The dust of the ratings war has settled, and Li Fan has received a large amount of income. Pen "Fun" Pavilion www.biquge.info

There is another thing, although the dust has not yet settled, Li Fan has received a larger income.

That is the sales war of the health care products under the health care products of various health care product companies during the golden sales period of the Spring Festival.

Although the current golden sales period has not yet ended, the sales of various health care products have been divided.

Brain Strong Gold Advertisement was previously called by netizens as "the worst advertisement in history", "the most brain-dead advertisement", "the most annoying advertisement" and so on.

Of course, even now, these labels are not expected to be canceled.

At the same time, Hengyuan Health Care spent a huge amount of money to buy this advertisement, which has also become the biggest joke in the peer and advertising industry, and countless people are gloating, waiting for Hengyuan Health Care to lose all their money.

However, with the advent of the golden sales period, peers and the advertising industry have experienced a series of emotional changes from the initial disdain, to the later surprise, to the surprise and incomprehension, and to the current disbelief and shock.

Yesterday, Wang Jin, vice president of Hengyuan Health Care, and Wu Liangquan, manager of the marketing department, went to Sansheng Village.

After seeing Li Fan, Wang Jin laughed, and the whole person looked very excited.

Li Fan smiled and asked: "Mr. Wang is so happy, but the brain is selling well?"

Wang Jin smiled: "It's not bad, it's just so good, so good that people can't believe it, so good that the whole industry is shocked!"

According to Wang Jin, as of the fifth day of the first lunar month, that is, on February 27, the total sales of "brain strong gold" products reached 500 million yuan in more than a month.

The total sales of all health care products in the country are only 1.5 billion yuan, and "brain strong gold" accounts for 30% of the total sales.

After the data was released, the health care product industry, the advertising industry, and the media industry were in an uproar and shock.

No one dared to believe that it was true, even Hengyuan Health Care itself couldn't believe it, but the data certainly can't be wrong, and that's the case.

"Is it more than 500 million sales in a month?" Li Fan nodded, not so surprised.

You must know that in the previous life, the sales of brain platinum were more than 1 billion a year, and the population of this world is much larger than in the previous life, plus it is the golden sales period of the Spring Festival, and the sales of 500 million a month are not surprising.

Wang Jin saw that Li Fan just smiled and nodded, as if he was not surprised at all, and with a shock in his heart, he said secretly: "Is this data already expected by him, or is this such a terrifying sales not enough to surprise him?"

No matter what the reason is, it makes Wang Jin feel that the young man in front of him seems to be even more unfathomable.

You know, when he learned about this sales figure, the whole person was shocked. Not only him, but the entire company, including everyone in the council, was shocked, and this was definitely a miracle in the history of health care product sales.

"By the way, Mr. Li Fan has one more thing," Wang Jin continued, "According to our conservative estimates, the annual sales of Naoqiangjin products will be more than 2 billion, and the net profit will be more than 1.5 billion, that is to say, the dividends that our company will give to Mr. Li Fan a year will be more than 300 million." ”

Speaking of dividends to Li Fan, Wang Jin couldn't help but feel a little painful, 300 million yuan, even he couldn't help but be very greedy.

Moreover, this is only a year's dividend, according to the advertised purchase contract agreement, they will pay Li Fan dividends for five consecutive years.

It is conservatively estimated that the total dividend given by their company to Li Fan will exceed 1 billion.

Of course, the pain of the flesh is the pain of the flesh, Wang Jin knows that the more dividends they give Li Fan, the more net profits their enterprises have, and he can't wait to give Li Fan 1 billion dividends a year.

300 million? This is undoubtedly not a small amount, even for Li Fan now.

Yes, Li Fan's eyes lit up, but the 300 million yuan would not arrive until a year later, and it was only an estimate.

At that time, the actual arrival may be more or less.

However, if nothing else, there should be more.

Li Fan shook hands with Wang Jin again with a smile and said, "Mr. Wang, happy cooperation!"

Wang Jin saw Li Fan's eyes fluctuating, and breathed a sigh of relief slightly, if Li Fan was still indifferent in the face of a huge dividend of 300 million yuan, Wang Jin would start to doubt the world.

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The most brain-dead "brain strong gold advertisement" has created a sales myth in one fell swoop, which has caused an uproar among various health care companies, advertising circles, and media, and at the same time, it is also incomprehensible and unable to figure out the reason.

For many health care companies, the most painful thing now is deep chagrin and remorse.

Because, that brain strong gold advertisement was once publicly sold by Li Fan, but they scoffed at it.

Among the many enterprises, Xinfeng, Yuanheng, Brainpower, and Tongwei are the four companies that regret it the most.

Among them, Yuanheng, Brainpower, and Tongwei were originally intended to buy, but they were frightened by the price of 50 million.

thinks that Li Fan must be crazy to offer such an outrageous price.

But looking at it now, is 50 million expensive?

Not only is it not expensive, this Nima is simply the price of cabbage!

The sales of Brain Qiangjin exceeded 500 million in more than a month, how many 50 million is this?

The sales of the products of their three companies in this month or so are all about 30 million, which is more than ten times worse than that of Hengyuan Health Care.

They have long since repented. And now the only thing that can be talked about is that Hengyuan Enterprise did not directly buy it out at a price of 50 million, but chose another way to buy, paying Li Fan more than ten times the price in vain.

For Xinfeng Healthcare, their "brain yellow tendon" was the first to come into contact with that advertisement.

In the end, they chose another ad in comparison.

At first, they were glad. Because, their "brain yellow tendon" advertisement was rated as the best advertisement on the Internet, and the "brain strong gold" advertisement are just two extremes.

However, just when they were arrogant and wanted to occupy a large number of health care products market, they found that it was people's "brain power" that occupied a large number of markets, not their "brain yellow tendons".

People's sales are 500 million, and although they rank second, their sales are only 90 million, which is too big.

Several shareholders of the board of directors of Xinfeng Enterprise, with gloomy faces all day long, ordered all the management personnel to meet all day long to carefully study and analyze the reasons why the advertisement created a sales myth.

When will the reason be analyzed, and when will the meeting be dismissed?

The management staff was miserable, and they couldn't find the reason.

They have been to the market many times to investigate, and asked those customers who buy "Brain Qiangjin", why do they want to buy "Brain Qiangjin"?

And almost all customers have the same answer, that is, they themselves don't know why, anyway, they just buy.

It's not the answer to the answer, it's maddening.

Not only Xinfeng Healthcare, but also almost all health care companies, as well as many advertising companies, including some media, have carefully studied and analyzed this problem, but they have never been able to find the reason.

Wang Jin of Hengyuan Health Care, when he left after visiting Li Fan, also asked Li Fan, why the market effect of that advertisement was so good?

Li Fan smiled and replied, "I don't know either." ”

Li Fan really doesn't know, and no one will know, but it is an indisputable fact that the "brain strong gold" advertisement will become a legend in the history of advertising.

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