I opened a new book "Starting from a Superstar", everyone can help collect it and recommend it!

As long as these bosses in the audience are not stupid, have received the most basic nine-year compulsory education, as long as they know elementary school-level mathematics, know addition, subtraction, multiplication and division, and do a simple calculation by themselves, they can know whether it is cost-effective to join their store.

Fortunately, the boss insisted at the beginning, otherwise she and Xiaolin felt earlier that they were not sure that the franchise fee was set at 500,000, but when the boss shouted that the franchise fee was set at 2 million, they all thought that the boss was crazy.

However, the boss insisted on the sentence, the data does not lie, and the courage to spend 800,000 yuan to find a consulting company to do a business research report really made her and Xiaolin admire, this is the courage!

Ordinary bosses, when they are not sure whether anyone is willing to pay the franchise fee, there are a few who are willing to spend millions of funds to make a feasible investment report to the investors, how can they prepare such a investment promotion and franchise meeting? How much sincerity and how much risk do you have to take?

If you think about the investment promotion conference of other fast food brands, I am afraid that most of them are old routines, prepare a few beautiful PPTs, full of predictions of the prospects of the industry, and will not provide a few data at all, and then find a person with good eloquence to come on stage to tell a story.

But this situation may be effective in the software or high-tech industry, because in such an industry, investors are interested in the vision you describe, that is, the future growth space of you, so people call it venture capital.

And their catering industry may have no problem operating like this before, but in today's shrinking real industry, it will not work if they don't come up with some real materials and make some different selling points.

The merchants involved in the investment are completely small compared with those venture capitalists, those who engage in venture capital are predators who invest hundreds of millions of dollars without blinking, and every businessman they face is a small rich class with a net worth of millions or tens of millions, and those predators who spend money without blinking an eye can not be compared, if you want such people to pay money, you must come up with convincing data.

And now it seems that this strategy is really quite good, these merchants so far, there is really no one to get up and leave the table, and even many of them are still holding mobile phone calculators, where they continue to calculate.

This situation made Zhou Jing very happy, obviously these people had listened to what she said before, and they had already entered their rhythm.

The more seriously these people calculate, then after a while, when they attract investment to join, the more likely they are to pay for it.

It seems that the boss said that it is necessary to do it in one step, and set the positioning of the future of celebrity chef manufacturing at the same level as Kaifeng Cuisine and Golden Arches, and this step is really right.

If not, the pricing standard of the franchise fee is low this time, and when the next investment promotion conference is held, how will you still set the price?

As the manager of celebrity chef manufacturing, Zhou Jing knows that as long as such a fast food restaurant is opened nationwide, there is no reason not to be popular, and when the time comes, in the second round of investment, your franchise fee will rise, which will definitely attract the dissatisfaction of franchisees.

But at that time, if the price did not rise, the celebrity chef would lose money.

So it's better to set a high price at the beginning, so that as long as they accept it for the first time, they will get used to it later, and the future business will be on fire, so that those who are the first batch of merchants to join will make money and get benefits, even if the price rises again, no one will object, and even the first batch of merchants to join will be in favor.

Because at that time, the more expensive your franchise fee is, the more latecomers will be blocked out, so that the first batch of franchisees who have tasted the sweetness, as well as those who have capital, are qualified to continue to join more branches and make more money, without worrying about too many people competing for a share of the cake.

And these are the psychology of consumption and investment that Xiao Feng told them, Zhou Jing didn't believe it before, but now it seems that Xiao Feng's words still have some truth, although not all of them are right, but they do find out the hearts of these investors.

"In addition, I can also provide you with a new idea, as I said before. The reason why the net profit of our stores is high is entirely because we have many stores, all of which are self-owned. I believe everyone knows that running a catering business nowadays will account for a large part of the cost of the store's rent. And our franchise fee is not low, the merchants present, if there are financial difficulties, may wish to invest in two or more combinations. This can reduce the investment risk, and secondly, someone can provide a store, and someone can provide a franchise fee, so as to ensure that everyone's income is higher. The biggest advantage of our fast food chain is that we can provide a source procurement registration system, a financial accounting system, and we can also provide our self-made financial system, unifying the process standards of procurement and sales, which will greatly improve the transparency of finance, which can also increase the feasibility of cooperation. . . ”

Zhou Jing threw out a concept of cooperation for everyone on the stage, and as soon as this concept was thrown, the audience originally felt that the investment was large, and the businessmen who were a little hesitant immediately lit up, right, if a person invests because he feels that the risk is high and the investment is high, he can cooperate with others?

If you do such a small business, the most feared thing for experienced businessmen is to cooperate with others, because doing catering will involve a lot of procurement, finance, etc., and it is easy to breed disputes in the gray area.

However, doing such a standardized process of fast food will avoid such a gray area, the procurement of ingredients, are uniformly distributed by the investment party, and the franchisee only needs to purchase a small amount of consumables locally, so as to avoid someone doing tricks when purchasing.

Moreover, people said that they can provide a financial system, which greatly avoids the possibility of financial manipulation, so it will really save a lot of worry to cooperate with others.

If one party can provide funds, the other party can provide stores, it is the most suitable, if you can't find such a partner, then a few people no one to share a million to invest in such a franchise chain, according to their profitability, it is also cost-effective, although the income is less, but the risk is also low!

Many merchants thought at this time that this celebrity chef is really a conscientious businessman, and even this point has been thought of for everyone, which is called the real customer as God, this service standard, and investment details, is really much stronger than the overbearing store like Kaifeng Cai and Golden Arches.

Of course, Zhou Jing will not tell them that the financial software they provide designed by Katya herself, of course, is also charged, and it will be upgraded and updated regularly, hehe, it is necessary to charge membership fees every year, and such software, of course, they also leave a back door, which can monitor the operation of each franchise store in real time, and grasp the most detailed first-hand data.

Now they are not strong enough, the first time to join, in order to attract customers, so there is no requirement for merchants to use this software, but when the celebrity chef manufacturing is really popular in the country, when they become a real strong party, they will require all franchisees to use their procurement software, and financial software.

At that time, not only can you make a profit by selling software, but also be able to grasp the sales situation of franchise stores across the country at all times, and grasp first-hand data!

"Okay, it's been two hours since the conference, and we'll give you half an hour to rest. At half past eleven, we will enter the bidding process, this time we are open to the whole country, but only open 200 places, please be ready. ”

The China Merchants Association has completely entered the rhythm that Xiao Feng expected, of course, there must be Zhang Youchi, and then give these people half an hour, let them pee and smoke, or raise money, and the next time will enter the most critical moment.

And the merchants who attended the meeting are also very grateful for the thoughtfulness of the organizers, which is different from the kind of liar merchants they participated in before, the kind of investment promotion, the whole process is fast-paced, and they use all kinds of beautiful PPT to bring you into their rhythm with eloquent storytellers, and then make your blood boiling, and then don't let you think more, just let you pay immediately.

And people are really conscience, give them a cooling-off period, let them think about it themselves, which shows the sincerity of others!

With this half an hour, many businessmen with insufficient funds, or businessmen who want to reduce risks, can get together, whether they know each other or not, they can understand each other's situation, and then decide whether to cooperate with each other.

If you have the conditions to go it alone, but you lack a little money, you can contact friends at this time, raise funds, and prepare for the next bidding meeting.

Half an hour passed in a flash, and soon the merchants returned to their seats, before the relationship should be pulled, the cooperation is almost eyebrows, the funds should be borrowed, everyone is gearing up, ready to start the next battle, people celebrity chef manufacturing, this time the country will open 200 places, although I don't know why they will set such a standard, but wait a while, if it is really popular, they are afraid that they will not be able to grab this place.

A series of data listed by the previous people, coupled with their own multi-day research and research, have made many people firm in their determination to invest in this store.

"Okay, let's enter the bidding stage, you can voluntarily sign up, any region of the country can, how many open, but also by voluntary registration, we only open 200 places this time, the number is limited, please hurry up... ”

Zhou Jing went straight to the point after the opening, in fact, this kind of bidding method is a bit unruly, but it is also a helpless move...