Qiao Zhi chatted with Shen Xian for a while about the idea of the canteen of the Vocational University and the canteen of the Normal University.

Although it is out of the same door, it is declared to the outside world that it is "Qiao's canteen".

But there are still significant differences between the two canteens.

The canteen is mainly for mid-to-high-end customers, because of the geographical limitations. The number of students at the vocational university and the surrounding business atmosphere could not bring huge traffic to the canteen, so they found another way to screen out high-quality traffic from the national traffic through the Internet celebrity model.

The university is located in a university town, and there is a strong business atmosphere around it, but the consumers are mainly college students, so the consumption strength is relatively weak.

Therefore, Shen Xian suggested that the per capita consumption of the new store at the Normal University should be downshifted.

Qiao Zhi denied Shen Xian's opinion.

"Lao Shen, I understand what you mean, you want to attract the original traffic of the university town. But once it is downshifted, it will affect the business of the old store. On the one hand, our food is indeed delicious, and on the other hand, it arouses the curiosity and favor of consumers by creating a sense of disparity. ”

Shen Xian looked at Qiao Zhi inexplicably, "I don't understand." ”

Qiao Zhi said with a smile: "Now many people are analyzing why Qiao Gang Master's canteen can be successful? Two conclusions are drawn, the first is face marketing, and the second is true fragrance marketing. ”

Shen Xian was even more confused.

Shen Xian is the head chef of the canteen of Normal University and the core management personnel.

Qiao Zhi must infiltrate the unified business philosophy into his bone marrow.

"We have released a lot of videos through self-media, which has formed a good word-of-mouth communication. Many customers come here for admiration, and many people come for a slap in the face. They all feel that the canteen is the lowest level of catering, and why they sell so high prices, they all hope to use a slap in the face to prove that those popular netizens are extremely wrong! They not only want to slap the face of the canteen, but also want to slap the face of those fans with stinky feet. ”

Shen Xian was dumbfounded.

Quite novel logic, but it seems to be true.

"When they enter the store, they all have the feeling of entering a black store. On the one hand, I feel that I have been cheated, and on the other hand, I also want to have an unexpected joy. In this mood of gaining and losing, the food we make, as long as the quality is good enough, can produce a powerful law of true fragrance. ”

Shen Xian swallowed and foamed.

I have to say that Qiao Zhi once again impressed himself.

I've only heard of hunger marketing before, but Qiao Zhi has unearthed a new marketing model.

Specious.

Shen Xian only felt that Qiao Zhi was really super powerful.

At first, I couldn't find the reason why "Joe's Gang Master's Canteen" could be popular!

It is a conclusion drawn from customer feedback.

Most customers evaluate the canteen with two words that appear more frequently, "slap in the face" and "really fragrant".

Qiao Zhi came to a very important conclusion.

In the future, we should take these two directions as the main purpose of the canteen marketing model, and make persistent efforts.

The price of food in the canteen of the National Normal University will be the same as that of the canteen of the Vocational University.

Don't be afraid that customers can't afford to eat, and don't worry about being called a "black shop".

Even, you must have the "courage" to open a black store.

Black is not terrible, the key is to tell the guests openly: I am a black shop, you love to come!

It's like eating soft rice.

"Soft rice and hard eating" is the highest level!

The taste of the dishes should be appropriately changed, and the two canteens should have a sense of competition.

The canteen has the advantage of being the first store and has formed a good reputation.

In the impression of most customers, the old store is the best.

The advantage of the canteen is its excellent location.

Although those college students will not be the main consumer group because of their lack of spending power, they are an excellent propaganda group.

After Qiao Zhi and Shen Xian separated, they went to the canteen of the Normal University.

Hu Qingqing is a good supervisor, Qiao Zhi will always be cautious in everything he does.

After arriving at the scene, I found a few faults.

Hu Qingqing asked the workers to hurriedly make revisions.

She knew Qiao Zhi's intentions.

The purpose of picking bones from eggs is to make the workers do their work more delicately.

Although Qiao Zhi is a difficult "Party A", Hu Qingqing admires Qiao Zhi's style of doing things in his bones.

Dealing with anything, it will be a bargain.

This seems to be a common trait of successful people.

Leaving the scene of the canteen of the Normal University, Qiao Zhi received a call from Hu Zhanjiao.

"Liu Da has returned to China!"

"Stare at him. ”

When Liu Da returns to China, he will definitely not swallow his anger, and he will make a moth.

It's just that he doesn't know that someone is secretly staring at him.

Liu Da is in the light, and he is in the dark.

Don't be afraid of him making big waves.

......

Rongcheng International Airport.

The moment he walked out of the exit, Liu Da gushed out of despondent sadness.

I was trapped in country M for many days, as if I was in a different world.

Once the leader of the Bashu catering industry, he has become a street rat shouted and beaten by everyone.

It took three million dollars to settle out of court with that slut.

I am unwilling, but I am helpless.

Seeing Wu Linfeng from a distance, Liu Da's heart was a little warm.

This group of disciples did not leave themselves, perhaps the greatest comfort, and it is also the capital for a comeback.

"I'll help you with your luggage. Wu Linfeng smiled.

Finally waited for the master to return safely, and Wu Linfeng was also relieved.

Liu Da bowed slightly, "What about the other junior brothers?"

Wu Linfeng said with a smile: "I'm busy in Senior Brother Xu's restaurant, and my business has been good recently. ”

Liu Da sighed secretly, most of the disciples were at the level of national chefs.

had to help out in Xu Jingsheng's fly restaurants, which was overkill, and it was also a dragon lying in the shallows.

Fly houses are generally located in dilapidated residential areas.

The unit price of the dish is not particularly high, even if the business is particularly good, it will make a hard profit.

"We're going to pick you up at the restaurant. Wu Linfeng tried his best to keep his tone relaxed.

"Well, you have a heart. In recent times, you have been wronged. However, it is also temporary. After this time, it will be a new world. ”

Liu Da showed a calm smile, and he couldn't let his disciples get discouraged.

Arrive at one of Xu Jingsheng's largest restaurants.

Compared with the flagship stores of Shujue Group, both the geographical location and the environment are a lot colder.

But there are still a lot of guests.

After all, so many top chefs are in charge, and they still rely on word-of-mouth to gather popularity.

Entering the box, there are two tables of people, a total of 20 people.

Both the inner and outer disciples stood up in an instant.

"Master!"

Liu Da pressed his hand on everyone.

"Hello everyone, I'm worried about you. ”

I was still quite moved in my heart, except for Xu Jingsheng, Lao Wu and Lao Liu, and the four outer disciples were not there, everyone else was on the scene.

"Sit down, everybody, I have something to say to you. ”

Liu Da made another gesture to everyone to sit down.

After everyone was seated, Liu Da stood between the two tables and said slowly: "As we all know, I met the villain

was framed, and Zheng Shicheng was treacherous, and now he has become a lost dog, and you have also been implicated. In a short period of time, it is still very difficult for us to make a comeback, so we have to keep a low profile and endure humiliation. This meal is for me to wash the dust, and it is also a casual meal. ”

"Master...... You're ......."

It was incomprehensible to all.

Wu Linfeng had tears in his eyes.

In the car, Liu Da had already revealed his decision.

"Remember, although we are formally separated, our friendship remains the same. At everyone's level, you can go to any top restaurant to take charge of yourself. Therefore, everyone disperses, stands firm, and then brings up the brothers and sisters, which is the best way to tide over the difficulties now. ”

Liu Da explained very seriously.

"If you gather around me, you will only be targeted by the Huaixiang Group, and with a slight movement of your fingers, we will be wiped out. Spreading everyone apart and blooming more is the way to restore strength. ”

Wu Linfeng stood up and said, "Master, I listen to you. ”

Liu Da walked up to Wu Linfeng and pressed his shoulder.

looked around and said with a smile: "My Liu Da's status in the Chinese catering industry is not based on boasting. You take care of yourselves first, and then we will gather together when I find the right opportunity. When the time comes, I hope that you will not come to me alone, but with a team. ”

The disciples gradually understood Liu Da's thoughts.

Liu Da hopes that these disciples will spread out and infiltrate various catering groups.

Let them bring out the new team.

Twenty disciples, each with a team of ten people, that is two hundred people.

"Master, we understand. Definitely live up to the mission. ”

Liu Da created an atmosphere of hatred and pathos.

The blood of the disciples was successfully stimulated.

It is said that it is a loose feast, which increases cohesion in disguise.

Liu Da did not drink alcohol at the dinner.

He was to abstain from alcohol as a sign of reflection on the mistakes of drinking.

At the end of the meal, Wu Linfeng sent Liu Da to his residence.

Returning to his familiar home, Liu Da asked Wu Linfeng to sit down and took the initiative to start making tea.

"Master has given you a task. At the World Culinary Exchange Congress, you have to beat all your opponents. ”

Liu Da said in a deep voice.

"I won't let you down!"

Wu Linfeng gritted his teeth and said.

Liu Da said seriously: "If you defeat all opponents, I will transfer all resources to you." ”

Wu Linfeng's eyes widened and he looked at Liu Da in surprise.

Liu Da smiled self-deprecatingly, "Once a person's reputation is tarnished, it is too difficult to clean it again." Why don't I step back into the background and be your military advisor and staff officer, and help you become a top chef. ”

Wu Linfeng's nose was sour, and he actually cried.

There is emotion, and there is excitement.

Liu Da smiled, "Let's start special training from today." I have attended several World Culinary Exchanges and know the doorway, and I hope my experience can inspire you. ”

A resolute brilliance flashed in Wu Linfeng's eyes, "Good!"

Liu Da felt that he and Song Hengde or Tao Nanfang were opponents at the same level.

And Wu Linfeng's opponent should be Qiao Zhi.

"As long as you get the first place, the title of King Chef that was stolen by Qiao Zhi in the King Chef Contest will also be taken back by you. Liu Da encouraged.

"Qiao Zhi, that despicable and shameless villain!"

Wu Linfeng still couldn't help but itch with hatred, "I will take back everything that belongs to me." ”

Liu Da said happily: "I like your hard work now!"

......