They are in a good mood now, after all, the work for so long has finally been completed smoothly, and then, after solving the stomach problem, the three of them returned to the company and continued to discuss the TV station and platform of "Ling Tian" in the future-

This is also a lot of knowledge, and there are many issues involved, which need to be carefully discussed and discussed.

Needless to say, there are only so many satellite TVs on the star platform, and the schedules are quite full, and it is not easy to go up.

But Xiao David's words are too lonely, after all, in today's society, there are not many young people who can stay in front of the TV to chase dramas, after all, they have entered the Internet era.

So judging from the results of the last three discussions....

It will be up to Ren to come out here, and first try to see what Mango Terrace says!

After all, this kind of drama, fantasy change, in the domestic TV station market, only Mango TV is more suitable for this positioning.

But if you want to broadcast it on Mango Channel, the difficulty is infinite.

So their plan is that Ren Jin will communicate with Mango TV first, and if he can, he will focus on the strategy of TV serialization.

If it doesn't work, I intuitively find a small David TV, sell the exclusive broadcast rights, and then focus on the online drama route, broadcast on the online platform, and go to VIP.

However, in the end, they were very devastated.

Two days later.

Ren Jin dragged his suspicious eyes, got off the plane, and returned to the headquarters of Yuejin Film and Television Company with Chen Yi and Chen Yin without saying a word on the way.

Needless to say, the result failed.

The answer given by Mango Terrace was a refusal, because it had already been preempted by "The Legend of the Embroidered Spring Knife".

Yes, that's right, "The Legend of the Embroidered Spring Knife" is also finished and is going to compete with them for the summer file! And it succeeded!

Ren Jin held back the fire in his belly: "It's over, right, they just want to touch us?"

In the company's conference room, the atmosphere of the three people was not very good.

"What now?" Ren Jin rubbed his temples: "The road of satellite TV can't be walked." ”

"Let's play the web series. Chen Yi said silently.

"But ....." Ren Jin just wanted to say something, but it was best to smile bitterly: "I think I'm so sorry for you, Brother Yi, let you make a big director make an online drama.... This...."

"It's fine. Chen Yi is free and easy: "For us directors, we only care about the works, only those fakes will care about the concept of door valve and level, online dramas, don't care about me." ”

"Now it seems that there are only online dramas. Chen Yin was also a little tired.

But now the problem is coming again.

The three of them then entered the deliberative phase, and now the question before them was again a question of choice.

Since it was broadcast exclusively on Star Satellite TV, and then the subsequent route of the network platform has been blocked, it is the turn of the relevant problems of the network platform that broadcasts.

Should you choose a video website with small traffic, but a little lower competition intensity, and more opportunities to show your face in the early stage, or choose a large video website with large traffic, but the street hit rate will rise indefinitely, and you have to break your head to fight for resources?

Chen Yi's suggestion is to choose the latter.

Ren Jin and Chen Yin also relatively support Chen Yi's choice, after all, they are also salted fish with dreams, this drama has invested more than 300 million, and the involvement is too big, and it can't be recouped if it enters the cabinet, and the consequences are unimaginable.

The competition of small platforms is small, yes, but the ceiling ceiling is also low, maybe they touch the ceiling, they may not be able to get hot, and the difficulty of returning to the cost is difficult, let alone making money.

Although the big platform is a Shura field where the gods fight, the upper limit of not being able to stand up to others is also very high, after all, the users of the big platform are hundreds of millions.

In the end, the three of them finally locked their eyes on the three websites with the highest traffic in China.

These three websites are, respectively, goose news video, kiwi fruit video, and Youbo cool drama video.

These three websites are all among the top three in China! The traffic of each of them is hundreds of millions of dollars, so it is needless to say that their influence is needless to say.

"We have Cornessa and Brother Yi, and we can compete for resources. Ren Jin locked in his only two remaining pre-publicity selling points.

Although the other starring lineups have been frustrated, their dramas are also directed by deadly directors, and the divas participated, so I don't believe that they can't compete for some other online dramas.

And all the film and television dramas filmed before Yuejin Film and Television were basically broadcast on a platform like Youbo Cool Drama Video, and they signed an advertising sharing contract.

As the name suggests, it is to cooperate with the website, take the advertising share, and the VIP member to open the share.

As a result, just like the film army of Yuejin Film and Television, because of the low click-through rate, there are few ghosts, all of them are films made at a cost of millions of dollars, and in the end they only got a few tens of thousands of returns.

It can be said that before he met Chen Yin, Ren Jin was like being at odds with the film and television industry, and he was miserable all the way to the end.

It is not an exaggeration to say that it is even bloody!

And because the ad sharing contract is based on the number of clicks on the work, and finally serves as a standard to determine how much money you can make from this show.

Therefore, the online dramas of major video websites are basically such a profit model.

Of course, there's also a unique way to work together.

This method is called copyright buyout, which is generally to directly sell the copyright of a work to a video website, and the video website pays to buy out the work, you can directly take the money and leave, and the income of this drama will basically have nothing to do with you in the future.

It's almost the same as the buyout of online articles.

Both methods have their own advantages, but they also have their own disadvantages.

The standard of copyright buyout will be a little higher, after all, your copyright must have enough value to be purchased, but this way to make money quickly, and because the website has bought the copyright, it is its own child, and it will spend more money to promote and give resources.

And the ad sharing standard is low.

However, the speed of money in this way will be very slow, very slow, because the click-through rate is not achieved overnight, it is a long-term process, and it is basically impossible to make a lot of money in a short period of time.

"I want to go and divide. ”

Chen Yi looked at Ren Jin and Chen Yin, and said his thoughts: "The cost of this drama is very high, we sell the copyright directly, and there may be no company that will buy this kind of drama for hundreds of millions, it is too expensive." ”

This is Chen Yi's real thoughts, and it is also a very real problem.

Indeed, there is no shortage of excellent scripts now, and even Chen Yin will not only write such a fantasy.

Countless works from his previous life took root in Chen Yin's mind.

Moreover, as Chen Yi said, the upper limit of the return on the buyout is too low.

"Well, I think I can ...... it."

Ren Jin added: "If it is divided, the ceiling will be higher, and it doesn't matter if there is less competition for resources." ”

"We must believe that there are always people who know the goods, the audience is not blind, as long as the word of mouth accumulates, we may not have no chance. ”

"Then it's such a happy decision, and in the end, it's the platform. ”