Chapter 504: Blockbuster

The first generation of Chinese film directors, Zhang Shichuan, Zheng Zhengqiu, etc.

The second generation, Fei Mu, Wu Yonggang, etc.

The third generation, Xie Jin, Xie Tieli, etc.

The fourth generation, Wu Tianming, Teng Wenji, etc.

Needless to say, the fifth generation, the sixth generation Jia Zhangke, Lou Ye, etc.

Strictly speaking, there is no seventh generation, and later it was collectively referred to as the new generation of directors, because it is not large-scale, and the achievements are not large.

Throughout the development of these people, their personalities have become more and more distinct, and their storytelling skills have become worse and worse. So much so that "telling a complete story" has become a high standard required of directors, and it is still unattainable.

Xie Jin is one of the most storytelling directors, "Garland Under the Mountain", "Furong Town", "Legend of Tianyun Mountain", etc., and also created an Internet meme:

"Lao Xu, do you want a wife?"

From "Wrangler", the male protagonist is Zhu Shimao with thick eyebrows and big eyes.

Xie Jin has a temperament, hearty and heroic, and said while eating: "I heard that you and Jiang Wen are filming, and you have been reported?"

"There's such a thing, but it's pure nonsense, we are a serious youth film. ”

"Youth films?"

"It's a story of a bunch of children fighting and making trouble, and it's called a youth film according to the type of movie. ”

"Oh, is it all about teenagers?" someone asked.

"Mainly look at the core, if the core is growth, it is a youth film. If it's like Director Xu's "The First Type of Danger", which is full of political metaphors, it is a cult film. ”

All of you here are bigwigs who know some Western movies, but this knowledge is still confused.

Xu Laowei's eyes lit up instead, and he said with a smile: "Mr. Xu knows Western film culture very well. ”

"I understand a little. ”

"But I don't quite understand why we should classify movies, aren't movies a common kind of spiritual food?" asked another.

"Well, let me give you an example.

There is a film festival in the West with a director. At the press conference, a reporter asked, 'What kind of people are your films for?'

The director said, 'Why divide into groups? My film is for all mankind. ’

What do you think?"

“......”

After a short silence, they all showed expressions.

Xu Fei said with a smile: "At first glance, it seems to be a great director, but when you study it carefully, it is nothing more than fame and reputation." If you shoot for all mankind, it means that your film can communicate with all mankind and resonate with everyone. Is it possible?

The properties of a movie dictate that it must be classified.

The most basic, comedy. If movies are not classified, where does the term comedy come from? Where do martial arts films come from? Where do gunfight films, romance films, and war movies come from?

It's like the eight major cuisines, each with its own heritage and its own audience. Because Chinese cuisine has reached its peak, this kind of culture and market can be created.

Similarly, to measure whether a country's films are developed, it depends on whether its genre films are fine and whether the industry is standardized. ”

"Standardization?"

"Just like knife skills, spoon reversal, material selection, and looking at the heat, the cuisine is different, but the basic skills are the same. ”

“......”

Everyone has their own thoughts. Xu Lao Wei was full of interest, and it was too rare to meet a guy with this kind of idea in the mainland.

Xie Jin took a spoonful of porridge and paused for a few seconds to stuff it into his mouth, "Eat, eat!"

............

After a break after breakfast, Zhang Li changed into a dress and accompanied Xu Fei to attend the opening ceremony.

The organizers invited the International Producers Association to do the evaluation, and the standards were very high. For example, he finally watched the red carpet, although he didn't leave.

Located in the Magic City Cinema, built in 1991, it is the first five-star cinema in Shanghai and the first multiplex cinema.

In later generations, there were five, seven, or even more, and now there are three. 1 hall 1118 seats, 2 hall 458 seats, 3 hall 288 seats.

One hall fits it all.

The opening ceremony was nothing to look at, rough and old-fashioned. Xu Fei ran out after participating and went to the trading market.

Also in one hall, 16 producers are pitiful.

Flashed into the evening.

Xu Fei knocked on Wu Mengchen's door. After the last hot pot meeting, I always said that I wanted to talk, but I didn't get together.

"Xiao Xu, come on, come on. How does the festival feel?"

Lao Wu is a decent person, and he is also neatly dressed in the house.

Teacher Xu put on his vest pants, pulled on his slippers, and said, "It needs to be improved, but it's already very good." ”

"Magic has the confidence to support a big film festival, and Class A will definitely be won, just don't waste the opportunity. In the future, if the high is not low, it will not be good. ”

Wu Mengchen made two cups of strong tea, which meant a long talk.

"I took over as the boss of China Film, and I have been familiar with the situation, and with Lao Dou's help, it has been quite smooth. ”

"What is Minister Tian busy with?"

"He's preparing a second document, which will be released early next year. ”

"Kill the provincial company?"

"Yes. ”

"Hah!"

Xu Fei raised his glass, "Replace wine with tea, dry one." ”

The two of them touched it, put it to their lips and paused, and then put it down, it was so hot.

"I have a small opinion, since it has been decided to abolish the monopoly of the provincial company, it is better to add a little more weight and include ten blockbusters. ”

"It's not that simple. Do you think about the policy with a pat on your head? There must be a theoretical basis, and according to what spirit and what law did you take this kind of measure?

In this way, we can take advantage of matters of principle. ”

Oooh!

Xu Fei suddenly, my special mother has never been an official.

"For example, why should Document No. 3 abolish the unified purchase and marketing? Because the central government is publicizing the implementation of the Copyright Law and strengthening the protection of intellectual property rights.

The copyright of the film produced by the studio belongs to him, but as a result, he was purchased and sold by China Film, which is against the spirit.

So Minister Tian found an entry point.

It's the same with ten blockbusters, and we've been working on a couple of questions lately: by whom, by whom, how, how, how to release, and why ten?

The problem is solved, and the document can be issued. ”

"Where do you think?"

"First of all, some people have asked whether all provinces are qualified to introduce it? Minister Tian took the lead in denying that if the right to import is rampant, the film market is likely to become a pirated market.

Secondly, Why the Ten?

Ten is the base number, but not too much, first try the water of the market.

We're still thinking about anything else. ”

“......”

Xu Fei held the teacup and blew, and said: "In fact, the theoretical basis is easy to find, and according to the "Copyright Law", whoever introduces the copyright will have the right to distribute it." ”

"Is that okay?"

"What is importation? That is, I bought the copyright of Chinese mainland, and of course I have the right to deal with it."

As for the method, it must be divided. Our market has just opened, and Lao Mei is eager to enter, and it will definitely make profits. The international general ratio, the introduction of tablets is about 35%, we can press as low as we want. ”

Wu Mengchen thought about it and agreed: "It can also be used as a buffer period."

American blockbusters came in and hit the market, but they didn't actually make much money. At this stage, before the proportion of account sharing does not rise, if we can take a big step forward, that is the meaning. ”

Speaking of this, he added: "The last time you mentioned that you were making a blockbuster, I always wanted to ask you what your plans were?"

"Wow!"

Teacher Xu finally took a sip of water and said, "Let's clarify the concept first."

Blockbuster refers to commercial blockbusters, big directors, big stars, big investment, big scenes, and big returns. "Armageddon" and the like are not counted, they can be called masterpieces.

It's difficult to hear it, isn't it? A big investment has to have a big return, who in China dares to pat his chest?

My plan is to take it step by step, first understand the commercial film, and then think about the commercial blockbuster. ”

"How do you count Jiang Wen's part?"

"That's for the prize, two flowers. ”

Xu Fei said seriously: "I want to prepare a few low-cost commercial films, let's let the audience get familiar with this thing first." ”

"How low is the cost?"

"One or two million. ”

Tut!

Wu Mengchen didn't want to pay attention to him, and sneezed at the other party, a mouthful of tea foam.

(And ...... )