also caused widespread discussion. Because among Hollywood movies, movies that can make hundreds of millions of dollars are quite good results.
Last year's Hollywood movie "Prison in the Air", which had a good performance, had a total box office of 224 million US dollars, but the investment was as high as 53 million. This is just the cost of filming, if you also include the publicity costs, the total cost is at least 100 million.
What about "Happy Boy"? From the previous audition, to the rental of the hall, to the stage layout, and the publicity cost in the whole process, it was only 30 million.
But what about the total revenue? If you include the TV rights, the brand value of the brand's instant hit, and the sales of the songs it drives, you don't count the profits that may be created after the newcomers are promoted. A conservative estimate is also about 250 million, which is more powerful than most Hollywood movies.
A new industry that can attract money, as long as it has been successful, then capital will swarm like sharks that smell blood. A few days after the live broadcast of the finals, Haina has received a lot of applications to buy the copyright and go to their own country to do this talent variety show, not only Haina, but also the four major record companies have received this kind of application, and the prices are very attractive.
But there is a requirement, that is, I hope that the talent organizer can send some managers to help form a team so that the talent show in the country can ensure the quality of the broadcast. There are even those who want to rent live sound equipment and filming equipment at a high price.
With such an enticing application on the desk in front of the information, the four major record companies couldn't help but feel a little sore for a while. Although the copyright is jointly held by the five companies, as long as the money earned by licensing is no longer Yang Dongxu's money, but the five of them share it equally.
But it is still Yang Dongxu who benefits the most from this matter, because in addition to authorization. People also need management talents for the program team, such as assistant directors or something, as well as photographers, and audio equipment or something.
And these are all Haina's, and they have nothing to do with a dime. At the beginning, they watched Yang Dongxu work and contribute, and he was tired like a dog in both the front and back desk.
is also a little ridiculous that the other party is like a coolie in order to make money, and he doesn't want to enter the program team for training at all. Because the copyright is shared by the five companies, if they want to shoot the next issue, they don't agree with Haina, and they can't shoot the second season. Since Yang Dongxu is willing to pay for the hard work, they are also happy.
But looking back now, they were a big fool. Now even half of the camera crew invited to shoot the movie has become Haina's people, even if they don't become a member of Haina, their positions can be replaced by many people who worked in the program team before.
In other words, after the talent show, Haina cultivated a professional variety show team for himself. And in addition to the little money they shared and a few popular newcomers, the four of them seem to be beautiful on the surface, but they are strong in the middle.
Even if Yang Dongxu threw away the copyright of "Happy Boy" and said no, they didn't dare to pat their chests and say it. I will definitely be able to rule out a talent show of the same level as the first season of "Happy Boys". At this time, the four companies gradually eased up and understood the importance of talent.
Sitting together for a meeting again, the representatives of the four record companies looked at Yang Dongxu's eyes full of resentment. During this time, although the company's profits and popular hot newcomers have both harvested, and the influence of the record company has also been further enhanced.
The shares of Yiting's technology have also tripled after three months of continuous speculation. But they still couldn't be happy, obviously the weakest Haina before, but unconsciously harvested more than the sum of the four of them. They always have a feeling that their IQ has been caricatured.
Even now, Hainer still can't affect their status in the record industry, but Yiting Technology has become the undisputed leader of music websites in the United States and even the world.
And with such a thick thigh that suddenly became red, Haina, who had been hindered in various developments and had no improvement, finally gained a firm foothold in the United States and had a promotion channel of his own. You can slowly expand the market steadily.
"Don't be so upset, whether it's the investment in Yiting Technology or the investment in this talent show, you have made a lot of money. The 20 newcomers who can launch an instant fire with a little more professional training have almost all been divided up by the four of you, and Haina will get two. They're all cash cows now, and you're making a lot of money. ”
Yang Dongxu, who was sitting in the main seat of the office, was able to sit in this position because he had the most money and was the chief planner and director of the entire talent show. But it is undoubtedly deserved, that he is still sitting here today, and the division bosses of the four major record companies sitting below, even if his face is unswerving, he has undoubtedly recognized his status in his heart.
"Next, how do we sell the rights?" Joss first collected his feelings, although the Asian kid in front of him played such a stealing game under his nose, he felt that his IQ was insulted. But as a division general manager in his 50s who is still active on the front line, he still has the heart to recognize the excellence of others.
"It must be authorized, and there is no reason not to earn money if you have it. However, only one country or part of the country is authorized, and international licenses are never sold. In other words, if they want to make such a draft, just do it in their own country, and they still don't want to get involved in international affairs. ”
Yang Dongxu's words fell, and the four of them were even more sure that the one in front of them must be a little fox. However, no opinion was unanimously adopted on this proposal.
The Big Four are not without competitors, after all, there are more than four international labels. Authorization is to make money, and they are disgusting enough to have Haina. I don't want competitors to use the cash cow they have cultivated to enhance their own strength.
"When will the second season start filming?"
"When the second season is scheduled for next year, when "Happy Boys" is held, aren't there a lot of feminists saying that we discriminate against women?
Anyway, the whole process of the show is to replace the male contestants with female contestants, and there is not much difference between the others. At the same time, it can also get through the fatigue period after the audience's excitement about "Happy Boy".
If "Happy Girl" can maintain the popularity of "Happy Boy". Then we have two ace programs in our hands, the second season of "Happy Boys" will be filmed in the first half of next year, and the second season of "Happy Girls" will be done in the second half of the year.
In the middle, there are three to five months to come out to give the audience a period of aesthetic fatigue and cultivate the audience's enthusiasm at the same time. There is not much else to say about these two shows, and it is basically no problem to shoot three or four seasons. ”
It's not just that China likes to make up for the heat and keep launching sequels, but even today you make a "Big Brother" that is popular, followed by "Second Brother", "Third Brother" and "Thirteenth Brother".
The same is true for the United States, if they don't squeeze out the last drop of value from a popular movie series, variety show series, or all kinds of popular and profitable projects, they will never let go. Even if the second part is worse than the first, and the third part is worse than the second. As long as the IP is still valuable, they will continue to shoot.
"What are the arrangements for the crew this time?" asked Ethan.
"Half of the program team members are on Haina's side, if you want to come in and learn, get together as assistants. However, this time the salaries of the crew members cannot be calculated according to the previous ones, and I think the salary of the crew of 3 million US dollars is very much in line with the current price code of Hollywood. ”
"Match your balls. This is a sentence that the bosses of the four divisions scolded the street together.
Looking at the behind-the-scenes staff of the entire Hollywood, excluding those big directors who have already become famous and have been sent to invest in making movies, have you ever seen that crew with a total salary of more than 1 million?
But in this regard, they are stronger than others, and the positions of the two sides are reversed, even if they are unhappy, they can only pinch their noses and admit it, this time they must send elite soldiers and strong generals into the group to study. After you also have a mature program group, see how proud you kid is.
Yang Dongxu naturally knew what these people were thinking, but he didn't care. Anyway, even if he doesn't agree with this matter, there is no way, after all, the four major long-form companies that were on the job once can't be stupid for the second time.
So instead of fearless resistance, it's better to put the money in your pocket. Before that, half of the crew members joined the crew of "Happy Girl", and the remaining half was leased to other parties who authorized "Happy Boy" to lead the crew, and he could cultivate a large number of behind-the-scenes talents, no matter how he earned it.
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