Of course, this is a bit far-fetched, and then let's talk about the topic, there are many ways and means to make a profit in film and television investment, the box office is only one of them, and making a profit in the capital market is the second of them.

Secondly, the second key to the success of the emerging industry, that is, to have a gimmick, can also be said to be the focus, to attract the public's attention, so how to attract it? Advertising is just one of them, Jiushen spends as much as 200 million advertising costs, what you want is to be overwhelming, and what you want is to become a hot spot in the near future.

Whether it is major platforms, media, or physical advertising, as well as celebrity endorsements, etc., it is one of the methods, Jiushen feels that this is not enough, he still came up with three ideas.

The first is the red envelope activity, all users who participate in the promotion of Jiujiu to watch videos can draw a certain number of red envelopes, with a total of up to 500 million, of course, these 500 million are not cash, but bonds that can be used to cultivate their own artificial intelligence in Jiujiu.

If it's a cash reward, when the time comes, the skill tree will definitely be crooked again, there are so many software now, just get a small script to do, then Jiushen must not lose money, Jiushen does this activity, just to attract more users to come in.

The 500 million red envelope promotion reward, at first glance, it sounds like a very large amount, but digging deeper, in fact, there is not much at all, the number of user registrations on the first day of Jiujiu is as high as 400 million, of course, it can't be said that there will be such a high growth every day, but there will definitely be growth.

Although it is impossible for every user to participate in the promotion, the 500 million red envelopes are really not much, and it is definitely impossible to share them equally.

You divide the red envelopes evenly, and each person gets a few dollars or even a few cents, and everyone doesn't open their eyes, so they won't be enthusiastic to come in and do this, but if it's a lucky red envelope, there are a few, there are dozens, or even hundreds, then the effect is different.

People don't always think that the unlucky one for a few cents or even a few cents will be him, but always feel that he is the real man, maybe he can draw dozens, hundreds or even thousands, right, and there will definitely be thousands of people, this probability is not what the organizer said.

Of course, Jiushen will not be stingy and even cheat on the selection of this red envelope, the odds can be adjusted, but the candidates must be real and random.

Second, Jiushen decided to work stickiness, with overwhelming advertising, gimmicks, and core content, how to retain users after attracting users? This is actually the core problem to be considered in every product.

Although Jiushen is confident that with artificial intelligence, there is no big problem in retaining users, but he still intends to add icing on the cake, think about the end of October now, and there are still three months to the lunar New Year, so take this as the activity time, on Chinese New Year's Eve, select several ninety-nine video winners.

What is the most beautiful video, the most interesting video, the most positive video, etc., etc., etc., set a certain amount of bonuses, and then hold a New Year's Eve party, invite these winners to the scene, and hold an award ceremony or something.

The amount of bonuses is not small, a total of 10 million, nine awards are selected, as for the name of the award, it is up to the people below to think, and the generous bonus can make users, especially these anchors who have been working short videos, excited, and this is what people eat.

Now not only do you have bonuses, but you can also go to the New Year's Eve party, this is obviously a live broadcast, and it is also an opportunity to show your face.

Third, Jiushen decided to fund a variety show, the core content of this variety show is to cultivate anchors, which can be singing and dancing anchors, game anchors, delivery anchors, etc., etc., in the final link of each issue, the two best anchors are selected.

Jiushen can give them the company's S-level contract, which is also the first time, the S-level contract benefits of the Jiujiu Kan platform are exposed in the eyes of the public, and it also lets everyone know that the backstage boss of Jiujiu Kan is really atmospheric, villas, luxury cars, assistant teams, and signing benefits of first-line anchors.

Jiushen also runs this in order to enrich the reserve force of his own platform, Jiushen believes that instead of going to other platforms to poach anchors at high prices, it is better to cultivate his own team, even if it is his own film and television media company, Jiushen is also following this path.

The core of the team is built first, and after the banner person carries the banner, he should cultivate new people who belong to his own company, and he can't always count on signing cards, or poaching people at a high price, so to be honest, the people who are poached at a high price are not loyal, and there is a great risk in training.

You spent a lot of money, and the big resources were on others, but after they became popular, they patted their butts again, paid liquidated damages and left, so you are playing with snakes?

And newcomers are easy to train, many newcomers are not popular, in order to be popular, it is not a problem to sign a deed of sale or something, and Jiushen is also a person with a conscience, Jiushen has always been very angry with his employees, as long as employees have a sense of belonging, ability, loyalty to the company, it doesn't matter if you give more people.

Finally, after talking about the first two keys to success in emerging industries, core content and gimmick stickiness, Jiushen believes that the most critical point is after-sales, Jiushen has always believed that not everyone can do in the service industry.

Many people may think that the video platform is not a service industry, Jiushen does not see it that way, Jiushen thinks that as long as it is an industry where people deal with people, Jiushen is a service-oriented industry, and Jiujiu looks at it as a service-oriented industry.

Whether it's a user,Or an anchor,It's a customer of 99 Look,It's necessary to put everyone in place,Comfort of service,Guarantee fluency,And no bugs are prerequisites,Of course, this has the blessing of the system,There will be no problem at all。

Then there will definitely be some other small problems, so it is necessary to set up a customer service team, which is also the primary plan of Jiushen to expand the company's personnel again and set up a new department, which may become the department with the most personnel in the company in a short period of time.

And for this logistics customer service department, Jiushen's requirements are very high, as said at the beginning, Jiushen does not think that everyone is suitable for the service-oriented industry, as a practitioner in the service-oriented industry, Jiushen feels that there are two words that must be remembered, that is, attitude.

No matter how annoying, unreasonable, or unreasonable the other customer is, you must always pay attention to your attitude, which does not mean that you must be submissive, but verbal and worded attitude.