Chapter 34: Huang Liting's Ambition

"Of course I also have specific ideas, if Assistant Tang wants to hear it, I can also tell you. Huang Liting replied.

Tang Zifeng glanced at Zhang Jianyang and Zheng Bin, and then asked Huang Liting with a smile: "So, do you want to ask Manager Zhang and Manager Zheng to avoid it, don't let them plagiarize your ideas, and do it yourself." ”

Hearing this, Zhang Jianyang and Zheng Bin's faces were a little ugly. Huang Liting also glanced at them, then shook her head and said, "It's not necessary, you are all leaders, how could you plagiarize the idea of a small employee of mine." ...... Besides, these ideas of mine are not something that anyone can plagiarize if they want to, and even if they know these ideas, they may not be able to do it. ”

These words were even more offensive, Tang Zifeng could see that Zheng Bin's face had turned purple, but he didn't mean to jump up and refute it. It seems that it is not the first time that Huang Liting has said such things in front of Zheng Bin, and Zheng Bin, the manager, must be worthy of it.

Huang Liting didn't care about Zheng Bin and Zhang Jianyang's thoughts, she said: "Assistant Tang, you also visited our store just now, I think, with Assistant Tang's cleverness, you must be able to see that there are many problems in our store, isn't it?"

Tang Zifeng shook his head and said: "Regarding business, I am a layman, and I also ask Master Huang for advice." ”

Huang Liting gave Tang Zifeng a look of contempt and disgust, and then said: "Actually, the way our store is running like this has a lot to do with internal management. First of all, our sourcing is simply irresponsible. When they go to buy goods, they specialize in some goods that people can't sell, and when they do, they can only put them on the shelves and fall dust, and they may not be able to sell a few pieces a year. ”

"Can you give a specific example?" asked Tang Zifeng.

Huang Liting said: "There are many such examples. For example, the most popular soaps on the market now are Skincare and Lux, and most people buy these two brands. But we don't have it in our store. Our purchases are from a few bad brands produced by our Linhe, and the price is a little cheaper than Shufjia, but the fragrance and foam are much worse. How much does it cost to buy a piece of soap, and no one will buy a bad soap to save two cents. As a result, we piled up dozens of boxes of these rotten brands of soap in our warehouse, and they dried into bricks after a few years. ”

"Is there such a situation?" Tang Zifeng asked Zheng Bin.

Zheng Bin said with a bitter face: "This situation is also there. After Xiao Huang reported it to me last time, I have seriously criticized the buyers, demanding that they must buy popular products. ”

"Is it useful to criticize?" Huang Liting choked, "They are good for a month, and the second month is like this, that Jiao Xuefen also blames me for complaining to the leader, and wants to trouble me after work." ”

"And then?" Tang Zifeng asked with interest.

"And then? let me slap me in the face and be honest. Huang Liting said angrily, "Just because she's fat like that, she still wants to fight with me." I'm not saying it, she and her husband are not my opponents. ”

"Big sister is mighty!" Tang Zifeng couldn't help but give Huang Liting a thumbs up, and then said, "You continue." ”

"The second point is that the service attitude of our stores must be completely changed. When I was in the countryside, I heard people say that harmony makes money, but our store is difficult to enter, the face is ugly, and the words are ugly.

"It's not that excessive. Zheng Bin had to defend again, "That is, there are occasionally a few quarrels between salesmen and customers, and they have all been talked about afterwards." Our store clerks are all lesbians, lesbians, sometimes emotionally unstable, which is understandable......"

Huang Liting said with a cold face: "What is understandable? If you quarrel with a customer, you must deal with it seriously." The first time you quarrel and deduct the bonus, the second time you quarrel and deduct your salary, and the third time you just go home. If you want to be petty, go back and play with your husband, who owes them when they go to work?"

"Master Huang is right, when you go to work, you have to have the discipline to go to work. As the revolutionary mentor said, at least in terms of working hours, the words can be written on the gates of these factories: Those who enter the door should renounce all autonomy. Tang Zifeng lost no time in showing off his talents.

"What Xiao Huang said, in fact, we can also do it. Lao Zheng, you still need to strengthen management in these aspects. If the factory hands over a store to you, you still have to take responsibility. Zhang Jianyang said to Zheng Bin.

"Yes, Manager Zhang is right in his criticism, I am indeed a little less strict in my usual life. Zheng Bin was doing the review sneeringly, but he didn't care in his heart.

The East End store is used to house family workers, and the factory has always had no profit requirements for the store. There is a problem with the purchase of goods in the store, the service attitude is not good, this is not a matter of one or two days, even the workers in the factory have been numb, occasionally complaining a few times, but buy something every day, don't you still get here? You can't go out to buy a pencil for the baby, right?

Most of the family workers are middle-aged and elderly women with little education, and if you tell them big truths, they don't understand, or pretend not to understand. If you offend their interests, they will cry and hang themselves, and you will not be able to cope. Don't look at the Huang Liting in front of you when she talks about others, in fact, she herself is a top thorn, and Zheng Bin has to avoid three points.

Zheng Bin is a manager in such a place, what else can he do except do nothing?

Of course, in front of the leader, he still has to be sincere. In fact, the leader does not have any higher requirements for you, isn't it just to let you be a cheer when the leader speaks, and give the right applause at the right time, as for how you actually work, who cares?

Tang Zifeng didn't care about the conversation between Zhang Jianyang and Zheng Bin, he said to Huang Liting: "In this way, the main measure you take to contract the store in the East District is to strengthen management, do a good job in the procurement process, and buy more goods that are popular with the families of employees. Do you think you can double your gross profit by relying on such means?"

"Of course not. Huang Liting replied very simply, she said: "The previous ones are just means, if they are done well, our store can be stronger than now, but it is still a little dangerous to double the gross profit." I wanted to contract because I wanted to make a radical change in the way the store was sold. ”

Speaking of this, she paused deliberately, and at the same time looked at Tang Zifeng with pretty eyes, waiting for him to ask.

Tang Zifeng smiled and said, "Master Huang, don't sell Guanzi." You say you want to change it completely, how are you going to change it?"

"Assistant Tang is from the capital, you must know the store of your choice, right?" Huang Liting said.

"Self-selected stores?" Tang Zifeng was stunned, "Are you talking about supermarkets?"

"Supermarket?" This time it was Huang Liting's turn to be surprised, "What is a supermarket?"

Tang Zifeng only then reacted that supermarkets were still a new thing in this era, and early forms of supermarkets appeared in many places in China, but they were generally named self-selected stores. The connotation of the supermarket is much richer than the self-selected store, and with Huang Liting's knowledge, it is already very good to think of the model of the self-selected store.

Thinking of this, Tang Zifeng smiled slightly and said, "Master Huang, let's talk about why you want to open a self-selected store." I'll explain to you later what a supermarket is. ”

Huang Liting nodded and said, "I read in the newspaper that many big cities have begun to set up self-selected stores. The self-selected store is to remove the counter and let customers go directly to the store to choose what they want to buy, and select the unified checkout. In my opinion, there are at least a few benefits of choosing a store of your own:

"First, we can reduce the number of people. Now when a customer comes in, we have to have a salesperson to serve it. Sometimes there are too many customers, and our people are too busy, and customers have to queue up. In fact, some customers just buy a bar of soap, take it from the shelf, and then pay for it. Why put them in line?

"Second, you can make full use of the space in the store. Our store is more than 1,000 square meters, and the counter occupies half of the area. If you can remove the counter and save these places for shelves, you can at least double the number of products. In this way, we can add several different brands for each product, so that customers have a choice.

"Thirdly, I think that if you can choose your own, customers will probably buy more when they come in. I myself have this experience, sometimes I go to the mall to buy something, obviously I want to buy it, but when I see that I have to ask the salesperson to pick up the goods, I am too lazy to buy. At that time, I thought, if this shelf was open directly to me, I would definitely buy a lot more things. Even if these things don't work when they are bought, I'm happy. ”

Hearing Huang Liting's words, Zhang Jianyang couldn't help but complain: "How can you female comrades have such a problem? What to buy and what not to buy, shouldn't you think about it in advance before going to the store?"

Tang Zifeng smiled: "Lao Zhang, you don't understand this. This situation is called a passion purchase, or an impulse purchase. Supermarket...... Ah, no, the kind of self-selected store that Master Huang said has the effect of encouraging customers to make impulse purchases, which is a very clever sales method. ”

"Assistant Tang is really knowledgeable, I just know that I have this kind of thought, but I don't know that there are so many exquisitenesses here. ”

Huang Liting praised from the bottom of her heart. She has been full of admiration for boys with good academic performance since she was a girl, and now she knows that Tang Zifeng is a college student who graduated from a prestigious school, and she can say so many things casually, she already has signs of becoming a sister-in-law.