Almost the entire city of Detroit is full of auto processing plants, parts production plants, and various car tuning shops. So how prosperous it was before is how desolate it is now.

Many very advanced automobile production lines, now the factory is gone, only a few security guards to close the gate. Along the way, Yang Dongxu couldn't help but beat a little drum in his heart, whether it was a wrong choice for him to open a branch here, but this idea was just a flash, and he had his own plans.

"Can you help me buy some automobile smelting technology, as well as some parts production technology?" Yang Dongxu couldn't help but ask.

"There's a saying in the U.S. that I agree with a lot, if you want to eat beef, you don't have to open a farm, because you're a beef eater, not a cattle farmer. Dave turned his head to look at Yang Dongxu and said.

Although if you can master the entire production chain of an industry, then you are the only boss in this industry, but such a behemoth cannot last long, because such an industrial chain is too bloated, once one link collapses, the whole company will be split.

The wisest choice is for you to master some core technologies that are not easy to break, such as engine technology and transmission technology, and then use this as the core to buy other auto parts to assemble a car.

And when it comes to purchasing parts, you don't have to worry about the production cost of the part and how the technology is innovative. You just need to know whether this part is suitable for your own car, and if it is not suitable, then buy another one.

"I know what you mean, I don't mean to hold the entire automobile production chain in my hands, after all, that is not realistic, and it is very likely to attract antitrust laws. I bought these technologies to go back and transfer them to some partners.

I don't need to buy some technology that is too sensitive, just medium technology that you can sell. Then I bought it, took it back and sold it to other people to make a difference. Yang Dongxu said.

"This ......" Dave hesitated and said: "If it was when China and the United States first established diplomatic relations, there would be no problem with what you said, and even buying some sensitive technology would be fine, but now it ......"

"The market price, you don't ask for the preferential price you give to your partners, you just give me an average market price. Then five percent of the final price of each technology purchase is your honorarium. Yang Dongxu said.

He naturally knew about the technological blockade imposed on China in the international market, and some of the technologies that had been eliminated were sold more expensive than high-tech technologies.

"I'll need to think about that. In the face of great temptation, Dave chose to be calm: "You know that the premise of freedom of speech is political correctness, and when it comes to some sensitive regulations, how impersonal the masters of the Ministry of Commerce are." If you invest in the United States to build a factory, I can give you an unexpected discount, and it is a bit ...... to buy technology and send it back to China."

"Okay, you can put this matter aside for a while, and when you feel like you can do it, we'll talk about it. Do you have any good suggestions for the purchase of automobile production lines now?" Yang Dongxu asked.

"I have seen so many places and introduced so many places, and I think you know it in your heart. It's easy to buy a car production line in Detroit, and it's easy to hire skilled workers and engineers. As long as you have money, you can do anything, but have you ever thought of another way?"

"What way?" Yang Dongxu asked.

"Leasing or OEM. Dave said.

"Leasing or OEM?" Yang Dongxu raised his eyebrows, and then his eyes became brighter and brighter.

"That's right, leasing or OEM, after a few days of observation. I noticed that you don't seem to care too much about the sales of cars in North America, and just want to assemble cars here and ship them back to China. Dave observed the change in Yang Dongxu's expression.

"And then?" Yang Dongxu's eyes flickered, obviously he didn't expect Dave, an old man, to feel so keenly, and he didn't say anything, he knew the purpose of building a factory in the United States.

"If that's the case, you just need to buy a better engine production line with a lot of money, and then hand over the rest to other car manufacturers. Or even renting a car production line is more than you would have to buy it.

At the same time, it is easier and easier to operate, after all, you just find an OEM partner, or lease a factory instead of buying these into your personal property, which will save a lot of trouble in the review. ”

"The engine production line is not sensitive?" Yang Dongxu glanced at Dave.

"But you're producing in Detroit, aren't you? Besides, you're producing engines, and you're not buying engine production technology, what's so sensitive? Can't the British fry potatoes into fries when they come to the United States?" Dave began.

"Seems like a good choice. Yang Dongxu touched his chin.

Dave felt good, he didn't mean to open the North American market directly. Or that he didn't invest in a car production plant in Detroit and use this as a base camp to enter the North American market.

What he really needs is just an assembly foundry, and then assemble the car and turn it into a domestic resale in the way of imported cars.

I don't know since when, the import price of a brand of cars is at least 30% more expensive than that produced in domestic joint ventures, or even more directly.

Of course, there are reasons for regional protection of taxes, but more importantly, the people's distrust of the quality of domestic automobile production, and the feeling that driving imported cars is more face-saving than driving joint venture cars.

When acquiring Maserati to open BMW in China, Yang Dongxu was not stupid enough to completely move Maserati into China and become the Chinese automobile industry.

It is a BMW automobile company built in cooperation with the government of Modu in the form of a joint venture. So at present, there are sports cars produced by BMW AG, and there are Maserati sports cars that are completely imported in Italy.

Now, when the government uses more Audi cars, the commercial car market is becoming more and more active. He needed to build a foreign production line for Audi and Mercedes-Benz commercial cars to meet the domestic market's demand for imported purchases of these two types of cars.

Although he himself does not worship foreign flattery, you have to admit it. Having fully imported cars is useful for building your own brand in the country. When it comes to imports, everyone thinks of tall and tall, even if it is more expensive, they will grit their teeth and buy it.

Even if the internal parts of these cars are the same, but they are only produced abroad, and some foreign parts may be used, and others such as engines are not bad at all. It's just a production abroad, a joint venture production.

So the same engine, just add the word 'import' in front, and the car can be sold for a lot more money, why doesn't he make so much money?

After a general tour of Detroit, Dave introduced Yang Dongxu to a few friends. It's just a simple acquaintance, a familiar face, further familiarity, and wait until the investment is settled to see if we can cooperate with each other.

After staying in Detroit for two days, Yang Dongxu flew to New York first, and then flew to the magic capital from where, and then flew directly to Hangzhou without stopping a single step.

Carrefour, which had been silent for a while, made a comeback, and this time it was even more menacing. Because this time they completed the merger and acquisition of Pumedes, and became the giant of the European food retail industry and the second largest in the world's retail industry.

With the momentum of the world's second largest international retail industry, Carrefour's senior management is ready to further increase investment in China and occupy this huge dividend market.

"What's the specific situation?" In the Hangzhou office of Millennium Supermarket, Yang Dongxu didn't go to adjust the jet lag at all after he came back, but came here directly.

"This time it was even more difficult to deal with than the last time, and someone from above had already greeted me, suggesting that there could be no more rough price wars. Hu Dashan said with some worry.

This time, Carrefour is not only aggressive, but also plays a routine, Carrefour and Wanwan's unified enterprise is a partner. Therefore, this time he entered the mainland retail market, he did not come by himself, but used the mainland's official attitude towards Wanwan enterprises to pull the unification together.

However, although they cooperated with Uni-President, they didn't want to share the cake in their bowl with Unification, so they used the slogan of helping Unification distribute goods. That is to say, every time Carrefour opens a store, when it has overlapping products with the unified food company, it gives priority to the unified products on the shelves, and gives extremely large discounts in some expenses.

That's right, putting goods on the shelves in the supermarket is not that the supermarket gives money to the commodity supplier, but that the supermarket must first give money before the product wants to enter the supermarket, such as the scanning code payment and the entrance fee for entering the market.

Suppliers of supermarket branches also have to pay opening fees, and when the branches reach the anniversary of the store, the suppliers have to pay festival fees. If the supplier wants to dispatch personnel to do promotional activities in the supermarket, it also needs to pay the promotion personnel a management fee.

And this promoter generally has to send at least two, one real promotion. One is to work as a porter for loading and unloading goods in supermarkets.

If a banner is pulled up in the supermarket to promote products, then the product supplier promoted on the banner also has to give money. In short, a supermarket is not only making money from the price difference of retail products, but also making a lot of money from suppliers.

Previously, this was not evident in the country, because it was a seller's market before. In terms of supply, the goods are produced and sold at all, and if you don't buy me, some people will buy me. At that time, the stores were begging the suppliers to give the goods.

And now 99 years later, the domestic economic development has been further liberated, and various factories and food factories have sprung up. Major international food giants have also entered the country, want their products to sell well, want to establish their own brand advantages, in addition to spending a lot of money on advertising, must have in-depth cooperation with supermarkets and hypermarkets.

After all, online shopping has not risen at all in China, and the only ports for selling goods are supermarkets, hypermarkets, small stores in residential areas, and so on. Why do you put your products on the supermarket without giving benefits, not cutting some meat?

Therefore, Carrefour gave a unified discount this time, which definitely made them excited, and helped Carrefour to open more branches, the greater the discount, which is a win-win cooperation.

In addition to this, Carrefour also has a policy, that is, to increase localization and branch autonomy. Localization is very well understood, and one of the most important is to find local collaborators and borrow the resources of collaborators to gain a firm foothold.

The stores that started in Hangzhou used this policy before, but they were forced back by Millennium Supermarket. However, the fact that the Millennium Supermarket can be hard capped in Hangzhou does not mean that it can be hard capped all over the country, and there are always local partners with Carrefour who are better than those who support the Millennium Supermarket.

The autonomy of the branch is a major auxiliary to localization, which is to increase the power of each branch to put goods on the shelves on its own, after all, each place has its own specialties and the preferences of customers in each place.

This autonomy can flexibly adjust the demand for goods of customers in major branches to the greatest extent, and it also increases the power of the branches in disguise, so that local partners can get more profits, so that the people who cooperate are naturally more enthusiastic to help Carrefour develop.

"It's really a wolf this time, and it's a fierce hungry wolf. How's the membership system going?" Yang Dongxu rubbed his forehead.

Such a multinational company is not so easy to deal with in the first place, not to mention that it is also the second largest retail company in the world. What if there weren't two brushes that could make it his second turn?

So he didn't think it would be so easy to deal with Carrefour, or other foreign retail businesses in the country, from the beginning. Although Hangcheng won one game, one is that he has a very strong advantage in Hangzhou's resources.

The second nature is that if there is a long-term deficit, Carrefour's shareholders will naturally not want their own interests to be infringed. And this time, the other party is back and the momentum is huge.

Obviously, the top management has unified their voices, and there will be no more opposition to the temporary loss-making shareholders. With the help of its own abundant capital, it will pry open the iron door of this huge market in one fell swoop, and then occupy this market.

At this time, it is not so easy to win any price war, no matter how much he replenishes the blood of the Millennium Supermarket. How much money can he make more than the world's second-largest retail giant?

What's more, the state will definitely not allow him to do this, after all, the introduction of foreign capital has always been a resolutely implemented strategy. Although Millennium Supermarket has the cloak of Hong Kong capital in order to get discounts, it is the world's second largest retail giant.

If he succeeds in entering the domestic market, it will have a positive effect on the introduction of other foreign capital by the country. As for Hong Kong investment, a lot of money has already been invested in the mainland, and those who should make money are making money, and the preferential treatment that should be given has also been given. And compared with real foreign capital, Hong Kong capital is actually not so abundant.

"The membership system has been popularized, and in addition to a few points, a certain amount of pre-recharge preferential activities have been given, and the number of supermarket members has reached 3 million. Hu Dashan said.

I didn't think too much about the promotion of membership Kahu Dashan before, thinking that it was just used to stabilize customer relationships. And now he finds that the membership card can not only be used to stabilize customers, but also that the market value of so many loyal consumers in Millennium Supermarket has increased a lot.

Sometimes when you go to negotiate with the supplier, even if you put forward some harsh requirements when the supplier refutes, he can also say that Millennium Supermarket now has more than 3 million regular consumer members, and your goods are placed on the shelves of Millennium Supermarket, which is equivalent to being able to face 3 million consumer customers, so that the supermarket has won a lot of benefits.

。