Although the scale of Qiaobang's main canteen is not large now, the brand value has been evaluated to a high position by professional institutions.

The valuation of $100 million is a great affirmation for a catering company that has only been established for one year.

What's more, Qiao Gangster not only has a canteen, but also an APP platform dominated by blockchain technology.

According to the results of Meiling's previous discussions with some venture capitalists, the valuation of Qiao's Gangzhu APP has exceeded that of the Internet celebrity canteen.

Looking at Qiao Zhi's plan for Qiao Gang Leader, it represents the future trend of catering.

Qiao's gang leader has adopted an online and offline linkage business model, and is transforming to a third-party service platform.

Attract traffic through online interaction, and then use offline solid catering service to digest.

And, Joe Gang Leader is trying to become a provider of food and beverage solutions.

According to the analysis of many industry insiders, this may be a breakthrough for the arrival of the third generation of catering.

The first generation of catering companies was built with foreign brands such as McDonald's and KFC, and they used to purchase stores in the core area, and then obtained huge profits through the fast catering model.

Under the subversion of takeaway, the second-generation catering landscape no longer has strict requirements for the venue, as long as you can make food, anyone has the opportunity to deliver products from takeaway brother to customers' homes.

No one can see the trend of how the third generation of catering companies should go, but one thing will not change, which is destined to subvert the existing takeaway model and create a catering consumption model with a better experience.

Some people think that the arrival of AI will make dining easier, and only need a robot in the kitchen, which will cook for you in the kitchen at home according to your requirements.

However, Qiao Zhi believes that excellent professional chefs still have core competitiveness and a huge market.

Qiao Zhi is trying to make attempts, such as establishing his own Whampoa Military Academy and building a high-end and low-end catering chain.

He has his team developing and innovating dishes that not only inherit the essence of Chinese cuisine, but also strive to incorporate the best of Western cuisine.

Qiao Zhi is a person who is afraid of trouble. He knows that the more high-profile he is, the easier it is to be seen as a thorn in his side. He just wants to build a piece of land that can make his family live comfortably. He didn't want to be an industry leader, but now it's not for him to call the shots, the people behind him are pushing him, and he has to passively move forward.

Qiao Zhi met several interviewers in the office who came to apply for the position of head chef of Yanying Canteen.

From the beginning of the beginning, Qiao Gang Leader has become famous in the industry, and many chefs will be able to enter Qiao Gang Leader as a place to realize the value of life.

The more people who come to apply, the more choices you have.

Qiao Zhi's requirement for Shen Xian is that character comes first, and cooking skills come second.

This way of selecting people has made the atmosphere of the current chef system good, and everyone is working hard to make it together, and now the three canteens have been well received by customers.

At the end of the interview, Qiao Zhi proposed a bold plan to adjust the menu of the canteen every quarter, and the price of each dish would increase by no less than five percent.

This plan has caused concern among Chen Xuehua, Shen Xian and others.

The explanation given by Qiao Zhi is that now prices are soaring, inflation, and the cost of ingredients is rising, in order to ensure quality, we must use price increases to remind ourselves not to be affected by inflation.

Rose

Price is also a manifestation of self-confidence, and the price increase means that the service level should also be improved accordingly.

In the area of price increases, Chen Xuehua and Shen Xian have no right to speak.

"Damn, I'm not mistaken, the price of Qiao's dishes has started to rise again, and it is super high-profile, and a notice has been posted on the official account. ”

"Hemp, Qiao Zhi, this dog thing, is harvesting leeks again. ”

"Zhou Yu beat Huang Gai, one is willing to fight and the other is willing to suffer. Qiao Gang Leader announced a price increase, if you don't like it, don't go to the show. ”

"A group of keyboard warriors, you are all poor dogs like me, if you don't raise the price, you can go to Qiao Gang to help the master afford to spend. I am Qiao Zhi's life, no matter whether the price rises or not, I will not go. ”

"Upstairs, I don't think it's a black fan, it's a poor fan!"

"It seems that my trip to the leader of Joe will be completed as soon as possible. Otherwise, my salary will never be able to catch up with Joe's helper's consumption. ”

"There is a big news on the Internet, there is a girl who actually sells her eggs in order to be able to go to Qiao's gang leader for a good meal!"

"It's hard to distinguish between fake news and real news, which is obviously someone deliberately spreading rumors to attract attention!"

Driven by the rhythm of this wave of price increases, as Qiao Zhi expected, customers not only did not decrease, but increased significantly.

People's psychology, buy up not buy down!

The increase in the price of food in the canteen shows that the business of this restaurant is very good. People who are willing to spend 500 yuan per unit to eat in the Qiao Gang's main cafeteria, they are numb to the price, and with the spending power of this group of people, they will not have much reaction at all if they pay an extra fifty yuan per person.

Zhou Chong walked in from outside the door, with a happy face, "Master, the number of fans today is very fierce, after the price increase announcement was released, I thought that there would be a lot of fans, but I didn't expect that many new fans were added." ”

Qiao Zhidao: "You've done a good job of content recently, especially the series of visiting craft breweries with Megumi Kitaoka. Summer is coming, the supper market is about to appear, and the market for raw beer has been large since the previous two years, and Joe is preparing to launch a two-day supper open day a week, and will also import a complete set of craft brewing equipment from Germany. ”

Zhou Chong's eyes widened in disbelief, "Are you going to launch a night show? That's really great, if you can't send the news, it will definitely make the fans crazy." It is only open two days a week, and it seems that it cannot meet the needs of fans. Well, I almost forgot. The biggest feature of Qiao's main canteen is price discrimination and hunger marketing. ”

Qiao Zhi bowed slightly, "If it is open every day, how can you make customers feel that every time you come to the store, it is precious?

Zhou Chong remembered one thing, "Qiao Bang Master series of kitchenware is in great demand, whether you can release a little more orders in the next live broadcast, I have communicated with the factory, after they got the first few payments, they have been expanding the scale of production and recruiting a lot of blacksmiths." ”

Qiao Zhi thought for a while and said: "Since the output has increased, it is possible to increase the number of orders appropriately, by the way, this live broadcast will give you a commission." What about a 1 percent commission?"

Qiao Zhi's live broadcast has been completed three times in succession, and he intends to cultivate Zhou Chong.

Zhou Chong said in surprise: "Selling a set of knives, wouldn't you be able to earn about 400 yuan, and selling 1,000 sets of live broadcasts at a time, wouldn't it be 400,000!"

Qiao Zhi touched his chin, as if it was a little outrageous, and immediately changed his words, "

I was wrong, a thousandth commission. ”

One thousandth of a commission, that's 40,000.

Live broadcast once a month, with an annual income of more than 400,000.

Qiao Zhi gave Zhou Chong such a high salary, not to give money with his eyes closed.

Zhou Chong tried the "eating and broadcasting" mode, and while fattening himself, he also gained a lot of popularity. Now he is the number two person in Qiao's gang leader Internet celebrity anchor Tiantuan, and his appeal is second only to Qiao Zhi.

His own personal account has more than one million followers, so his worth is suitable for such a high price.

Zhou Chong grinned and said with a smile: "Thank you, Master." ”

Zhou Chong is not short of money now, and he is even richer than a year ago.

He is not just getting a dead salary now, he has opened a live broadcast account, and he can get a lot of income every time he broadcasts, with a monthly income of sixty or seventy thousand, although in front of his father's property of over 100 million yuan, it is not enough to watch, but for his peers, it is already a high income.

Zhou Chong liked the feeling of live broadcasting, chatting with fans every day, and time flew by.

Of course, he also knew that the reason for this was Qiao Zhi's cultivation of him.

After Zhou Chong left, Megumi Kitaoka walked into the room, where she was going to compete in the first match of the International Culinary League next week, against a chef from France.

"Ah Hui, you have been in Huaxia for a while, and you should know how much you have grown, so you must learn to travel lightly and face this competition. Qiao Zhi said lightly.

Megumi Kitaoka's eyes showed a look of tenacity, "I won't discredit you!"

Qiao Zhidao: "What do you think is the biggest change in you over the past few months?"

Megumi Kitaoka mused, "I don't focus on the dishes anymore, but more on the needs of the guests. Every guest has their own preferences, for example, some guests like spicy food, if you make it too bland for him, even if the cooking skills are good, you have to discount them. For example, some customers are not particularly hungry, so when preparing food, it is necessary to reduce the portion size, weaken the taste stimulation of the food, and add some creative elements. ”

Qiao Zhi nodded with satisfaction, "Recently, after getting off work, you have been preparing for two hours a day in the cafeteria, and my request to you is to make innovative dishes that integrate Chinese and island styles for French food. ”

Qiao Zhi seemed to say a lot in earnest, but in fact, he didn't say anything substantial.

But Mr. Kitaoka, with stars in his eyes, is full of admiration for his teacher.

Island people talk about stream of consciousness and philosophical views, so the more mysterious you say, the more people feel like they are bombarded!

Megumi Kitaoka took a deep breath and finally waited for Qiao Zhi's pre-game guidance to him!

Although she let herself ponder and realize herself, Megumi Kitaoka has a lot of steadiness in her heart.

His master is a person who is good at enlightening, making people enlighten wisely, and knows how to stimulate their own potential, and every time he guides and points to himself, he seems to have magic power, as if in an instant, let himself find a way to struggle.

After Megumi Kitaoka left, Qiao Zhi's eyes showed a solemn look.

This female apprentice of mine is too special to understand!

Obviously taught her everything, just a few words, but she can find a way to constantly break through herself.

At every turn, a light appeared next to the door of the head!

That's the legendary talent.

Alas, it can only be said that God's creation is not fair at all!