Zhang Yaowu was deeply impressed by Yang Zijun's thinking, and he immediately nodded: "Director Yang, no one can catch up with your ideas in this work, and every idea is the kind of creativity that can turn things around, I really admire you so much." ”

Yang Zijun immediately interrupted his touting: "The business blows each other to this end, you hurry up and clean up, let's take a break and go to the next city to do propaganda work, we can't delay for a moment."

The end of the month is getting closer and closer, we must try to run to more cities as much as possible, do the propaganda work to the extreme, and not give Montenegro and their gang a chance. ”

"Yes. Zhang Yaowu turned around and went to pack his things.

At more than two o'clock in the afternoon, Yang Zijun led all the people of the propaganda working group to board the plane to the next city.

Yang Zijun led the entire propaganda team, according to the propaganda model in the northern capital, running city by city, whether it is a first-tier big city or a second-tier medium-sized city, each city does not let go, sometimes even two cities a day, this kind of high-intensity propaganda work quickly brought a very good publicity effect.

All the hot spots on the Internet are almost all about Yang Zijun's promotional activities in various places, although in these promotional activities, Yang Zijun and they did not directly take out their own movies to promote, but people who were affected by Yang Zijun's propaganda activities will consciously search for Yang Zijun and their movies, which invisibly greatly increased the exposure of their movies.

On the other hand, although Montenegrin directors and Ma Lulu are still promoting their films in a high-profile manner in traditional TV media, and even Jiang Zhenya has added a large amount of publicity funds to them, so that they can appear on the TV programs with the highest ratings, the effect of their publicity work is limited to TV media.

As for the waves set off on the Internet, it can be said that there are basically none.

This has created a very strange phenomenon, in the television media, Montenegro and Ma Lulu often appeared, and even the whole country, up to the eighty-year-old people, down to the eight-year-old children, know these two people.

But in addition to the TV media, in other new media and print media, the appearance rate of the Montenegrin director's film is almost zero, and these media not only do not report the Montenegrin director of the film, but also do not even report the Montenegrin director and Ma Lulu.

But Yang Zijun's propaganda strategy is much more flexible, although they focus on new media and campus publicity, but they hype the heat very high, once the heat goes up, it is impossible for the TV media not to report, even if the Montenegrin director puts too much pressure on the TV station, Yang Zijun They can't appear in those entertainment programs with particularly high ratings, but they still have a certain appearance rate in news programs.

The propaganda war on both sides has been very hot, and on the whole, Yang Zijun and they have a slight upper hand, but in the face of strong propaganda funds, they have also fought very hard in this battle.

When Yang Zijun was traveling around these cities to promote, Zhang Yaowu quickly spent a lot of money to hire some top music producers, and the songs created by Yang Zijun were originally top-notch, coupled with the blessing of these top producers, every song recorded by Fang Fei was of a high standard.

After running three or four cities, Fang Fei recorded all the songs created by Yang Zijun, and under Yang Zijun's personal control, Fang Fei's album called "Everything" was released soon.

After the release, the album sold 3 million copies in just one week, and such sales results shocked the music industry.

After the release of this album, every song was sung as a household name, and Fang Fei went from a movie star to a powerful singer who shocked the music world.

With the big sales of the album, Fang Fei's fame is getting higher and higher, and the TV media, which was originally monopolized by Montenegrin directors and Ma Lulu, also has to lower their profile, catch up with the focus of current affairs, and rush to report Fang Fei's news and hot spots.

Originally, the director of Montenegro and Ma Lulu spent a lot of money to be on the show, and the program production unit even took the initiative to invite Fang Fei to their show at this time, such a stark contrast made Ma Lulu and Montenegro want to commit suicide by jumping off the building, because it was really humiliating.

Inside the luxury office of Jiangsheng Entertainment Group Company.

Jiang Zhenya sat behind the desk, the staff stood in front of the desk, neither of them spoke, and at the same time, both of them looked very nervous.

"Can Montenegro and that Malulu's propaganda work continue?"

After being silent for a long time, Jiang Zhenya asked in a deep voice.

The staff lowered their heads, looked at the documents in their hands, and said pessimistically: "Judging from the current situation, I feel very pessimistic. Since Fang Fei released that big-selling album, the propaganda war between the two parties has been completely reversed, and we still have an absolute advantage on the TV media side before, and many programs are monopolized by Montenegro and Ma Lulu.

But since Fang Fei's fame has soared, these TV media have to catch up with the hot spots and put down their bodies to invite Fang Fei to participate in the show.

Although we have added a lot of publicity funds and paid a lot of money to many programs, many ace programs, for the development of their own programs, refused our publicity funds, but took the initiative to pay to invite Fang Fei to their programs. ”

Jiang Zhenya frowned, and began to feel that this matter was getting more and more tricky.

The staff stood in front of the desk, hesitated for a long time, and said tentatively: "Chairman, I think in order to reduce losses, should we terminate the promotional activities of this movie in advance, and let Montenegro and Ma Lulu come back quickly, because it will not have much effect if they persist any longer, it is better to save this money and put some advertisements on TV, maybe ......"

Jiang Zhenya stood up suddenly, slapped the table, and said angrily: "Fart! Neither Montenegro nor Ma Lulu can reverse the situation of the propaganda war when they appear on the ace show in person, can they reverse the situation by putting a few advertisements? Do you think this is a child's play?"

The staff was so frightened that they quickly lowered their heads and explained in a panic: "I'm sorry boss, I just want to save some money for the company." ”

Jiang Zhenya hugged his shoulders, looked at the high-rise buildings outside the office, and said coldly: "The whole propaganda war situation is not optimistic, but we must not let Montenegro and Ma Lulu stop propaganda, not only that, we must continue to invest in propaganda funds, and we must fight with Yang Zijun and them to the end." ”

Although the staff didn't dare to say anything, they sighed in their hearts, feeling that their boss must be old, so he would make such a stupid move.