"Boss, do we really want to adopt a membership system in our store?" Coming to the one-bedroom apartment rented by Ye Mei, before Zhao Qingshan could sit down, Ye Mei began to talk about work.

"Let's put aside the affairs of the company's store and talk about the problems of life. Zhao Qingshan shook his head and said with a wry smile.

Mantle creatures have invaded, and the globe is either exploding or committing suicide attacks by Blackheart.

The whole world is in chaos.

This girl is actually bent on work?

"Problems with life?" Ye Mei wondered, what is there to talk about in life.

I thought to myself, the boss is not going to confess to me, right?

I've only known each other for a long time!

That's too abrupt, isn't it?

Heck, if only the pears were still here.

How embarrassing it is.

For a while, Ye Mei didn't dare to sit.

"Call home to report your safety, right?" Zhao Qingshan looked at Ye Mei, whose expression was unpredictable, and was also a little puzzled.

"Uh-huh, my parents still want to persuade me to go back, but I don't dare to go back, compared to the invasion of mantle creatures, going home is more terrifying. Ye Mei chick nodded like pecking rice, and then shook her head again and again, as if there was a more terrifying existence in the family than the black-hearted Ruishi.

Huh, isn't it a confession?

After saying that, she realized her reaction.

"What's so terrible at home?" Zhao Qingshan asked funny.

"Blind date, my brother is not young and has a girlfriend, but I am not married, my mother is a particularly superstitious person, my sister is not married and my brother is unlucky to marry first, so she wants to urge me to go back on a blind date and quickly tie the knot, don't you say it's terrible?"

Ye Mei shuddered as she spoke, and hurriedly ran to the sofa to sit.

"I thought I was going to trade you for a relative. Zhao Qingshan joked.

Although my mother took me and my younger brother to remarry, my stepfather is still very good, mainly because my mother feels that she owes my stepfather, and she is not in good health now, so she wants me to marry locally, after all, the daughter who married out of the water splashed out, they want to splash me closer to the water, so that they can take care of the family. ”

Ye Mei chattered endlessly, mentioning her family, her facial expressions were much softer.

It should be quite a harmonious family.

Unconsciously, she was not so restrained in front of Zhao Qingshan.

Because Zhao Qingshan is really not a serious boss.

Leaned back on the sofa, crossed his slender legs and straightened, then picked up the cigarette with a smile and handed it to Zhao Qingshan.

"It's good to have no worries, you can tell me if you have any problems in life, I don't want the company to run away before it is on the right track. Zhao Qingshan took the cigarette and said with a smile.

Many people may think that life and work cannot be confused, but in Zhao Qingshan's view, work and life are inseparable.

Having a good job does not mean that a person has a good life.

However, workers who are not in a good state of life are prone to make mistakes at work.

The ups and downs of life inevitably affect the quality of work.

"No, I'm going to follow the boss and you. Ye Mei swore an oath.

Hey?

How is this a little strange?

Ye Mei turned her head, closed her eyes fiercely, and secretly scolded herself for being an iron man.

In this case, Zhao Qingshan could only pretend not to realize the ambiguity of that sentence.

Said with a serious face: "Then let's start talking about work, I have carefully considered the membership system you said." ”

"Can you tell me?"

Ye Mei turned her head and said, pretending to be very calm.

But the folded legs and straight waist betrayed her, what was I talking about?

I've got water in my head, right?

Zhao Qingshan said: "The international jewelry luxury brands, all of them have a long history, the brand is after years of sinking, there is a background and a story, just like Carvin, we all know that it is an English brand, in the beginning of a small workshop to make watches, the watchmaker is also Carvin father and son, because the watch workmanship is exquisite and limited production is loved by the English aristocracy, slowly entered the royal family's field of vision, and then became the royal family's royal watchmaker.

It was not until more than 20 years later that Carvin's descendants set foot in the jewelry industry, and with the influence of the royal family, they were able to make the brand of Carvin jewelry an instant hit. At that time, there were not so many fashion experts and no fashion catwalks, some were just aristocratic salons, and the dress of the upper class was the vane of fashion, and the royal family members were the most capitalized representatives.

So Director Ye, have you thought about why Kavin can make the women of Qin and Tang flock to him?"

Ye Mei shrugged her shoulders and said confidently: "Boss, haven't you already said the answer?" Because the English royal family is the vane of fashion, the royal family's royal jewelry, how high-end it sounds, this is like a century-long brainwashing, which makes people who pay attention want to stop."

In the final analysis, the reason why luxury jewelry brands are expensive is their brand value, and Carvin jewelry is not just a bracelet and a ring, it covers history and culture. ”

Zhao Qingshan said: "Yes, many high-spending people agree with this kind of history and culture, but do buyers really understand the history and culture of Carvin? Not necessarily, in the final analysis, it is because of the luxury brand, which can make buyers feel that they are superior, which you should be able to fully understand, right?"

Although Zhao Qingshan didn't say it explicitly, Ye Mei heard that women's love for jewelry is no less than clothes, and comparison can make them forget whether their bank card is enough.

Ye Mei said thoughtfully: "Well, women's comparison is everywhere, and a little girl who is about a few years old learns to compare, and then it completely explodes in her youth, and it is out of control." A lot of girls have this idea, 'Why can't I have what you have?, right?"

Ye Mei admits that she is not a person who is keen on comparison, but seeing her classmates and colleagues wearing all kinds of jewelry and carrying beautiful bags, it must be fake if she says no, but she will choose to buy according to her own economic situation, and she also hopes that one day, she can have a room dedicated to luxury accessories.

This is the kind of women who, once the financial conditions allow, will be extraordinarily generous to themselves.

Even some women, when they have no economic conditions, do not hesitate to sell their self-esteem and even their bodies, but also want to get the clothes and accessories they want.

After working part-time as the store manager of Bright Jewelry in Baifa Plaza for a few months, Ye Mei has seen many men take Xiao San to visit jewelry stores, and the economic ability of those stinky men is often proportional to Xiao San's appearance, and there are many of them who spend 10,000 or 20,000 yuan to buy jewelry for Xiao San.

"Exactly. ”

Zhao Qingshan snapped his fingers and continued: "And many experiments have proved that for the same piece of clothing, if you mark it for a hundred and no one cares about it, you won't take a second look, but if you list it for a thousand, then there will be more people looking at it and someone will bargain." This is still in the absence of brand effect, only buy expensive do not buy the right psychology, once it is an international luxury jewelry with a great brand effect, then buyers will not consider the cost performance, their understanding of luxury goods is particularly simple and crude, that is, international famous brands, it means that as long as you are willing to buy, then this product is worth buying. ”

Ye Mei thought seriously for a while, and suddenly realized: "The membership system has a great relationship with our company's development strategy, right?"

It's not too slow, Zhao Qingshan nodded and said: "We don't have time to copy the cultural history of those jewelry luxury brands, and we Qin and Tang don't have the royal family to cooperate, let alone a large amount of money to advertise, so how can Supreme Treasure break out of the encirclement and fight a way of its own?"

This question is actually quite stinging, even Xu Zongyang's old slippery head can't figure out Zhao Qingshan's plan, and Ye Mei is even more impossible.

As for Situ Haiyang, who is also a veteran of the company, it is estimated that he couldn't figure out for a while, and just based on his understanding of Zhao Qingshan, he chose to trust Zhao Qingshan, and got on Zhao Qingshan's thief ship in a daze.

didn't even have to think about it, Ye Mei shook her head directly.

Because every night before that, she would think about it.

There are many conditions that need to be met to create the only high-end jewelry brand in China, and at this stage, those necessary conditions are nowhere to be seen.

Huge funds, using money to smash a brand, is not feasible, if it is feasible, there are big guys who have done it a long time ago.

Because the jewelry industry is different from the Internet or high-tech industries, if you want to become bigger and stronger, the money spent is cash flow, is it not good to have that money to tinker in a familiar field?

Yes, the giants are looking for diversification, but the risks and benefits of the jewelry industry are not favored by investors, and the market is limited.

This can be seen from the jewelry brand with the highest market value in China, Longfeng Chengxiang, with a maximum market value of 50 billion.

What's more, she never felt that Zhao Qingshan was a rich second generation with a net worth of more than a billion, let alone a rich generation.

So what does it mean to have no money?

It means that nothing can be done.

Zhao Qingshan didn't want her to give an answer, on the contrary, Zhao Qingshan's main purpose of coming here today was to solve her doubts.

A red diamond appeared in Ye Mei's field of vision.

Large, conservatively estimated to be 7 carats.

"Red ...... Drill?" Ye Mei said in surprise.

When Zhao Qingshan handed her the big box containing the red diamond, Ye Mei winced and stopped in the middle of the process.

She looked up at Zhao Qingshan, as if to confirm.

Do you really want to show me something so valuable?

"This thing doesn't break. Zhao Qingshan took the initiative to stuff the box into Ye Mei's hand.

After Zhao Qingshan said this, Ye Mei was much more relaxed, and after looking at it for a while, she learned from Zhao Qingshan that this red diamond rough had not been tested.

Ye Mei carefully put the red diamond into the box, and placed the box in the middle of the coffee table.

Be careful and careful in all your actions.

And her mental state is very excited.

With a beaming face, he walked to the long table and took out a small magnifying glass from a small satchel.

Zhao Qingshan has also used this kind of magnifying glass that can be retracted with the length of his little finger, and he tried it well last time in the Shentu City Jewelry Wholesale Market.

It is a must-have ten-fold magnifying glass for every jewelry store.

This is really a workaholic, and he actually has a magnifying glass in his small satchel at any time.

"I have a magnifying glass here. Ye Mei walked towards the place where she was sitting, shook the magnifying glass in her hand, and said as if showing off.

"I should have seen it. Zhao Qingshan teased with a smile.

Hehe, Ye Mei smiled embarrassedly, and then sat down to check intently.

"It's a real red diamond, with a brilliant color, not a pink diamond mixed with other colors. After a while, Ye Mei concluded, her tone full of excitement.

"It's probably the largest red diamond ever sold in the world. Zhao Qingshan added with a smile.