Sponsorship must be sponsored, after all, Yang Dongxu knows that this is a very good channel for successful sponsorship.

As for whether it will be boycotted by domestic parents, to be honest, there are not many people paying attention to domestic arcade competitions now, just in a small circle.

And because everyone doesn't know much about self-media at present, there is no publicity on the Internet. So the people who know are only the small number of people who play arcades and have channels to watch the game, and even most of the people who play arcade probably don't know that such a game exists. Not to mention parents who are not interested in this aspect in the slightest.

Therefore, this sponsorship advertisement is not mainly aimed at domestic consumer groups, but to expand foreign popularity. Compared with China, foreign parents are undoubtedly more rational in their perception of games.

Therefore, relying on this sponsorship channel, it is really a good choice to advertise Huaxiu's clothing or Dongxu's electronic products.

Regardless of whether the foreigners who see the advertisement accept these products or not, it is also very good to mix the trademark first. And don't underestimate the spending power of playing games otaku.

If a player conquers players who love this game, then the sales of what he endorses are definitely not low, after all, otaku is a little bit of a tendon to spend money so arrogantly.

So at most, it is the cost of hundreds of thousands and some clothing and electronic product giveaways. But being able to advertise in the foreign arcade player community is actually a very good deal.

And compared to the endorsement competition of sports stars and film and television stars, the game is undoubtedly still undeveloped virgin land, Yang Dongxu's favorite thing is to eat crabs first, not to mention that he can be sure that this crab is delicious.

"Legend", "Sword Fairy Love" and "Fantasy Journey to the West" Yang Dongxu's mind quickly flashed over his own games, and finally shook his head.

All three games do have the conditions to hold competitive competitions, but in a game that relies on equipment and panel attributes, there is undoubtedly a congenital deficiency in developing this game into a competitive competition.

In the early stage, everyone will watch it very lively, the big guy's baby cow break, how high the big guy's knife hurts, and how much the clothes on the big guy's body are worth.

In short, it's easy to fantasize about these things and think that if you have them, how awesome it would be for your game character to wear them.

But such a fantasy has a timeline, and the first "Legend" cross-server PK can be said to be all "Legendary" servers, and almost everyone hangs up to watch the game.

The competition of swordsmen, the fantastic service battle, it is not an exaggeration to say that it is an empty alley. You must know that online is to point cards, but there are still many players who don't do anything online, just watch the game for a few hours.

But this kind of viewing will undoubtedly not last long, because it is not unusual for everyone to watch too much. In particular, those who can participate in official tournaments are basically equal to RMB players.

When everyone is familiar with this model, even if the game is officially launched to watch the game and there is a game lottery to give away a gift package, not many people will waste points to watch the game online, they are all swiping tasks to earn money in the game, while feeling bored to glance at the game.

So this kind of game is currently holding various competitions with good results, but it has only been brilliant for the past few years. Because of congenital deficiencies, everyone only fancies the game board bricks and no longer cares about these games.

"Qifan platform, the game that imitates DOTA with the background of the Three Kingdoms Wei has just become popular recently?" Sun Yang looked at his big boss in the office of the manager of Rising Sun Technology.

Today, I thought that the boss would not come to the company, so he was busy with his own affairs. Who would have thought that it was almost four o'clock in the afternoon, and the boss suddenly came to the company, called him to the office and said the name of such a game.

"Well, that's the game, how about taking this platform down and developing it into a competitive competition game?" Yang Dongxu asked.

"Compared to the three games we have in our hands, this game is indeed more suitable for economic competition. After all, there are Dota success stories in the past, but this kind of game is a bit niche, right?" Sun Yang looked at his big boss with some puzzlement.

Sun Yang admits that this is a good game platform, and the game mode set in the Three Kingdoms is basically made by applying another game "Dynasty Warriors" that is the same as the DOTA model.

It's just that in terms of graphics and operation, it has been refined and developed, and it has its own characteristics. Now there is a posture of a dark horse in the game market.

However, this game also has a congenital shortcoming, that is, the entire platform is currently operating at a loss, and there is no profit model suitable for the game.

As for the charging issue, it is even more difficult, after all, this game was born out of "Dynasty Warriors", if you dare to charge on your side, believe it or not, players will go to "Dynasty Warriors" or DOTA in minutes?

Although the pictures of the latter two are sometimes not so comfortable to watch, people don't want money to prostitute in vain, and this alone overshadows all the advantages of your sailing.

"The niche is because the publicity is not in place, "Dynasty Warriors" can be said to be a classic by many domestic players, not to mention global users, is definitely not comparable to other games at present.

This is actually a fertile land that has not been developed, and even all the game companies that have developed these games before have just taken a hoe and left with two clicks. ”

"Competitive games like this are really marketable and have a player base. But the profitability of such a game is a problem, and before CS could be said to be recognized as popular in the world.

When the competition was held, the advertising endorsement fee was higher than that of many international film and television celebrities. But it's also popular, so this year, there are indeed many players watching the excitement, but the advertising effect has not been very good.

In addition, there is no way to charge such a game itself, and it is impossible to sell some powerful props to make money, so the company's operation has always been a problem.

In the past, when there were many players, the company's valuation was more than $1 billion. As a result, because the later business conversion was never ideal, the whole game collapsed instantly.

Especially after such a game comes to China, there will be no market. There is no player who spends money to buy genuine games to download and play, and basically play free LANs again. ”

"It's true that what you're saying is a problem, but it's not a problem with me. I called you here to let you go to this sail acquisition, not to discuss the prospects of this game with you.

Let's arrange the acquisition, as for the problems you mentioned, wait for the game to be acquired and played. The game architecture uses the advanced servers of Dongxu Technology, which can accept more players to enter, and in the process of preparing these things, I will give you the solution. ”

"Got it. Sun Yang nodded seriously, it was not the first time he had seen the domineering of the big boss. I just said those things because of my professionalism, and I must explain the risks I know clearly.

Since the boss has a solution, he naturally chooses to shut up and work hard, "After the acquisition, this game will be handed over to that game group to operate?"

Sun Yang couldn't help but ask.

"That's a problem, none of the games we operate under our company are of this genre. Many technicians can't prepare it in place at the first time. ”

Yang Dongxu couldn't help but rub his chin: "That's it, let's package and buy the company Qifan." Of course, administration and finance must be eliminated, and those who have the ability to stay will be retained, and those who are not capable will also be eliminated.

Grassroots technicians and middle-level people who do practical things stay. In short, after buying it, there was nothing wrong with the operation and technology of the game. You can immediately rectify and edit according to my plan, and the rest of the staff will leave it to their own discretion. ”

"Understood. ”

"By the way, by buying the rights to DOTA and Dynasty Warriors, I plan to make this game the first example of competitive games in China, and even promote it internationally. At that time, there will be a lot of copyright lawsuits, which will affect the expansion of the game to the international market. ”

"What if these two game companies don't sell, especially DOTA, even though they don't have much revenue in China. But every time the version is updated, the sales of the game abroad are very good. Is it okay to get authorization when the time comes?" asked Sun Yang.

Since joining Glorious Sun Technology, in addition to understanding his company's games and the domestic game market environment, he has also done some research on the international game market.

In fact, it is not only him, but every ideal employee in Glorious Sun Technology believes that his company cannot be limited to dominating the domestic game market, and sooner or later it will rush to the world, so there must be nothing wrong with doing homework early.

"Authorization to put it bluntly, that is, when you don't earn as much as he does, he asks for a piece of meat from you to eat. If you make this into a big cake, that person will not only eat meat, but also drink light blood, and even want to swallow your whole person. So don't authorize, just copyright. ”

"What if they don't agree?" Although there is no way to understand for the time being, why the big boss attaches so much importance to competitive games that are not in the best business conditions in China, and still has such confidence in being bigger and stronger. But this sounds very emotional, and even a little bit of a feeling of blood surging up.

"Then buy their company. Yang Dongxu said casually.

"This company is not that easy to acquire. Sun Yang said with some scratching his head.

DOTA's predecessor was Warcraft, which belongs to Blizzard Entertainment, the world's most popular game company. This game company not only does the Warcraft series, but also the StarCraft series, as well as the Diablo series.

It can be said that it is the originator of many game templates, and it has been imitated and never surpassed.

What's more, people came up with a hit "World of Warcraft" last year, this game has had a certain impact on Dongxu Technology, which has dominated the country for several years, and it can only avoid the edge for a while.

So you are going to buy a company that is broken by this bull with one mouth, if it weren't for the fact that your big boss is really a local tyrant who is not bad for money, if you are someone else, you must feel that Yang Dongxu has not woken up.

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