Chapter 43: Tang Shitang's shock
"Uncle Tang, this time I invested in a project that you had tried before-beer!"
Speaking of this, Tang Shitang frowned and asked, "Xiaohai, you want to enter the beer industry again, so what do you think went wrong with your uncle's previous investment?"
Shi Qinghai shook his head with a smile: "With Uncle Tang's old and spicy experience, how could he do something wrong?"
"I think Uncle Tang just has two things that are not good enough. ”
"First, Uncle Tang was personally funded and a personal brand at that time, and did not rely on Miss Tang's Splendid Group, without the brand effect and leading effect, the popularity of Uncle Tang's beer was not so easy to promote. ”
"Second, Uncle Tang's advertising slogan is not appropriate. You know, a good advertising slogan can even save a business, that's the magic of it!"
Although Shi Qinghai said it very tactfully, both Tang Shitang and Tang Yu understood it.
Shi Qinghai's words are to put it bluntly, that is, he Tang Shitang is not well-known now, and without the help of Tang Wei, the company he founded is also unknown.
And ordinary people, will they put a big brand of beer and not buy it, and buy his little-known brand?
This is the faucet effect!
So, Tang Shitang pondered: "Then Xiaohai is planning to directly rely on Shi's and enter the beer industry?"
Shi Qinghai nodded: "Yes, it's good to enjoy the shade under the big tree, since we want to succeed, there is no need to get along with money." Shi Shi has been famous in Fushi for many years, and can even be said to be the mainstay of Fushi's business community, in the case of no great improvement in southern beer, as long as it is not too outrageous to make a mistake, this investment will be a great success!"
So, what is the selling point of beer? Relying only on Shi's sign, the later investment will be relatively weak, and the market will show fatigue. Tang Shitang asked.
Shi Qinghai smiled: "The biggest selling point of this beer is that there is no selling point, the development of beer technology has reached a peak so far, we are not scientists, and we don't plan to surpass others in taste." But a slogan can make people who drink it feel different!"
"What advertising slogan?" Tang Shitang had already fallen into the rhythm of Shi Qinghai's language, and couldn't wait to ask.
So, Shi Qinghai took out a crumpled piece of paper from his pocket.
A bottle of beer is drawn on the paper, and underneath the beer is a picture of a bottle of pure oxygen blowing beer.
The subtitle below introduces this beer, and the big title on the beer immediately attracted Tang Shitang's attention!
"Before filling, each bottle of Tanghai beer must be blown with high-temperature pure oxygen to ensure the crisp taste!"
Seeing the name "Tang Hai Beer", Tang Shitang was overjoyed, which proved that Shi Qinghai really planned to cooperate with him, and solemnly used the names of the two people.
But when Tang Shitang read the whole advertising slogan, he was not as excited as he imagined.
Instead, his brow furrowed deeply.
"Xiaohai, you probably don't know anything about the beer industry, otherwise how could you write such an advertising slogan?"
Tang Wei on the side did not squint, quietly poured tea for the two, and did not express any opinions.
She has completely entered the role in public, at this moment she is not the president of the Splendid Group, nor the lady of the Tang family, nor the "black rose" of the business tycoon!
She's a tea pourer.
She listened quietly and waited quietly for Shi Qinghai's answer.
The sun is twilight, giving off its last afterglow of the world, the light is getting dimmer, but the color is milder and warmer.
The sunset on the horizon is like a delicate and romantic ribbon, and the fairy who owns it does not know where he is at this time.
In the courtyard, willow branches swayed weakly.
Tang Yu raised her head and secretly glanced at Shi Qinghai.
Shi Qinghai lowered his head and secretly glanced at Tang Yan.
As a result, the eyes of the two gently collided in this short palpable distance, like dandelion seeds that should have landed, quietly blown up by a breeze again.
Tang Yu looked away, and her expression became cold again.
On the contrary, it was Shi Qinghai, who was so distracted for such a moment.
Tang Fei, why do you think it's getting better and better?
This undeserved emotion was quickly hidden in Shi Qinghai's heart, somewhere in his heart.
He smiled and asked knowingly, "Uncle Tang, you are wrong, if I don't know anything about the beer industry, how can I invest rashly, and why will I come to visit Uncle Tang?"
Tang Shitang frowned and said: "But high-temperature pure oxygen blowing, this is the standard process of beer production, all beers have to be blown like this, how can it be said to be a selling point, and even used as an advertising slogan?"
Shi Qinghai did not immediately explain this, but changed his words and said, "Uncle Tang, do you know Nongfu Spring? What is its advertising slogan?"
Tang Shitang hesitated: "Nongfu Spring, a little sweet?"
"Yes, but is it really sweet? Does it really taste different from other mineral waters?"
Without waiting for Tang Shitang to answer, Shi Qinghai continued to ask: "Ordinary people see the advertising slogan Nongfu Spring, if he happens to buy mineral water, will he come and taste it?"
"Then, he'll smash it and smash it, and say, it's really sweet!"
"Uncle Tang, you are a drinker, if you see a beer advertisement saying that this beer needs to be blown with high-temperature pure oxygen to ensure the taste is clear, will you buy a bottle and try it?"
Shi Qinghai picked up the teacup again, brought the teapot beside Tang Yan, and poured himself a drink.
"Uncle Tang, I've thought of the picture for you, you will pour a glass like this, then pick it up and drink!"
Shi Qinghai raised his head and drank a cup of tea.
Then, put!
The teacup was placed on the table by Shi Qinghai.
"Then, Uncle Tang, you will say, this beer is not bad, the taste is really different, it is clear and delicious!"
Shi Qinghai smiled and said, "Uncle Tang, in this way, can you accept my crucial advertising slogan?"
Tang Shitang was speechless for a long time.
He was in a state of shock!
"Who came up with this? This advertising agency is absolutely amazing!"
Hearing Tang Shitang's words, Shi Qinghai's expression was the same as always, but his heart was already happy.
This Tang Shitang is really a roundworm in my stomach!
So, Shi Qinghai smiled faintly and said a word.
"Me. ”
The breeze was silent.
Tang Shitang had a look of disbelief on his face.
"You?"
"Well, I came up with it with luck. ”
Tang Yu put away her hand and glanced at Shi Qinghai again.
Her sparkling pupils shimmered with an uncertain glow.
It was as if the snow-capped mountains were far away and empty, and the scenery was hazy and undercurrent in the night haze, and there was no sound around, quiet.
And in this silence,
In the mountains,
There was a faint light.
Just now, Shi Qinghai saw this ray of light again.
"Xiaohai is also here, don't talk about it yet, let's finish eating. ”
At this time, Tang Mu Lin Wanjun's voice came from the big room.
"Okay, Auntie, I'll be here soon!"
Shi Qinghai laughed and replied loudly.