"The annual cost of the Academy Awards ceremony is four or five million Hong Kong dollars, including the reception of guests, ceremonies, and cocktail receptions.

This money usually comes from television rights and sponsorships, and in recent years the industry has declined and funding is very tight. This year, the TV station is only willing to give 500,000, which is not enough at all!"

"Why do TV stations lower prices?"

"The ratings are low, and if they are low, they can't attract ads, and if they can't attract ads, they have to press the broadcast fee. In the end, the Hong Kong Film Fund allocated 2 million to solve the urgent need. ”

"That's not enough, isn't it?"

"yes, so keep it simple. There was an award presenter, I won't say who it was, she was very considerate and said that she would take half of the reception fee.

Wow, how dare you think about it before? It's embarrassing. ”

In the newly completed Hong Kong Film Archive, there are some media and audiences underneath the style of a cultural salon.

There were five people on the stage, including Mr. Xu.

It was Shu Qi who spoke, although he initiated the Academy Awards, but he has long been away from the role of organizer, and the "Hong Kong Film Awards Association" is fully responsible, and the current chairman is Cheng Long.

He was blunt and said: "Last year's box office No. 1 "Mission Impossible 2", 36.13 million. Second, "Toy Story 2", 35.73 million. The third is the local film "Lonely Men and Widows", 35.21 million.

It's no surprise that the industry is in decline and the public's enthusiasm for cinema is waning. The reasons are clichés, the loss of overseas markets, the lack of business reputation, workshop-style production, etc......

In fact, the level of Hong Kong films has not declined, but the external changes are too fast, we haven't kept up, and we are still old-fashioned. ”

"Then what do you think of this year's "Shaolin Football"?"

"The box office will definitely explode, but the symptoms will not cure the root cause, and I am pessimistic about Hong Kong films. Shu Qi said.

"What do you think, Mr. Chen?" the moderator asked.

"I want to say that the concept of volume, now the market in various places is affected by Hollywood, Hong Kong, Taiwan is not strong enough, can not compete with others, the market can only be snatched away.

But it's not entirely bad, Chinese-language films, and I mean commercial films, lack professionalism and industrial production. We need to learn from Hollywood's strengths and use them to develop Chinese-language films.

For example, in Colombia, I am the production director in Asia, and we contribute money to bring together Chinese film talents to shoot excellent local or international productions.

I think it's the way out for now. Chen Guofu said.

"Then you're not afraid of becoming dependent on Hollywood, and you can't get rid of it?" Xu Fei said with a smile.

"When we master the advanced concepts and production models, we naturally don't have to rely on it. ”

"But you don't have the funds! You are now relying on Hollywood investment, and when you are self-taught, you will dump people, pat your chest and say okay...... But where does the money come from?"

"I think it's the logic, let's talk about it......"

Shu Qi lifted her glasses and said, "What Mr. Chen means is that we will first use the power of Hollywood to learn and improve, and produce good works first."

Now that there are good works, the confidence of investors will also increase, and the environment will also improve. ”

"Yes, yes. Chen Guofu nodded.

"What does the environment mean?"

"Market. ”

"Where is the market? Hong Kong, Taiwan, kill Hollywood, and regain the local market with the highest box office of 114 million? Are you confident that you can win "Titanic"?

Or persuade the boss to invest 50 million and get a box office of 60 million? Or take back the self-reserved land in Southeast Asia, or enter the United States like Golden Harvest?"

“......”

The audience was embarrassed.

The highest-grossing Hong Kong box office is "Titanic", with 114 million, which is regarded as a trench by local filmmakers. Taiwan and Southeast Asia used to be the main sales places for Hong Kong films, but now they are also occupied by Hollywood.

Xu Fei ruthlessly exposed his shortcomings, which made the bottom discuss.

Seeing this, the host hurriedly said: "This Mr. Xu, let me introduce you again, a famous filmmaker in the mainland, who has produced "The Wind", "No Thieves in the World", "Dragon Babu" and so on.

Mr. Xu, what do you think?"

"First of all, I want to say that I digress, and the previous ones are not next to today's topic.

How is Chinese film positioned?

The answer is in the title, Chinese movies, of course, are positioned as China!

My point of view is that the development of Chinese films in the 21st century will be based on the mainland, including the high-quality resources of the three places, and jointly create a market prosperity. ”

Buzz!

There is a discussion at the bottom, who is this beautiful boy?

The host couldn't help but ask, "What is your basis?"

"Simple, let's see what is missing now?"

Xu Fei stretched out his finger and said the same: "Lack of concept, lack of industrialization, lack of talent, lack of good scripts, lack of market, lack of audience enthusiasm, lack of shooting resources...... To summarize one word, what Chen Guofu said just now, volume.

Mr. Chan said to learn from Hollywood first and then go it alone. Yes, but where do you go it alone? You still need the market, you need resources.

Only the mainland has this volume, integrating Chinese film resources and forming a strong confrontation position. ”

"With all due respect, your "No Thieves in the World" got a box office of 140 million, but for the population of the mainland, the market in your mouth is not convincing. "One humane.

"In 1969, the Hong Kong box office champion was 1.31 million. In 79, it was 7.86 million, and it broke 10 million for the first time in 80 years.

In 82, "Best Partner" broke 20 million for the first time, in 85 "Lucky Star Gaozhao" broke 3,000 square meters, and in 90 "Gambling Saint" broke 40 million...... By 95, "Red Fan District", 56.91 million, broke the local box office record.

Since then, it has been declining year by year. ”

Xu Fei made sufficient preparations, and the data came as soon as he opened his mouth: "This is an obvious parabola, which slowly improves from the initial stage, to the apex, and then flourishes and declines."

As you know, this is the objective law of the development of things.

The same is true for the mainland, which has only started to have regular box office statistics since 1994, which is equivalent to your initial stage.

The cinema system was just implemented last year, with the first batch of 30 cinemas, 1,581 screens, and the first test film "No Thieves in the World", with a box office of 32 million in two days! 90 million in two weeks!

So far this year, there have been more theaters joining, and it has reached 1,680 screens. Mr. Jiang Zhiqiang, his cinema in the mainland is in my theater chain.

It can be seen that the mainland is definitely a strong market with infinite potential.

When you study Hong Kong films, you should be objective and truthful, and when you study mainland films, don't be so double-standard.

Double standard, I will explain, I can do it myself, others can't do it.

Am I still persuasive, sir?"

“......”

The other party's face was red and white, but Shu Qi was full of curiosity about this person.

In the past, the mainland personnel were very polite in the exchanges between the two places, and it was the first time they had seen such an aggressive person. And he inadvertently revealed a lot of things, such as Jiang Zhiqiang joining his theater.

"Mr. Xu, I heard that "October Siege" was also filmed by you?" Shu Qi asked.

"Yes, I have made a development plan with China Film Group to make at least five high-quality commercial films with large investment in five years. "No Thieves in the World" is the first part, with an investment of 60 million, and the second part of "October Siege", with an investment of 100 million.

In addition to participating in the event, I also came here to prepare for the third part. ”

"Part 3?"

"The martial arts film directed by Zhang Yi plans to invest 200 million. ”

Buzz!

Hearing the numbers, Hong Kong filmmakers who are used to making small fuss are not calm, but the other party said: "In addition, we have also cooperated with Sunshine on a work aimed at overseas markets, you may have heard that the four places are united, and the investment is also 200 million." ”

“......”

The people present listened to all kinds of meat, and after the end, they realized it later, and then looked at the stage: I lost it! This is a big water pipe!

(And ...... ）